授乳・マタニティブラ市場：製品タイプ、用途別-2025-2030年世界予測

授乳・マタニティブラ市場は、2023年に22億2,000万米ドルと評価され、2024年には25億3,000万米ドルに達すると予測され、CAGR 13.76％で成長し、2030年には54億9,000万米ドルに達すると予測されています。

授乳用およびマタニティ用ブラジャー市場の範囲は、授乳中および妊娠中の女性に快適さとサポートを提供するために特別に設計された製品を包含します。必要性は、妊娠中や産後の生理的変化から生じ、従来のブラジャーでは必要なサポートや授乳しやすいアクセスなどの機能性が欠けている可能性があります。用途としては、サポート力、利便性、快適性を高め、より健康的な姿勢を促進し、腰痛などの問題を軽減する可能性があります。最終用途は主に妊娠中または授乳中の女性で、購入はヘルスケア専門家やマタニティ専門小売店によって知らされます。市場成長の原動力は、妊産婦の健康に対する意識の高まり、特定地域における出生率の上昇、マタニティウェアの快適性と機能性に対する消費者の嗜好の進化です。さらに、シームレス構造や吸湿発散性素材など、生地や製品デザインの技術的進歩が製品革新に拍車をかけています。eコマースはアクセス性を拡大し、世界中の人々に多様性とカスタマイズ性を提供しています。しかし、市場の課題としては、従来のブラジャーに比べて価格が高いため、低所得層の利用が制限されることや、サイズが標準化されていないため普及の妨げになることなどが挙げられます。さらに、地域によっては文化的規範がマーケティングや購買を制限することもあります。手ごろな価格で持続可能な、サイズにとらわれない製品の開発にこそ、チャンスがあります。調査と技術革新は、環境に優しいバイオ素材、サイズをカスタマイズするAI、健康モニタリング機能を提供するスマート素材に焦点を当てることができます。企業は、デジタルマーケティングを活用して消費者を教育し、地域の美的嗜好や機能的嗜好に合わせて製品を調整しながら、十分に普及していない市場に進出することで、障壁を緩和することができます。競合の圧力にもかかわらず、市場は技術の進歩と戦略的な地理的拡大を通じて力強い成長の可能性を秘めています。多機能デザインと消費者からの直接フィードバックの統合に関する調査は、競争上のポジショニングと市場浸透をさらに強化することができます。

市場力学：急速に進化する授乳・マタニティブラ市場の主要市場インサイトを公開

授乳・マタニティブラ市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • マタニティ期に適した追加機能を提供することによる消費者の快適性への関心の高まり
  • オンライン・チャネルの人気の高まり
  • 革新的なマーケティング戦略と有名人による製品の推奨
• 市場抑制要因
  • マタニティブラに関連するフィットネスの問題
• 市場機会
  • 持続可能なマタニティブラの急激な人気
  • ブラジャーのデザインと種類の継続的な進歩
• 市場の課題
  • 偽造品の入手可能性

ポーターの5つの力：授乳・マタニティブラ市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：授乳・マタニティブラ市場における外部からの影響の把握

外部マクロ環境要因は、授乳・マタニティブラ市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析授乳・マタニティブラ市場における競合情勢の把握

授乳・マタニティブラ市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス授乳・マタニティブラ市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、授乳・マタニティブラ市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨授乳・マタニティブラ市場における成功への道筋を描く

授乳・マタニティブラ市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 妊娠期に適した追加機能を提供することで消費者の快適性に対する関心が高まる
    • オンラインチャンネルの人気の高まり
    • 革新的なマーケティング戦略と有名人による製品の宣伝
  • 抑制要因
    • マタニティブラジャーに関連するフィットネスの問題
  • 機会
    • 持続可能なマタニティブラの人気が急上昇
    • ブラジャーのデザインと種類の継続的な進歩
  • 課題
    • 偽造品の入手可能性
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 授乳・マタニティブラ市場：製品タイプ別

• ワイヤー入り授乳ブラ
• ワイヤレス授乳ブラ

第7章 授乳・マタニティブラ市場：用途別

• 授乳中の女性
• 妊婦

第8章 南北アメリカの授乳・マタニティブラ市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の授乳・マタニティブラ市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの授乳・マタニティブラ市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Anita dr. Helbig GmbH
• Asos
• Cache Coeur
• Cake Maternity
• Femique
• H&M Company
• HOTMILK LINGERIE
• Leading Lady Inc.
• Mamaway Maternity
• Marks and Spencer
• Medela AG
• Panache Lingerie Ltd.
• Parfait Lingerie
• PURPLE PANDA FASHIONS PRIVATE LIMITED
• Reliance Retail Limited
• Seraphine Ltd.

