モバイルラーニング市場：オファリング、アプリケーション、エンドユーザー別-2025-2030年世界予測

モバイルラーニング市場の2023年の市場規模は401億6,000万米ドル、2024年には450億米ドルに達すると予測され、CAGR 13.18％で成長し、2030年には955億5,000万米ドルに達すると予測されています。

モバイルラーニング、すなわちMラーニングは、スマートフォンやタブレットなどのモバイル機器を通じて配信される教育コンテンツを包含します。これにより、外出先から教育リソースにアクセスすることが容易になり、さまざまな地域や属性にわたって、より柔軟でアクセスしやすい学習が可能になります。モバイルラーニングの必要性は、モバイル機器の普及が進み、従来の教育フレームワークでは実現できなかったカスタマイズ可能な学習体験に対する需要が高まっていることに起因しています。K-12教育、高等教育、企業研修、個人のペースに合わせた学習など、様々なエンドユーザー層で活用されています。

モバイルラーニング市場の主な成長促進要因には、モバイル技術の技術的進歩、モバイルデバイスのユビキタス化、世界化とパンデミックによる学習パラダイムの変化によるデジタル教育プラットフォームに対する需要の増加が含まれます。人工知能が可能にするカスタマイズされた学習経路は、有望な機会として際立っています。企業は、アダプティブ・ラーニング・テクノロジーやパーソナライズされたコンテンツ配信システムに投資することで、この可能性をつかむことができます。しかし、データ・プライバシーの懸念、デジタル・デバイド、発展途上地域における高速インターネットへのアクセス制限といった課題が、大きな障壁となっています。

AIを活用したアダプティブ・ラーニング・システムの調査や、エンゲージメントと有効性を高めるためのゲーム化された教育コンテンツの研究開発によって、継続的なイノベーションに拍車をかけることができます。さらに、モバイルラーニングプラットフォームにおける拡張現実（AR）と仮想現実（VR）の統合は、没入型のインタラクティブな学習体験のための未開発の可能性を提示します。市場の観点からは、消費者の行動分析によって、シームレスなユーザー体験とクロスデバイス互換性を提供するプラットフォームへの好みが高まっていることが示されています。したがって、モバイルラーニングの動向を活用しようとする企業は、直感的なアプリのデザインと他の教育ツールとの統合機能の確保に注力する必要があります。

まとめると、モバイルラーニング市場は技術の進歩によるビジネスチャンスに溢れているが、利害関係者はインフラやアクセスの問題に対処する必要があります。安全で包括的かつ革新的なソリューションを優先することで、企業は成長を促進できるだけでなく、世界の教育発展に大きく貢献することができます。

市場力学：急速に進化するモバイルラーニング市場の主要市場インサイトを公開

モバイルラーニング市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。これらの動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 世界のスマートフォンおよびインターネットの普及
  • 企業部門におけるユーザーフレンドリーでインタラクティブなアプリケーションの普及
  • 個別化された学習体験に対する需要の高まり
• 市場抑制要因
  • 限られた接続性とデバイスの互換性に関する懸念
• 市場機会
  • モバイルラーニングアプリケーションと革新的テクノロジーの統合
  • 没入型体験のための仮想現実と拡張現実の新たな利用
• 市場の課題
  • mラーニングツールの使用に関するデータ漏洩とプライバシーに関する懸念

ポーターの5つの力：モバイルラーニング市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、モバイルラーニング市場の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：モバイルラーニング市場における外部からの影響の把握

外部マクロ環境要因は、モバイルラーニング市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析モバイルラーニング市場における競合情勢の把握

モバイルラーニング市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスモバイルラーニング市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、モバイルラーニング市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨モバイルラーニング市場における成功への道筋を描く

