教育分野におけるAR市場：コンポーネント、機能、アプリケーション別-2025-2030年の世界予測

教育分野におけるAR市場の2023年の市場規模は23億米ドルで、2024年には29億8,000万米ドルに達すると予測され、CAGR 30.63％で成長し、2030年には149億5,000万米ドルに達すると予測されています。

教育における拡張現実（AR）は、デジタル情報を現実世界のシナリオと統合し、没入型かつインタラクティブな学習体験を提供することで、従来の学習環境を変革しています。この分野では、K-12から高等教育、職業訓練まで、さまざまな教育分野でARツールやソフトウェアを使用して学習教材を強化します。教育分野におけるARの必要性は、多様な学習スタイルに対応し、定着率を高め、抽象的な概念を具体化することで学習意欲を促進する能力にあります。その用途は、バーチャル遠足や歴史的出来事の3Dモデリングから、インタラクティブな科学実験室や語学学習シミュレーションまで多岐にわたります。最終用途には、教育機関、eラーニング・プラットフォーム、企業研修プログラムなどが含まれます。市場の洞察によると、スマートデバイスの採用増加、ARの技術的進歩、パーソナライズされ適応性のある学習体験に対する需要の高まりなど、成長に影響を与えるいくつかの要因が明らかになっています。潜在的なビジネスチャンスは、AR開発者と教育コンテンツプロバイダーとの提携、新興国市場での拡大、学習分析を強化するためのARとAIの統合にあります。しかし、課題としては、AR機器のコストが高いこと、地域によっては高速インターネットへのアクセスが限られていること、効果的な導入のためには教師のトレーニングが必要であることなどが挙げられます。手頃な価格のARハードウェアの開発、より多様で利用しやすいコンテンツの作成、カリキュラムへのシームレスな統合をサポートするユーザーインターフェースの改善など、研究開発の余地があります。企業は、カリキュラム改善のためのデータ分析の活用や、コンテンツ配信のためのサブスクリプションベースのモデルの探求から利益を得ることができます。教育分野におけるAR市場の性質はダイナミックであり、急速な技術進歩により継続的なイノベーションが求められています。既存の課題に対処し、新たな動向を活用することで、企業は、この進化する状況におけるパイオニアとして自らを位置づけ、世界の教育の提供方法と体験の仕方に革命を起こす機会を得ることができます。

市場力学：急速に進化する教育分野におけるAR市場の主要市場インサイトを公開

教育分野におけるAR市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界のインターネットとスマートフォンの普及
  • マイクロラーニングに対する高い需要と学習環境の改善ニーズ
  • 没入型の学習体験を提供するための採用拡大
• 市場抑制要因
  • 高い導入コストと技術的問題
• 市場機会
  • ARと画期的な技術の統合による学習改善
  • アダプティブ・ラーニングの人気の高まりと、eラーニング・プログラムに対する多額の資金調達状況
• 市場の課題
  • データのプライバシーとセキュリティに関する懸念

ポーターのファイブフォース：教育分野におけるAR市場をナビゲートする戦略ツール

ポーターのファイブフォースフレームワークは、教育分野におけるAR市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：教育分野におけるAR市場における外部からの影響の把握

外部マクロ環境要因は、教育分野におけるAR市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析教育分野におけるAR市場における競合情勢の把握

教育分野におけるAR市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス教育分野におけるAR市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、教育分野におけるAR市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨教育分野におけるAR市場における成功への道筋を描く

教育分野におけるAR市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でインターネットとスマートフォンの普及が増加
    • マイクロラーニングの需要が高く、学習環境の改善が必要
    • 強化された没入型学習体験を提供するための採用
  • 抑制要因
    • 導入コストの高さと技術的な問題
  • 機会
    • ARと画期的な技術の統合による学習の向上
    • 適応学習の人気の高まりと、それに向けた大きな資金調達情勢

eラーニングプログラム

• 課題
  • データのプライバシーとセキュリティに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 教育分野におけるAR市場：コンポーネント別

