デジタルギフトカード市場：タイプ別、エンドユーザー別、購入タイプ別、流通チャネル別、用途別-2025～2030年世界予測

デジタルギフトカード市場は、2023年に3,237億4,000万米ドルと評価され、2024年には3,717億7,000万米ドルに達すると予想され、CAGR 16.09％で成長し、2030年には9,202億8,000万米ドルに達すると予測されています。

デジタルギフトカードは、e-ギフトカードとしても知られ、電子メールやモバイルアプリを通じて消費者に配信される標準的なギフトカードの電子版です。デジタルギフトカードは、便利で柔軟な贈答オプションであり、受取人は膨大な数の小売業者から好みの商品を選ぶことができます。デジタルギフトカードの必要性は、eコマースとデジタル決済へのシフトの高まりに起因しており、消費者に即時配送とパーソナライゼーションオプションの増加を記載しています。デジタルギフトカードの用途は、個人的な贈答、従業員への報奨、プロモーション、顧客へのインセンティブなど多岐にわたり、小売業者や企業に顧客エンゲージメントとロイヤルティを促進するツールを提供しています。最終用途には、主に小売店やeコマースプラットフォーム、金融機関、企業組織が含まれます。

デジタルギフトカード市場は、スマートフォンの普及率上昇、インターネット接続性の向上、便利なキャッシュレスギフトソリューションの需要などの要因により拡大しています。ビジネス機会としては、オンラインショッピングの動向が高まる新興国市場での拡大や、パーソナライズされた顧客中心のデジタルギフトソリューションの開拓などが挙げられます。こうした機会を生かすための推奨事項としては、セキュリティと不正防止への投資、他のデジタル決済ソリューションとのシームレスな統合によるユーザー体験の向上、AIを活用したパーソナライズされたマーケティング戦略などが挙げられます。

しかし、同市場は、不正行為や不正アクセスなどのセキュリティ上の課題や、類似サービスが多すぎて過飽和状態に陥る可能性などの限界に直面しています。また、デジタル取引に関する地域によって異なる規制や、消費者のプライバシーに関する懸念も課題となっています。これらに対処するため、イノベーションはサイバーセキュリティ対策の強化、安全な取引のためのブロックチェーンの採用、ユニークな機能を持つ斬新なカードフォーマットの開発に注力すべきです。

市場の性質はダイナミックで競争が激化しているため、企業は継続的なイノベーションを促されます。R&Dは、消費者洞察を向上させるためのデータ分析の改善や、プロモーションや顧客維持をよりよく管理するためのAI主導型プラットフォームの開発に注力することができます。また、異業種間のパートナーシップを模索することで、新たな流通チャネルや技術強化を提供し、サステイナブル成長への道を開くことができます。

市場力学：急速に進化するデジタルギフトカード市場の主要市場洞察を公開

デジタルギフトカード市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネス機会の獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • シームレスなデジタルギフトカード取引を促進するスマートフォンとモバイルアプリの普及
  • デジタルギフトカードとロイヤリティ・プログラムとモバイル・ウォレットの技術的進歩と統合
  • オンライン小売における、安全で詐欺に強いデジタルギフトソリューションへのニーズの高まり
  • 小売業者とデジタルギフトカードプロバイダー間のプロモーション活動やパートナーシップの増加
• 市場抑制要因
  • デジタルギフトカードの購入・利用におけるインターネット接続への依存度の高さ（特に農村部や過疎地において）
  • 各地域における複雑な規制遵守要件が市場拡大に影響
• 市場機会
  • サブスクリプションボックス業界におけるデジタルギフトカードの台頭による顧客ロイヤリティの向上
  • eコマースプラットフォームにおけるデジタルギフトカードの活用による売上と顧客獲得の促進
  • デジタルギフトカードとデジタルウォレットを統合し、シームレスな消費者体験を実現する革新的アプローチ
• 市場課題
  • サイバーセキュリティリスクと消費者の認識ギャップ

ポーターの5つの力：デジタルギフトカード市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競合を評価し、戦略的機会を探るための明確な手法を記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することで、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：デジタルギフトカード市場における外部からの影響の把握

外部マクロ環境要因は、デジタルギフトカード市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析デジタルギフトカード市場における競合情勢の把握

