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市場調査レポート
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1303908

デジタル広告プラットフォーム市場：タイプ別、用途別 - 2023年～2030年の世界予測

Digital Advertising Platforms Market by Type, Application - Cumulative Impact of COVID-19, Russia Ukraine Conflict, and High Inflation - Global Forecast 2023-2030
出版日: | 発行: 360iResearch | ページ情報: 英文 182 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
デジタル広告プラットフォーム市場：タイプ別、用途別 - 2023年～2030年の世界予測
出版日: 2023年06月12日
発行: 360iResearch
ページ情報: 英文 182 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

デジタル広告プラットフォームの世界市場はCAGR11.85%で大きく成長し、2023年に4,879億7,000万米ドルとなり、2030年までに驚異的な1兆701億2,000万米ドルに達すると予測されています。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスは世界のデジタル広告プラットフォーム市場を評価するために不可欠です。ビジネス戦略と製品満足度の主要指標を検証することで、ベンダーの包括的な評価を提供し、ユーザーは特定のニーズに基づいた情報をもとに意思決定を行うことができます。この高度な分析により、ベンダーは成功の度合いが異なる4つの象限に整理されます：フォアフロント（F）、パスファインダー（P）、ニッチ（N）、バイタル（V）です。

市場シェア分析

市場シェア分析では、特定の市場領域におけるベンダーの現状を洞察することができます。全体的な収益、顧客ベース、その他の主要指標に対するベンダーの貢献度を比較することで、企業が市場シェアを争う際に、自社の業績や直面している状況をより深く理解することができます。また、本分析では、調査した基準年において、特定のセクターがどの程度競合しているのか、蓄積、断片化の優位性、合併の特徴についても明らかにしています。

本レポートは、以下のポイントに関する洞察を提供します：

1.市場の浸透度：主要企業が提供する市場に関する包括的な情報を提供します。

2.市場の発展：有利な新興市場に関する詳細情報を提供し、市場の成熟セグメントにおける浸透度を分析します。

3.市場の多様化：新製品の上市、未開発地域、最近の開発、投資に関する詳細情報を提供します。

4.市場の動向：COVID-19、ロシア・ウクライナ紛争、高インフレの累積的な影響を包括的に理解することができます。

5.競合の評価と情報：主要企業の市場シェア、戦略、製品、認証、規制状況、特許状況、製造能力を網羅的に評価します。

6.製品開発およびイノベーション：将来技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような質問にお答えします：

1.デジタル広告プラットフォームの世界市場規模および予測は？

2.予測期間中、デジタル広告プラットフォームの世界市場を形成するCOVID-19の阻害要因と影響は？

3.デジタル広告プラットフォームの世界市場において予測期間中に投資すべき製品/セグメント/アプリケーション/分野は？

4.デジタル広告プラットフォームの世界市場における競争戦略は？

5.デジタル広告プラットフォームの世界市場における技術動向と規制の枠組みは？

6.デジタル広告プラットフォームの世界市場における主要ベンダーの市場シェアは？

7.デジタル広告プラットフォームの世界市場への参入には、どのような形態や戦略的な動きが適していると考えられるか？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • 従来の広告からデジタル媒体の広告プラットフォームへの移行
      • モバイルデバイスの使用とデジタルコンテンツの消費の増加
      • 業界全体でデジタル広告の需要が高まる
    • 抑制要因
      • デジタル広告プラットフォームの操作上の制限と技術的問題
    • 機会
      • モバイルアプリベースの広告の成長傾向と組み合わされた新しい広告手法の進化
      • モバイルおよびビデオマーケティングにおけるAIとビッグデータ分析のニーズの高まり
    • 課題
      • 絶えず変化するデジタルマーケティングの情勢
  • 市場動向
  • COVID-19の累積的な影響
  • ロシア・ウクライナ紛争の累積的影響
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み
  • 顧客のカスタマイズ

第6章 デジタル広告プラットフォーム市場：タイプ別

  • クロスチャネル広告ソフトウェア
  • ディスプレイ広告ソフトウェア
  • モバイル広告ソフトウェア
  • 検索広告ソフトウェア
  • ソーシャル広告ソフトウェア
  • ビデオ広告ソフトウェア

第7章 デジタル広告プラットフォーム市場：用途別

  • 商業用
  • 教育
  • 産業用

第8章 南北アメリカのデジタル広告プラットフォーム市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第9章 アジア太平洋地域のデジタル広告プラットフォーム市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第10章 欧州・中東・アフリカのデジタル広告プラットフォーム市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第11章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析：主要企業別
  • 競合シナリオ分析：主要企業別

