機能性飲料市場：製品タイプ別、流通別-2025-2030年の世界予測

機能性飲料市場の2023年の市場規模は1,469億1,000万米ドルで、2024年には1,623億3,000万米ドルに達すると予測され、CAGR 10.50％で成長し、2030年には2,957億1,000万米ドルに達すると予測されています。

機能性飲料市場の範囲には、水分補給の強化、エネルギー補給、免疫サポート、消化器系の健康など、基本的な栄養を超えた健康上のメリットを提供するように設計された製品が含まれます。これらの飲料には、ビタミン、ミネラル、アミノ酸、ハーブ、プロバイオティクスなどの成分が含まれていることが多く、特定の健康ニーズやライフスタイルの需要に合わせて調整されています。機能性飲料の必要性は、健康とウェルネスに対する消費者の関心の高まり、利便性、ライフスタイルに関連した疾患の有病率の増加から生じています。用途はスポーツドリンク、エナジードリンク、強化ジュース、代替乳製品に及び、フィットネス愛好家、多忙な専門家、健康志向の個人といった消費者層に浸透しています。最終用途分野には、小売業、接客業、eコマース・プラットフォームなどがあります。革新的な配合を可能にする食品技術の進歩とともに、天然、有機、クリーンラベル製品に対する消費者の嗜好の変化が大きな成長促進要因となっています。最新のビジネスチャンスは、可処分所得と健康意識が向上している未開拓の地域市場に進出することと、環境意識の高い消費者にアピールするために持続可能な生産方式を採用することにあります。しかし、市場成長の妨げとなるのは、成分承認に関する規制上の課題、競合の多さ、健康上の利点の認識と実証の間に潜在的な乖離があることです。人工知能を活用してカスタマイズされた機能性飲料を作ったり、アダプトゲンや麻由来化合物のような新規成分を探索したりする個別化栄養食品には、イノベーションの機会が豊富にあります。さらに、持続可能なパッケージング・ソリューションは、差別化の可能性を秘めています。市場力学は非常にダイナミックで、急速に進化する消費者動向と、ブランディング、流通、消費者教育に重点を置いた競争戦略を特徴としています。健康強調表示を実証するためにしっかりとした研究開発に投資し、透明性の高いマーケティングを重視する企業が価値を獲得する可能性が高いです。このように、市場力学を包括的に理解し、消費者の需要を先取りすることは、この急成長分野で持続的な成長と成功を収めるために極めて重要です。

市場力学：急速に進化する機能性飲料市場の主要市場インサイトを公開

機能性飲料市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 消費者の健康意識の高まりとノンアルコール飲料への傾斜
  • 様々な機能的利点のためにプレミアム価格を支払う消費者の覚悟
  • スポーツや運動活動の増加によるスポーツ飲料の消費拡大
• 市場抑制要因
  • 飲料の安全性に対する懸念から、認可のための厳格かつ非標準的な規制プロトコル
• 市場機会
  • 向精神薬飲料の人気上昇とオンラインチャネルを通じた魅力的な入手可能性
  • 技術の進歩と天然成分ベースの機能性飲料への嗜好の高まり
• 市場の課題
  • 安価な代替品の入手可能性と機能性飲料とアルコールの混合が懸念される動向

ポーターの5つの力：機能性飲料市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：機能性飲料市場における外部からの影響の把握

外部マクロ環境要因は、機能性飲料市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析機能性飲料市場における競合情勢の把握

機能性飲料市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックス機能性飲料市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、機能性飲料市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限はベンダーを明確かつ正確に区分し、ユーザーが戦略目標に最適なパートナーやソリューションを特定するのに役立ちます。

本レポートは、主要な注目分野を網羅した包括的な市場分析を提供しています：

1.市場の浸透度：業界主要企業の広範なデータを含む、現在の市場環境の詳細なレビュー。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 消費者の健康意識の高まりとノンアルコール飲料への傾向
    • さまざまな機能上の利点のためにプレミアム価格を支払う消費者の覚悟
    • スポーツや運動活動の増加によりスポーツドリンクの消費が増加
  • 抑制要因
    • 飲料の安全性に対する懸念から、承認のための厳格かつ非標準的な規制プロトコル
  • 機会
    • 向知性飲料の人気の高まりとオンラインチャネルを通じた魅力的な入手性
    • 技術の進歩と天然成分ベースの機能性飲料への嗜好の高まり
  • 課題
    • 安価な代替品の入手可能性と機能性飲料とアルコールの混合の懸念される傾向
• 市場セグメンテーション分析
  • 製品タイプ：即効性のあるエネルギー補給のためのエナジードリンクやスポーツ＆パフォーマンスドリンクを求める大規模な消費者層
  • 流通：オンライン流通チャネルでの購入の利便性と多様な機能性飲料オプションの提供
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境
• 顧客のカスタマイズ
  • 健康的な水分補給の需要が高まる
  • 免疫力増強広告