モバイルラーニング市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品発売、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 世界中でスマートフォンとインターネットの普及が増加
    • 企業部門全体でユーザーフレンドリーでインタラクティブなアプリケーションの普及
    • パーソナライズされた学習体験に対する需要の高まり
  • 抑制要因
    • 接続性とデバイスの互換性の制限に関する懸念
  • 機会
    • モバイルラーニングアプリケーションと革新的なテクノロジーの統合
    • 没入型体験のための仮想現実と拡張現実の新たな利用
  • 課題
    • モバイルラーニングツールの使用に関するデータ漏洩とプライバシーの懸念
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 モバイルラーニング市場：提供別

• 電子書籍
• インタラクティブな評価
• Mの有効化
• モバイルおよびビデオベースのコースウェア
• ポータブルLMS

第7章 モバイルラーニング市場：用途別

• 授業内学習
• 自主学習
• オンライン実務研修
• シミュレーションベースの学習

第8章 モバイルラーニング市場：エンドユーザー別

• アカデミック
• 企業

第9章 南北アメリカのモバイルラーニング市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のモバイルラーニング市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのモバイルラーニング市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Absolute Software Corporation
• Adobe Inc.
• Allen Interactions
• Apple Inc.
• AT&T Inc.
• Babbel GmbH
• Cisco Systems, Inc.
• Citrix Systems, Inc.
• Coursera Inc.
• Dell Inc.
• Duolingo, Inc.
• Intel Corporation
• International Business Machines Corporation
• Lingvist Technologies OU
• Microsoft Corporation
• Oracle Corporation
• Oxagile
• Promethean Limited
• SAP SE
• Simplilearn Solutions
• Skillsoft
• TalentLMS
• Udemy, Inc.
• Upside Learning Solutions Pvt. Ltd.
• Zoho Corporation Pvt. Ltd.

LIST OF FIGURES

• FIGURE 1. MOBILE LEARNING MARKET RESEARCH PROCESS
• FIGURE 2. MOBILE LEARNING MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL MOBILE LEARNING MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL MOBILE LEARNING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL MOBILE LEARNING MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL MOBILE LEARNING MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL MOBILE LEARNING MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL MOBILE LEARNING MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES MOBILE LEARNING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES MOBILE LEARNING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. MOBILE LEARNING MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. MOBILE LEARNING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. MOBILE LEARNING MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL MOBILE LEARNING MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL MOBILE LEARNING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. MOBILE LEARNING MARKET DYNAMICS
• TABLE 7. GLOBAL MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL MOBILE LEARNING MARKET SIZE, BY E-BOOK, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL MOBILE LEARNING MARKET SIZE, BY INTERACTIVE ASSESSMENTS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL MOBILE LEARNING MARKET SIZE, BY M-ENABLEMENT, BY REGION, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL MOBILE LEARNING MARKET SIZE, BY MOBILE & VIDEO-BASED COURSEWARE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL MOBILE LEARNING MARKET SIZE, BY PORTABLE LMS, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL MOBILE LEARNING MARKET SIZE, BY IN-CLASS LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL MOBILE LEARNING MARKET SIZE, BY INDEPENDENT LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL MOBILE LEARNING MARKET SIZE, BY ONLINE-ON-THE JOB TRAINING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL MOBILE LEARNING MARKET SIZE, BY SIMULATION-BASED LEARNING, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 19. GLOBAL MOBILE LEARNING MARKET SIZE, BY ACADEMIC, BY REGION, 2018-2030 (USD MILLION)
• TABLE 20. GLOBAL MOBILE LEARNING MARKET SIZE, BY CORPORATE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 23. AMERICAS MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 24. AMERICAS MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 26. ARGENTINA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 27. ARGENTINA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 29. BRAZIL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 30. BRAZIL MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 31. CANADA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 32. CANADA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 33. CANADA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 35. MEXICO MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 36. MEXICO MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 39. UNITED STATES MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 40. UNITED STATES MOBILE LEARNING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 43. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 44. ASIA-PACIFIC MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 46. AUSTRALIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 47. AUSTRALIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 48. CHINA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 49. CHINA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 50. CHINA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 51. INDIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 52. INDIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 53. INDIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 55. INDONESIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 56. INDONESIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 58. JAPAN MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 59. JAPAN MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 61. MALAYSIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 62. MALAYSIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 64. PHILIPPINES MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 65. PHILIPPINES MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 67. SINGAPORE MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 68. SINGAPORE MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 70. SOUTH KOREA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 71. SOUTH KOREA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 73. TAIWAN MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 74. TAIWAN MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 76. THAILAND MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 77. THAILAND MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 79. VIETNAM MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 80. VIETNAM MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 83. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 84. EUROPE, MIDDLE EAST & AFRICA MOBILE LEARNING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 86. DENMARK MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 87. DENMARK MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 89. EGYPT MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 90. EGYPT MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 92. FINLAND MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 93. FINLAND MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 95. FRANCE MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 96. FRANCE MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 98. GERMANY MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 99. GERMANY MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 101. ISRAEL MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 102. ISRAEL MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 103. ITALY MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 104. ITALY MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 105. ITALY MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 107. NETHERLANDS MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 108. NETHERLANDS MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 110. NIGERIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 111. NIGERIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 113. NORWAY MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 114. NORWAY MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 115. POLAND MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 116. POLAND MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 117. POLAND MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 118. QATAR MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 119. QATAR MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 120. QATAR MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 122. RUSSIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 123. RUSSIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 125. SAUDI ARABIA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 126. SAUDI ARABIA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 128. SOUTH AFRICA MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 129. SOUTH AFRICA MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 131. SPAIN MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 132. SPAIN MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 134. SWEDEN MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 135. SWEDEN MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 137. SWITZERLAND MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 138. SWITZERLAND MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 140. TURKEY MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 141. TURKEY MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 143. UNITED ARAB EMIRATES MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 144. UNITED ARAB EMIRATES MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM MOBILE LEARNING MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
• TABLE 146. UNITED KINGDOM MOBILE LEARNING MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
• TABLE 147. UNITED KINGDOM MOBILE LEARNING MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
• TABLE 148. MOBILE LEARNING MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 149. MOBILE LEARNING MARKET, FPNV POSITIONING MATRIX, 2023