デジタルギフトカード市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニングマトリックスデジタルギフトカード市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、デジタルギフトカード市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨デジタルギフトカード市場における成功への道筋を描く

デジタルギフトカード市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を検討することで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネス機会を活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • スマートフォンとモバイルアプリの普及により、シームレスなデジタルギフトカード取引が実現
    • 技術の進歩とデジタルギフトカードとロイヤルティプログラムとモバイルウォレットの統合
    • オンライン小売業における安全で詐欺に強いデジタルギフトソリューションの需要が高まっている
    • 小売業者とデジタルギフトカードプロバイダー間のプロモーション活動とパートナーシップの増加
  • 抑制要因
    • 特に農村部や発展途上地域では、デジタルギフトカードの購入や引き換えにインターネット接続への依存度が高い
    • さまざまな地域にわたる複雑な規制遵守要件が市場拡大に影響
  • 機会
    • サブスクリプションボックス業界におけるデジタルギフトカードの台頭による顧客ロイヤルティの向上
    • eコマースプラットフォーム内でデジタルギフトカードを活用し、売上と顧客獲得を促進する
    • デジタルギフトカードとデジタルウォレットを統合し、シームレスな消費者体験を実現する革新的なアプローチ
  • 課題
    • サイバーセキュリティのリスクと消費者の意識のギャップ
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 デジタルギフトカード市場：タイプ別

• イントロダクション
• クローズドループ
• オープンループ

第7章 デジタルギフトカード市場：エンドユーザー別

• イントロダクション
• 企業機関
• 個人

第8章 デジタルギフトカード市場：購入タイプ別

• イントロダクション
• 企業向け
• B2C

第9章 デジタルギフトカード市場：流通チャネル別

• イントロダクション
• オフライン
• オンライン

第10章 デジタルギフトカード市場：用途別

• イントロダクション
• 消費財
• エンターテインメント
• 飲食品
• 健康とウェルネス
• 旅行と観光

第11章 南北アメリカのデジタルギフトカード市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋のデジタルギフトカード市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのデジタルギフトカード市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
• 戦略分析と提言

LIST OF FIGURES

• FIGURE 1. DIGITAL GIFT CARD MARKET RESEARCH PROCESS
• FIGURE 2. DIGITAL GIFT CARD MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL DIGITAL GIFT CARD MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. DIGITAL GIFT CARD MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. DIGITAL GIFT CARD MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. DIGITAL GIFT CARD MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL DIGITAL GIFT CARD MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. DIGITAL GIFT CARD MARKET DYNAMICS
• TABLE 7. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CLOSED-LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY OPEN-LOOP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CORPORATE INSTITUTIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY INDIVIDUALS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY B2B, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY B2C, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY HEALTH & WELLNESS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL DIGITAL GIFT CARD MARKET SIZE, BY TRAVEL & TOURISM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 28. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. AMERICAS DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 31. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 32. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 33. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 34. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. ARGENTINA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 37. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 38. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 39. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 40. BRAZIL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 41. CANADA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 42. CANADA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 43. CANADA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 44. CANADA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 45. CANADA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 46. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 47. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 48. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 49. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 50. MEXICO DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 51. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 52. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 53. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 54. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. UNITED STATES DIGITAL GIFT CARD MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 57. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 58. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 59. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 60. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. ASIA-PACIFIC DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 63. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 64. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 65. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 66. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. AUSTRALIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. CHINA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 69. CHINA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 70. CHINA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 71. CHINA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 72. CHINA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 73. INDIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 74. INDIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 75. INDIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 76. INDIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 77. INDIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 78. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 79. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 80. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 81. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. INDONESIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 84. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 85. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 86. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 87. JAPAN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 88. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 89. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 90. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 91. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. MALAYSIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 94. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 95. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 96. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 97. PHILIPPINES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 98. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 99. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 100. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 101. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 102. SINGAPORE DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 103. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 104. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 105. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 106. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. SOUTH KOREA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 109. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 110. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 111. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 112. TAIWAN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 113. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 114. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 115. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 116. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 117. THAILAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 118. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 119. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 120. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 121. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. VIETNAM DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 124. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 125. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 126. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 127. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 128. EUROPE, MIDDLE EAST & AFRICA DIGITAL GIFT CARD MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 129. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 130. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 131. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 132. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 133. DENMARK DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 134. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 135. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 136. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 137. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 138. EGYPT DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 139. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 140. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 141. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 142. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. FINLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 145. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 146. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 147. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 148. FRANCE DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 149. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 150. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 151. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 152. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 153. GERMANY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 154. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 155. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 156. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 157. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 158. ISRAEL DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 159. ITALY DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 160. ITALY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 161. ITALY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 162. ITALY DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 163. ITALY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 164. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 165. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 166. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 167. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 168. NETHERLANDS DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 169. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 170. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 171. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 172. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 173. NIGERIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 174. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 175. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 176. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 177. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 178. NORWAY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 179. POLAND DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 180. POLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 181. POLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 182. POLAND DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 183. POLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 184. QATAR DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 185. QATAR DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 186. QATAR DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 187. QATAR DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 188. QATAR DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 189. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 190. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 191. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 192. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 193. RUSSIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 194. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 195. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 196. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 197. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 198. SAUDI ARABIA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 199. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 200. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 201. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 202. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 203. SOUTH AFRICA DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 204. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 205. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 206. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 207. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 208. SPAIN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 209. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 210. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 211. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 212. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 213. SWEDEN DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 214. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 215. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 216. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 217. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 218. SWITZERLAND DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 219. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 220. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 221. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 222. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 223. TURKEY DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 224. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 225. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 226. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 227. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 228. UNITED ARAB EMIRATES DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 229. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
• TABLE 230. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY END USER, 2018-2030 (USD MILLION)
• TABLE 231. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY PURCHASE TYPE, 2018-2030 (USD MILLION)
• TABLE 232. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 233. UNITED KINGDOM DIGITAL GIFT CARD MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 234. DIGITAL GIFT CARD MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 235. DIGITAL GIFT CARD MARKET, FPNV POSITIONING MATRIX, 2023

The Digital Gift Card Market was valued at USD 323.74 billion in 2023, expected to reach USD 371.77 billion in 2024, and is projected to grow at a CAGR of 16.09%, to USD 920.28 billion by 2030.

Digital gift cards, also known as e-gift cards, are electronic versions of standard gift cards delivered via email or mobile apps to consumers. They represent a convenient and flexible gifting option, enabling recipients to choose their preferred items from a vast array of retailers. The necessity of digital gift cards stems from the increasing shift towards e-commerce and digital payments, offering consumers instant delivery and increased personalization options. Their applications span across personal gifting, employee rewards, promotions, and customer incentives, providing retailers and businesses a tool for driving customer engagement and loyalty. The end-use scope primarily includes retail and e-commerce platforms, financial institutions, and corporate organizations.

The market for digital gift cards is growing due to factors like rising smartphone penetration, increased internet connectivity, and the demand for convenient, cashless gifting solutions. Opportunities include expanding in emerging markets with increasing online shopping trends and developing personalized, customer-centric digital gifting solutions. Recommendations for capitalizing on these opportunities involve investments in security and fraud prevention, enhancing user experience through seamless integration with other digital payment solutions, and leveraging AI for personalized marketing strategies.

However, the market faces limitations such as security challenges, including fraud and unauthorized access, and the potential for oversaturation with too many similar offerings. Challenges also include varying regulations in different regions concerning digital transactions and consumer privacy concerns. To address these, innovations should focus on enhancing cybersecurity measures, adopting blockchain for secure transactions, and developing novel card formats with unique features.

The nature of the market is dynamic and increasingly competitive, urging companies to innovate continuously. R&D can focus on improved data analytics for better consumer insights and developing AI-driven platforms for better managing promotions and customer retention. Exploring cross-industry partnerships can also provide new distribution channels and technology enhancements, paving the way for sustainable growth.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Digital Gift Card Market

The Digital Gift Card Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Proliferation of smartphones and mobile apps facilitating seamless digital gift card transactions
  • Technological advancements and integration of digital gift cards with loyalty programs and mobile wallets
  • Growing need for secure and fraud-resistant digital gifting solutions in online retail
  • Rise in promotional activities and partnerships between retailers and digital gift card providers
• Market Restraints
  • High dependency on internet connectivity for purchasing and redeeming digital gift cards especially in rural and underdeveloped regions
  • Complex regulatory compliance requirements across different regions affecting market expansion
• Market Opportunities
  • Exploring the rise of digital gift cards in the subscription box industry for enhanced customer loyalty
  • Leveraging digital gift cards within e-commerce platforms to drive sales and customer acquisition
  • Innovative approaches to integrating digital gift cards with digital wallets for seamless consumer experiences
• Market Challenges
  • Cybersecurity risks, and gaps in consumer awareness

