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市場調査レポート
商品コード
1500428
植物性食肉市場:供給源、タイプ、製品、貯蔵、エンドユーザー、流通チャネル別-2024-2030年世界予測Plant-based Meat Market by Source (Beans, Nuts, Oats), Type (Beef, Chicken, Fish), Product, Storage, End-User, Distribution Channel - Global Forecast 2024-2030 |
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植物性食肉市場:供給源、タイプ、製品、貯蔵、エンドユーザー、流通チャネル別-2024-2030年世界予測 |
出版日: 2024年06月05日
発行: 360iResearch
ページ情報: 英文 199 Pages
納期: 即日から翌営業日
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植物性食肉市場規模は2023年に73億6,000万米ドルと推計され、2024年には79億7,000万米ドルに達し、CAGR 8.76%で2030年には132億5,000万米ドルに達すると予測されています。
植物性食肉は、動物肉の味、食感、外観を模倣し、植物原料で作られた製品を指します。これらの製品は主に大豆、エンドウ豆、豆類を原料としています。ベジタリアン、ビーガン、健康上あるいは環境上の理由から肉の摂取を控えている人向けの製品です。近年、植物性食肉の需要は、赤身肉の消費に関連する健康問題や、温室効果ガスの排出や土地の使用など、従来の食肉生産に関連する環境問題に対する消費者の意識の高まりに後押しされ、急増しています。しかし、この業界は、従来の食肉に比べて生産コストが高く、小売価格の上昇につながるなどの課題に直面しています。さらに、改良されたとはいえ、獣肉の味と食感を正確に再現するのは複雑で、従来の食肉消費者の採用を制限する可能性があります。規制状況もまた、ラベル表示や植物性製品への「食肉」という用語の使用について議論が続いており、ハードルとなっています。とはいえ、食品科学における技術の進歩は、製品の品質を向上させ、生産コストを削減し続けています。さらに、持続可能性問題に対する世界の意識が高まるにつれ、植物由来の代替食品に目を向ける消費者が増える可能性が高く、これはさまざまな層にわたって市場の成長を促進すると予想されます。
主な市場の統計 | |
---|---|
基準年[2023] | 73億6,000万米ドル |
予測年[2024] | 79億7,000万米ドル |
予測年 [2030] | 132億5,000万米ドル |
CAGR(%) | 8.76% |
地域別インサイト
南北アメリカでは、健康志向の食習慣、持続可能性、動物福祉に関する倫理的懸念に対する消費者の大きな傾倒により、植物性食肉市場が成長しています。植物性タンパク質を推進する政府の食事ガイドラインに後押しされ、消費者は植物性食生活を採用する傾向が強まっています。南北アメリカでは、急増する植物性食肉需要に対応するため、企業が生産能力を拡大し、投資が増加しています。EMEAは多様な消費者行動を示しており、英国、ドイツ、オランダなどの国々では植物性食肉の消費が増加しています。欧州市場は、食品の持続可能性に関する政府の支援政策や、環境・健康問題に対する消費者の高い感度の恩恵を受けています。植物性食肉のイノベーションに関連する特許は増加しており、これは研究開発の重要性を反映しています。中東市場は比較的発展途上の市場であるが、消費者の健康意識の高まりから潜在的な可能性を示しています。この地域では、先進的な食品技術、多額の投資、および代替タンパク質に重点を置く新興企業を擁する国々が際立っています。アフリカは、植物性食肉製品の採用の初期段階にあります。アジア太平洋地域では、政府の健康イニシアチブ、食糧安全保障への懸念、持続可能性の目標が、主に植物性食肉へのシフトを後押ししています。この地域では、植物ベースのイノベーションに焦点を当てた多くの新興企業により、現地生産と国際的な投資が増加しています。さらに、APACにおける最近の特許は、現地の嗜好によりよくアピールするため、植物由来の肉の味と食感の改善に焦点を当てています。
FPNVポジショニング・マトリックス
FPNVポジショニングマトリックスは、植物性食肉市場におけるベンダーのポジショニングを評価する上で不可欠です。このマトリックスはベンダーの包括的な評価を提供し、ビジネス戦略や製品満足度に関連する重要な指標を検証します。この詳細な評価により、ユーザーは自らの要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功のレベルを表す4つの象限、すなわちForefront(F)、Pathfinder(P)、Niche(N)、Vital(V)に分類されます。
市場シェア分析
市場シェア分析は、植物性食肉市場におけるベンダーの現状について、洞察に満ちた詳細な評価を提供する包括的なツールです。ベンダーの貢献度を綿密に比較・分析することで、各ベンダーの業績や市場シェア争いの際に直面する課題について、より深い理解を得ることができます。これらの貢献には、全体的な収益、顧客ベース、その他の重要な指標が含まれます。さらに、この分析では、調査対象期間の累積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合性に関する貴重な考察を提供しています。このような詳細な情報を得ることで、ベンダーは市場競争において優位に立つために、より多くの情報に基づいた意思決定を行い、効果的な戦略を考案することができます。
戦略分析と推奨
戦略分析は、世界マーケットで確固たる足場を築こうとする組織にとって不可欠です。企業は、植物性食肉市場における現在の立ち位置を徹底的に評価することで、長期的な願望に沿った情報に基づいた意思決定を行うことができます。この重要な評価には、組織のリソース、能力、全体的なパフォーマンスを徹底的に分析し、中核となる強みと改善すべき領域を特定することが含まれます。
[199 Pages Report] The Plant-based Meat Market size was estimated at USD 7.36 billion in 2023 and expected to reach USD 7.97 billion in 2024, at a CAGR 8.76% to reach USD 13.25 billion by 2030.
