B2B市場調査市場：オファリング、研究タイプ、エンドユーザー別- 世界予測2025～2030年

B2B市場調査市場は、2023年に749億米ドルと評価され、2024年には809億3,000万米ドルに達すると予測され、CAGR 8.47%で成長し、2030年には1,324億1,000万米ドルに達すると予測されています。

B2Bセグメントの市場調査は、企業間市場の理解に重点を置き、これらの業界で活動する企業にとって不可欠な洞察を記載しています。B2B市場調査は、企業、商取引、業界動向に関するデータを体系的に収集・分析し、戦略的な意思決定を促進するものです。その必要性は、競合情勢をナビゲートし、技術の進歩に適応し、顧客に合わせたソリューションを提供する企業の必要性によって強調されています。B2B市場調査の用途は、新興国市場の需要の特定、競合他社のベンチマーキング、顧客満足度分析など多岐にわたり、これらは製品開発、マーケティング戦略、販売アプローチに反映されます。最終用途産業は、このデータを活用して、オペレーションを最適化し、顧客エンゲージメントを強化します。

主要成長要因としては、データの取得と解釈を容易にするデジタル技術の進歩、eコマースの台頭、市場の視野を広げるグローバリゼーションなどが挙げられます。再生可能エネルギーやデジタルトランスフォーメーションサービスのような未開拓の市場やセクターには、潜在的なビジネス機会が眠っています。分析やAIツールを活用してより深い洞察を得たり、戦略的パートナーシップを結んでサービス提供を強化したりすることで、こうした機会を捉えることができます。しかし、市場のボラティリティ、規制の課題、文化の違いといった制約が大きなハードルとなっており、適応的な戦略と地域別の理解が必要となっています。

新興国市場におけるイノベーションは、予測分析ツールの開発、マーケティング・オートメーションのためのAIアプリケーションの改良、企業の社会的責任の重要性の高まりに沿ったサステイナブルソリューションの推進といったセグメントに焦点を当てることができます。また、B2B取引の透明性と安全性を高めるためのブロックチェーン技術の調査も考えられます。B2B市場の性質は本質的に複雑で移り変わりが激しいため、企業は継続的に適応し、革新する必要があります。ニッチ市場をより深く理解するために投資し、進化するクライアントのニーズに効率的に対応できる俊敏性を備えた企業が、成長を遂げることができると考えられます。

市場力学：急速に進化するB2B市場調査市場における主要市場洞察の解明

B2B市場調査市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業組織は十分な情報に基づいた投資決定、戦略的決定の精緻化、新たなビジネス機会の獲得を行うことができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができ、また消費者行動とそれが製造コストや購買傾向に与える影響についてもより明確に理解することができます。

• 市場促進要因
  • 企業の競合シナリオを理解する必要性
  • 企業の顧客満足度重視
  • 市場調査サービスのアウトソーシングという新たな動向
• 市場抑制要因
  • 予算の制約と熟練した人材の不足
• 市場機会
  • インテリジェントプラットフォームによる市場調査サービスの提供
  • 様々な企業による市場調査への支出が増加する可能性
• 市場課題
  • 不安定な経済状況における市場の不確実性への対応

ポーターの5つの力市場調査市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢調査の競合情勢を理解するための重要なツールです。このフレームワークは、競合のポジショニングを評価し、戦略的機会を探るための明確な方法論を企業組織に記載しています。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これら洞察により、企業は自社の強みを活用し、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：B2B市場調査市場における外部影響のナビゲート

外部マクロ環境要因は、B2B市場調査市場の業績力学を形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響力をナビゲートするために必要な情報を記載しています。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析市場調査市場における競合情勢の把握

B2B市場調査市場における詳細な市場シェア分析により、ベンダーの業績を総合的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競合のポジショニングを特定することができます。この分析により、市場の集中、セグメント化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定に必要な洞察を得ることができます。

FPNVポジショニングマトリックス市場調査市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、B2B市場調査市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づいて評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によりベンダーを明確かつ的確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨B2B市場調査市場における成功への道筋を描く

B2B市場調査市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を確認することで、企業組織は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たな機会を活用し、長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目セグメントを網羅した市場の包括的な分析を提供しています。

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存セグメントにおける拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを記載しています。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発とイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています。

