ギフトカード市場：タイプ別、用途別-2025-2030年の世界予測

ギフトカード市場は、2023年に8,271億1,000万米ドルと評価され、2024年には8,794億3,000万米ドルに達すると予測され、CAGR 6.41％で成長し、2030年には1兆2,785億2,000万米ドルに達すると予測されています。

ギフトカードは、多用途で便利なギフト・ソリューションとして進化し、消費財セクターの中でもかなりのセグメントを占めています。プリペイド式のストアド・バリュー・マネー・カードとして、小売環境や特定のオンライン・プラットフォームで使用可能で、クローズド・ループ（特定のブランドや店舗での使用）とオープン・ループ（デビットカードのように広く受け入れられる）に分類できます。その必要性は、シンプルさと柔軟性から生まれ、受け取った人が好みのギフトを自由に選ぶことができます。用途と最終用途は、個人消費者、企業インセンティブ、販促プログラムなど多岐に渡り、ロイヤルティを育み、顧客エンゲージメントを高める。市場は主にデジタル化の動向、スマートフォンの普及拡大、eコマースの拡大によって牽引されています。特に、カスタマイズされた体験に対する消費者の志向の高まりは、デジタルでパーソナライズされたギフトカードの需要を促進し、成長のための新たな道を作り出しています。ブロックチェーンのような技術的進歩は、セキュリティや詐欺の懸念に対処する態勢を整えており、新たな機会を引き出す可能性があります。しかし、国境を越えた取引における利用範囲の制限や、デジタル詐欺に遭いやすいといった重要な課題が制約となっています。さらに、経済の不確実性は可処分所得水準に影響を及ぼし、それによってギフトカードのような非必需品への裁量的支出に影響を及ぼす可能性があります。イノベーションと研究は、セキュリティ機能の強化、ターゲットマーケティングのためのAIの統合、シームレスでクロスプラットフォームなユーザビリティの開発に焦点を当てるべきです。持続可能なギフトカード・ソリューションの探求は、環境意識の高い消費者にアピールし、競争力を形成することもできます。市場は、消費者行動への迅速な適応と、戦略的ポジショニングのための道筋を提供する技術統合によって、ダイナミックな性質を明らかにしています。企業は、モバイルウォレットやバーチャルギフトの新たな動向を活用し、データ分析を活用してパーソナライゼーションと顧客体験を強化すべきです。フィンテック企業や小売企業とのパートナーシップを確立することで、市場へのリーチと効果をさらに高め、課題にもかかわらず持続的な成長を促進することができると思われます。

市場力学：急速に進化するギフトカード市場の主要市場インサイトを公開

ギフトカード市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • eコマース産業と従業員報奨制度による市場浸透の増加
  • 革新的でパーソナライズされたギフトカードによる売上増加
  • 空港ラウンジや免税店での利用拡大
• 市場抑制要因
  • セキュリティとプライバシーに関する懸念
• 市場機会
  • プロモーションツールとしての需要拡大と新興国での市場浸透
  • より迅速で簡単な決済ソリューションとデジタル化による技術進歩
• 市場の課題
  • プラスチックの利用と紛失の可能性に関する問題

ポーターの5つの力：ギフトカード市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：ギフトカード市場における外部からの影響の把握

外部マクロ環境要因は、ギフトカード市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析ギフトカード市場における競合情勢の把握

ギフトカード市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスギフトカード市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、ギフトカード市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • eコマース業界と従業員報酬制度による市場浸透の拡大
    • 革新的でパーソナライズされたギフトカードで売上を伸ばす
    • 空港ラウンジと免税店の牽引力の拡大
  • 抑制要因
    • セキュリティとプライバシーに関する懸念
  • 機会
    • 新興国におけるプロモーションツールとしての需要拡大と市場浸透
    • より迅速で簡単な決済ソリューションとデジタル化による技術の進歩
  • 課題
    • プラスチックの利用に関する問題と金銭損失の可能性
• 市場セグメンテーション分析
  • タイプ：利便性と普遍的な受容性により、eGiftingとオープンループギフトカードの使用が増加している
  • 用途：日常的な使用と特別な機会の贈り物という2つの目的を果たすエンターテイメントと小売のギフトカードの採用
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 ギフトカード市場：タイプ別

