エロティックランジェリー市場- 世界の産業規模、シェア、動向、機会、予測、製品タイプ別、素材別、流通チャネル別、地域別、競合、2020-2030年

エロティックランジェリーの世界市場規模は2024年に224億5,000万米ドル、2030年には317億8,000万米ドルに達すると予測され、予測期間中のCAGRは6.83%で成長します。

同市場は、インティメート・アパレルに対する消費者の態度の進化、官能的なファッションの受け入れ拡大、新興経済圏における可処分所得の増加などを背景に、着実な成長を遂げています。個人的な表現や身体的な肯定感をめぐる開放性が高まる中、消費者は自信と個性の両方を反映するランジェリーを受け入れています。また、eコマースプラットフォームの急速な拡大により、多様なエロティックランジェリーへの慎重で便利なアクセスが可能になり、より大きな探求と実験が促進されています。ファブリックやデザインの技術的進歩は、包括性とパーソナライゼーションを強調することと相まって、商品の提供を再構築しています。ソーシャルメディアやセレブリティの支持は、ファッション動向に影響を与え続け、ブランドの認知度向上に貢献しています。その結果、エロティックランジェリー市場は、世界的に需要の高いライフスタイル志向の主流セグメントへと進化しつつあります。

市場促進要因

可処分所得の増加

主な市場課題

原材料価格の変動

主な市場動向

環境に優しい素材への需要の高まり

目次

第1章 イントロダクション

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 顧客の声分析

• ブランド認知度
• 購買決定に影響を与える要因

第5章 世界のエロティックランジェリー市場展望

• 市場規模・予測
  • 金額別
• 市場シェア・予測
  • 製品タイプ別（ブラジャー、ブリーフ、ボディスーツ、その他）
  • 素材別（綿、ポリエステル、ナイロン、その他）
  • 流通チャネル別（店舗ベース、非店舗ベース）
  • 地域別
  • 企業別（2024）
• 市場マップ

第6章 北米のエロティックランジェリー市場展望

• 市場規模・予測
• 市場シェア・予測
• 北米：国別分析
  • 米国
  • カナダ
  • メキシコ

第7章 欧州のエロティックランジェリー市場展望

• 市場規模・予測
• 市場シェア・予測
• 欧州：国別分析
  • フランス
  • ドイツ
  • スペイン
  • イタリア
  • 英国

第8章 アジア太平洋地域のエロティックランジェリー市場展望

• 市場規模・予測
• 市場シェア・予測
• アジア太平洋地域：国別分析
  • 中国
  • 日本
  • インド
  • オーストラリア
  • 韓国

第9章 中東・アフリカのエロティックランジェリー市場展望

• 市場規模・予測
• 市場シェア・予測
• 中東・アフリカ：国別分析
  • 南アフリカ
  • サウジアラビア
  • アラブ首長国連邦
  • トルコ

第10章 南米のエロティックランジェリー市場展望

• 市場規模・予測
• 市場シェア・予測
• 南米：国別分析
  • ブラジル
  • アルゼンチン
  • コロンビア

第11章 市場力学

• 促進要因
• 課題

第12章 市場動向と発展

• 合併と買収
• 製品上市
• 最近の動向

第13章 ポーターのファイブフォース分析

• 業界内の競合
• 新規参入の可能性
• サプライヤーの力
• 顧客の力
• 代替品の脅威

第14章 競合情勢

• 企業プロファイル
  • Victoria's Secret & Co
  • Lise Charmel
  • Triumph Intertrade AG
  • Reliance Retail Limited
  • Chantelle SA
  • La Lingerie
  • Bluebella Ltd
  • Playboy Enterprises, Inc.
  • La Senza Canada, Inc
  • Fleur du Mal, LLC

第15章 戦略的提言

第16章 調査会社について・免責事項

The Global Erotic Lingerie Market was valued at USD 22.45 billion in 2024 and is projected to reach USD 31.78 billion by 2030, growing at a CAGR of 6.83% during the forecast period. The market is witnessing steady growth driven by evolving consumer attitudes toward intimate apparel, increased acceptance of sensual fashion, and rising disposable incomes across emerging economies. With greater openness around personal expression and body positivity, consumers are embracing lingerie that reflects both confidence and individuality. The rapid expansion of e-commerce platforms has also enabled discreet and convenient access to a wide array of erotic lingerie, fostering greater exploration and experimentation. Technological advancements in fabric and design, coupled with an emphasis on inclusivity and personalization, are reshaping product offerings. Social media and celebrity endorsements continue to influence fashion trends, contributing to increased brand visibility. As a result, the erotic lingerie market is evolving into a mainstream, lifestyle-oriented segment with strong global demand.