Porter's Five Forces: A Strategic Tool for Navigating the Digital Gift Card Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Digital Gift Card Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Digital Gift Card Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Digital Gift Card Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Digital Gift Card Market

A detailed market share analysis in the Digital Gift Card Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Digital Gift Card Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Digital Gift Card Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Digital Gift Card Market

A strategic analysis of the Digital Gift Card Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Digital Gift Card Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Amazon.com, Inc., Apple Inc., Best Buy Co., Inc., eBay Inc., Facebook, Inc., Google LLC, Gyft, Inc., Mastercard Incorporated, PayPal Holdings, Inc., Rakuten, Inc., Sephora USA, Inc., Square, Inc., Starbucks Corporation, Target Corporation, The Home Depot, Inc., Uber Technologies, Inc., Visa Inc., Walmart Inc., and Zara SA.

Market Segmentation & Coverage

This research report categorizes the Digital Gift Card Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Type, market is studied across Closed-Loop and Open-Loop.
• Based on End User, market is studied across Corporate Institutions and Individuals.
• Based on Purchase Type, market is studied across B2B and B2C.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Application, market is studied across Consumer Goods, Entertainment, Food & Beverage, Health & Wellness, and Travel & Tourism.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Proliferation of smartphones and mobile apps facilitating seamless digital gift card transactions
    • 5.1.1.2. Technological advancements and integration of digital gift cards with loyalty programs and mobile wallets
    • 5.1.1.3. Growing need for secure and fraud-resistant digital gifting solutions in online retail
    • 5.1.1.4. Rise in promotional activities and partnerships between retailers and digital gift card providers
  • 5.1.2. Restraints
    • 5.1.2.1. High dependency on internet connectivity for purchasing and redeeming digital gift cards especially in rural and underdeveloped regions
    • 5.1.2.2. Complex regulatory compliance requirements across different regions affecting market expansion
  • 5.1.3. Opportunities
    • 5.1.3.1. Exploring the rise of digital gift cards in the subscription box industry for enhanced customer loyalty
    • 5.1.3.2. Leveraging digital gift cards within e-commerce platforms to drive sales and customer acquisition
    • 5.1.3.3. Innovative approaches to integrating digital gift cards with digital wallets for seamless consumer experiences
  • 5.1.4. Challenges
    • 5.1.4.1. Cybersecurity risks, and gaps in consumer awareness

• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Digital Gift Card Market, by Type

• 6.1. Introduction
• 6.2. Closed-Loop
• 6.3. Open-Loop

7. Digital Gift Card Market, by End User

• 7.1. Introduction
• 7.2. Corporate Institutions
• 7.3. Individuals

8. Digital Gift Card Market, by Purchase Type

• 8.1. Introduction
• 8.2. B2B
• 8.3. B2C

9. Digital Gift Card Market, by Distribution Channel

• 9.1. Introduction
• 9.2. Offline
• 9.3. Online

10. Digital Gift Card Market, by Application

• 10.1. Introduction
• 10.2. Consumer Goods
• 10.3. Entertainment
• 10.4. Food & Beverage
• 10.5. Health & Wellness
• 10.6. Travel & Tourism

11. Americas Digital Gift Card Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific Digital Gift Card Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa Digital Gift Card Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Alibaba Group Holding Limited
• 2. Amazon.com, Inc.
• 3. Apple Inc.
• 4. Best Buy Co., Inc.
• 5. eBay Inc.
• 6. Facebook, Inc.
• 7. Google LLC
• 8. Gyft, Inc.
• 9. Mastercard Incorporated
• 10. PayPal Holdings, Inc.
• 11. Rakuten, Inc.
• 12. Sephora USA, Inc.
• 13. Square, Inc.
• 14. Starbucks Corporation
• 15. Target Corporation
• 16. The Home Depot, Inc.
• 17. Uber Technologies, Inc.
• 18. Visa Inc.
• 19. Walmart Inc.
• 20. Zara SA