第12章 掲載企業一覧

第13章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. DIGITAL ADVERTISING PLATFORMS MARKET RESEARCH PROCESS
  • FIGURE 2. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2022 VS 2030
  • FIGURE 3. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2022 VS 2030 (%)
  • FIGURE 5. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2022 VS 2030 (%)
  • FIGURE 6. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY REGION, 2022 VS 2030 (%)
  • FIGURE 7. DIGITAL ADVERTISING PLATFORMS MARKET DYNAMICS
  • FIGURE 8. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 9. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 11. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 12. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 13. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2022 VS 2023 VS 2030 (USD MILLION)
  • FIGURE 14. DIGITAL ADVERTISING PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2022
  • FIGURE 15. DIGITAL ADVERTISING PLATFORMS MARKET SHARE, BY KEY PLAYER, 2022

LIST OF TABLES

  • TABLE 1. DIGITAL ADVERTISING PLATFORMS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2022
  • TABLE 3. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 5. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY CROSS-CHANNEL ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 6. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY DISPLAY ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY MOBILE ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 8. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SEARCH ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY SOCIAL ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY VIDEO ADVERTISING SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 12. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY INDUSTRIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 16. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 17. AMERICAS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 18. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 19. ARGENTINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 20. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. BRAZIL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 22. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 23. CANADA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 24. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. MEXICO DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 26. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 27. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. UNITED STATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 29. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 30. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. ASIA-PACIFIC DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 32. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. AUSTRALIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 34. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. CHINA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. INDIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 38. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. INDONESIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 40. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. JAPAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 42. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. MALAYSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 44. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. PHILIPPINES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 46. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. SINGAPORE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 48. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. SOUTH KOREA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. TAIWAN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 52. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. THAILAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 54. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. VIETNAM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 57. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 58. EUROPE, MIDDLE EAST & AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. DENMARK DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 61. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 62. EGYPT DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 63. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 64. FINLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. FRANCE DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 67. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 68. GERMANY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 69. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. ISRAEL DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. ITALY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 73. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. NETHERLANDS DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 75. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. NIGERIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. NORWAY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 79. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. POLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 81. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. QATAR DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. RUSSIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 85. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. SAUDI ARABIA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. SOUTH AFRICA DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 89. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. SPAIN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 91. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. SWEDEN DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. SWITZERLAND DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 95. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. TURKEY DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 97. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. UNITED ARAB EMIRATES DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. UNITED KINGDOM DIGITAL ADVERTISING PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 101. DIGITAL ADVERTISING PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2022
  • TABLE 102. DIGITAL ADVERTISING PLATFORMS MARKET SHARE, BY KEY PLAYER, 2022
  • TABLE 103. DIGITAL ADVERTISING PLATFORMS MARKET LICENSE & PRICING
目次
Product Code: MRR-43676CF42003

The Global Digital Advertising Platforms Market is forecasted to grow significantly, with a projected USD 487.97 billion in 2023 at a CAGR of 11.85% and expected to reach a staggering USD 1,070.12 billion by 2030.

The Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and High Inflation is expected to have significant long-term effects on the Global Digital Advertising Platforms Market. The ongoing research considers the changes in consumer behavior, supply chain disruptions, and government interventions caused by the pandemic. Similarly, the report considers the ongoing political and economic uncertainty in Eastern Europe caused by the Russia-Ukraine Conflict and its potential implications for demand-supply balances, pressure on pricing variants, and import/export and trading. Additionally, the report addresses the impact of High Inflation on the global economy and details fiscal policies measuring and reducing its effects on demand, supply, cash flow, and currency exchange.

Market Segmentation & Coverage:

This research report categorizes the Global Digital Advertising Platforms Market in order to forecast the revenues and analyze trends in each of following sub-markets:

Based on Type, market is studied across Cross-Channel Advertising Software, Display Advertising Software, Mobile Advertising Software, Search Advertising Software, Social Advertising Software, and Video Advertising Software. The Cross-Channel Advertising Software commanded largest market share of 27.41% in 2022, followed by Social Advertising Software.

Based on Application, market is studied across Commercial, Education, and Industrial. The Commercial commanded largest market share of 73.35% in 2022, followed by Industrial.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom. The Americas commanded largest market share of 35.44% in 2022, followed by Asia-Pacific.

Market Statistics:

The report provides market sizing and forecasts across 7 major currencies - USD, EUR, JPY, GBP, AUD, CAD, and CHF; multiple currency support helps organization leaders to make well-informed decisions. In this report, 2018 to 2021 are considered as historical years, 2022 is base year, 2023 is estimated year, and years from 2024 to 2030 are considered as forecast period.