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、地域はどこか？

3.市場を形成する主要技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 企業の競合シナリオを理解する必要がある
    • 顧客満足度を重視する企業
    • 市場調査サービスのアウトソーシングの新たな動向
  • 抑制要因
    • 予算の制約と熟練した人材の不足
  • 機会
    • インテリジェントプラットフォームを通じて市場調査サービスを提供
    • さまざまな企業による市場調査への支出の潜在的な増加
  • 課題
    • 不安定な経済状況における市場の不確実性への対応
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治
  • 経済
  • 社会
  • 技術
  • 法律
  • 環境

第6章 B2B市場、オファリング別

• イントロダクション
• ブランディング調査
• 競合調査
• 顧客調査
• 製品調査

第7章 B2B市場、研究タイプ別

• イントロダクション
• 一次
• 二次

第8章 B2B市場、エンドユーザー別

• イントロダクション
• 航空宇宙と防衛
• 自動車・輸送
• BFSI
• 消費財・小売
• 飲食品
• 医療とライフサイエンス
• ITと通信
• 製薬

第9章 全域アメリカのB2B市場

• イントロダクション
• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋B2B市場

• イントロダクション
• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州、中東・アフリカ B2B市場

• イントロダクション
• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析、2023年
• FPNVポジショニングマトリックス、2023年
• 競合シナリオ分析
  • イプソス社のXperitiが、B2B市場調査市場調査向けSaaSソリューションVepp（vepp.app）を開始
  • イプソスがXperitiを買収し、B2B調査能力を強化
  • Futurum GroupがB2Bメディアと調査会社Dash Networkを買収
• 戦略分析と提言

企業一覧

• 1. 360iResearch LLP
• 2. B2B International USA Inc.
• 3. Borderless Access Pvt. Ltd.
• 4. Deloitte Touche Tohmatsu Limited
• 5. Dynata, LLC
• 6. FieldworkHub Ltd.
• 7. First Research by Dun & Bradstreet, Inc.
• 8. Forrester Research, Inc.
• 9. Gartner, Inc.
• 10. Geo Strategy Partners
• 11. GfK SE
• 12. GlobalData PLC
• 13. Grand View Research, Inc.
• 14. IMARC Services Private Limited
• 15. Innovate MR, LLC
• 16. INTAGE Inc.
• 17. Ipsos Group
• 18. IQVIA Inc.
• 19. Kantar Group
• 20. Kelton by Material Holdings, LLC
• 21. Kudos Research
• 22. MARKET PROBE INTERNATIONAL, INC.
• 23. Marketsandmarkets Research Private Ltd.
• 24. McKinsey & Company
• 25. Mindforce Research And Hiring Solutions Private Ltd
• 26. OvationMR
• 27. PricewaterhouseCoopers LLP
• 28. PureSpectrum Inc.
• 29. Roots Research
• 30. S&P Global Inc.
• 31. SIS International Research
• 32. Statista, Inc.
• 33. The Nielsen Company (US), LLC.
• 34. TRU Group
• 35. Westat, Inc.