• 電子ギフト
• その他クローズドループ
• 音楽とストリーミングギフトカード
• レストランクローズドループ
• 小売クローズドループ
• ユニバーサルに受け入れられるオープンループ

第7章 ギフトカード市場：用途別

• コーヒーショップ
• エンターテインメント
• レストランまたはフードチェーン
• 小売り
• 旅行

第8章 南北アメリカのギフトカード市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域のギフトカード市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカのギフトカード市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • Restaurant.comのオーナーRDEがギフトカードマーケットマーケットプレースのCardCash.comを買収
  • OnbeとCardCashが提携し、インスタントバーチャルカードを提供
  • インコム・ペイメントとミール・トレインが提携し、食事支援を企画する個人にギフトカードのオプションを提供

企業一覧

• Airbnb, Inc.
• Amazon.com, Inc.
• American Express Company
• Apple Inc.
• Best Buy Co., Inc.
• Blackhawk Network Holdings Inc.
• Carrefour Group by Majid Al Futtaim Holding
• Costco Wholesale Corporation
• eBay Inc.
• Flipkart Internet Private Limited
• Givex Corporation
• Google LLC by Alphabet Inc.
• H & M Hennes & Mauritz AB
• Home Depot Product Authority, LLC
• InComm Payments by e2Interactive, Inc.
• Inter IKEA Systems B.V.
• J Sainsbury PLC
• JCB Co., Ltd.
• JD Sports Fashion PLC
• Lowe's Companies, Inc.
• LVMH Moet Hennessy-Louis Vuitton
• Macys.com, LLC
• PayPal Holdings, Inc.
• Starbucks Coffee Company
• Target Corporation
• The Kroger Company
• Virgin Red Limited
• Walgreen Co.
• Walmart Inc.
• ZARA by ITX MERKEN, B.V.

LIST OF FIGURES

• FIGURE 1. GIFT CARDS MARKET RESEARCH PROCESS
• FIGURE 2. GIFT CARDS MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. GIFT CARDS MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL GIFT CARDS MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL GIFT CARDS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. GIFT CARDS MARKET DYNAMICS
• TABLE 7. GLOBAL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL GIFT CARDS MARKET SIZE, BY E-GIFTING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL GIFT CARDS MARKET SIZE, BY MISCELLANEOUS CLOSED LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL GIFT CARDS MARKET SIZE, BY MUSIC AND STREAMING GIFT CARDS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANT CLOSED LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL CLOSED LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL GIFT CARDS MARKET SIZE, BY UNIVERSAL ACCEPTED OPEN LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL GIFT CARDS MARKET SIZE, BY COFFEE SHOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL GIFT CARDS MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL GIFT CARDS MARKET SIZE, BY RESTAURANTS OR FOOD CHAINS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL GIFT CARDS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL GIFT CARDS MARKET SIZE, BY TRAVEL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. CANADA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 28. CANADA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 30. MEXICO GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. UNITED STATES GIFT CARDS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. ASIA-PACIFIC GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 37. AUSTRALIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 38. AUSTRALIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. CHINA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 40. CHINA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. INDIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. INDIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. INDONESIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 44. INDONESIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 45. JAPAN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 46. JAPAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. MALAYSIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 48. MALAYSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 49. PHILIPPINES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 50. PHILIPPINES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. SINGAPORE GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. SINGAPORE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. SOUTH KOREA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 54. SOUTH KOREA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 55. TAIWAN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 56. TAIWAN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 57. THAILAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. THAILAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. VIETNAM GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 60. VIETNAM GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 62. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 63. EUROPE, MIDDLE EAST & AFRICA GIFT CARDS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 64. DENMARK GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 65. DENMARK GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 66. EGYPT GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 67. EGYPT GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. FINLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. FINLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 70. FRANCE GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 71. FRANCE GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 72. GERMANY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 73. GERMANY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. ISRAEL GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 75. ISRAEL GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 76. ITALY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 77. ITALY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. NETHERLANDS GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. NETHERLANDS GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. NIGERIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 81. NIGERIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 82. NORWAY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 83. NORWAY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 84. POLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 85. POLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 86. QATAR GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 87. QATAR GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. RUSSIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. RUSSIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 91. SAUDI ARABIA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 93. SOUTH AFRICA GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 94. SPAIN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 95. SPAIN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. SWEDEN GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 97. SWEDEN GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. SWITZERLAND GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. SWITZERLAND GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 100. TURKEY GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 101. TURKEY GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 103. UNITED ARAB EMIRATES GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 104. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 105. UNITED KINGDOM GIFT CARDS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 106. GIFT CARDS MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 107. GIFT CARDS MARKET, FPNV POSITIONING MATRIX, 2023

