eコマース市場：モデルタイプ別、決済モード別、用途別 - 2025-2030年の世界予測

eコマース市場は、2023年に94億7,000万米ドルと評価され、2024年には104億6,000万米ドルに達すると予測され、CAGR 10.82％で成長し、2030年には194億6,000万米ドルに達すると予測されています。

eコマース分野は、さまざまなデジタル・プラットフォームにまたがっており、ウェブサイトやモバイル・アプリケーションを通じて行われる商品やサービスのオンライン取引を網羅しています。その必要性は、消費者行動のデジタル・トランスフォーメーションによって強調されており、企業はテクノロジーを活用して購入を合理化し、リーチを拡大し、ショッピング体験をパーソナライズしています。最終用途は、消費者との直接取引、効率的な在庫管理、市場拡大戦略など多岐にわたる。影響力のある成長要因としては、デジタル決済ソリューションの進歩、スマートフォン所有の遍在化、AI主導のパーソナライズされたマーケティング戦略などが挙げられます。さらに、販売プラットフォームとしてのソーシャルメディアの普及と顧客体験重視の高まりが、eコマースのダイナミクスを再構築しています。持続可能な製品や、パーソナライズされた健康・ウェルネス・サービスのようなニッチ市場には、環境に配慮したライフスタイルやオーダーメイドの体験を重視する消費者動向に沿ったビジネスチャンスがあります。しかし、断片化された規制状況、サイバーセキュリティの脅威、シームレスな運営を妨げる物流上のハードルといった課題も存在します。また、デジタルインフラの格差や、特定の層におけるテクノロジー導入への抵抗といった限界も、大きな障壁となっています。一方で、オンライン・ショッピングを強化する拡張現実（AR）の開発、安全な取引のためのブロックチェーン、サプライチェーンと消費者インサイトを最適化するためのビッグデータの活用など、イノベーションの可能性は広がっています。研究開発は、顧客とのインタラクションを強化するための人工知能アプリケーションの改良、予測分析、従来のショッピング体験とデジタルショッピング体験の架け橋となるオムニチャネル小売戦略の開発に注力できます。市場力学のダイナミックな性質は、技術的変化や消費者嗜好の進化に迅速に対応する機敏なビジネスモデルを要求し、企業は市場のスライスを守るだけでなく、市場の革新と拡大も実現します。したがって、技術の進歩や消費者行動の動向に対する戦略的な先見性は、この活気ある分野における持続可能性と成長に不可欠となります。

市場力学：急速に進化するeコマース市場の主要市場インサイトを公開

eコマース市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • インターネットの普及とスマートフォンの普及率上昇
  • ロジスティクスと倉庫への投資の増加
  • オンラインマーケティングツールの重要性の高まり
• 市場抑制要因
  • インフラ整備の遅れ
• 市場機会
  • eコマース分野における技術の進歩
  • eコマース業界の民主化に向けた政府の取り組み
• 市場の課題
  • セキュリティとプライバシー問題に対する懸念

ポーターのファイブフォース：eコマース市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、eコマース市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォースフレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：eコマース市場における外部からの影響の把握

外部マクロ環境要因は、eコマース市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析eコマース市場における競合情勢の把握

eコマース市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックスのeコマース市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、eコマース市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨eコマース市場における成功への道筋を描く

eコマース市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開発の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • インターネットの普及率の上昇とスマートフォンの普及率の上昇
    • 物流と倉庫への投資増加
    • オンラインマーケティングツールの重要性の高まり
  • 抑制要因
    • インフラの実装不足
  • 機会
    • eコマース分野における技術の進歩
    • 政府の民主化の取り組みeコマース産業
  • 課題
    • セキュリティとプライバシーの問題に関する懸念
• 市場セグメンテーション分析
  • モデルタイプ：スマートフォンとインターネットの普及率の上昇に伴い、B2B eコマースモデルの人気が高まっています。
  • 用途：在宅ヘルスケアにおける医薬品電子商取引の迅速な配送ソリューションの重要性の高まり
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 eコマース市場：モデルタイプ別

• ビジネスからビジネスへ
• ビジネスから消費者へ

第7章 eコマース市場：決済モード別

• 銀行振込
• カード決済
• 現金支払い
• デジタルウォレット

第8章 eコマース市場：用途別

• 美容とファッション
• 電子機器
• 食品・飲料
• 家庭用
• 製薬
• 旅行と観光

第9章 南北アメリカのeコマース市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のeコマース市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのeコマース市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Jayud Global Logistics、龍崗の認定オペレーションセンターで電子商取引の効率を向上
  • アマゾンによるインドの電子商取引分野への戦略的投資
  • Super Plastronics Pvt Ltd（SPPL）が年間100カロールインドルピーの売上を目標とする新しいeコマースプラットフォームを立ち上げ
• 戦略分析と提言