Key Market Drivers

Rising Disposable Income

Rising disposable income is a major factor accelerating the growth of the global erotic lingerie market. According to recent data, India's per capita disposable income increased from US$ 2.11 thousand in 2019 to US$ 2.54 thousand in 2023, highlighting the upward economic trend in emerging markets. As consumers enjoy greater financial independence and purchasing power, they are increasingly inclined to invest in premium and luxury products, including intimate wear. Erotic lingerie, once confined to niche markets, is now gaining widespread popularity as individuals seek high-quality, stylish pieces that promote personal empowerment and comfort. This shift is particularly evident among urban professionals and younger demographics who view lingerie as an extension of self-care and fashion identity. Dual-income households and urbanization further drive this behavior, while brands cater to the demand with exclusive collections and bespoke designs. The combined impact of financial growth and lifestyle evolution is significantly influencing consumer preferences and boosting market expansion.

Key Market Challenges

Fluctuating Prices of Raw Material

The global erotic lingerie market faces a persistent challenge due to fluctuating raw material costs. Materials such as lace, silk, satin, and elastic fibers are prone to volatility caused by factors including supply chain disruptions, shifting trade policies, and variations in production costs. These fluctuations can increase manufacturing expenses, placing pressure on profit margins for both producers and retailers. Smaller and emerging brands are particularly vulnerable, often lacking the scale to manage abrupt cost increases or renegotiate sourcing contracts. Inconsistent pricing also complicates inventory planning and may lead to delays in product launches or availability. To maintain product quality while controlling expenses, companies are exploring sustainable alternatives and more efficient procurement strategies. However, managing material cost volatility remains critical to ensuring stable pricing, consistent supply, and continued customer satisfaction in this competitive market.

Key Market Trends

Rising Demand for Eco-Friendly Materials

Sustainability has emerged as a key trend in the global erotic lingerie market, driven by increasing consumer preference for environmentally responsible products. Brands are integrating eco-conscious materials such as organic cotton, bamboo fiber, TENCEL, and recycled synthetics into their collections to reduce environmental impact while maintaining quality and comfort. Consumers are also placing greater value on transparency, ethical sourcing, and minimal packaging. In response, manufacturers are adopting clean production methods, traceable supply chains, and biodegradable packaging solutions. This trend aligns with the broader fashion industry's shift toward responsible consumption, as buyers prioritize ethical and sustainable choices. As awareness around environmental and social issues continues to grow, eco-friendly lingerie is evolving from a niche offering to a mainstream demand. Companies that lead in sustainability are increasingly gaining competitive advantage and long-term brand loyalty among modern, conscious consumers.

Key Market Players

• Victoria's Secret & Co
• Lise Charmel
• Triumph Intertrade AG
• Reliance Retail Limited
• Chantelle SA
• La Lingerie
• Bluebella Ltd
• Playboy Enterprises, Inc.
• La Senza Canada, Inc
• Fleur du Mal, LLC

Report Scope:

In this report, the Global Erotic Lingerie Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Erotic Lingerie Market, By Product Type:

• Bras
• Briefs
• Bodysuits
• Others

Erotic Lingerie Market, By Material:

• Cotton
• Polyester
• Nylon
• Others

Erotic Lingerie Market, By Distribution Channel:

• Store-Based
• Non-Store Based

Erotic Lingerie Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Asia-Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• South America
  • Argentina
  • Colombia
  • Brazil
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE
  • Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Erotic Lingerie Market.

Available Customizations:

Global Erotic Lingerie Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Introduction

• 1.1. Product Overview
• 1.2. Key Highlights of the Report
• 1.3. Market Coverage
• 1.4. Market Segments Covered
• 1.5. Research Tenure Considered

2. Research Methodology

• 2.1. Methodology Landscape
• 2.2. Objective of the Study
• 2.3. Baseline Methodology
• 2.4. Formulation of the Scope
• 2.5. Assumptions and Limitations
• 2.6. Sources of Research
• 2.7. Approach for the Market Study
• 2.8. Methodology Followed for Calculation of Market Size & Market Shares
• 2.9. Forecasting Methodology

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer Analysis

• 4.1. Brand Awareness
• 4.2. Factor Influencing Purchasing Decision

5. Global Erotic Lingerie Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product Type (Bras, Briefs, Bodysuits, Others)
  • 5.2.2. By Material (Cotton, Polyester, Nylon, Others)
  • 5.2.3. By Distribution Channel (Store-Based, Non-Store Based)
  • 5.2.4. By Region
  • 5.2.5. By Company (2024)
• 5.3. Market Map

6. North America Erotic Lingerie Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product Type
  • 6.2.2. By Material
  • 6.2.3. By Distribution Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Erotic Lingerie Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product Type
      • 6.3.1.2.2. By Material
      • 6.3.1.2.3. By Distribution Channel
  • 6.3.2. Canada Erotic Lingerie Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product Type
      • 6.3.2.2.2. By Material
      • 6.3.2.2.3. By Distribution Channel
  • 6.3.3. Mexico Erotic Lingerie Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product Type
      • 6.3.3.2.2. By Material
      • 6.3.3.2.3. By Distribution Channel

