ランジェリー市場：製品タイプ別、流通チャネル別-2025-2030年の世界予測

ランジェリー市場の2023年の市場規模は520億4,000万米ドルで、2024年には558億3,000万米ドルに達すると予測され、CAGR 7.05％で成長し、2030年には838億6,000万米ドルに達すると予測されています。

ランジェリー市場は、ブラジャー、ショーツ、シェイプウェア、スリープウェアなど、審美的かつ機能的な目的でデザインされた多様な下着類を包含しています。快適性、ファッション性、機能性を兼ね備えた製品に対する消費者の需要が高まっていることから、アパレル産業全体の中でも不可欠な分野となっています。この市場を牽引しているのは、ボディポジティブの動向の高まり、可処分所得の増加、多様なブランドやサイズへのアクセスを提供するeコマース・プラットフォームの活況といった要因です。環境に優しい素材や持続可能な生産方法へのシフトが顕著であり、環境意識の高い消費者層を開拓するブランドにとって大きなチャンスとなっています。生地技術や人間工学に基づいたデザインにおける革新は、スタイルに妥協することなく快適性を高めることを追求する、研究と成長の極めて重要な分野です。しかし、市場は厳しい競合、進化する消費者の嗜好、研究開発や在庫管理に多額の投資を必要とするサイズ展開の課題などの限界に直面しています。さらに、地域によっては文化的な敏感さやランジェリーにまつわる汚名が市場拡大の課題となっています。成長機会を活かそうとするブランドは、デジタルとオムニチャネル戦略を優先し、トレンドと消費者の嗜好を予測するAI技術によって増強されたパーソナライズされたショッピング体験に焦点を当てるべきです。さらに、サイズの多様性から様々な肌色への対応まで、包括性を重視することで、消費者のロイヤルティとブランドの差別化が促進されます。こうした成長機会にもかかわらず、機敏なサプライチェーンを維持し、関税規制を乗り切ることは、依然として重要な課題です。市場力学はダイナミックであり、デザイン動向や消費者行動の急速な変化に伴い、継続的なイノベーションと適応が必要とされます。戦略的意思決定のためにデータ分析を活用しながら、消費者中心のデザインと持続可能な実践を優先する企業は、この競合情勢をリードする態勢を整えています。

市場力学：急速に進化するランジェリー市場の主要市場インサイトを公開

ランジェリー市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 女性人口の可処分所得と消費力の増加
  • ソーシャルメディアの影響力の増大
  • 商品入手に便利なeコマースの成長
• 市場抑制要因
  • 高価格のプレミアムランジェリー
• 市場機会
  • 新しいデザインと素材の開発
  • ブランド認知度と商品リーチの拡大
• 市場の課題
  • ランジェリーの受容に関する社会的懸念

ポーターのファイブフォース：ランジェリー市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、ランジェリー市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ランジェリー市場における外部からの影響の把握

外部マクロ環境要因は、ランジェリー市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ランジェリー市場における競合情勢の把握

ランジェリー市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスランジェリー市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ランジェリー市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨ランジェリー市場における成功への道筋を描く

ランジェリー市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 女性人口の可処分所得と購買力の上昇
    • ソーシャルメディアの影響力の増大
    • 商品の入手性を高める便利なeコマースの成長
  • 抑制要因
    • 高価な高級ランジェリー
  • 機会
    • 新しいデザインと材料の開発
    • ブランド認知度と製品リーチの向上
  • 課題
    • ランジェリーの受け入れに関する社会的懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ランジェリー市場：製品タイプ別

• ブラジャー
• ブリーフ
• ラウンジウェア
• パンティー
• シェイプウェア

第7章 ランジェリー市場：流通チャネル別

• オフライン
• オンライン

第8章 南北アメリカのランジェリー市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のランジェリー市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのランジェリー市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Bare Necessities Zero Waste Solutions Private Limited
• Berkshire Hathaway Inc.
• Calvin Klein, Inc.
• Fashion Nova, Inc.
• Gap, Inc.
• Group Chantelle
• Hanesbrands, Inc.
• Hennes & Mauritz AB
• Hunkemoller B.V.
• Jockey International, Inc.
• Marks and Spencer Plc
• MAS Holdings
• Victoria's Secret Stores & Co.
• Yandy LLC
• Zivame