第6章 機能性飲料市場：製品タイプ別

• 乳製品ベースの飲料
• エナジードリンク
• 強化水
• 機能性果物・野菜ジュース
• RTD紅茶・コーヒー
• スポーツ＆パフォーマンスドリンク

第7章 機能性飲料市場配布元

• コンビニエンスストア
• オンライン小売
• 薬局
• スーパーマーケット/ハイパーマーケット

第8章 南北アメリカの機能性飲料市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第9章 アジア太平洋地域の機能性飲料市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第10章 欧州・中東・アフリカの機能性飲料市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第11章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • SYSTM FoodsがHUMM Kombuchaを買収
  • ミトラ9、機能性飲料のリニューアルで全国展開へ、ノンアルコール飲料の需要を取り込む
  • キュレーターホテルアンドリゾートコレクションがグッドファーマファンクショナルコーヒーアンドティーカンパニーと提携してウェルネスイニシアチブを開始

企業一覧

• Ahista Group
• Aqua ViTea
• Archer Daniels Midland Company
• Campbell Soup Company
• Casamara Club, LLC
• Clif Bar & Company, LLC by Mondelez International, Inc.
• Danone S.A.
• Drink Recess Inc.
• Fonterra Co-operative Group Limited
• General Mills, Inc.
• Glanbia PLC
• Gorgie by Electric Youth Inc.
• GT's Living Foods LLC
• International Flavors & Fragrances Inc.
• Kraft Heinz Company
• Lycored Corp.
• Monster Beverage Corporation
• National Beverage Corp.
• Nestle S.A.
• OCA by Global Flavors LLC
• PepsiCo, Inc.
• Plants by People Co.
• Rasa, Inc.
• Rebellious Beverage Company
• Red Bull GmbH
• Suntory Holdings Limited
• SYSTM Foods
• The Coca-Cola Company
• The Hain Celestial Group, Inc.
• Ultima Health Products, Inc.

LIST OF FIGURES

• FIGURE 1. FUNCTIONAL BEVERAGE MARKET RESEARCH PROCESS
• FIGURE 2. FUNCTIONAL BEVERAGE MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 11. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 13. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 15. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. FUNCTIONAL BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 19. FUNCTIONAL BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. FUNCTIONAL BEVERAGE MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. FUNCTIONAL BEVERAGE MARKET DYNAMICS
• TABLE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 22. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 24. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 25. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 26. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 27. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 28. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 29. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 30. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 31. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 32. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 33. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 35. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 36. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 37. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 38. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 39. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 40. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 41. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 42. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 43. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 44. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 45. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 46. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 47. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 48. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 49. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 50. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 51. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 52. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 53. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 54. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 55. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 56. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 57. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 58. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 59. VIETNAM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 60. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 61. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 62. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 63. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 64. DENMARK FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 65. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 66. EGYPT FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 67. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 68. FINLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 69. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 70. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 71. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 72. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 73. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 74. ISRAEL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 75. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 76. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 77. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 78. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 79. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 80. NIGERIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 81. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 82. NORWAY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 83. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 84. POLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 85. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 86. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 87. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 88. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 89. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 90. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 91. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 92. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 93. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 94. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 95. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 96. SWEDEN FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 97. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 98. SWITZERLAND FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 99. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 100. TURKEY FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 101. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 102. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 103. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2030 (USD MILLION)
• TABLE 104. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2030 (USD MILLION)
• TABLE 105. FUNCTIONAL BEVERAGE MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 106. FUNCTIONAL BEVERAGE MARKET, FPNV POSITIONING MATRIX, 2023

The Functional Beverage Market was valued at USD 146.91 billion in 2023, expected to reach USD 162.33 billion in 2024, and is projected to grow at a CAGR of 10.50%, to USD 295.71 billion by 2030.