7. Europe Erotic Lingerie Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product Type
  • 7.2.2. By Material
  • 7.2.3. By Distribution Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. France Erotic Lingerie Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product Type
      • 7.3.1.2.2. By Material
      • 7.3.1.2.3. By Distribution Channel
  • 7.3.2. Germany Erotic Lingerie Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product Type
      • 7.3.2.2.2. By Material
      • 7.3.2.2.3. By Distribution Channel
  • 7.3.3. Spain Erotic Lingerie Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product Type
      • 7.3.3.2.2. By Material
      • 7.3.3.2.3. By Distribution Channel
  • 7.3.4. Italy Erotic Lingerie Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product Type
      • 7.3.4.2.2. By Material
      • 7.3.4.2.3. By Distribution Channel
  • 7.3.5. United Kingdom Erotic Lingerie Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product Type
      • 7.3.5.2.2. By Material
      • 7.3.5.2.3. By Distribution Channel

8. Asia-Pacific Erotic Lingerie Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product Type
  • 8.2.2. By Material
  • 8.2.3. By Distribution Channel
  • 8.2.4. By Country
• 8.3. Asia-Pacific: Country Analysis
  • 8.3.1. China Erotic Lingerie Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product Type
      • 8.3.1.2.2. By Material
      • 8.3.1.2.3. By Distribution Channel
  • 8.3.2. Japan Erotic Lingerie Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product Type
      • 8.3.2.2.2. By Material
      • 8.3.2.2.3. By Distribution Channel
  • 8.3.3. India Erotic Lingerie Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product Type
      • 8.3.3.2.2. By Material
      • 8.3.3.2.3. By Distribution Channel
  • 8.3.4. Australia Erotic Lingerie Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product Type
      • 8.3.4.2.2. By Material
      • 8.3.4.2.3. By Distribution Channel
  • 8.3.5. South Korea Erotic Lingerie Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product Type
      • 8.3.5.2.2. By Material
      • 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Erotic Lingerie Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product Type
  • 9.2.2. By Material
  • 9.2.3. By Distribution Channel
  • 9.2.4. By Country
• 9.3. MEA: Country Analysis
  • 9.3.1. South Africa Erotic Lingerie Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product Type
      • 9.3.1.2.2. By Material
      • 9.3.1.2.3. By Distribution Channel
  • 9.3.2. Saudi Arabia Erotic Lingerie Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product Type
      • 9.3.2.2.2. By Material
      • 9.3.2.2.3. By Distribution Channel
  • 9.3.3. UAE Erotic Lingerie Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product Type
      • 9.3.3.2.2. By Material
      • 9.3.3.2.3. By Distribution Channel
  • 9.3.4. Turkey Erotic Lingerie Market Outlook
    • 9.3.4.1. Market Size & Forecast
      • 9.3.4.1.1. By Value
    • 9.3.4.2. Market Share & Forecast
      • 9.3.4.2.1. By Product Type
      • 9.3.4.2.2. By Material
      • 9.3.4.2.3. By Distribution Channel

10. South America Erotic Lingerie Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product Type
  • 10.2.2. By Material
  • 10.2.3. By Distribution Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Erotic Lingerie Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product Type
      • 10.3.1.2.2. By Material
      • 10.3.1.2.3. By Distribution Channel
  • 10.3.2. Argentina Erotic Lingerie Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product Type
      • 10.3.2.2.2. By Material
      • 10.3.2.2.3. By Distribution Channel
  • 10.3.3. Colombia Erotic Lingerie Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product Type
      • 10.3.3.2.2. By Material
      • 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Porters Five Forces Analysis

• 13.1. Competition in the Industry
• 13.2. Potential of New Entrants
• 13.3. Power of Suppliers
• 13.4. Power of Customers
• 13.5. Threat of Substitute Products

14. Competitive Landscape

• 14.1. Company Profiles
  • 14.1.1. Victoria's Secret & Co
    • 14.1.1.1. Business Overview
    • 14.1.1.2. Company Snapshot
    • 14.1.1.3. Products & Services
    • 14.1.1.4. Financials (As Per Availability)
    • 14.1.1.5. Key Market Focus & Geographical Presence
    • 14.1.1.6. Recent Developments
    • 14.1.1.7. Key Management Personnel
  • 14.1.2. Lise Charmel
  • 14.1.3. Triumph Intertrade AG
  • 14.1.4. Reliance Retail Limited
  • 14.1.5. Chantelle SA
  • 14.1.6. La Lingerie
  • 14.1.7. Bluebella Ltd
  • 14.1.8. Playboy Enterprises, Inc.
  • 14.1.9. La Senza Canada, Inc
  • 14.1.10. Fleur du Mal, LLC

15. Strategic Recommendations

16. About Us & Disclaimer