LIST OF FIGURES

• FIGURE 1. LINGERIE MARKET RESEARCH PROCESS
• FIGURE 2. LINGERIE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL LINGERIE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL LINGERIE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES LINGERIE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES LINGERIE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA LINGERIE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. LINGERIE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. LINGERIE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. LINGERIE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL LINGERIE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL LINGERIE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL LINGERIE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. LINGERIE MARKET DYNAMICS
• TABLE 7. GLOBAL LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL LINGERIE MARKET SIZE, BY BRASSIERE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL LINGERIE MARKET SIZE, BY BRIEFS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL LINGERIE MARKET SIZE, BY LOUNGE WEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL LINGERIE MARKET SIZE, BY PANTIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL LINGERIE MARKET SIZE, BY SHAPEWEAR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL LINGERIE MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL LINGERIE MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. AMERICAS LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 17. AMERICAS LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 18. AMERICAS LINGERIE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 19. ARGENTINA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 20. ARGENTINA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 21. BRAZIL LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 22. BRAZIL LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 23. CANADA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 24. CANADA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 25. MEXICO LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 26. MEXICO LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 27. UNITED STATES LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 28. UNITED STATES LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. UNITED STATES LINGERIE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 30. ASIA-PACIFIC LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. ASIA-PACIFIC LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. ASIA-PACIFIC LINGERIE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 33. AUSTRALIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 34. AUSTRALIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. CHINA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CHINA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. INDIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 38. INDIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 39. INDONESIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 40. INDONESIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 41. JAPAN LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 42. JAPAN LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. MALAYSIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 44. MALAYSIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. PHILIPPINES LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 46. PHILIPPINES LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 47. SINGAPORE LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 48. SINGAPORE LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. SOUTH KOREA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 50. SOUTH KOREA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 51. TAIWAN LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 52. TAIWAN LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 53. THAILAND LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 54. THAILAND LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. VIETNAM LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 56. VIETNAM LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. EUROPE, MIDDLE EAST & AFRICA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 58. EUROPE, MIDDLE EAST & AFRICA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 59. EUROPE, MIDDLE EAST & AFRICA LINGERIE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 60. DENMARK LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 61. DENMARK LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 62. EGYPT LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 63. EGYPT LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. FINLAND LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 65. FINLAND LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. FRANCE LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 67. FRANCE LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 68. GERMANY LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 69. GERMANY LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. ISRAEL LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 71. ISRAEL LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. ITALY LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 73. ITALY LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 74. NETHERLANDS LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 75. NETHERLANDS LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. NIGERIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 77. NIGERIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. NORWAY LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NORWAY LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 80. POLAND LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 81. POLAND LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. QATAR LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 83. QATAR LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. RUSSIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 85. RUSSIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. SAUDI ARABIA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 87. SAUDI ARABIA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH AFRICA LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH AFRICA LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. SPAIN LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SPAIN LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. SWEDEN LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SWEDEN LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. SWITZERLAND LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SWITZERLAND LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 96. TURKEY LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 97. TURKEY LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. UNITED ARAB EMIRATES LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 99. UNITED ARAB EMIRATES LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. UNITED KINGDOM LINGERIE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 101. UNITED KINGDOM LINGERIE MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. LINGERIE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 103. LINGERIE MARKET, FPNV POSITIONING MATRIX, 2023

The Lingerie Market was valued at USD 52.04 billion in 2023, expected to reach USD 55.83 billion in 2024, and is projected to grow at a CAGR of 7.05%, to USD 83.86 billion by 2030.

