マーケティングオートメーション市場：コンポーネント別、展開別、組織規模別、用途別-2025-2030年の世界予測

マーケティングオートメーション市場の2023年の市場規模は69億4,000万米ドルで、2024年には78億1,000万米ドルに達すると予測され、CAGR 12.89％で成長し、2030年には162億3,000万米ドルに達すると予測されています。

マーケティングオートメーションとは、マーケティング・タスクやワークフローを合理化、自動化、効率化するために設計されたテクノロジー・ソリューションのことです。Eメールマーケティング、ソーシャルメディアへの投稿、広告キャンペーン、顧客関係管理など、さまざまな業務機能が含まれます。現在のダイナミックなマーケットプレースにおける必要性は、時間を節約し、マーケティングコストを削減し、パーソナライズされたインタラクションを通じて顧客体験を向上させる能力から生じています。アプリケーションは、小売、BFSI、IT・テレコム、製造、ヘルスケアなどの業界に及び、主に顧客エンゲージメント、リード育成、ROIの強化に焦点を当てています。最終用途には、マーケティング活動の最適化を目指すB2BとB2Cの両分野が含まれます。主な成長要因としては、AIと機械学習を統合したソリューションの採用の増加、意思決定へのデータ駆動型アプローチ、乱雑さのないユーザーエクスペリエンスへのニーズの高まりなどが挙げられます。企業のデジタル変革に伴い、IoTと予測分析を統合して顧客の行動パターンを予測し、プロアクティブなマーケティング戦略を策定することに注目すべき機会があります。しかし、データ・プライバシーの問題、複数のプラットフォームにまたがる統合の複雑さ、これらの高度なツールを効果的に使用するためのスキル・ギャップなどの課題も残っています。特に、データ保護法が厳しい地域では、規制遵守とデータセキュリティの維持が喫緊の課題となっています。イノベーションと研究を視野に入れる企業にとって、より直感的でユーザーフレンドリーなインターフェースの開発、より深い洞察のためのAI機能の拡張、既存システムとシームレスに統合する包括的なプラットフォームの構築に注力することは、大きな可能性を秘めています。急速な技術進歩により市場競争は激化しており、企業は継続的な適応と進化で際立つことが求められています。企業は、技術的な提供を充実させるパートナーシップやコラボレーションを育み、市場特有のニーズに焦点を合わせてソリューションをより効果的に調整することで、利益を得ることができます。継続的な学習と適応への投資は、この進化する市場情勢において競争優位性をもたらします。

市場力学：急速に進化するマーケティングオートメーション市場の主要市場インサイトを公開

マーケティングオートメーション市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • スマートフォン、ラップトップ、タブレットの利用率の上昇
  • 中小企業によるマーケティングオートメーションの高い利用率
  • 組織によるクロスチャネルまたはマルチチャネルマーケティングの採用
• 市場抑制要因
  • マーケティングオートメーションソリューションの統合コストの高さ
• 市場機会
  • マーケティングオートメーションソリューションの進歩
  • 企業による顧客関係管理（CRM）と分析への注力
• 市場の課題
  • マーケティングオートメーションソリューションのセキュリティ脆弱性

ポーターのファイブフォース：マーケティングオートメーション市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、マーケティングオートメーション市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：マーケティングオートメーション市場における外部からの影響の把握

外部マクロ環境要因は、マーケティングオートメーション市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析マーケティングオートメーション市場における競合情勢の把握

マーケティングオートメーション市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスマーケティングオートメーション市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、マーケティングオートメーション市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨マーケティングオートメーション市場における成功への道筋を描く

マーケティングオートメーション市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォン、ノートパソコン、タブレットの使用の増加
    • 中小企業によるマーケティングオートメーションの利用率が高い
    • 組織によるクロスチャネルまたはマルチチャネルマーケティングの採用
  • 抑制要因
    • マーケティングオートメーションソリューションの統合コストが高い
  • 機会
    • マーケティングオートメーションソリューションの進歩
    • 企業による顧客関係管理（CRM）と分析に焦点を当てる
  • 課題
    • マーケティングオートメーションソリューションのセキュリティ脆弱性
• 市場セグメンテーション分析
  • コンポーネント：マーケティングオートメーションソフトウェアの利便性向上
  • 応用：ソーシャルメディアプラットフォームでのマーケティングオートメーションツールの採用の増加
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 マーケティングオートメーション市場：コンポーネント別