The scope of the functional beverage market encompasses products designed to offer health benefits beyond basic nutrition, including enhanced hydration, energy boosts, immune support, and digestive health. These beverages often contain ingredients such as vitamins, minerals, amino acids, herbs, and probiotics, tailored towards specific health needs and lifestyle demands. The necessity of functional beverages arises from a growing consumer focus on health and wellness, convenience, and the increasing prevalence of lifestyle-related ailments. Application spans sports drinks, energy drinks, fortified juices, and dairy alternatives, penetrating the consumer segments of fitness enthusiasts, busy professionals, and health-conscious individuals. End-use sectors include retail, hospitality, and e-commerce platforms. Shifting consumer preferences towards natural, organic, and clean-label products are significant growth drivers, alongside advancements in food technology enabling innovative formulations. The latest opportunities lie in expanding into untapped regional markets with rising disposable incomes and health awareness, as well as adopting sustainable production practices to appeal to environmentally-conscious consumers. However, market growth can be hindered by regulatory challenges regarding ingredient approval, high competition, and the potential disconnect between perceived and proven health benefits. Innovation opportunities are rife in personalized nutrition, leveraging Artificial Intelligence to create customized functional beverages and explore novel ingredients like adaptogens or hemp-derived compounds. Additionally, sustainable packaging solutions offer potential for differentiation. The functional beverage market is highly dynamic, characterized by rapidly evolving consumer trends and competitive strategies focusing on branding, distribution, and consumer education. Companies that invest in robust research and development to substantiate health claims and emphasize transparent marketing will likely capture value. As such, comprehensively understanding market dynamics and staying ahead of consumer demands will be crucial for sustained growth and success in this burgeoning sector.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Functional Beverage Market

The Functional Beverage Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Consumers' Increasing Health Awareness and Inclination Towards Non-Alcoholic Beverages
  • Consumer Readiness to Pay a Premium Price for Various Functional Advantages
  • Growing Consumption for Sports Drinks Due to Increasing Sports and Excercise Activities
• Market Restraints
  • Strict and Non-Standard Regulatory Protocols for Approval due to Concerns over the Safety of the Beverage
• Market Opportunities
  • Rising Popularity of Nootropic Beverages and Attractive Availability Through Online Channels
  • Technological Advancements and Rising Preference for Natural Ingredients Based Functional Beverages
• Market Challenges
  • Availability of Inexpensive Substitutes and Worrying Trend of Mixing Functional Drinks with Alcohol

Porter's Five Forces: A Strategic Tool for Navigating the Functional Beverage Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Functional Beverage Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Functional Beverage Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Functional Beverage Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Functional Beverage Market

A detailed market share analysis in the Functional Beverage Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Functional Beverage Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Functional Beverage Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Key Company Profiles

The report delves into recent significant developments in the Functional Beverage Market, highlighting leading vendors and their innovative profiles. These include Ahista Group, Aqua ViTea, Archer Daniels Midland Company, Campbell Soup Company, Casamara Club, LLC, Clif Bar & Company, LLC by Mondelez International, Inc., Danone S.A., Drink Recess Inc., Fonterra Co-operative Group Limited, General Mills, Inc., Glanbia PLC, Gorgie by Electric Youth Inc., GT's Living Foods LLC, International Flavors & Fragrances Inc., Kraft Heinz Company, Lycored Corp., Monster Beverage Corporation, National Beverage Corp., Nestle S.A., OCA by Global Flavors LLC, PepsiCo, Inc., Plants by People Co., Rasa, Inc., Rebellious Beverage Company, Red Bull GmbH, Suntory Holdings Limited, SYSTM Foods, The Coca-Cola Company, The Hain Celestial Group, Inc., and Ultima Health Products, Inc..

Market Segmentation & Coverage

This research report categorizes the Functional Beverage Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Product Type, market is studied across Dairy Based Beverage, Energy Drinks, Enhanced Water, Functional Fruit and Vegetable Juices, RTD Tea & Coffee, and Sports & Performance Drink.
• Based on Distribution, market is studied across Convenience Stores, Online Retail, Pharmacies, and Supermarket/Hypermarket.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Consumers' Increasing Health Awareness and Inclination Towards Non-Alcoholic Beverages
    • 5.1.1.2. Consumer Readiness to Pay a Premium Price for Various Functional Advantages
    • 5.1.1.3. Growing Consumption for Sports Drinks Due to Increasing Sports and Excercise Activities
  • 5.1.2. Restraints
    • 5.1.2.1. Strict and Non-Standard Regulatory Protocols for Approval due to Concerns over the Safety of the Beverage
  • 5.1.3. Opportunities
    • 5.1.3.1. Rising Popularity of Nootropic Beverages and Attractive Availability Through Online Channels
    • 5.1.3.2. Technological Advancements and Rising Preference for Natural Ingredients Based Functional Beverages
  • 5.1.4. Challenges
    • 5.1.4.1. Availability of Inexpensive Substitutes and Worrying Trend of Mixing Functional Drinks with Alcohol
• 5.2. Market Segmentation Analysis
  • 5.2.1. Product Type: Large consumer base seeking energy drinks and sports & performance drinks for immediate energy lift
  • 5.2.2. Distribution: Convenience of purchases and availability of diverse range of functional beverage options in online distribution channels
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental
• 5.5. Client Customization
  • 5.5.1. Growing Demand for Healthy Hydration
  • 5.5.2. Immunity Booster Advertising