The Mobile Learning Market was valued at USD 40.16 billion in 2023, expected to reach USD 45.00 billion in 2024, and is projected to grow at a CAGR of 13.18%, to USD 95.55 billion by 2030.

Mobile learning, or m-learning, encompasses educational content delivered through mobile devices such as smartphones and tablets. This facilitates on-the-go access to educational resources, thus making learning more flexible and accessible across different geographies and demographics. The necessity of mobile learning arises from the increasing penetration of mobile devices and the escalating demand for customizable learning experiences that traditional educational frameworks cannot deliver. It finds application across varied end-user segments, including K-12 education, higher education, corporate training, and individual self-paced learning.

Key growth drivers in the mobile learning market include technological advancements in mobile technology, the ubiquity of mobile devices, and the increasing demand for digital education platforms due to globalization and pandemic-induced changes in learning paradigms. Customized learning paths enabled by artificial intelligence stand out as a promising opportunity. Businesses can seize this potential by investing in adaptive learning technologies and personalized content delivery systems. However, challenges such as data privacy concerns, the digital divide, and limited access to high-speed internet in developing regions pose significant barriers.

Continuous innovation can be spurred by researching into AI-powered adaptive learning systems and developing gamified educational content to enhance engagement and efficacy. Moreover, augmented reality (AR) and virtual reality (VR) integration in mobile learning platforms present untapped potential for immersive and interactive learning experiences. From a market perspective, consumer behavior analysis indicates a growing preference for platforms that offer seamless user experiences and cross-device compatibility. Thus, businesses keen to capitalize on mobile learning trends should focus on ensuring intuitive app design and integration capabilities with other educational tools.