• サービス
• ソフトウェア

第7章 マーケティングオートメーション市場：展開別

• クラウド
• オンプレミス

第8章 マーケティングオートメーション市場：組織規模別

• 大企業
• 中小企業

第9章 マーケティングオートメーション市場：用途別

• 分析とレポート
• キャンペーン管理
• メールマーケティング
• インバウンドマーケティング
• リードスコアリング
• ソーシャルメディアマーケティング

第10章 南北アメリカのマーケティングオートメーション市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第11章 アジア太平洋地域のマーケティングオートメーション市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第12章 欧州・中東・アフリカのマーケティングオートメーション市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第13章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • BudがAIを活用したデータ分析とマーケティングオートメーションスイートをリリース
  • FieldRoutesがPestWorldでServiceTitan Marketing Proのリリースとともにマーケティングオートメーションを発表2023
  • Mailchimp、中小企業向けにGenAI搭載のマーケティングアシスタントをリリース
• 戦略分析と提言

企業一覧

• Act-On Software, Inc.
• ActiveCampaign, LLC
• Added players
• Adobe Inc.
• aMarketForce
• Cisco Systems, Inc.
• ClickDimensions LLC
• Damco Group
• EngageBay Inc.
• GetResponse S.A.
• Google LLC by Alphabet Inc.
• HubSpot, Inc.
• Infusion Software, Inc.
• International Business Machines Corporation
• Klaviyo, Inc.
• Mailchimp by Intuit Inc.
• Maropost Inc.
• Microsoft Corporation
• NEC Corporation
• Omnisend
• Oracle Corporation
• Salesforce, Inc.
• SAP SE
• SAS Institute Inc.
• Sendinblue, Inc.
• Teradata Corporation
• Thryv, Inc.

LIST OF FIGURES

• FIGURE 1. MARKETING AUTOMATION MARKET RESEARCH PROCESS
• FIGURE 2. MARKETING AUTOMATION MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 17. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 23. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MARKETING AUTOMATION MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MARKETING AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MARKETING AUTOMATION MARKET DYNAMICS
• TABLE 7. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ON-PREMISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LARGE ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SMALL & MEDIUM-SIZED ENTERPRISES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY ANALYTICS & REPORTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY CAMPAIGN MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY INBOUND MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY LEAD SCORING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL MARKETING AUTOMATION MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. CANADA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 37. CANADA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 38. CANADA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 43. MEXICO MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 47. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. UNITED STATES MARKETING AUTOMATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 51. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 52. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. ASIA-PACIFIC MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 54. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 55. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 56. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 57. AUSTRALIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. CHINA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 59. CHINA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 60. CHINA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 61. CHINA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. INDIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 63. INDIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 64. INDIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 65. INDIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 67. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 68. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 69. INDONESIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. JAPAN MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 71. JAPAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 72. JAPAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 73. JAPAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 75. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 76. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 77. MALAYSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 79. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 80. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 81. PHILIPPINES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 83. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 84. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 85. SINGAPORE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 87. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 88. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 89. SOUTH KOREA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 91. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 92. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 93. TAIWAN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. THAILAND MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. THAILAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 96. THAILAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 97. THAILAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 99. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 100. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 101. VIETNAM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 103. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 104. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 105. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. EUROPE, MIDDLE EAST & AFRICA MARKETING AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 107. DENMARK MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 108. DENMARK MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 109. DENMARK MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 110. DENMARK MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. EGYPT MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 112. EGYPT MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 113. EGYPT MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 114. EGYPT MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. FINLAND MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 116. FINLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 117. FINLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 118. FINLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. FRANCE MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 120. FRANCE MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 121. FRANCE MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 122. FRANCE MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. GERMANY MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 124. GERMANY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 125. GERMANY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 126. GERMANY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 128. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 129. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 130. ISRAEL MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. ITALY MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 132. ITALY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 133. ITALY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 134. ITALY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 136. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 137. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 138. NETHERLANDS MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 140. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 141. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 142. NIGERIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. NORWAY MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 144. NORWAY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 145. NORWAY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 146. NORWAY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. POLAND MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 148. POLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 149. POLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 150. POLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 151. QATAR MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 152. QATAR MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 153. QATAR MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 154. QATAR MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 155. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 156. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 157. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 158. RUSSIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 160. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 161. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 162. SAUDI ARABIA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 163. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 164. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 165. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 166. SOUTH AFRICA MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 167. SPAIN MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 168. SPAIN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 169. SPAIN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 170. SPAIN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 171. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 172. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 173. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 174. SWEDEN MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 175. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 176. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 177. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 178. SWITZERLAND MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. TURKEY MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 180. TURKEY MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 181. TURKEY MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 182. TURKEY MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 183. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 184. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 185. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 186. UNITED ARAB EMIRATES MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 187. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 188. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY DEPLOYMENT, 2018-2030 (USD MILLION)
• TABLE 189. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY ORGANIZATION SIZE, 2018-2030 (USD MILLION)
• TABLE 190. UNITED KINGDOM MARKETING AUTOMATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 191. MARKETING AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 192. MARKETING AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023