Plant-based meat refers to products designed to mimic the taste, texture, and appearance of animal meat and are made from plant ingredients. These products are primarily made from sources including soy, peas, and beans. They cater to vegetarians, vegans, and those reducing meat intake due to health or environmental reasons. Over recent years, the demand for plant-based meat has surged, driven by growing consumer awareness of health issues associated with red meat consumption and environmental concerns linked to traditional meat production, such as greenhouse gas emissions and land use. However, the industry faces challenges, including higher production costs compared to conventional meat, which can lead to higher retail prices. Additionally, despite improvements, achieving the exact taste and texture of animal meat can be complex, potentially limiting adoption among traditional meat-eaters. The regulatory landscape also presents hurdles with ongoing debates about labeling and using the term "meat" for plant-based products. Nevertheless, technological advancements in food science continue to enhance product quality and decrease production costs. Furthermore, as global awareness of sustainability issues grows, more consumers are likely to turn to plant-based alternatives, which is anticipated to drive market growth across various demographics.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 7.36 billion |
Estimated Year [2024] | USD 7.97 billion |
Forecast Year [2030] | USD 13.25 billion |
CAGR (%) | 8.76% |
Regional Insights
In the Americas, the plant-based meat market is growing due to the significant consumer inclination towards health-conscious eating habits, sustainability, and ethical concerns regarding animal welfare. Consumers are increasingly adopting plant-based diets, encouraged by government dietary guidelines promoting plant-based proteins. The Americas is witnessing rising investments, with companies expanding their production capacities to meet the burgeoning plant-based meat demand. The EMEA shows diverse consumer behavior, with countries including the UK, Germany, and the Netherlands increasing plant-based meat consumption. The European market benefits from supportive government policies regarding food sustainability and high consumer sensitivity to environmental and health issues. Patents related to plant-based meat innovations have risen, reflecting vital research and development focus. The Middle East market is relatively nascent; however, it shows potential due to increasing consumer health awareness. Countries stand out in this region with advanced food technologies, significant investments, and startups focusing on alternative proteins. Africa is in the early stages of adopting plant-based meat products. Government health initiatives, food security concerns, and sustainability goals primarily drive the Asia-Pacific shift towards plant-based meat. The region sees increased local production and international investments, with many startups focusing on plant-based innovations. Furthermore, recent patents in APAC focus on improving the taste and texture of plant-based meats to better appeal to local tastes.
Market Insights
The market dynamics represent an ever-changing landscape of the Plant-based Meat Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Plant-based Meat Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Plant-based Meat Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Kraft Heinz and TheNotCo Launch Plant-Based Variants of Classic Meat Products
The joint venture between The Kraft Heinz Co. and TheNotCo Inc., operating as The Kraft Heinz Not Co. LLC, is introducing its first plant-based meat alternatives, NotHotDogs and NotSausages. These products promise to deliver the experiences of rich savoriness and subtle smokiness, traits cherished by Oscar Mayer enthusiasts for over a century. The introduction reflects an adaptation to the growing demand for plant-based foods while maintaining the traditional taste profiles familiar to consumers. [Published On: 2024-03-06]
Beyond Meat Unveils Beyond IV: Elevating Plant-Based Meat Standards
Beyond Meat, Inc. introduced the fourth iteration of its beef platform, Beyond IV. This innovation anchors the launch of the new Beyond Burger and Beyond Beef, which is available exclusively in retail settings. Beyond IV enhances the quality and appeal of plant-based meats, setting new industry standards for taste and nutrition, and reinforcing Beyond Meat's dedication to innovative and health-conscious alternatives to traditional meat. [Published On: 2024-02-21]
Nestle Expands Plant-Based Offerings with Maggi Veg in Chile
Nestle has broadened its plant-based product range by launching a new variety of shelf-stable, vegan-certified cooking options under the Maggi Veg brand in Chile. This innovative line includes the company's first shelf-stable plant-based minced meat, designed as a convenient and nutritious meat alternative suitable for a variety of dishes such as tacos, empanadas, and spaghetti bolognese. The product, primarily made from soy, is rich in high-quality proteins and fibers, aligning with consumer demands for healthier dietary choices. [Published On: 2023-09-03]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Plant-based Meat Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Plant-based Meat Market, highlighting leading vendors and their innovative profiles. These include Basic American Foods, Beyond Meat, Inc., Co-operative Group Limited, Conagra Brands, Inc., Deliciou Pty Ltd., FoodEase, Good Food Express Limited, Hindustan Unilever Limited, Imagine Meats Platform, Impossible Foods Inc., Imposter Meat Official, Ingredion Incorporated, Livekindly Company, Inc., Maple Leaf Foods Inc., Meat Zero, Meati Inc., MisterVeg Foods Pvt Ltd., Next Meats India, Plantaway by Terra Verde Foods Pvt Ltd., Redefine Meat Ltd., Sudo by Plantly Delight Private Limited, Tata Consumer Products Limited, The Hain Celestial Group, Inc., The Kellogg Company, The Mighty Food, The Tofurky Company, Inc., VBites Foods Ltd., Vegan Store Ltd., Vezlay Foods Pvt. Ltd., and Wakao Foods.
Market Segmentation & Coverage