6. Functional Beverage Market, by Product Type

• 6.1. Introduction
• 6.2. Dairy Based Beverage
• 6.3. Energy Drinks
• 6.4. Enhanced Water
• 6.5. Functional Fruit and Vegetable Juices
• 6.6. RTD Tea & Coffee
• 6.7. Sports & Performance Drink

7. Functional Beverage Market, by Distribution

• 7.1. Introduction
• 7.2. Convenience Stores
• 7.3. Online Retail
• 7.4. Pharmacies
• 7.5. Supermarket/Hypermarket

8. Americas Functional Beverage Market

• 8.1. Introduction
• 8.2. Argentina
• 8.3. Brazil
• 8.4. Canada
• 8.5. Mexico
• 8.6. United States

9. Asia-Pacific Functional Beverage Market

• 9.1. Introduction
• 9.2. Australia
• 9.3. China
• 9.4. India
• 9.5. Indonesia
• 9.6. Japan
• 9.7. Malaysia
• 9.8. Philippines
• 9.9. Singapore
• 9.10. South Korea
• 9.11. Taiwan
• 9.12. Thailand
• 9.13. Vietnam

10. Europe, Middle East & Africa Functional Beverage Market

• 10.1. Introduction
• 10.2. Denmark
• 10.3. Egypt
• 10.4. Finland
• 10.5. France
• 10.6. Germany
• 10.7. Israel
• 10.8. Italy
• 10.9. Netherlands
• 10.10. Nigeria
• 10.11. Norway
• 10.12. Poland
• 10.13. Qatar
• 10.14. Russia
• 10.15. Saudi Arabia
• 10.16. South Africa
• 10.17. Spain
• 10.18. Sweden
• 10.19. Switzerland
• 10.20. Turkey
• 10.21. United Arab Emirates
• 10.22. United Kingdom

11. Competitive Landscape

• 11.1. Market Share Analysis, 2023
• 11.2. FPNV Positioning Matrix, 2023
• 11.3. Competitive Scenario Analysis
  • 11.3.1. SYSTM Foods Acquires HUMM Kombucha
  • 11.3.2. Mitra9 Gears Up For National Expansion With Reformulated Functional Beverage, Taps Into Non-Alcohol Demands
  • 11.3.3. Curator Hotel and Resort Collection Launches Wellness Initiative in Partnership With Good Pharma Functional Coffee and Tea Company

Companies Mentioned

• 1. Ahista Group
• 2. Aqua ViTea
• 3. Archer Daniels Midland Company
• 4. Campbell Soup Company
• 5. Casamara Club, LLC
• 6. Clif Bar & Company, LLC by Mondelez International, Inc.
• 7. Danone S.A.
• 8. Drink Recess Inc.
• 9. Fonterra Co-operative Group Limited
• 10. General Mills, Inc.
• 11. Glanbia PLC
• 12. Gorgie by Electric Youth Inc.
• 13. GT's Living Foods LLC
• 14. International Flavors & Fragrances Inc.
• 15. Kraft Heinz Company
• 16. Lycored Corp.
• 17. Monster Beverage Corporation
• 18. National Beverage Corp.
• 19. Nestle S.A.
• 20. OCA by Global Flavors LLC
• 21. PepsiCo, Inc.
• 22. Plants by People Co.
• 23. Rasa, Inc.
• 24. Rebellious Beverage Company
• 25. Red Bull GmbH
• 26. Suntory Holdings Limited
• 27. SYSTM Foods
• 28. The Coca-Cola Company
• 29. The Hain Celestial Group, Inc.
• 30. Ultima Health Products, Inc.