• ハードウェア
• サービス
• ソフトウェア

第7章 教育分野におけるAR市場：機能別

• 教室管理
• 自主学習
• 教師の授業計画

第8章 教育分野におけるAR市場：用途別

• 企業研修および職業訓練
• 小学校
• 就学前教育
• 中等学校
• 大学および高等教育

第9章 南北アメリカの教育分野におけるAR市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域の教育分野におけるAR市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカの教育分野におけるAR市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• BigBlueButton
• BrainCert
• Cisco Systems, Inc.
• Dell Inc.
• Digital Samba, SL
• Electa Communications Ltd.
• Hitachi, Ltd.
• HTC Corporation
• Impero Solutions Ltd.
• International Business Machines Corporation
• Lenovo Group Limited
• Meta Platforms, Inc.
• Microsoft Corporation
• Niantic, Inc.
• Oracle Corporation
• Panasonic Holdings Corporation
• Samsung Electronics Co., Ltd.
• SkyPrep Inc.
• Sony Group Corporation
• ThirdEye Gen, Inc.
• Varjo Technologies Oy
• Veative Group
• Vuzix
• WizIQ

LIST OF FIGURES

• FIGURE 1. AR IN EDUCATION MARKET RESEARCH PROCESS
• FIGURE 2. AR IN EDUCATION MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL AR IN EDUCATION MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL AR IN EDUCATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES AR IN EDUCATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES AR IN EDUCATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. AR IN EDUCATION MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. AR IN EDUCATION MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. AR IN EDUCATION MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL AR IN EDUCATION MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL AR IN EDUCATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. AR IN EDUCATION MARKET DYNAMICS
• TABLE 7. GLOBAL AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL AR IN EDUCATION MARKET SIZE, BY HARDWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL AR IN EDUCATION MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL AR IN EDUCATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL AR IN EDUCATION MARKET SIZE, BY CLASSROOM MANAGEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL AR IN EDUCATION MARKET SIZE, BY INDEPENDENT LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL AR IN EDUCATION MARKET SIZE, BY TEACHER LESSON PLANNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL AR IN EDUCATION MARKET SIZE, BY CORPORATE & VOCATIONAL TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL AR IN EDUCATION MARKET SIZE, BY ELEMENTARY SCHOOL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL AR IN EDUCATION MARKET SIZE, BY PRE-SCHOOL EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL AR IN EDUCATION MARKET SIZE, BY SECONDARY SCHOOL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL AR IN EDUCATION MARKET SIZE, BY UNIVERSITY & HIGHER EDUCATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. CANADA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 32. CANADA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 33. CANADA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES AR IN EDUCATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 48. CHINA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 49. CHINA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 50. CHINA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. INDIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 52. INDIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 53. INDIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA AR IN EDUCATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. ITALY AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 104. ITALY AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 105. ITALY AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 115. POLAND AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 116. POLAND AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 117. POLAND AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 118. QATAR AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 119. QATAR AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 120. QATAR AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM AR IN EDUCATION MARKET SIZE, BY COMPONENT, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM AR IN EDUCATION MARKET SIZE, BY FUNCTION, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM AR IN EDUCATION MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 148. AR IN EDUCATION MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. AR IN EDUCATION MARKET, FPNV POSITIONING MATRIX, 2023

The AR in Education Market was valued at USD 2.30 billion in 2023, expected to reach USD 2.98 billion in 2024, and is projected to grow at a CAGR of 30.63%, to USD 14.95 billion by 2030.

Augmented Reality (AR) in education is transforming traditional learning environments by integrating digital information with real-world scenarios, providing an immersive and interactive learning experience. This scope involves using AR tools and software to enhance learning materials across various educational fields, from K-12 to higher education and vocational training. The necessity of AR in education comes from its ability to cater to diverse learning styles, improve retention, and foster engagement by making abstract concepts tangible. Applications range from virtual field trips and 3D modeling of historical events to interactive science labs and language learning simulations. The end-use scope encompasses educational institutions, e-learning platforms, and corporate training programs. Market insights reveal several factors influencing growth, such as increasing adoption of smart devices, technological advancements in AR, and growing demand for personalized and adaptive learning experiences. Potential opportunities lie in partnerships between AR developers and educational content providers, expansion in emerging markets, and integration of AR with AI to enhance learning analytics. However, challenges include the high cost of AR equipment, limited access to high-speed internet in some regions, and the need for teacher training for effective implementation. Innovation and research areas ripe for exploration include developing affordable AR hardware, creating more diverse and accessible content, and improving user interfaces to support seamless integration into curricula. Businesses can benefit from leveraging data analytics for curriculum improvement and exploring subscription-based models for content delivery. The nature of the AR in education market is dynamic, with rapid technological progression demanding continuous innovation. By addressing existing challenges and capitalizing on emerging trends, businesses have the opportunity to position themselves as pioneers in this evolving landscape, revolutionizing how education is delivered and experienced globally.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving AR in Education Market