The Gift Cards Market was valued at USD 827.11 billion in 2023, expected to reach USD 879.43 billion in 2024, and is projected to grow at a CAGR of 6.41%, to USD 1,278.52 billion by 2030.

Gift cards have evolved as a versatile and convenient gifting solution, representing a substantial segment within the consumer goods sector. They serve as prepaid stored-value money cards, usable in retail environments or specific online platforms, and can be categorized into closed-loop (specific brand or store use) and open-loop (wider acceptance like a debit card). Their necessity arises from simplicity and flexibility, offering recipients the freedom to choose their preferred gift. Application and end-use span across individual consumers, corporate incentives, and promotional programs, fostering loyalty and enhancing customer engagement. The market is primarily driven by digitization trends, increased smartphone penetration, and e-commerce expansion. Notably, rising consumer inclination toward customized experiences propels demand for digital and personalized gift cards, creating new avenues for growth. Technological advancements like blockchain are poised to address security and fraud concerns, potentially unlocking fresh opportunities. However, key challenges such as limited usage scope in cross-border transactions and susceptibility to digital frauds pose constraints. Furthermore, economic uncertainties can impact disposable income levels, thereby affecting discretionary spending on non-essential items like gift cards. Innovation and research should focus on enhancing security features, integrating AI for targeted marketing, and developing seamless, cross-platform usability. Exploring sustainable gift card solutions can also appeal to eco-conscious consumers and form a competitive edge. The market reveals a dynamic nature with swift adaptability to consumer behavior and technology integration offering paths for strategic positioning. Businesses should capitalize on emerging trends in mobile wallets and virtual gifts, and leverage data analytics to enhance personalization and customer experience. Establishing partnerships with fintech and retail companies could further enhance market reach and efficacy, fostering sustained growth despite the challenges present.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Gift Cards Market

The Gift Cards Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing Market Penetration through E-Commerce Industry and Employee Reward System
  • Innovative and Personalized Gift Cards to Increase Sales
  • Growing Traction in Airport Lounges and Duty-Free Retailing
• Market Restraints
  • Concerns Related to Security and Privacy
• Market Opportunities
  • Growing Demand as Promotion Tools and Market Penetration in Emerging Economies
  • Technological Advancements with Quicker and Easy Payment Solutions and Digitization
• Market Challenges
  • Issues Pertinent to Plastic Utilization and Chances of Loss of Money

Porter's Five Forces: A Strategic Tool for Navigating the Gift Cards Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Gift Cards Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Gift Cards Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Gift Cards Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Gift Cards Market

A detailed market share analysis in the Gift Cards Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Gift Cards Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Gift Cards Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Gift Cards Market, highlighting leading vendors and their innovative profiles. These include Airbnb, Inc., Amazon.com, Inc., American Express Company, Apple Inc., Best Buy Co., Inc., Blackhawk Network Holdings Inc., Carrefour Group by Majid Al Futtaim Holding, Costco Wholesale Corporation, eBay Inc., Flipkart Internet Private Limited, Givex Corporation, Google LLC by Alphabet Inc., H & M Hennes & Mauritz AB, Home Depot Product Authority, LLC, InComm Payments by e2Interactive, Inc., Inter IKEA Systems B.V., J Sainsbury PLC, JCB Co., Ltd., JD Sports Fashion PLC, Lowe's Companies, Inc., LVMH Moet Hennessy - Louis Vuitton, Macys.com, LLC, PayPal Holdings, Inc., Starbucks Coffee Company, Target Corporation, The Kroger Company, Virgin Red Limited, Walgreen Co., Walmart Inc., and ZARA by ITX MERKEN, B.V..