FPNV Positioning Matrix:

The FPNV Positioning Matrix is essential for assessing the Global Digital Advertising Platforms Market. It provides a comprehensive evaluation of vendors by examining key metrics within Business Strategy and Product Satisfaction, allowing users to make informed decisions based on their specific needs. This advanced analysis then organizes these vendors into four distinct quadrants, which represent varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital(V).

Market Share Analysis:

The Market Share Analysis offers an insightful look at the current state of vendors in a particular market space. By comparing vendor contributions to overall revenue, customer base, and other key metrics, we can give companies a greater understanding of their performance and what they are up against when competing for market share. The analysis also sheds light on just how competitive any given sector is about accumulation, fragmentation dominance, and amalgamation traits over the base year period studied.

The report provides insights on the following pointers:

1. Market Penetration: Provides comprehensive information on the market offered by the key players

2. Market Development: Provides in-depth information about lucrative emerging markets and analyzes penetration across mature segments of the markets

3. Market Diversification: Provides detailed information about new product launches, untapped geographies, recent developments, and investments

4. Market Trends: Provides comprehensive understanding of the Cumulative Impact of COVID-19, the Russia-Ukraine Conflict, and the High Inflation

5. Competitive Assessment & Intelligence: Provides an exhaustive assessment of market shares, strategies, products, certification, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players

6. Product Development & Innovation: Provides intelligent insights on future technologies, R&D activities, and breakthrough product developments

The report answers questions such as:

1. What is the market size and forecast of the Global Digital Advertising Platforms Market?

2. What are the inhibiting factors and impact of COVID-19 shaping the Global Digital Advertising Platforms Market during the forecast period?

3. Which are the products/segments/applications/areas to invest in over the forecast period in the Global Digital Advertising Platforms Market?

4. What is the competitive strategic window for opportunities in the Global Digital Advertising Platforms Market?

5. What are the technology trends and regulatory frameworks in the Global Digital Advertising Platforms Market?

6. What is the market share of the leading vendors in the Global Digital Advertising Platforms Market?

7. What modes and strategic moves are considered suitable for entering the Global Digital Advertising Platforms Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. Digital Advertising Platforms Market, by Type, 2022 vs 2030
  • 4.3. Digital Advertising Platforms Market, by Application, 2022 vs 2030
  • 4.4. Digital Advertising Platforms Market, by Region, 2022 vs 2030

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Shift from Traditional Advertising to Digital Medium Advertising Platforms
      • 5.1.1.2. Rising Use of Mobile Devices and Consumption of Digital Content
      • 5.1.1.3. Rise in Demand for Digital Advertisements Across Industries
    • 5.1.2. Restraints
      • 5.1.2.1. Operational Limitation and Technical Issues with the Digital Advertising Platforms
    • 5.1.3. Opportunities
      • 5.1.3.1. Evolution of New Advertising Techniques Combined with Growing Trend of Mobile Apps-Based Advertising
      • 5.1.3.2. Rising Need for AI and Big Data Analytics in Mobile & Video Marketing
    • 5.1.4. Challenges
      • 5.1.4.1. Constantly Changing Digital Marketing Landscape
  • 5.2. Market Trends
  • 5.3. Cumulative Impact of COVID-19
  • 5.4. Cumulative Impact of Russia-Ukraine Conflict
  • 5.5. Cumulative Impact of High Inflation
  • 5.6. Porter's Five Forces Analysis
    • 5.6.1. Threat of New Entrants
    • 5.6.2. Threat of Substitutes
    • 5.6.3. Bargaining Power of Customers
    • 5.6.4. Bargaining Power of Suppliers
    • 5.6.5. Industry Rivalry
  • 5.7. Value Chain & Critical Path Analysis
  • 5.8. Regulatory Framework
  • 5.9. Client Customization

6. Digital Advertising Platforms Market, by Type

  • 6.1. Introduction
  • 6.2. Cross-Channel Advertising Software
  • 6.3. Display Advertising Software
  • 6.4. Mobile Advertising Software
  • 6.5. Search Advertising Software
  • 6.6. Social Advertising Software
  • 6.7. Video Advertising Software

7. Digital Advertising Platforms Market, by Application

  • 7.1. Introduction
  • 7.2. Commercial
  • 7.3. Education
  • 7.4. Industrial

8. Americas Digital Advertising Platforms Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Digital Advertising Platforms Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Digital Advertising Platforms Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. FPNV Positioning Matrix
  • 11.2. Market Share Analysis, By Key Player
  • 11.3. Competitive Scenario Analysis, By Key Player

12. List of Company Mentioned

13. Appendix

  • 13.1. Discussion Guide
  • 13.2. License & Pricing