LIST OF FIGURES

• FIGURE 1. B2B MARKET RESEARCH MARKET RESEARCH PROCESS
• FIGURE 2. B2B MARKET RESEARCH MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL B2B MARKET RESEARCH MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. B2B MARKET RESEARCH MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. B2B MARKET RESEARCH MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. B2B MARKET RESEARCH MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL B2B MARKET RESEARCH MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. B2B MARKET RESEARCH MARKET DYNAMICS
• TABLE 7. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY BRANDING RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY COMPETITOR RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY CUSTOMER RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PRODUCT RESEARCH, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PRIMARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY SECONDARY, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY AEROSPACE & DEFENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 22. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY IT & TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
• TABLE 23. GLOBAL B2B MARKET RESEARCH MARKET SIZE, BY PHARMACEUTICAL, BY REGION, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 25. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 26. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 27. AMERICAS B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 28. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 29. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 30. ARGENTINA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 31. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 32. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 33. BRAZIL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. CANADA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 35. CANADA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 36. CANADA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 38. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 39. MEXICO B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 41. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 42. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 43. UNITED STATES B2B MARKET RESEARCH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 45. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 46. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 47. ASIA-PACIFIC B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 48. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 49. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 50. AUSTRALIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. CHINA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 52. CHINA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 53. CHINA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. INDIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 55. INDIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 56. INDIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 57. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 58. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 59. INDONESIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 61. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 62. JAPAN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 64. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 65. MALAYSIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 66. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 67. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 68. PHILIPPINES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 70. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 71. SINGAPORE B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 74. SOUTH KOREA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 76. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 77. TAIWAN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 78. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 79. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 80. THAILAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 82. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 83. VIETNAM B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 85. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 86. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 87. EUROPE, MIDDLE EAST & AFRICA B2B MARKET RESEARCH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 88. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 89. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 90. DENMARK B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 92. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 93. EGYPT B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 95. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 96. FINLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 98. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 99. FRANCE B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 101. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 102. GERMANY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 104. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 105. ISRAEL B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 106. ITALY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 107. ITALY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 108. ITALY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 110. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 111. NETHERLANDS B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 113. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 114. NIGERIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 115. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 116. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 117. NORWAY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 118. POLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 119. POLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 120. POLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. QATAR B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 122. QATAR B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 123. QATAR B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 125. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 126. RUSSIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 128. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 129. SAUDI ARABIA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 130. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 131. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 132. SOUTH AFRICA B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 134. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 135. SPAIN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 137. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 138. SWEDEN B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 139. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 140. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 141. SWITZERLAND B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 142. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 143. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 144. TURKEY B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 146. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 147. UNITED ARAB EMIRATES B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 149. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY RESEARCH TYPE, 2018-2030 (USD MILLION)
• TABLE 150. UNITED KINGDOM B2B MARKET RESEARCH MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 151. B2B MARKET RESEARCH MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 152. B2B MARKET RESEARCH MARKET, FPNV POSITIONING MATRIX, 2023

The B2B Market Research Market was valued at USD 74.90 billion in 2023, expected to reach USD 80.93 billion in 2024, and is projected to grow at a CAGR of 8.47%, to USD 132.41 billion by 2030.

Market research in the B2B sector focuses on understanding business-to-business marketplaces, providing insights vital for organizations operating within these industries. Defined by its scope, B2B market research involves the systematic collection and analysis of data about firms, commercial transactions, and industry trends that facilitate informed strategic decision-making. Its necessity is underscored by the need for firms to navigate competitive landscapes, adapt to technological advancements, and cater to business clientele with tailored solutions. The application of B2B market research spans the identification of emerging market demands, competitor benchmarking, and customer satisfaction analysis, which feed into product development, marketing strategies, and sales approaches. End-use industries harness this data to optimize operations and enhance customer engagement.

Key growth factors include advancements in digital technologies that facilitate data acquisition and interpretation, the rise of e-commerce, and globalization, which widens market horizons. Potential opportunities lie in untapped markets and sectors like renewable energy and digital transformation services. These opportunities can be seized by leveraging analytics and AI tools for deeper insights and by forging strategic partnerships to enhance service offerings. However, limitations like market volatility, regulatory challenges, and cultural differences pose significant hurdles, necessitating adaptive strategies and localized understanding.

Innovation in B2B markets could focus on areas such as developing predictive analytics tools, refining AI applications for marketing automation, and advancing sustainable solutions that align with the increasing emphasis on corporate social responsibility. Research could also explore blockchain technology for enhancing transparency and security in B2B transactions. The nature of the B2B market is inherently complex and shifting, requiring businesses to continually adapt and innovate. Companies poised for growth are those that invest in understanding their niche markets more profoundly and are agile enough to meet evolving client needs efficiently.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving B2B Market Research Market

The B2B Market Research Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Need to understand competitive scenario for businesses
  • Business's focus on customer satisfaction
  • Emerging trend of market research service outsourcing
• Market Restraints
  • Budgetary constraints and limited skilled personnel
• Market Opportunities
  • Market research services offering through intelligent platforms
  • Potential increase in the spending of various businesses in market research
• Market Challenges
  • Addressing market uncertainty in unstable economic conditions

Porter's Five Forces: A Strategic Tool for Navigating the B2B Market Research Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the B2B Market Research Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the B2B Market Research Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the B2B Market Research Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the B2B Market Research Market

A detailed market share analysis in the B2B Market Research Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the B2B Market Research Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the B2B Market Research Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the B2B Market Research Market