The Marketing Automation Market was valued at USD 6.94 billion in 2023, expected to reach USD 7.81 billion in 2024, and is projected to grow at a CAGR of 12.89%, to USD 16.23 billion by 2030.

Marketing automation refers to technology solutions designed to streamline, automate, and make marketing tasks and workflows more efficient. It encompasses a range of operational functions such as email marketing, social media posting, ad campaigns, and customer relationship management. Necessity in the current dynamic marketplace stems from the ability to save time, reduce marketing costs, and improve customer experience through personalized interactions. Application spans industries including retail, BFSI, IT and telecom, manufacturing, and healthcare, primarily focusing on enhancing customer engagement, lead nurturing, and ROI. The end-use scope includes both B2B and B2C sectors aiming to optimize their marketing efforts. Key growth factors include the increasing adoption of AI and machine learning integrated solutions, data-driven approaches to decision-making, and the rising need for a clutter-free user experience. With the digital transformation of businesses, a notable opportunity lies in integrating IoT and predictive analytics to foresee customer behavior patterns and create proactive marketing strategies. However, challenges persist, such as data privacy issues, the complexity of integration across multiple platforms, and the skill gap in employing these advanced tools effectively. Regulatory compliance and maintaining data security are particularly pressing challenges in regions with stringent data protection laws. For businesses looking at innovation and research, focusing on developing more intuitive and user-friendly interfaces, expanding AI capabilities for deeper insights, and creating comprehensive platforms that integrate seamlessly with existing systems offer significant potential. Due to rapid technological advancements, the market is highly competitive, urging firms to continuously adapt and evolve to stand out. Businesses can benefit by cultivating partnerships and collaborations that enrich their technological offerings and by focusing on market-specific needs to tailor solutions more effectively. Investing in continued learning and adaptation will provide a competitive edge in this evolving market landscape.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Automation Market

The Marketing Automation Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Rise in smartphone, laptop, and tablet usage
  • High utilization of marketing automation by SMEs
  • Adoption of cross-channel or multi-channel marketing by organizations
• Market Restraints
  • High integration cost of marketing automation solutions
• Market Opportunities
  • Advancements in marketing automation solutions
  • Focus on customer relationship management (CRM) and analytics by enterprises
• Market Challenges
  • Security vulnerabilities of marketing automation solutions

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Automation Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Automation Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Automation Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Automation Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Automation Market

A detailed market share analysis in the Marketing Automation Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Automation Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Automation Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Automation Market

A strategic analysis of the Marketing Automation Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Automation Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc., ActiveCampaign, LLC, Added players, Adobe Inc., aMarketForce, Cisco Systems, Inc., ClickDimensions LLC, Damco Group, EngageBay Inc., GetResponse S.A., Google LLC by Alphabet Inc., HubSpot, Inc., Infusion Software, Inc., International Business Machines Corporation, Klaviyo, Inc., Mailchimp by Intuit Inc., Maropost Inc., Microsoft Corporation, NEC Corporation, Omnisend, Oracle Corporation, Salesforce, Inc., SAP SE, SAS Institute Inc., Sendinblue, Inc., Teradata Corporation, and Thryv, Inc..