企業一覧

• Adobe Inc.
• Alibaba Group Holding Limited
• Amazon Inc.
• Apple Inc.
• Baidu Inc.
• Best Buy Co. Inc.
• BigCommerce Pty. Ltd.
• eBay Inc.
• Groupon, Inc.
• IndiaMART InterMESH Ltd.
• Intershop Communications AG
• JD.com, Inc.
• Loaded Commerce, LLC
• Lowe's Companies, Inc.
• LVMH Group
• Nykaa E-Retail Pvt. Ltd.
• Optimizely, Inc.
• Otto Group
• PrestaShop SA
• Rakuten Group, Inc.
• Reliance Retail Limited
• Salesforce, Inc.
• Sana Commerce EMEA B.V.
• SAP SE
• Shopify Inc.
• ShopWired by Platform 21 Limited
• Target Corporation
• Walmart Inc.
• WooCommerce, Inc.
• Zoey, Inc.

LIST OF FIGURES

• FIGURE 1. E-COMMERCE MARKET RESEARCH PROCESS
• FIGURE 2. E-COMMERCE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL E-COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL E-COMMERCE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL E-COMMERCE MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL E-COMMERCE MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES E-COMMERCE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES E-COMMERCE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. E-COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. E-COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. E-COMMERCE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL E-COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL E-COMMERCE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL E-COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. E-COMMERCE MARKET DYNAMICS
• TABLE 7. GLOBAL E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL E-COMMERCE MARKET SIZE, BY BUSINESS TO BUSINESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL E-COMMERCE MARKET SIZE, BY BUSINESS TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL E-COMMERCE MARKET SIZE, BY BANK TRANSFERS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL E-COMMERCE MARKET SIZE, BY CARD PAYMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL E-COMMERCE MARKET SIZE, BY CASH PAYMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL E-COMMERCE MARKET SIZE, BY DIGITAL WALLETS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL E-COMMERCE MARKET SIZE, BY BEAUTY & FASHION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL E-COMMERCE MARKET SIZE, BY ELECTRONIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL E-COMMERCE MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL E-COMMERCE MARKET SIZE, BY HOUSEHOLD, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL E-COMMERCE MARKET SIZE, BY PHARMACEUTICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL E-COMMERCE MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS E-COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 32. CANADA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 33. CANADA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 34. CANADA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES E-COMMERCE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC E-COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. CHINA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 50. CHINA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 51. CHINA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 52. INDIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 53. INDIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 54. INDIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA E-COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. ITALY E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 105. ITALY E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 106. ITALY E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 116. POLAND E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 117. POLAND E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 118. POLAND E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 119. QATAR E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 120. QATAR E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 121. QATAR E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM E-COMMERCE MARKET SIZE, BY MODEL TYPE OUTLOOK, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM E-COMMERCE MARKET SIZE, BY PAYMENT MODE, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM E-COMMERCE MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. E-COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 150. E-COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

The E-Commerce Market was valued at USD 9.47 billion in 2023, expected to reach USD 10.46 billion in 2024, and is projected to grow at a CAGR of 10.82%, to USD 19.46 billion by 2030.

The e-commerce sector, sprawling across various digital platforms, encompasses online transactions of goods and services, facilitated through websites and mobile applications. Its necessity is underscored by the digital transformation of consumer behavior, with businesses leveraging technology to streamline purchases, expand reach, and personalize the shopping experience. Applications span retail, groceries, consumer electronics, and increasingly, B2B transactions, while end-use scopes span direct consumer engagement, efficient inventory management, and market expansion strategies. Influential growth factors include advancements in digital payment solutions, the ubiquity of smartphone ownership, and AI-driven personalized marketing strategies. Furthermore, the proliferation of social media as a sales platform and the increased focus on customer experience are reshaping e-commerce dynamics. Opportunities lie in niche markets such as sustainable products and personalized health and wellness services, aligned with consumer trends emphasizing eco-conscious lifestyles and tailored experiences. However, challenges exist in fragmented regulatory landscapes, cybersecurity threats, and logistical hurdles, which can hamper seamless operations. Limitations such as digital infrastructure disparities and resistance to technology adoption in certain demographics also present significant barriers. Meanwhile, the potential for innovation thrives in developing augmented reality (AR) to enhance online shopping, blockchain for secure transactions, and leveraging big data to optimize supply chains and consumer insights. Research and development can focus on refining artificial intelligence applications for enhanced customer interaction, predictive analytics, and developing omnichannel retail strategies to bridge traditional and digital shopping experiences. The dynamic nature of the e-commerce market demands agile business models that respond quickly to technological changes and evolving consumer preferences, ensuring businesses not only protect their slice of the market but also innovate and expand upon it. Hence, strategic foresight into technological advancements and consumer behavior trends will be vital for sustainability and growth within this vibrant sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving E-Commerce Market