The lingerie market encompasses a diverse array of undergarments designed for aesthetic and functional purposes, including bras, panties, shapewear, and sleepwear. It is an essential segment within the broader apparel industry due to growing consumer demand for products that combine comfort, fashion, and functionality. This market is driven by factors such as increasing body positivity trends, rising disposable incomes, and booming e-commerce platforms that provide access to diverse brands and sizes. There has been a notable shift towards eco-friendly materials and sustainable production methods, presenting significant opportunities for brands to tap into the environmentally conscious consumer base. Innovations in fabric technology and ergonomic designs are pivotal areas for research and growth, seeking to enhance comfort without compromising style. However, the market faces limitations, including stiff competition, evolving consumer preferences, and the challenge of size inclusivity, which requires significant investment in R&D and inventory management. Additionally, cultural sensitivities and the stigma associated with lingerie in certain regions pose challenges to market expansion. Brands looking to capitalize on growth opportunities should prioritize digital and omni-channel strategies, focusing on a personalized shopping experience augmented by AI technologies to predict trends and consumer preferences. Moreover, the emphasis on inclusivity, from size diversity to catering to various skin tones, will drive consumer loyalty and brand differentiation. Despite these growth opportunities, maintaining an agile supply chain and navigating tariff regulations remain critical challenges. The nature of the lingerie market is dynamic, with rapid changes in design trends and consumer behavior necessitating continuous innovation and adaptation. Companies that prioritize consumer-centric designs and sustainable practices while leveraging data analytics for strategic decision-making are poised to lead in this competitive landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Lingerie Market

The Lingerie Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rising disposable income and spending power of women population
  • Increasing influence of social media
  • Growth in convenient e-commerce for product availability
• Market Restraints
  • High priced premium lingeries
• Market Opportunities
  • New design and materials development
  • Increasing brand awareness and product reach
• Market Challenges
  • Social concerns related to acceptance of lingerie

Porter's Five Forces: A Strategic Tool for Navigating the Lingerie Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Lingerie Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Lingerie Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Lingerie Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Lingerie Market

A detailed market share analysis in the Lingerie Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Lingerie Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Lingerie Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Lingerie Market

A strategic analysis of the Lingerie Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Lingerie Market, highlighting leading vendors and their innovative profiles. These include Bare Necessities Zero Waste Solutions Private Limited, Berkshire Hathaway Inc., Calvin Klein, Inc., Fashion Nova, Inc., Gap, Inc., Group Chantelle, Hanesbrands, Inc., Hennes & Mauritz AB, Hunkemoller B.V., Jockey International, Inc., Marks and Spencer Plc, MAS Holdings, Victoria's Secret Stores & Co., Yandy LLC, and Zivame.

Market Segmentation & Coverage

This research report categorizes the Lingerie Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Brassiere, Briefs, Lounge Wear, Panties, and Shapewear.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rising disposable income and spending power of women population
    • 5.1.1.2. Increasing influence of social media
    • 5.1.1.3. Growth in convenient e-commerce for product availability
  • 5.1.2. Restraints
    • 5.1.2.1. High priced premium lingeries
  • 5.1.3. Opportunities
    • 5.1.3.1. New design and materials development
    • 5.1.3.2. Increasing brand awareness and product reach
  • 5.1.4. Challenges
    • 5.1.4.1. Social concerns related to acceptance of lingerie
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Lingerie Market, by Product Type

• 6.1. Introduction
• 6.2. Brassiere
• 6.3. Briefs
• 6.4. Lounge Wear
• 6.5. Panties
• 6.6. Shapewear

7. Lingerie Market, by Distribution Channel

• 7.1. Introduction
• 7.2. Offline
• 7.3. Online

8. Americas Lingerie Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Lingerie Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Lingerie Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
• 11.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Bare Necessities Zero Waste Solutions Private Limited
• 2. Berkshire Hathaway Inc.
• 3. Calvin Klein, Inc.
• 4. Fashion Nova, Inc.
• 5. Gap, Inc.
• 6. Group Chantelle
• 7. Hanesbrands, Inc.
• 8. Hennes & Mauritz AB
• 9. Hunkemoller B.V.
• 10. Jockey International, Inc.
• 11. Marks and Spencer Plc
• 12. MAS Holdings
• 13. Victoria's Secret Stores & Co.
• 14. Yandy LLC
• 15. Zivame