フェイスメイク市場：タイプ別、供給源別、販売チャネル別-2025-2030年世界予測

フェイスメイク市場は、2023年に5,410億5,000万米ドルと評価され、2024年には5,771億4,000万米ドルに達すると予測され、CAGR 7.42％で成長し、2030年には8,933億3,000万米ドルに達すると予測されています。

フェイスメイク市場には、ファンデーション、コンシーラー、パウダー、チーク、ハイライターなど幅広い製品が含まれ、肌の色、タイプ、消費者の好みの多様化に対応する総合的なツールです。フェイスメイクの必要性は、個人の美的感覚を高め、自信を持たせ、自己表現を容易にする能力から生じ、それによって10代の若者から専門家まで、消費者市場のさまざまな年齢層や層に幅広く応用されています。その最終用途は、個人的な使用、メーキャップ・アーティストによるプロフェッショナルな使用、ファッション、テレビ、映画などの業界における商業的な使用など多岐にわたる。市場成長は、オーガニックや天然製品に対する消費者の意識や需要の急増、製品の効能に関する技術の進歩、革新的なパッケージングに大きく影響されています。化粧品の利点と同時にスキンケアを促進する多機能製品に投資する企業は、特に市場シェアを獲得する態勢を整えています。例えば、アンチエイジングや保湿を目的とした製品ラインの拡大などが挙げられます。しかし、市場の課題としては、化粧品成分の安全性や環境への影響に関する規制の強化や、価格競争の激化が挙げられます。さらに、ミニマリスト的な美容習慣への消費者のシフトは、従来の製品の売上を減退させる可能性があります。バーチャル試着のための拡張現実（AR）とAI主導のパーソナライズされたレコメンデーションの統合は、消費者にカスタマイズされたショッピング体験を提供する革新の極めて重要な分野として際立っています。また、男性や高齢者など未開拓の層をターゲットにすることも、潜在的なビジネスチャンスとなります。企業は、サプライチェーンの環境フットプリントを削減する研究を進め、持続可能性の課題に対処するために、生分解性または詰め替え可能なパッケージの開発に投資すべきです。フェイスメイク市場は先進国では成熟しているが、美容基準の進化と可処分所得の増加を意識する新興経済諸国では、十分な成長の見込みがあります。こうした発展途上地域に戦略的に焦点を当てることで、大きな価値を引き出すことができます。

市場力学：急速に進化するフェイスメイク市場の主要市場インサイトを公開

フェイスメイク市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 美容意識の高まりと身だしなみ重視
  • ナチュラル・オーガニック製品に対する需要の高まり
  • eコマース・プラットフォームでの利用可能性の高まり
• 市場抑制要因
  • 原材料コストの変動と偽造品の出回り
• 市場機会
  • 革新的で改良されたフェイスメイク製品のイントロダクション
  • フェイスメイク製品の持続可能な包装の重視
• 市場の課題
  • フェイスメーキャップ製品の使用に伴う副作用

ポーターのファイブフォース：フェイスメイク市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：フェイスメイク市場における外部からの影響の把握

外部マクロ環境要因は、フェイスメイク市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析フェイスメイク市場における競合情勢の把握

フェイスメイク市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスフェイスメイク市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、フェイスメイク市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨フェイスメイク市場における成功への道筋を描く

フェイスメイク市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 美意識の高まりと外見への注目
    • 天然およびオーガニック製品に対する需要の増加
    • 電子商取引プラットフォームでの可用性の向上
  • 抑制要因
    • 原材料費の変動と偽造品の入手可能性
  • 機会
    • 革新的で改良されたフェイスメイクアップ製品のイントロダクション
    • フェイスメイク製品の持続可能なパッケージングの重視
  • 課題
    • 顔用化粧品の使用に伴う副作用
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 フェイスメイク市場：タイプ別

• チーク
• ブロンザー
• コンシーラー
• コンタリングとハイライト
• フェイスパウダー
• ファンデーション
• パレット
• プライマー

第7章 フェイスメイク市場：ソース別

• 化学薬品
• ハラール
• 天然
• オーガニック

第8章 フェイスメイク市場：販売チャネル別

• eコマース
• 健康・美容小売店
• ハイパーマーケット
• 薬局
• スーパーマーケット

第9章 南北アメリカのフェイスメイク市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のフェイスメイク市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのフェイスメイク市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Amway Corp.
• Chanel, Inc.
• Coty Inc.
• Dr. Babor GmbH and Co. KG
• Faces Canada
• Giorgio Armani S.p.A.
• Groupe Clarins
• Grupo Boticario
• Henkel AG & Co. KGaA
• Johnson & Johnson Services, Inc.
• Kao Corporation
• LOreal SA
• Lotus Herbals Pvt. Ltd.
• LVMH Moet Hennessy Louis Vuitton SE
• Mary Kay Inc.
• Modi Enterprises
• Natura and Co Holding SA
• Nature Republic Co. Ltd.
• Oriflame Cosmetics AG
• Revlon Consumer Products LLC
• Shiseido Co. Ltd.
• SUGAR Cosmetics
• The Estee Lauder Companies Inc.
• The Procter & Gamble Company
• Unilever PLC

LIST OF FIGURES

• FIGURE 1. FACE MAKE-UP MARKET RESEARCH PROCESS
• FIGURE 2. FACE MAKE-UP MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FACE MAKE-UP MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FACE MAKE-UP MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FACE MAKE-UP MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FACE MAKE-UP MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FACE MAKE-UP MARKET SIZE, BY SOURCE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FACE MAKE-UP MARKET SIZE, BY SOURCE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES FACE MAKE-UP MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES FACE MAKE-UP MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. FACE MAKE-UP MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. FACE MAKE-UP MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FACE MAKE-UP MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FACE MAKE-UP MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FACE MAKE-UP MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FACE MAKE-UP MARKET DYNAMICS
• TABLE 7. GLOBAL FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FACE MAKE-UP MARKET SIZE, BY BLUSH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FACE MAKE-UP MARKET SIZE, BY BRONZER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FACE MAKE-UP MARKET SIZE, BY CONCEALER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FACE MAKE-UP MARKET SIZE, BY CONTOURING & HIGHLIGHTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FACE MAKE-UP MARKET SIZE, BY FACE POWDER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FACE MAKE-UP MARKET SIZE, BY FOUNDATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FACE MAKE-UP MARKET SIZE, BY PALETTE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FACE MAKE-UP MARKET SIZE, BY PRIMER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FACE MAKE-UP MARKET SIZE, BY CHEMICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL FACE MAKE-UP MARKET SIZE, BY HALAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL FACE MAKE-UP MARKET SIZE, BY NATURAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL FACE MAKE-UP MARKET SIZE, BY ORGANIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL FACE MAKE-UP MARKET SIZE, BY E-COMMERCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL FACE MAKE-UP MARKET SIZE, BY HEALTH & BEAUTY RETAIL STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL FACE MAKE-UP MARKET SIZE, BY HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL FACE MAKE-UP MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL FACE MAKE-UP MARKET SIZE, BY SUPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 34. BRAZIL FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. BRAZIL FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 37. CANADA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. CANADA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 39. CANADA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. MEXICO FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 41. MEXICO FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 42. MEXICO FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. UNITED STATES FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 45. UNITED STATES FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. UNITED STATES FACE MAKE-UP MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 49. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. ASIA-PACIFIC FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 51. AUSTRALIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. AUSTRALIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 53. AUSTRALIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 54. CHINA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 55. CHINA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 56. CHINA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 57. INDIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. INDIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 59. INDIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 60. INDONESIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 61. INDONESIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 62. INDONESIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 63. JAPAN FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. JAPAN FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 65. JAPAN FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 66. MALAYSIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. MALAYSIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 68. MALAYSIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 69. PHILIPPINES FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 70. PHILIPPINES FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 71. PHILIPPINES FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. SINGAPORE FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. SINGAPORE FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 74. SINGAPORE FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 75. SOUTH KOREA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 76. SOUTH KOREA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 77. SOUTH KOREA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 78. TAIWAN FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. TAIWAN FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 80. TAIWAN FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 81. THAILAND FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 82. THAILAND FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 83. THAILAND FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 84. VIETNAM FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. VIETNAM FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 86. VIETNAM FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 88. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 89. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 90. EUROPE, MIDDLE EAST & AFRICA FACE MAKE-UP MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 91. DENMARK FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 92. DENMARK FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 93. DENMARK FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 94. EGYPT FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. EGYPT FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 96. EGYPT FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. FINLAND FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 98. FINLAND FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 99. FINLAND FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 100. FRANCE FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. FRANCE FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 102. FRANCE FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 103. GERMANY FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. GERMANY FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 105. GERMANY FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 106. ISRAEL FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 107. ISRAEL FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 108. ISRAEL FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 109. ITALY FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 110. ITALY FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 111. ITALY FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. NETHERLANDS FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 113. NETHERLANDS FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 114. NETHERLANDS FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 115. NIGERIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 116. NIGERIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 117. NIGERIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 118. NORWAY FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. NORWAY FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 120. NORWAY FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 121. POLAND FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 122. POLAND FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 123. POLAND FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 124. QATAR FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 125. QATAR FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 126. QATAR FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. RUSSIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 128. RUSSIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 129. RUSSIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 130. SAUDI ARABIA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 131. SAUDI ARABIA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 132. SAUDI ARABIA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. SOUTH AFRICA FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 134. SOUTH AFRICA FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 135. SOUTH AFRICA FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 136. SPAIN FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 137. SPAIN FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 138. SPAIN FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 139. SWEDEN FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. SWEDEN FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 141. SWEDEN FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 142. SWITZERLAND FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 143. SWITZERLAND FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 144. SWITZERLAND FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 145. TURKEY FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 146. TURKEY FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 147. TURKEY FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. UNITED ARAB EMIRATES FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 149. UNITED ARAB EMIRATES FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 150. UNITED ARAB EMIRATES FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 151. UNITED KINGDOM FACE MAKE-UP MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 152. UNITED KINGDOM FACE MAKE-UP MARKET SIZE, BY SOURCE, 2018-2030 (USD MILLION)
• TABLE 153. UNITED KINGDOM FACE MAKE-UP MARKET SIZE, BY SALES CHANNEL, 2018-2030 (USD MILLION)
• TABLE 154. FACE MAKE-UP MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 155. FACE MAKE-UP MARKET, FPNV POSITIONING MATRIX, 2023

The Face Make-up Market was valued at USD 541.05 billion in 2023, expected to reach USD 577.14 billion in 2024, and is projected to grow at a CAGR of 7.42%, to USD 893.33 billion by 2030.

The face make-up market encompasses a wide array of products such as foundations, concealers, powders, blush, and highlighters-integral tools that cater to the diversification of skin tones, types, and consumer preferences. The necessity of face make-up arises from its ability to enhance personal aesthetics, boost confidence, and facilitate self-expression, thereby finding extensive application among different age groups and demographics in consumer markets, from teens to professionals. Its end-use spans across personal use, professional use by makeup artists, and commercial uses in industries such as fashion, television, and film. Market growth is significantly influenced by burgeoning consumer awareness and demand for organic and natural products, technological advances in product efficacy, and innovative packaging. Companies investing in multifunctional products that promote skincare alongside cosmetic benefits are particularly poised to capture market share. An example includes expanding product lines with anti-aging or hydrating formulations. However, market challenges include increasing regulatory constraints regarding the safety and environmental impact of cosmetics ingredients and intense competition resulting in pricing pressures. Additionally, consumer shifts towards minimalist beauty routines can dampen traditional product sales. The integration of Augmented Reality (AR) for virtual try-ons and AI-driven personalized recommendations stands out as a pivotal area of innovation, offering consumers customized shopping experiences. Another potential opportunity lies in targeting underexplored demographics such as men and older adults. Companies should further research on reducing the environmental footprint of their supply chains and invest in developing biodegradable or refillable packaging to address sustainability challenges. While the face make-up market is mature in developed countries, ample growth prospects are evident in emerging economies conscious of evolving beauty standards and increased disposable incomes. A strategic focus on these developing regions can unlock significant value.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Face Make-up Market

The Face Make-up Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing beauty awareness and focus on personal appearance
  • Increasing demand for natural and organic products
  • Rising availability on eCommerce platforms
• Market Restraints
  • Fluctuating raw material costs and availability of counterfeit products
• Market Opportunities
  • Introduction of innovative and improved face makeup products
  • Emphasis on sustainable packaging of face makeup products
• Market Challenges
  • Adverse effects associated with the use of face makeup products

Porter's Five Forces: A Strategic Tool for Navigating the Face Make-up Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Face Make-up Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Face Make-up Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Face Make-up Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Face Make-up Market

A detailed market share analysis in the Face Make-up Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Face Make-up Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Face Make-up Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Face Make-up Market

A strategic analysis of the Face Make-up Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Face Make-up Market, highlighting leading vendors and their innovative profiles. These include Amway Corp., Chanel, Inc., Coty Inc., Dr. Babor GmbH and Co. KG, Faces Canada, Giorgio Armani S.p.A., Groupe Clarins, Grupo Boticario, Henkel AG & Co. KGaA, Johnson & Johnson Services, Inc., Kao Corporation, LOreal SA, Lotus Herbals Pvt. Ltd., LVMH Moet Hennessy Louis Vuitton SE, Mary Kay Inc., Modi Enterprises, Natura and Co Holding SA, Nature Republic Co. Ltd., Oriflame Cosmetics AG, Revlon Consumer Products LLC, Shiseido Co. Ltd., SUGAR Cosmetics, The Estee Lauder Companies Inc., The Procter & Gamble Company, and Unilever PLC.

Market Segmentation & Coverage

This research report categorizes the Face Make-up Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Blush, Bronzer, Concealer, Contouring & Highlighting, Face Powder, Foundation, Palette, and Primer.
• Based on Source, market is studied across Chemical, Halal, Natural, and Organic.
• Based on Sales Channel, market is studied across E-Commerce, Health & Beauty Retail Stores, Hypermarket, Pharmacies, and Supermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing beauty awareness and focus on personal appearance
    • 5.1.1.2. Increasing demand for natural and organic products
    • 5.1.1.3. Rising availability on eCommerce platforms
  • 5.1.2. Restraints
    • 5.1.2.1. Fluctuating raw material costs and availability of counterfeit products
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative and improved face makeup products
    • 5.1.3.2. Emphasis on sustainable packaging of face makeup products
  • 5.1.4. Challenges
    • 5.1.4.1. Adverse effects associated with the use of face makeup products
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Face Make-up Market, by Type

• 6.1. Introduction
• 6.2. Blush
• 6.3. Bronzer
• 6.4. Concealer
• 6.5. Contouring & Highlighting
• 6.6. Face Powder
• 6.7. Foundation
• 6.8. Palette
• 6.9. Primer

7. Face Make-up Market, by Source

• 7.1. Introduction
• 7.2. Chemical
• 7.3. Halal
• 7.4. Natural
• 7.5. Organic

8. Face Make-up Market, by Sales Channel

• 8.1. Introduction
• 8.2. E-Commerce
• 8.3. Health & Beauty Retail Stores
• 8.4. Hypermarket
• 8.5. Pharmacies
• 8.6. Supermarket

9. Americas Face Make-up Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Face Make-up Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Face Make-up Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Amway Corp.
• 2. Chanel, Inc.
• 3. Coty Inc.
• 4. Dr. Babor GmbH and Co. KG
• 5. Faces Canada
• 6. Giorgio Armani S.p.A.
• 7. Groupe Clarins
• 8. Grupo Boticario
• 9. Henkel AG & Co. KGaA
• 10. Johnson & Johnson Services, Inc.
• 11. Kao Corporation
• 12. LOreal SA
• 13. Lotus Herbals Pvt. Ltd.
• 14. LVMH Moet Hennessy Louis Vuitton SE
• 15. Mary Kay Inc.
• 16. Modi Enterprises
• 17. Natura and Co Holding SA
• 18. Nature Republic Co. Ltd.
• 19. Oriflame Cosmetics AG
• 20. Revlon Consumer Products LLC
• 21. Shiseido Co. Ltd.
• 22. SUGAR Cosmetics
• 23. The Estee Lauder Companies Inc.
• 24. The Procter & Gamble Company
• 25. Unilever PLC