The AR in Education Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increased internet and smartphone penetration worldwide
  • High demand for microlearning and need for improved learning environment
  • Adoption to provide enhanced immersive learning experience
• Market Restraints
  • High cost of deployment and technical issues
• Market Opportunities
  • Integration of AR with breakthrough technologies to improve learning
  • Growing popularity of adaptive learning and significant funding landscape for eLearning programs
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the AR in Education Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the AR in Education Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the AR in Education Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the AR in Education Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the AR in Education Market

A detailed market share analysis in the AR in Education Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the AR in Education Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the AR in Education Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the AR in Education Market

A strategic analysis of the AR in Education Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the AR in Education Market, highlighting leading vendors and their innovative profiles. These include BigBlueButton, BrainCert, Cisco Systems, Inc., Dell Inc., Digital Samba, SL, Electa Communications Ltd., Hitachi, Ltd., HTC Corporation, Impero Solutions Ltd., International Business Machines Corporation, Lenovo Group Limited, Meta Platforms, Inc., Microsoft Corporation, Niantic, Inc., Oracle Corporation, Panasonic Holdings Corporation, Samsung Electronics Co., Ltd., SkyPrep Inc., Sony Group Corporation, ThirdEye Gen, Inc., Varjo Technologies Oy, Veative Group, Vuzix, and WizIQ.

Market Segmentation & Coverage

This research report categorizes the AR in Education Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Component, market is studied across Hardware, Services, and Software.
• Based on Function, market is studied across Classroom Management, Independent Learning, and Teacher Lesson Planning.
• Based on Application, market is studied across Corporate & Vocational Training, Elementary School, Pre-School Education, Secondary School, and University & Higher Education.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increased internet and smartphone penetration worldwide
    • 5.1.1.2. High demand for microlearning and need for improved learning environment
    • 5.1.1.3. Adoption to provide enhanced immersive learning experience
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of deployment and technical issues
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of AR with breakthrough technologies to improve learning
    • 5.1.3.2. Growing popularity of adaptive learning and significant funding landscape for

eLearning programs

• 5.1.4. Challenges
  • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. AR in Education Market, by Component

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Services
• 6.4. Software

7. AR in Education Market, by Function

• 7.1. Introduction
• 7.2. Classroom Management
• 7.3. Independent Learning
• 7.4. Teacher Lesson Planning

8. AR in Education Market, by Application

• 8.1. Introduction
• 8.2. Corporate & Vocational Training
• 8.3. Elementary School
• 8.4. Pre-School Education
• 8.5. Secondary School
• 8.6. University & Higher Education

9. Americas AR in Education Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific AR in Education Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa AR in Education Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. BigBlueButton
• 2. BrainCert
• 3. Cisco Systems, Inc.
• 4. Dell Inc.
• 5. Digital Samba, SL
• 6. Electa Communications Ltd.
• 7. Hitachi, Ltd.
• 8. HTC Corporation
• 9. Impero Solutions Ltd.
• 10. International Business Machines Corporation
• 11. Lenovo Group Limited
• 12. Meta Platforms, Inc.
• 13. Microsoft Corporation
• 14. Niantic, Inc.
• 15. Oracle Corporation
• 16. Panasonic Holdings Corporation
• 17. Samsung Electronics Co., Ltd.
• 18. SkyPrep Inc.
• 19. Sony Group Corporation
• 20. ThirdEye Gen, Inc.
• 21. Varjo Technologies Oy
• 22. Veative Group
• 23. Vuzix
• 24. WizIQ