LIST OF FIGURES

• FIGURE 1. NURSING & MATERNITY BRAS MARKET RESEARCH PROCESS
• FIGURE 2. NURSING & MATERNITY BRAS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES NURSING & MATERNITY BRAS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES NURSING & MATERNITY BRAS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. NURSING & MATERNITY BRAS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. NURSING & MATERNITY BRAS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. NURSING & MATERNITY BRAS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. NURSING & MATERNITY BRAS MARKET DYNAMICS
• TABLE 7. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY UNDERWIRE NURSING BRAS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY WIRELESS NURSING BRAS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY LACTATING WOMEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL NURSING & MATERNITY BRAS MARKET SIZE, BY PREGNANT WOMEN, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. AMERICAS NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 14. AMERICAS NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. AMERICAS NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 16. ARGENTINA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 17. ARGENTINA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 18. BRAZIL NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 19. BRAZIL NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. CANADA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 21. CANADA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. MEXICO NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 23. MEXICO NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. UNITED STATES NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 25. UNITED STATES NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 26. UNITED STATES NURSING & MATERNITY BRAS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 27. ASIA-PACIFIC NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. ASIA-PACIFIC NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. ASIA-PACIFIC NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 30. AUSTRALIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. AUSTRALIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. CHINA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 33. CHINA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 34. INDIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 35. INDIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. INDONESIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 37. INDONESIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. JAPAN NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 39. JAPAN NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. MALAYSIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MALAYSIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 42. PHILIPPINES NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 43. PHILIPPINES NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. SINGAPORE NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. SINGAPORE NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. SOUTH KOREA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 47. SOUTH KOREA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. TAIWAN NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 49. TAIWAN NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. THAILAND NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. THAILAND NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. VIETNAM NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 53. VIETNAM NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. EUROPE, MIDDLE EAST & AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. EUROPE, MIDDLE EAST & AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. EUROPE, MIDDLE EAST & AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 57. DENMARK NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. DENMARK NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. EGYPT NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 60. EGYPT NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. FINLAND NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 62. FINLAND NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. FRANCE NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 64. FRANCE NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. GERMANY NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 66. GERMANY NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. ISRAEL NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 68. ISRAEL NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. ITALY NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 70. ITALY NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. NETHERLANDS NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. NETHERLANDS NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. NIGERIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 74. NIGERIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. NORWAY NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 76. NORWAY NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. POLAND NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. POLAND NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. QATAR NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 80. QATAR NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. RUSSIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 82. RUSSIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. SAUDI ARABIA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 84. SAUDI ARABIA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. SOUTH AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH AFRICA NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. SPAIN NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. SPAIN NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. SWEDEN NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SWEDEN NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. SWITZERLAND NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SWITZERLAND NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. TURKEY NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 94. TURKEY NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. UNITED ARAB EMIRATES NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 96. UNITED ARAB EMIRATES NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. UNITED KINGDOM NURSING & MATERNITY BRAS MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 98. UNITED KINGDOM NURSING & MATERNITY BRAS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. NURSING & MATERNITY BRAS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 100. NURSING & MATERNITY BRAS MARKET, FPNV POSITIONING MATRIX, 2023

The Nursing & Maternity Bras Market was valued at USD 2.22 billion in 2023, expected to reach USD 2.53 billion in 2024, and is projected to grow at a CAGR of 13.76%, to USD 5.49 billion by 2030.

