ランジェリーの市場規模、シェア、成長分析：製品タイプ別、価格帯別、流通チャネル別、地域別 - 産業予測 2025～2032年

ランジェリー市場規模は、2023年に901億米ドルと評価され、2024年の952億4,000万米ドルから2032年には1,483億9,000万米ドルに成長し、予測期間（2025～2032年）のCAGRは5.7％で成長する見通しです。

世界のランジェリー市場は、女性のスタイリッシュで快適な下着に対する消費者需要の高まりによって、大きな成長を遂げています。フィット感、快適性、ファッションに対する意識が高まるにつれ、2031年までに7,720万人に達すると予測される働く女性の参入が、その購買力によって市場のダイナミクスを強めています。さらに、柔軟な素材や高級素材への注目が高まるにつれ、ランジェリーの生産者はレースや刺繍をデザインに取り入れるなど、革新的な取り組みを進めています。企業は、多様な形やサイズに対応するための研究開発に多額の投資を行い、消費者の期待に確実に応えています。注目すべきは、Women's Secretのようなブランドが、インドなどの新市場に進出していることで、ランジェリーセクターの成長機会を強く示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ランジェリー市場規模：製品タイプ別

• 市場概要
• ブリーフ
• ブラジャー
• シェイプウェア

ランジェリー市場規模：価格帯別

• 市場概要
• エコノミー
• プレミアム

ランジェリー市場規模：流通チャネル別

• 市場概要
• 店舗ベース
• 非店舗ベース

ランジェリー市場規模

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022～2024年）

主要企業プロファイル

• Hanesbrands Inc.（US）
• Triumph International（Switzerland）
• Wacoal Holdings Corp.（Japan）
• PVH Corp.（US）
• Fruit of the Loom（US）
• American Eagle Outfitters（US）
• Aerie（US）
• ThirdLove（US）
• Savage X Fenty（US）
• Agent Provocateur（UK）
• La Perla（Italy）
• Chantelle Lingerie（France）
• Aubade（France）
• Simone Perele（France）
• Wacoal Europe（UK）
• Marks & Spencer（UK）
• Primark（Ireland）
• H&M（Sweden）
• Intimissimi（Italy）

結論と推奨事項

Lingerie Market size was valued at USD 90.1 billion in 2023 and is poised to grow from USD 95.24 billion in 2024 to USD 148.39 billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global lingerie market is witnessing significant growth, driven by rising consumer demand for stylish and comfortable undergarments among women. As awareness of fit, comfort, and fashion increases, the participation of working women, projected to reach 77.2 million by 2031, strengthens market dynamics with their substantial purchasing power. Additionally, a growing focus on flexible fabrics and luxury materials has propelled lingerie producers to innovate, incorporating lace and embroidery into their designs. Companies are investing heavily in research and development to cater to diverse shapes and sizes, ensuring they meet consumer expectations. Notably, brands like Women's Secret are expanding their reach into new markets, such as India, signaling a robust opportunity for growth in the lingerie sector.

Top-down and bottom-up approaches were used to estimate and validate the size of the Lingerie market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Lingerie Market Segments Analysis

Global Lingerie Market is segmented by Product Type, Material, Price Point, Distribution Channel and region. Based on Product Type, the market is segmented into Bras, Panties, Lingerie Sets, Shapewear, Sleepwear/Nightwear, Hosiery and Lingerie Accessories. Based on Material, the market is segmented into Cotton. Based on Price Point, the market is segmented into Mass/Economy, Mid-Range and Premium/Luxury. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Lingerie Market

The lingerie market is experiencing significant growth driven by the rising population of working women and heightened educational awareness, especially in emerging economies. Government initiatives aimed at promoting female empowerment and reducing the gender gap in workforce participation further support this trend. As more women enter the workforce, there is a noticeable increase in disposable income, allowing consumers to invest in their quality of life. This shift in financial freedom and societal status is fueling the demand for lingerie, reflecting evolving consumer attitudes and preferences toward personal care and fashion in today's global marketplace.

Restraints in the Lingerie Market

The lingerie market is expected to face challenges due to shifting fashion trends and evolving consumer preferences throughout the forecast period. This volatility stems largely from the rising prices of lingerie products implemented by major market players to sustain their presence and profitability. Consequently, these escalating costs are adversely affecting the lingerie market worldwide, potentially limiting consumer access and dampening overall demand. As consumers seek value and variety, the lingering impact of high prices could hinder growth and innovation in the sector, posing a significant restraint on the global lingerie industry's progress.

Market Trends of the Lingerie Market

The global lingerie market is experiencing a significant trend towards e-commerce dominance, driven by an increase in online platform penetration. As consumers, particularly women, seek convenience and variety, brands are investing in sophisticated digital marketing strategies to enhance their online presence. E-commerce platforms are favored for their comprehensive product information, size recommendations, and vast arrays of styles and colors, catering to diverse customer preferences. This shift not only broadens access to various brands but also fosters an engaging shopping experience. Ultimately, this digital transformation is anticipated to fuel robust growth in the lingerie market throughout the forecast period.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Lingerie Market Size by Type & CAGR (2025-2032)

• Market Overview
• Briefs
• Bras
• Shapewear

Global Lingerie Market Size by Price & CAGR (2025-2032)

• Market Overview
• Economy
• Premium

Global Lingerie Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Lingerie Market Size & CAGR (2025-2032)

• North America (Type, Price, Distribution)
  • US
  • Canada
• Europe (Type, Price, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Price, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Price, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Price, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Hanesbrands Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Triumph International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Holdings Corp. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PVH Corp. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fruit of the Loom (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• American Eagle Outfitters (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aerie (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ThirdLove (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Savage X Fenty (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Agent Provocateur (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• La Perla (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chantelle Lingerie (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aubade (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Simone Perele (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wacoal Europe (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marks & Spencer (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primark (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• H&M (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Intimissimi (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations