B2Bマーケティング市場：機能分野別、マーケティングチャネル別、サービス内容別、企業規模別、産業別-2025-2030年の世界予測

B2Bマーケティング市場の2023年の市場規模は196億7,000万米ドルで、2024年には213億3,000万米ドルに達すると予測され、CAGR 9.23％で成長し、2030年には364億9,000万米ドルに達すると予測されています。

B2Bマーケティングは、個々の取引よりも長期的な関係の構築に重点を置き、ある企業から別の企業への製品やサービスの販売を伴う。B2Bマーケティングの必要性は、事業運営を強化し、新たな収益源を開拓する強力なパートナーシップを育むことによって、持続可能な成長を生み出す能力にあります。製造業、テクノロジー、サービス業など様々な分野で活用され、企業は業務を効率化し、パートナーと共に革新し、より大きな市場に参入することができます。最終用途には、サプライチェーンの効率化、製品開発、顧客関係管理などが含まれます。B2Bマーケティングの主な成長要因としては、データ分析能力を強化し、パーソナライズされたインタラクションを可能にする技術的進歩や、パンデミック後のデジタルトランスフォーメーション重視の高まりが挙げられます。顧客とのやり取りを自動化し、意思決定プロセスを強化する上で、人工知能や機械学習を活用できる可能性は、有利な機会をもたらします。しかし、意思決定プロセスの複雑さ、販売サイクルの長期化、データ・セキュリティへの懸念といった課題は、市場の成長を妨げる可能性があります。市場関係者は、強固なサイバーセキュリティ対策を採用し、移り変わるデジタル環境に適応できる俊敏なマーケティング戦略を開発することで、これらの問題を乗り切らなければならないです。市場開拓は、予測分析によるCRMシステムの強化、統合型マーケティング自動化ツールの開発、顧客向けのシームレスなマルチチャネル体験の創出といった分野で成功する可能性があります。買い手の意図を理解し、正確なターゲティングのためにビッグデータを活用するための調査は、ビジネスの成長にとって極めて重要です。B2B市場はダイナミックで競争が激しく、進化する顧客の期待と技術動向に後押しされています。企業は、デジタル・マーケティング・ツールの理解、ニッチ市場の開拓、ソート・リーダーシップの確立に投資し、関連性を維持する必要があります。戦略的なコラボレーションに注力し、新たなテクノロジーを活用することで、企業はB2B市場において有利なポジションを確保し、課題を克服して成長機会を活用することができます。

市場力学：急速に進化するB2Bマーケティング市場の主要市場インサイトを公開

B2Bマーケティング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的意思決定、新たなビジネスチャンスの獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • ビジネスの世界化の進展と効率的なマーケティング戦略の必要性
  • 世界中のビジネスにおけるデータ主導の洞察に対する需要
  • デジタルメディア、ソーシャルメディア動向の高まりB2Bマーケティング
• 市場抑制要因
  • B2Bマーケティングソリューションの高コスト
• 市場機会
  • 革新的なB2Bマーケティングツールのイントロダクション
  • 顧客中心のマーケティングソリューションの重視
• 市場の課題
  • データプライバシーとセキュリティに関する懸念

ポーターの5つの力：B2Bマーケティング市場をナビゲートする戦略ツール

ポーターの5つの力」フレームワークは、市場情勢の競合情勢を把握するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：B2Bマーケティング市場における外部からの影響の把握

外部マクロ環境要因は、B2Bマーケティング市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析B2Bマーケティング市場における競合情勢の把握

B2Bマーケティング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスB2Bマーケティング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、B2Bマーケティング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨B2Bマーケティング市場における成功への道筋を描く

B2Bマーケティング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • ビジネスの世界化の進展と効率的なマーケティング戦略の必要性
    • 世界中の企業でデータに基づく洞察の需要が高まっている
    • デジタルとソーシャルメディアの成長トレンド B2Bマーケティング
  • 抑制要因
    • B2Bマーケティングソリューションのコストが高い
  • 機会
    • 革新的なB2Bマーケティングツールのイントロダクション
    • 顧客中心のマーケティングソリューションに重点を置く
  • 課題
    • データのプライバシーとセキュリティに関する懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTLE分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 B2Bマーケティング市場機能分野別

• 意識啓発
• ブランド構築
• リードジェネレーション
• 市場調査
• マーケティングとコミュニケーション
• 営業および事業開発
• 営業サポート

第7章 B2Bマーケティング市場マーケティングチャネル別

• アカウントベースマーケティング（ABM）
• コンテンツマーケティング
• メールマーケティング
• 検索エンジンマーケティング（SEM）
• ソーシャルメディアマーケティング
• 展示会とイベント

第8章 B2Bマーケティング市場サービス提供別

• コンサルティングサービス
• アウトソーシングサービス
• トレーニングサービス

第9章 B2Bマーケティング市場企業規模別

• 大企業
• 中小企業
• スタートアップ

第10章 B2Bマーケティング市場：業界別

• 農業
• エネルギー
• ファイナンス
• ヘルスケア
• 製造業
• 小売り
• テクノロジー

第11章 南北アメリカのB2Bマーケティング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第12章 アジア太平洋地域のB2Bマーケティング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第13章 欧州・中東・アフリカのB2Bマーケティング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第14章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
  • エデルマンが世界B2Bマーケティンググループを立ち上げ
  • AnteriadがBNZSAを買収し、世界中の顧客にEMEAとAPACの深い専門知識を提供
  • ウォーカー・サンズ、B2B需要創出エージェンシーKoMarketingを買収
• 戦略分析と提言

企業一覧

• 1. Act-On Software, Inc.'s
• 2. Adobe Inc.
• 3. Ascential plc
• 4. AWeber Communications
• 5. Bombora, Inc.
• 6. Campaign Monitor Pty Ltd
• 7. Constant Contact, Inc.
• 8. Demandbase, Inc.
• 9. Drift.com, Inc.
• 10. Gartner Inc.
• 11. GetResponse
• 12. Hootsuite Inc.
• 13. HubSpot, Inc.
• 14. Microsoft Corporation
• 15. Oracle Corporation
• 16. Salesforce, Inc.
• 17. Semrush Holdings, Inc.
• 18. SEOMoz, Inc.
• 19. Sprout Social, Inc
• 20. Terminus Software, Inc.
• 21. The Dun & Bradstreet Companies of Canada ULC
• 22. The International Business Machines Corporation
• 23. Zoho Corporation Pvt. Ltd.
• 24. ZoomInfo Technologies Inc.

LIST OF FIGURES

• FIGURE 1. B2B MARKETING MARKET RESEARCH PROCESS
• FIGURE 2. B2B MARKETING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL B2B MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL B2B MARKETING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. GLOBAL B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2023 VS 2030 (%)
• FIGURE 13. GLOBAL B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. GLOBAL B2B MARKETING MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
• FIGURE 15. GLOBAL B2B MARKETING MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. AMERICAS B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. AMERICAS B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. UNITED STATES B2B MARKETING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 19. UNITED STATES B2B MARKETING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 21. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 22. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 23. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 24. B2B MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 25. B2B MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. B2B MARKETING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL B2B MARKETING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL B2B MARKETING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL B2B MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. B2B MARKETING MARKET DYNAMICS
• TABLE 7. GLOBAL B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL B2B MARKETING MARKET SIZE, BY AWARENESS BUILDING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL B2B MARKETING MARKET SIZE, BY BRAND BUILDING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL B2B MARKETING MARKET SIZE, BY LEAD GENERATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL B2B MARKETING MARKET SIZE, BY MARKET RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL B2B MARKETING MARKET SIZE, BY MARKETING & COMMUNICATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL B2B MARKETING MARKET SIZE, BY SALES & BUSINESS DEVELOPMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL B2B MARKETING MARKET SIZE, BY SALES SUPPORT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL B2B MARKETING MARKET SIZE, BY ACCOUNTBASED MARKETING (ABM), BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL B2B MARKETING MARKET SIZE, BY CONTENT MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL B2B MARKETING MARKET SIZE, BY EMAIL MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL B2B MARKETING MARKET SIZE, BY SEARCH ENGINE MARKETING (SEM), BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL B2B MARKETING MARKET SIZE, BY SOCIAL MEDIA MARKETING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL B2B MARKETING MARKET SIZE, BY TRADE SHOWS & EVENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL B2B MARKETING MARKET SIZE, BY CONSULTING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. GLOBAL B2B MARKETING MARKET SIZE, BY OUTSOURCING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 25. GLOBAL B2B MARKETING MARKET SIZE, BY TRAINING SERVICES, BY REGION, 2018-2030 (USD MILLION)
• TABLE 26. GLOBAL B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 27. GLOBAL B2B MARKETING MARKET SIZE, BY LARGE CORPORATIONS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 28. GLOBAL B2B MARKETING MARKET SIZE, BY SMALL & MEDIUM ENTERPRISES (SMES), BY REGION, 2018-2030 (USD MILLION)
• TABLE 29. GLOBAL B2B MARKETING MARKET SIZE, BY STARTUPS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 30. GLOBAL B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 31. GLOBAL B2B MARKETING MARKET SIZE, BY AGRICULTURE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 32. GLOBAL B2B MARKETING MARKET SIZE, BY ENERGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 33. GLOBAL B2B MARKETING MARKET SIZE, BY FINANCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 34. GLOBAL B2B MARKETING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 35. GLOBAL B2B MARKETING MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 36. GLOBAL B2B MARKETING MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 37. GLOBAL B2B MARKETING MARKET SIZE, BY TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 38. AMERICAS B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 39. AMERICAS B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 40. AMERICAS B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 41. AMERICAS B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 42. AMERICAS B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 43. AMERICAS B2B MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 44. ARGENTINA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 45. ARGENTINA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 46. ARGENTINA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 47. ARGENTINA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 48. ARGENTINA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 49. BRAZIL B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 50. BRAZIL B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 51. BRAZIL B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 52. BRAZIL B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 53. BRAZIL B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 54. CANADA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 55. CANADA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 56. CANADA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 57. CANADA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 58. CANADA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 59. MEXICO B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 60. MEXICO B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 61. MEXICO B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 62. MEXICO B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 63. MEXICO B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 64. UNITED STATES B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 65. UNITED STATES B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 66. UNITED STATES B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 67. UNITED STATES B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 68. UNITED STATES B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 69. UNITED STATES B2B MARKETING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 70. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 71. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 72. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 73. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 74. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 75. ASIA-PACIFIC B2B MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 76. AUSTRALIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 77. AUSTRALIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 78. AUSTRALIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 79. AUSTRALIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 80. AUSTRALIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 81. CHINA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 82. CHINA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 83. CHINA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 84. CHINA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 85. CHINA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 86. INDIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 87. INDIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 88. INDIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 89. INDIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 90. INDIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 91. INDONESIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 92. INDONESIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 93. INDONESIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 94. INDONESIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 95. INDONESIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 96. JAPAN B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 97. JAPAN B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 98. JAPAN B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 99. JAPAN B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 100. JAPAN B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 101. MALAYSIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 102. MALAYSIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 103. MALAYSIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 104. MALAYSIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 105. MALAYSIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 106. PHILIPPINES B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 107. PHILIPPINES B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 108. PHILIPPINES B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 109. PHILIPPINES B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 110. PHILIPPINES B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 111. SINGAPORE B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 112. SINGAPORE B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 113. SINGAPORE B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 114. SINGAPORE B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 115. SINGAPORE B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 116. SOUTH KOREA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 117. SOUTH KOREA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 118. SOUTH KOREA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 119. SOUTH KOREA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 120. SOUTH KOREA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 121. TAIWAN B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 122. TAIWAN B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 123. TAIWAN B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 124. TAIWAN B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 125. TAIWAN B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 126. THAILAND B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 127. THAILAND B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 128. THAILAND B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 129. THAILAND B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 130. THAILAND B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 131. VIETNAM B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 132. VIETNAM B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 133. VIETNAM B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 134. VIETNAM B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 135. VIETNAM B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 136. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 137. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 138. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 139. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 140. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 141. EUROPE, MIDDLE EAST & AFRICA B2B MARKETING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 142. DENMARK B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 143. DENMARK B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 144. DENMARK B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 145. DENMARK B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 146. DENMARK B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 147. EGYPT B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 148. EGYPT B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 149. EGYPT B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 150. EGYPT B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 151. EGYPT B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 152. FINLAND B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 153. FINLAND B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 154. FINLAND B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 155. FINLAND B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 156. FINLAND B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 157. FRANCE B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 158. FRANCE B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 159. FRANCE B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 160. FRANCE B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 161. FRANCE B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 162. GERMANY B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 163. GERMANY B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 164. GERMANY B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 165. GERMANY B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 166. GERMANY B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 167. ISRAEL B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 168. ISRAEL B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 169. ISRAEL B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 170. ISRAEL B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 171. ISRAEL B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 172. ITALY B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 173. ITALY B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 174. ITALY B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 175. ITALY B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 176. ITALY B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 177. NETHERLANDS B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 178. NETHERLANDS B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 179. NETHERLANDS B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 180. NETHERLANDS B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 181. NETHERLANDS B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 182. NIGERIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 183. NIGERIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 184. NIGERIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 185. NIGERIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 186. NIGERIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 187. NORWAY B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 188. NORWAY B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 189. NORWAY B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 190. NORWAY B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 191. NORWAY B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 192. POLAND B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 193. POLAND B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 194. POLAND B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 195. POLAND B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 196. POLAND B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 197. QATAR B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 198. QATAR B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 199. QATAR B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 200. QATAR B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 201. QATAR B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 202. RUSSIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 203. RUSSIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 204. RUSSIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 205. RUSSIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 206. RUSSIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 207. SAUDI ARABIA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 208. SAUDI ARABIA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 209. SAUDI ARABIA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 210. SAUDI ARABIA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 211. SAUDI ARABIA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 212. SOUTH AFRICA B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 213. SOUTH AFRICA B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 214. SOUTH AFRICA B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 215. SOUTH AFRICA B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 216. SOUTH AFRICA B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 217. SPAIN B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 218. SPAIN B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 219. SPAIN B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 220. SPAIN B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 221. SPAIN B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 222. SWEDEN B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 223. SWEDEN B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 224. SWEDEN B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 225. SWEDEN B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 226. SWEDEN B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 227. SWITZERLAND B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 228. SWITZERLAND B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 229. SWITZERLAND B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 230. SWITZERLAND B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 231. SWITZERLAND B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 232. TURKEY B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 233. TURKEY B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 234. TURKEY B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 235. TURKEY B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 236. TURKEY B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 237. UNITED ARAB EMIRATES B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 238. UNITED ARAB EMIRATES B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 239. UNITED ARAB EMIRATES B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 240. UNITED ARAB EMIRATES B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 241. UNITED ARAB EMIRATES B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 242. UNITED KINGDOM B2B MARKETING MARKET SIZE, BY FUNCTIONAL AREAS, 2018-2030 (USD MILLION)
• TABLE 243. UNITED KINGDOM B2B MARKETING MARKET SIZE, BY MARKETING CHANNELS, 2018-2030 (USD MILLION)
• TABLE 244. UNITED KINGDOM B2B MARKETING MARKET SIZE, BY SERVICE OFFERINGS, 2018-2030 (USD MILLION)
• TABLE 245. UNITED KINGDOM B2B MARKETING MARKET SIZE, BY COMPANY SIZE, 2018-2030 (USD MILLION)
• TABLE 246. UNITED KINGDOM B2B MARKETING MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
• TABLE 247. B2B MARKETING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 248. B2B MARKETING MARKET, FPNV POSITIONING MATRIX, 2023

The B2B Marketing Market was valued at USD 19.67 billion in 2023, expected to reach USD 21.33 billion in 2024, and is projected to grow at a CAGR of 9.23%, to USD 36.49 billion by 2030.

B2B marketing involves the sale of products and services from one business to another, focusing on building long-term relationships rather than individual transactions. The necessity of B2B marketing lies in its ability to create sustainable growth by fostering strong partnerships that enhance business operations and open new revenue streams. Applications span across various sectors such as manufacturing, technology, and services, enabling companies to streamline operations, innovate with partners, and tap into larger markets. End-use scope includes facilitating supply chain efficiency, product development, and customer relationship management. Key growth factors in B2B marketing include technological advancements, which enhance data analysis capabilities and enable personalized interactions, and the growing emphasis on digital transformation post-pandemic. The potential for leveraging artificial intelligence and machine learning in automating customer interactions and enhancing decision-making processes presents lucrative opportunities. However, challenges like the complexity of decision-making processes, longer sales cycles, and data security concerns can hinder market growth. Market players must navigate these issues by employing robust cybersecurity measures and developing agile marketing strategies that can adapt to the shifting digital landscape. Innovation can thrive in areas like enhancing CRM systems with predictive analytics, developing integrative marketing automation tools, and creating seamless multi-channel experiences for clients. Research into understanding buyer intent and leveraging big data for precise targeting is crucial for business growth. The B2B market is dynamic and competitive, driven by evolving customer expectations and technological trends. Companies should invest in understanding digital marketing tools, explore niche markets, and establish thought leadership to remain relevant. By focusing on strategic collaboration and harnessing emerging technologies, businesses can position themselves favorably within the B2B landscape, overcoming challenges and capitalizing on growth opportunities.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Marketing Market

The B2B Marketing Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increase in the globalization of businesses and need for efficient marketing strategies
  • Demand for data-driven insights across businesses worldwide
  • Growing trend of digital and scial media B2B marketing
• Market Restraints
  • High cost of B2B marketing solutions
• Market Opportunities
  • Introduction of innovative B2B marketing tools
  • Emphasis on customer-centric marketing solutions
• Market Challenges
  • Concerns associated with data privacy and security

Porter's Five Forces: A Strategic Tool for Navigating the B2B Marketing Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Marketing Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the B2B Marketing Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Marketing Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the B2B Marketing Market

A detailed market share analysis in the B2B Marketing Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Marketing Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Marketing Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Marketing Market

A strategic analysis of the B2B Marketing Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the B2B Marketing Market, highlighting leading vendors and their innovative profiles. These include Act-On Software, Inc.'s, Adobe Inc., Ascential plc, AWeber Communications, Bombora, Inc., Campaign Monitor Pty Ltd, Constant Contact, Inc., Demandbase, Inc., Drift.com, Inc., Gartner Inc., GetResponse, Hootsuite Inc., HubSpot, Inc., Microsoft Corporation, Oracle Corporation, Salesforce, Inc., Semrush Holdings, Inc., SEOMoz, Inc., Sprout Social, Inc, Terminus Software, Inc., The Dun & Bradstreet Companies of Canada ULC, The International Business Machines Corporation, Zoho Corporation Pvt. Ltd., and ZoomInfo Technologies Inc..

Market Segmentation & Coverage

This research report categorizes the B2B Marketing Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Functional Areas, market is studied across Awareness Building, Brand Building, Lead Generation, Market Research, Marketing & Communications, Sales & Business Development, and Sales Support.
• Based on Marketing Channels, market is studied across AccountBased Marketing (ABM), Content Marketing, Email Marketing, Search Engine Marketing (SEM), Social Media Marketing, and Trade Shows & Events.
• Based on Service Offerings, market is studied across Consulting Services, Outsourcing Services, and Training Services.
• Based on Company Size, market is studied across Large Corporations, Small & Medium Enterprises (SMEs), and Startups.
• Based on Industry, market is studied across Agriculture, Energy, Finance, Healthcare, Manufacturing, Retail, and Technology.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increase in the globalization of businesses and need for efficient marketing strategies
    • 5.1.1.2. Demand for data-driven insights across businesses worldwide
    • 5.1.1.3. Growing trend of digital and scial media B2B marketing
  • 5.1.2. Restraints
    • 5.1.2.1. High cost of B2B marketing solutions
  • 5.1.3. Opportunities
    • 5.1.3.1. Introduction of innovative B2B marketing tools
    • 5.1.3.2. Emphasis on customer-centric marketing solutions
  • 5.1.4. Challenges
    • 5.1.4.1. Concerns associated with data privacy and security
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. B2B Marketing Market, by Functional Areas