Market Segmentation & Coverage

This research report categorizes the Marketing Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Services and Software.
• Based on Deployment, market is studied across Cloud and On-Premises.
• Based on Organization Size, market is studied across Large Enterprises and Small & Medium-Sized Enterprises.
• Based on Application, market is studied across Analytics & Reporting, Campaign Management, Email Marketing, Inbound Marketing, Lead Scoring, and Social Media Marketing.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Rise in smartphone, laptop, and tablet usage
    • 5.1.1.2. High utilization of marketing automation by SMEs
    • 5.1.1.3. Adoption of cross-channel or multi-channel marketing by organizations
  • 5.1.2. Restraints
    • 5.1.2.1. High integration cost of marketing automation solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Advancements in marketing automation solutions
    • 5.1.3.2. Focus on customer relationship management (CRM) and analytics by enterprises
  • 5.1.4. Challenges
    • 5.1.4.1. Security vulnerabilities of marketing automation solutions
• 5.2. Market Segmentation Analysis
  • 5.2.1. Component: Enhanced use of marketing automation software for convenience
  • 5.2.2. Application: Increasing adoption of marketing automation tools on social media platforms
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Marketing Automation Market, by Component

• 6.1. Introduction
• 6.2. Services
• 6.3. Software

7. Marketing Automation Market, by Deployment

• 7.1. Introduction
• 7.2. Cloud
• 7.3. On-Premises

8. Marketing Automation Market, by Organization Size

• 8.1. Introduction
• 8.2. Large Enterprises
• 8.3. Small & Medium-Sized Enterprises

9. Marketing Automation Market, by Application

• 9.1. Introduction
• 9.2. Analytics & Reporting
• 9.3. Campaign Management
• 9.4. Email Marketing
• 9.5. Inbound Marketing
• 9.6. Lead Scoring
• 9.7. Social Media Marketing

10. Americas Marketing Automation Market

• 10.1. Introduction
• 10.2. Argentina
• 10.3. Brazil
• 10.4. Canada
• 10.5. Mexico
• 10.6. United States

11. Asia-Pacific Marketing Automation Market

• 11.1. Introduction
• 11.2. Australia
• 11.3. China
• 11.4. India
• 11.5. Indonesia
• 11.6. Japan
• 11.7. Malaysia
• 11.8. Philippines
• 11.9. Singapore
• 11.10. South Korea
• 11.11. Taiwan
• 11.12. Thailand
• 11.13. Vietnam

12. Europe, Middle East & Africa Marketing Automation Market

• 12.1. Introduction
• 12.2. Denmark
• 12.3. Egypt
• 12.4. Finland
• 12.5. France
• 12.6. Germany
• 12.7. Israel
• 12.8. Italy
• 12.9. Netherlands
• 12.10. Nigeria
• 12.11. Norway
• 12.12. Poland
• 12.13. Qatar
• 12.14. Russia
• 12.15. Saudi Arabia
• 12.16. South Africa
• 12.17. Spain
• 12.18. Sweden
• 12.19. Switzerland
• 12.20. Turkey
• 12.21. United Arab Emirates
• 12.22. United Kingdom

13. Competitive Landscape

• 13.1. Market Share Analysis, 2023
• 13.2. FPNV Positioning Matrix, 2023
• 13.3. Competitive Scenario Analysis
  • 13.3.1. Bud launches AI-powered data analytics and marketing automation suite
  • 13.3.2. FieldRoutes Unveils Marketing Automation with Launch of ServiceTitan Marketing Pro at PestWorld 2023
  • 13.3.3. Mailchimp Launches GenAI-Powered Marketing Assistant for SMBs
• 13.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act-On Software, Inc.
• 2. ActiveCampaign, LLC
• 3. Added players
• 4. Adobe Inc.
• 5. aMarketForce
• 6. Cisco Systems, Inc.
• 7. ClickDimensions LLC
• 8. Damco Group
• 9. EngageBay Inc.
• 10. GetResponse S.A.
• 11. Google LLC by Alphabet Inc.
• 12. HubSpot, Inc.
• 13. Infusion Software, Inc.
• 14. International Business Machines Corporation
• 15. Klaviyo, Inc.
• 16. Mailchimp by Intuit Inc.
• 17. Maropost Inc.
• 18. Microsoft Corporation
• 19. NEC Corporation
• 20. Omnisend
• 21. Oracle Corporation
• 22. Salesforce, Inc.
• 23. SAP SE
• 24. SAS Institute Inc.
• 25. Sendinblue, Inc.
• 26. Teradata Corporation
• 27. Thryv, Inc.