The scope of the nursing and maternity bras market encompasses products specifically designed to offer comfort and support to breastfeeding and pregnant women. Necessity arises from physiological changes during pregnancy and postpartum, where traditional bras may lack the necessary support or functionality, such as easy access for breastfeeding. Application includes providing enhanced support, convenience, and comfort, promoting healthier posture and potentially reducing issues like back pain. End-use primarily involves pregnant or breastfeeding women, with purchases informed by healthcare professionals and specialized maternity retailers. Market growth is driven by increased awareness of maternal health, a higher birth rate in certain regions, and evolving consumer preferences for comfort and functionality in maternity garments. Moreover, technological advances in fabrics and product design, such as seamless construction and moisture-wicking materials, are spurring product innovation. E-commerce has expanded accessibility, offering variety and customization to a global audience. However, market challenges include high pricing compared to traditional bras, leading to limited access for lower-income groups, and a lack of standardized sizing, which can hinder widespread adoption. Additionally, cultural norms in some regions may restrict marketing and purchasing. Opportunities lie in developing affordable, sustainable, and size-inclusive products. Research and innovation can focus on bio-materials for eco-friendliness, AI for size customization, and smart fabrics offering health monitoring features. Companies can alleviate barriers by leveraging digital marketing to educate consumers and expand into underrepresented markets, tailoring products to local aesthetic and functional preferences. Despite competitive pressures, the market offers robust potential for growth through technological advancement and strategic geographic expansion. Research into multi-functional designs and direct consumer feedback integration can further enhance competitive positioning and market penetration.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Nursing & Maternity Bras Market

The Nursing & Maternity Bras Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising concerns for consumer comfort by providing extra features suitable for maternity stage
  • Increasing popularity of online channels
  • Innovative marketing strategies and celebrity endorsement of products
• Market Restraints
  • Fitness issues associated with maternity bras
• Market Opportunities
  • Exponential popularity of sustainable maternity bras
  • Continuous advancements in the designs and types of bras
• Market Challenges
  • Availability of counterfeit products

Porter's Five Forces: A Strategic Tool for Navigating the Nursing & Maternity Bras Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Nursing & Maternity Bras Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Nursing & Maternity Bras Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Nursing & Maternity Bras Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Nursing & Maternity Bras Market

A detailed market share analysis in the Nursing & Maternity Bras Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Nursing & Maternity Bras Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Nursing & Maternity Bras Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Nursing & Maternity Bras Market

A strategic analysis of the Nursing & Maternity Bras Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Nursing & Maternity Bras Market, highlighting leading vendors and their innovative profiles. These include Anita dr. Helbig GmbH, Asos, Cache Coeur, Cake Maternity, Femique, H&M Company, HOTMILK LINGERIE, Leading Lady Inc., Mamaway Maternity, Marks and Spencer, Medela AG, Panache Lingerie Ltd., Parfait Lingerie, PURPLE PANDA FASHIONS PRIVATE LIMITED, Reliance Retail Limited, and Seraphine Ltd..

Market Segmentation & Coverage

This research report categorizes the Nursing & Maternity Bras Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Underwire Nursing Bras and Wireless Nursing Bras.
• Based on Application, market is studied across Lactating Women and Pregnant Women.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising concerns for consumer comfort by providing extra features suitable for maternity stage
    • 5.1.1.2. Increasing popularity of online channels
    • 5.1.1.3. Innovative marketing strategies and celebrity endorsement of products
  • 5.1.2. Restraints
    • 5.1.2.1. Fitness issues associated with maternity bras
  • 5.1.3. Opportunities
    • 5.1.3.1. Exponential popularity of sustainable maternity bras
    • 5.1.3.2. Continuous advancements in the designs and types of bras
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of counterfeit products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Nursing & Maternity Bras Market, by Product Type

• 6.1. Introduction
• 6.2. Underwire Nursing Bras
• 6.3. Wireless Nursing Bras

7. Nursing & Maternity Bras Market, by Application

• 7.1. Introduction
• 7.2. Lactating Women
• 7.3. Pregnant Women

8. Americas Nursing & Maternity Bras Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Nursing & Maternity Bras Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Nursing & Maternity Bras Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Anita dr. Helbig GmbH
• 2. Asos
• 3. Cache Coeur
• 4. Cake Maternity
• 5. Femique
• 6. H&M Company
• 7. HOTMILK LINGERIE
• 8. Leading Lady Inc.
• 9. Mamaway Maternity
• 10. Marks and Spencer
• 11. Medela AG
• 12. Panache Lingerie Ltd.
• 13. Parfait Lingerie
• 14. PURPLE PANDA FASHIONS PRIVATE LIMITED
• 15. Reliance Retail Limited
• 16. Seraphine Ltd.