A strategic analysis of the B2B Market Research Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the B2B Market Research Market, highlighting leading vendors and their innovative profiles. These include 360iResearch LLP, B2B International USA Inc., Borderless Access Pvt. Ltd., Deloitte Touche Tohmatsu Limited, Dynata, LLC, FieldworkHub Ltd., First Research by Dun & Bradstreet, Inc., Forrester Research, Inc., Gartner, Inc., Geo Strategy Partners, GfK SE, GlobalData PLC, Grand View Research, Inc., IMARC Services Private Limited, Innovate MR, LLC, INTAGE Inc., Ipsos Group, IQVIA Inc., Kantar Group, Kelton by Material Holdings, LLC, Kudos Research, MARKET PROBE INTERNATIONAL, INC., Marketsandmarkets Research Private Ltd., McKinsey & Company, Mindforce Research And Hiring Solutions Private Ltd, OvationMR, PricewaterhouseCoopers LLP, PureSpectrum Inc., Roots Research, S&P Global Inc., SIS International Research, Statista, Inc., The Nielsen Company (US), LLC., TRU Group, and Westat, Inc..

Market Segmentation & Coverage

This research report categorizes the B2B Market Research Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across Branding Research, Competitor Research, Customer Research, and Product Research.
• Based on Research Type, market is studied across Primary and Secondary.
• Based on End-user, market is studied across Aerospace & Defence, Automotive & Transportation, BFSI, Consumer Goods & Retail, Food & Beverage, Healthcare & Life Science, IT & Telecommunication, and Pharmaceutical.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Need to understand competitive scenario for businesses
    • 5.1.1.2. Business's focus on customer satisfaction
    • 5.1.1.3. Emerging trend of market research service outsourcing
  • 5.1.2. Restraints
    • 5.1.2.1. Budgetary constraints and limited skilled personnel
  • 5.1.3. Opportunities
    • 5.1.3.1. Market research services offering through intelligent platforms
    • 5.1.3.2. Potential increase in the spending of various businesses in market research
  • 5.1.4. Challenges
    • 5.1.4.1. Addressing market uncertainty in unstable economic conditions
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. B2B Market Research Market, by Offering

• 6.1. Introduction
• 6.2. Branding Research
• 6.3. Competitor Research
• 6.4. Customer Research
• 6.5. Product Research

7. B2B Market Research Market, by Research Type

• 7.1. Introduction
• 7.2. Primary
• 7.3. Secondary

8. B2B Market Research Market, by End-user

• 8.1. Introduction
• 8.2. Aerospace & Defence
• 8.3. Automotive & Transportation
• 8.4. BFSI
• 8.5. Consumer Goods & Retail
• 8.6. Food & Beverage
• 8.7. Healthcare & Life Science
• 8.8. IT & Telecommunication
• 8.9. Pharmaceutical

9. Americas B2B Market Research Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific B2B Market Research Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa B2B Market Research Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
  • 12.3.1. Xperiti, an Ipsos company, launches Vepp (vepp.app): a SaaS solution for B2B market research
  • 12.3.2. Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
  • 12.3.3. The Futurum Group Acquires B2B Media and Research Firm Dash Network
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. 360iResearch LLP
• 2. B2B International USA Inc.
• 3. Borderless Access Pvt. Ltd.
• 4. Deloitte Touche Tohmatsu Limited
• 5. Dynata, LLC
• 6. FieldworkHub Ltd.
• 7. First Research by Dun & Bradstreet, Inc.
• 8. Forrester Research, Inc.
• 9. Gartner, Inc.
• 10. Geo Strategy Partners
• 11. GfK SE
• 12. GlobalData PLC
• 13. Grand View Research, Inc.
• 14. IMARC Services Private Limited
• 15. Innovate MR, LLC
• 16. INTAGE Inc.
• 17. Ipsos Group
• 18. IQVIA Inc.
• 19. Kantar Group
• 20. Kelton by Material Holdings, LLC
• 21. Kudos Research
• 22. MARKET PROBE INTERNATIONAL, INC.
• 23. Marketsandmarkets Research Private Ltd.
• 24. McKinsey & Company
• 25. Mindforce Research And Hiring Solutions Private Ltd
• 26. OvationMR
• 27. PricewaterhouseCoopers LLP
• 28. PureSpectrum Inc.
• 29. Roots Research
• 30. S&P Global Inc.
• 31. SIS International Research
• 32. Statista, Inc.
• 33. The Nielsen Company (US), LLC.
• 34. TRU Group
• 35. Westat, Inc.