Market Segmentation & Coverage

This research report categorizes the Gift Cards Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across E-Gifting, Miscellaneous Closed Loop, Music and Streaming Gift Cards, Restaurant Closed Loop, Retail Closed Loop, and Universal Accepted Open Loop.
• Based on Application, market is studied across Coffee Shop, Entertainment, Restaurants or Food Chains, Retail, and Travel.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing Market Penetration through E-Commerce Industry and Employee Reward System
    • 5.1.1.2. Innovative and Personalized Gift Cards to Increase Sales
    • 5.1.1.3. Growing Traction in Airport Lounges and Duty-Free Retailing
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns Related to Security and Privacy
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing Demand as Promotion Tools and Market Penetration in Emerging Economies
    • 5.1.3.2. Technological Advancements with Quicker and Easy Payment Solutions and Digitization
  • 5.1.4. Challenges
    • 5.1.4.1. Issues Pertinent to Plastic Utilization and Chances of Loss of Money
• 5.2. Market Segmentation Analysis
  • 5.2.1. Type: Increasing use of eGifting and open loop gift cards owing to their convenience and universal acceptability
  • 5.2.2. Application: Adoption of entertainment and retail gift cards to serve the dual purpose of routine use and special occasion gifting
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Gift Cards Market, by Type

• 6.1. Introduction
• 6.2. E-Gifting
• 6.3. Miscellaneous Closed Loop
• 6.4. Music and Streaming Gift Cards
• 6.5. Restaurant Closed Loop
• 6.6. Retail Closed Loop
• 6.7. Universal Accepted Open Loop

7. Gift Cards Market, by Application

• 7.1. Introduction
• 7.2. Coffee Shop
• 7.3. Entertainment
• 7.4. Restaurants or Food Chains
• 7.5. Retail
• 7.6. Travel

8. Americas Gift Cards Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Gift Cards Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Gift Cards Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. Restaurant.com Owner RDE Acquires Gift Card Marketplace CardCash.com
  • 11.3.2. Onbe and CardCash Partner to Offer Instant Virtual Cards
  • 11.3.3. InComm Payments and Meal Train Partner to Supply Gift Card Options for Individuals Organizing Meal Support

Companies Mentioned

• 1. Airbnb, Inc.
• 2. Amazon.com, Inc.
• 3. American Express Company
• 4. Apple Inc.
• 5. Best Buy Co., Inc.
• 6. Blackhawk Network Holdings Inc.
• 7. Carrefour Group by Majid Al Futtaim Holding
• 8. Costco Wholesale Corporation
• 9. eBay Inc.
• 10. Flipkart Internet Private Limited
• 11. Givex Corporation
• 12. Google LLC by Alphabet Inc.
• 13. H & M Hennes & Mauritz AB
• 14. Home Depot Product Authority, LLC
• 15. InComm Payments by e2Interactive, Inc.
• 16. Inter IKEA Systems B.V.
• 17. J Sainsbury PLC
• 18. JCB Co., Ltd.
• 19. JD Sports Fashion PLC
• 20. Lowe's Companies, Inc.
• 21. LVMH Moet Hennessy - Louis Vuitton
• 22. Macys.com, LLC
• 23. PayPal Holdings, Inc.
• 24. Starbucks Coffee Company
• 25. Target Corporation
• 26. The Kroger Company
• 27. Virgin Red Limited
• 28. Walgreen Co.
• 29. Walmart Inc.
• 30. ZARA by ITX MERKEN, B.V.