• 6.1. Introduction
• 6.2. Awareness Building
• 6.3. Brand Building
• 6.4. Lead Generation
• 6.5. Market Research
• 6.6. Marketing & Communications
• 6.7. Sales & Business Development
• 6.8. Sales Support

7. B2B Marketing Market, by Marketing Channels

• 7.1. Introduction
• 7.2. AccountBased Marketing (ABM)
• 7.3. Content Marketing
• 7.4. Email Marketing
• 7.5. Search Engine Marketing (SEM)
• 7.6. Social Media Marketing
• 7.7. Trade Shows & Events

8. B2B Marketing Market, by Service Offerings

• 8.1. Introduction
• 8.2. Consulting Services
• 8.3. Outsourcing Services
• 8.4. Training Services

9. B2B Marketing Market, by Company Size

• 9.1. Introduction
• 9.2. Large Corporations
• 9.3. Small & Medium Enterprises (SMEs)
• 9.4. Startups

10. B2B Marketing Market, by Industry

• 10.1. Introduction
• 10.2. Agriculture
• 10.3. Energy
• 10.4. Finance
• 10.5. Healthcare
• 10.6. Manufacturing
• 10.7. Retail
• 10.8. Technology

11. Americas B2B Marketing Market

• 11.1. Introduction
• 11.2. Argentina
• 11.3. Brazil
• 11.4. Canada
• 11.5. Mexico
• 11.6. United States

12. Asia-Pacific B2B Marketing Market

• 12.1. Introduction
• 12.2. Australia
• 12.3. China
• 12.4. India
• 12.5. Indonesia
• 12.6. Japan
• 12.7. Malaysia
• 12.8. Philippines
• 12.9. Singapore
• 12.10. South Korea
• 12.11. Taiwan
• 12.12. Thailand
• 12.13. Vietnam

13. Europe, Middle East & Africa B2B Marketing Market

• 13.1. Introduction
• 13.2. Denmark
• 13.3. Egypt
• 13.4. Finland
• 13.5. France
• 13.6. Germany
• 13.7. Israel
• 13.8. Italy
• 13.9. Netherlands
• 13.10. Nigeria
• 13.11. Norway
• 13.12. Poland
• 13.13. Qatar
• 13.14. Russia
• 13.15. Saudi Arabia
• 13.16. South Africa
• 13.17. Spain
• 13.18. Sweden
• 13.19. Switzerland
• 13.20. Turkey
• 13.21. United Arab Emirates
• 13.22. United Kingdom

14. Competitive Landscape

• 14.1. Market Share Analysis, 2023
• 14.2. FPNV Positioning Matrix, 2023
• 14.3. Competitive Scenario Analysis
  • 14.3.1. Edelman launches global B2B marketing group
  • 14.3.2. Anteriad Acquires BNZSA, Adding Deep EMEA and APAC Expertise for Global Clients
  • 14.3.3. Walker Sands Acquires B2B Demand Generation Agency KoMarketing
• 14.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Act-On Software, Inc.'s
• 2. Adobe Inc.
• 3. Ascential plc
• 4. AWeber Communications
• 5. Bombora, Inc.
• 6. Campaign Monitor Pty Ltd
• 7. Constant Contact, Inc.
• 8. Demandbase, Inc.
• 9. Drift.com, Inc.
• 10. Gartner Inc.
• 11. GetResponse
• 12. Hootsuite Inc.
• 13. HubSpot, Inc.
• 14. Microsoft Corporation
• 15. Oracle Corporation
• 16. Salesforce, Inc.
• 17. Semrush Holdings, Inc.
• 18. SEOMoz, Inc.
• 19. Sprout Social, Inc
• 20. Terminus Software, Inc.
• 21. The Dun & Bradstreet Companies of Canada ULC
• 22. The International Business Machines Corporation
• 23. Zoho Corporation Pvt. Ltd.
• 24. ZoomInfo Technologies Inc.