In summary, while the mobile learning market brims with opportunities from technological advancement, it requires stakeholders to address infrastructural and access issues. By prioritizing secure, inclusive, and innovative solutions, businesses can not only drive growth but also contribute significantly to global educational development.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Mobile Learning Market

The Mobile Learning Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Increasing smartphone and internet penetration worldwide
  • Proliferation of user-friendly and interactive applications across corporate sector
  • Growing demand for personalized learning experiences
• Market Restraints
  • Concerns associated with limited connectivity and device compatibility
• Market Opportunities
  • Integration of mobile learning applications with innovative technologies
  • Emerging use of virtual and augmented reality for immersive experience
• Market Challenges
  • Data breach and privacy concerns pertaining to the use of m-learning tools

Porter's Five Forces: A Strategic Tool for Navigating the Mobile Learning Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Mobile Learning Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Mobile Learning Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Mobile Learning Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Mobile Learning Market

A detailed market share analysis in the Mobile Learning Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Mobile Learning Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Mobile Learning Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Mobile Learning Market

A strategic analysis of the Mobile Learning Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Mobile Learning Market, highlighting leading vendors and their innovative profiles. These include Absolute Software Corporation, Adobe Inc., Allen Interactions, Apple Inc., AT&T Inc., Babbel GmbH, Cisco Systems, Inc., Citrix Systems, Inc., Coursera Inc., Dell Inc., Duolingo, Inc., Intel Corporation, International Business Machines Corporation, Lingvist Technologies OU, Microsoft Corporation, Oracle Corporation, Oxagile, Promethean Limited, SAP SE, Simplilearn Solutions, Skillsoft, TalentLMS, Udemy, Inc., Upside Learning Solutions Pvt. Ltd., and Zoho Corporation Pvt. Ltd..

Market Segmentation & Coverage

This research report categorizes the Mobile Learning Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Offering, market is studied across E-book, Interactive assessments, M-enablement, Mobile & Video-based courseware, and Portable LMS.
• Based on Application, market is studied across In-Class Learning, Independent Learning, Online-on-the Job Training, and Simulation-Based Learning.
• Based on End-user, market is studied across Academic and Corporate.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Increasing smartphone and internet penetration worldwide
    • 5.1.1.2. Proliferation of user-friendly and interactive applications across corporate sector
    • 5.1.1.3. Growing demand for personalized learning experiences
  • 5.1.2. Restraints
    • 5.1.2.1. Concerns associated with limited connectivity and device compatibility
  • 5.1.3. Opportunities
    • 5.1.3.1. Integration of mobile learning applications with innovative technologies
    • 5.1.3.2. Emerging use of virtual and augmented reality for immersive experience
  • 5.1.4. Challenges
    • 5.1.4.1. Data breach and privacy concerns pertaining to the use of m-learning tools
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Mobile Learning Market, by Offering

• 6.1. Introduction
• 6.2. E-book
• 6.3. Interactive assessments
• 6.4. M-enablement
• 6.5. Mobile & Video-based courseware
• 6.6. Portable LMS

7. Mobile Learning Market, by Application

• 7.1. Introduction
• 7.2. In-Class Learning
• 7.3. Independent Learning
• 7.4. Online-on-the Job Training
• 7.5. Simulation-Based Learning

8. Mobile Learning Market, by End-user

• 8.1. Introduction
• 8.2. Academic
• 8.3. Corporate

9. Americas Mobile Learning Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Mobile Learning Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Mobile Learning Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Absolute Software Corporation
• 2. Adobe Inc.
• 3. Allen Interactions
• 4. Apple Inc.
• 5. AT&T Inc.
• 6. Babbel GmbH
• 7. Cisco Systems, Inc.
• 8. Citrix Systems, Inc.
• 9. Coursera Inc.
• 10. Dell Inc.
• 11. Duolingo, Inc.
• 12. Intel Corporation
• 13. International Business Machines Corporation
• 14. Lingvist Technologies OU
• 15. Microsoft Corporation
• 16. Oracle Corporation
• 17. Oxagile
• 18. Promethean Limited
• 19. SAP SE
• 20. Simplilearn Solutions
• 21. Skillsoft
• 22. TalentLMS
• 23. Udemy, Inc.
• 24. Upside Learning Solutions Pvt. Ltd.
• 25. Zoho Corporation Pvt. Ltd.