The E-Commerce Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing penetration of internet coupled with rising adoption of smartphone
  • Growing investments in logistics and warehouses
  • Rising importance of online marketing tools
• Market Restraints
  • Lack of implementation of infrastructure
• Market Opportunities
  • Technological advancements in the e-commerce sector
  • Government initiative to democratize e-commerce industry
• Market Challenges
  • Concerns regarding security and privacy issues

Porter's Five Forces: A Strategic Tool for Navigating the E-Commerce Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the E-Commerce Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the E-Commerce Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the E-Commerce Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the E-Commerce Market

A detailed market share analysis in the E-Commerce Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the E-Commerce Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the E-Commerce Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the E-Commerce Market

A strategic analysis of the E-Commerce Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the E-Commerce Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon Inc., Apple Inc., Baidu Inc., Best Buy Co. Inc., BigCommerce Pty. Ltd., eBay Inc., Groupon, Inc., IndiaMART InterMESH Ltd., Intershop Communications AG, JD.com, Inc., Loaded Commerce, LLC, Lowe's Companies, Inc., LVMH Group, Nykaa E-Retail Pvt. Ltd., Optimizely, Inc., Otto Group, PrestaShop SA, Rakuten Group, Inc., Reliance Retail Limited, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shopify Inc., ShopWired by Platform 21 Limited, Target Corporation, Walmart Inc., WooCommerce, Inc., and Zoey, Inc..

Market Segmentation & Coverage

This research report categorizes the E-Commerce Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Model Type Outlook, market is studied across Business to Business and Business to Consumer.
• Based on Payment Mode, market is studied across Bank Transfers, Card Payments, Cash Payments, and Digital Wallets.
• Based on Application, market is studied across Beauty & Fashion, Electronic, Food & Beverages, Household, Pharmaceutical, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing penetration of internet coupled with rising adoption of smartphone
    • 5.1.1.2. Growing investments in logistics and warehouses
    • 5.1.1.3. Rising importance of online marketing tools
  • 5.1.2. Restraints
    • 5.1.2.1. Lack of implementation of infrastructure
  • 5.1.3. Opportunities
    • 5.1.3.1. Technological advancements in the e-commerce sector
    • 5.1.3.2. Government initiative to democratize e-commerce industry
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns regarding security and privacy issues
• 5.2. Market Segmentation Analysis
  • 5.2.1. Model Type Outlook: Rising popularity of B2B eCommerce model with increasing smartphone and internet penetration
  • 5.2.2. Application: Growing importance of pharmaceutical eCommerce quick delivery solutions for in-home healthcare
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. E-Commerce Market, by Model Type Outlook

• 6.1. Introduction
• 6.2. Business to Business
• 6.3. Business to Consumer

7. E-Commerce Market, by Payment Mode

• 7.1. Introduction
• 7.2. Bank Transfers
• 7.3. Card Payments
• 7.4. Cash Payments
• 7.5. Digital Wallets

8. E-Commerce Market, by Application

• 8.1. Introduction
• 8.2. Beauty & Fashion
• 8.3. Electronic
• 8.4. Food & Beverages
• 8.5. Household
• 8.6. Pharmaceutical
• 8.7. Travel & Tourism

9. Americas E-Commerce Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific E-Commerce Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa E-Commerce Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Jayud Global Logistics Enhances eCommerce Efficiency with Certified Operation Center in Longgang
  • 12.3.2. Strategic Investments by Amazon in India's eCommerce Sector
  • 12.3.3. Super Plastronics Pvt Ltd (SPPL) Launches New eCommerce Platform Targeting INR 100 Crore Annual Business
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Adobe Inc.
• 2. Alibaba Group Holding Limited
• 3. Amazon Inc.
• 4. Apple Inc.
• 5. Baidu Inc.
• 6. Best Buy Co. Inc.
• 7. BigCommerce Pty. Ltd.
• 8. eBay Inc.
• 9. Groupon, Inc.
• 10. IndiaMART InterMESH Ltd.
• 11. Intershop Communications AG
• 12. JD.com, Inc.
• 13. Loaded Commerce, LLC
• 14. Lowe's Companies, Inc.
• 15. LVMH Group
• 16. Nykaa E-Retail Pvt. Ltd.
• 17. Optimizely, Inc.
• 18. Otto Group
• 19. PrestaShop SA
• 20. Rakuten Group, Inc.
• 21. Reliance Retail Limited
• 22. Salesforce, Inc.
• 23. Sana Commerce EMEA B.V.
• 24. SAP SE
• 25. Shopify Inc.
• 26. ShopWired by Platform 21 Limited
• 27. Target Corporation
• 28. Walmart Inc.
• 29. WooCommerce, Inc.
• 30. Zoey, Inc.