デフォルト表紙
市場調査レポート
商品コード
1413828

アドテック市場:提供別、広告タイプ別、広告媒体別、展開モード別、業界別 - 2024年~2030年の世界予測

AdTech Market by Offering (Services, Solutions), Advertising Type (Display Advertising, Email Advertising, Mobile Advertising), Advertising Media, Deployment Mode, Vertical - Global Forecast 2024-2030

出版日: | 発行: 360iResearch | ページ情報: 英文 183 Pages | 納期: 即日から翌営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.58円
アドテック市場:提供別、広告タイプ別、広告媒体別、展開モード別、業界別 - 2024年~2030年の世界予測
出版日: 2024年01月15日
発行: 360iResearch
ページ情報: 英文 183 Pages
納期: 即日から翌営業日
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

アドテック市場規模は、2023年に5,603億8,000万米ドルと推定され、2024年には6,353億5,000万米ドルに達し、CAGR 13.07%で2030年には1兆3,247億2,000万米ドルに達すると予測されています。

世界のアドテック市場

主な市場の統計
基準年 [2023年] 5,603億8,000万米ドル
予測年 [2024年] 6,353億5,000万米ドル
予測年 [2030年] 1兆3,247億2,000万米ドル
CAGR(%) 13.07%
アドテック Market-IMG1

アドテック(広告テクノロジー)は、広告キャンペーンの計画、作成、実行、分析に関わるさまざまなプロセスを自動化、最適化、強化するために設計された技術ツール、プラットフォーム、ソリューションの使用を指示します。さまざまなオンラインチャネルにおける広告のターゲティング、配信、パフォーマンスを向上させるためのさまざまなデジタルツールや戦略が含まれます。アドテックは、人工知能、データ分析、機械学習、自動化などの高度なテクノロジーを統合し、広告をより効率的でデータ駆動型の測定可能なものにします。主な目標は、広告主の投資収益率を最大化しながら、ターゲットとするオーディエンスにより適切でパーソナライズされた広告体験を提供することです。アドテック市場は、アドテックにおけるAI Convergingの採用の急増や、モバイル最適化やアプリ内広告を強化するためのスマートフォンの利用の増加によって、大きな成長を遂げています。また、中小企業や大企業がソーシャルメディアプロモーションを活用する動向の高まりも、市場の成長を後押ししています。しかし、厳格なプライバシー規制、セキュリティ上の懸念、広告ブロック回避ソリューションの存在は、デジタル広告のリーチを制限することで、アドテック市場に課題を突きつけています。一方、広告業界全体の新興技術や市場開拓、インターネット上のマルチメディアコンテンツの急速な成長は、アドテック市場の今後の成長機会を生み出しています。

地域別インサイト

北米を中心とする南北アメリカでは、スマートフォンの普及が進むにつれてモバイル広告費が増加しており、広告主は外出中のユーザーにリーチするためにモバイルプラットフォーム向けのキャンペーン最適化に注力しています。CEIC Dataによると、米国のモバイル加入者数は2021年の361,664,000人から、2022年には372,682,000人となった。

南北アメリカでは、自動化されたデータ主導の広告売買が大きな動向となっているため、プログラマティック広告が目立つ。特に欧州では、厳しいデータプライバシー規制がアドテックの慣行を形成し続け、広告主やテクノロジープロバイダーは、一般データ保護規則(GDPR)などの法律に準拠する戦略を採用しました。中東では、アドテック市場はデジタルトランスフォーメーションの進展とオンライン人口の増加によって牽引されています。アフリカでは、南アフリカ、ケニア、ナイジェリアなどで、プログラマティック広告やモバイル中心のソリューションへの関心が高まっています。しかし、中東やアフリカでは、一部の地域でインターネットアクセスが制限されているなどの課題があり、状況はさまざまです。APAC アドテック市場は、特にモバイル広告、デジタルマーケティング、eコマースにおける急速な技術導入が特徴です。APACでは言語や文化の多様性があるため、ローカライズされた戦略が重要です。同地域では、オンライン消費の人気に後押しされ、動画広告が顕著です。

FPNVポジショニング・マトリックス

FPNVポジショニングマトリックスはアドテック市場の評価において極めて重要です。事業戦略や製品満足度に関連する主要指標を調査し、ベンダーの包括的な評価を提供します。この綿密な分析により、ユーザーは各自の要件に沿った十分な情報に基づいた意思決定を行うことができます。評価に基づき、ベンダーは成功の度合いが異なる4つの象限に分類されます:フォアフロント(F)、パスファインダー(P)、ニッチ(N)、バイタル(V)です。

市場シェア分析

市場シェア分析は、アドテック市場におけるベンダーの現状について、洞察に満ちた詳細な調査を提供する包括的なツールです。全体的な収益、顧客基盤、その他の主要指標についてベンダーの貢献度を綿密に比較・分析することで、企業の業績や市場シェア争いの際に直面する課題について理解を深めることができます。さらに、この分析により、調査対象基準年に観察された蓄積、断片化の優位性、合併の特徴などの要因を含む、この分野の競合特性に関する貴重な考察が得られます。このような詳細レベルの拡大により、ベンダーはより多くの情報に基づいた意思決定を行い、市場で競争優位に立つための効果的な戦略を考案することができます。

本レポートは、以下の側面に関する貴重な洞察を提供しています:

1-市場の浸透度:主要企業が提供する市場に関する包括的な情報を提示しています。

2-市場の開拓度:有利な新興市場を深く掘り下げ、成熟市場セグメントにおける浸透度を分析しています。

3-市場の多様化:新製品の発売、未開拓の地域、最近の開発、投資に関する詳細な情報を提供します。

4-競合の評価と情報:市場シェア、戦略、製品、認証、規制状況、特許状況、主要企業の製造能力などを網羅的に評価します。

5-製品開発およびイノベーション:将来の技術、研究開発活動、画期的な製品開発に関する知的洞察を提供します。

本レポートは、以下のような主要な質問に対応しています:

1-アドテック市場の市場規模および予測は?

2-アドテック市場の予測期間中に投資を検討すべき製品、セグメント、用途、分野は何か?

3-アドテック市場における技術動向と規制の枠組みは?

4-アドテック市場における主要ベンダーの市場シェアは?

5-アドテック市場への参入に適した形態や戦略的手段は?

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

  • 市場力学
    • 促進要因
      • アドテックに集約されるAIの採用の急増
      • モバイルの最適化とアプリ内広告を強化するためにスマートフォンの利用が増加
      • 中小企業から大企業までソーシャルメディアプロモーションを利用する傾向が高まる
    • 抑制要因
      • 厳しいプライバシー規制とセキュリティ上の懸念
    • 機会
      • インターネット上のマルチメディアコンテンツの急速な成長
      • 広告業界全体にわたる新興テクノロジーと開発
    • 課題
      • 広告ブロックのバイパスソリューションの存在
  • 市場セグメンテーション分析
    • 提供内容:特定の広告テクノロジーの問題に対処するためのアドテックソリューションの活用の可能性
    • 広告の種類:検索広告は、リードコンバージョンのための高度にパーソナライズされた手段を提供します
    • 導入モード:オンプレミス導入モードの浸透により、最適なデータセキュリティとカスタマイズが提供されます。
    • 垂直:メディアおよびエンターテイメント分野でのアドテックテクノロジーの採用率が高い
  • 市場動向分析
  • 高インフレの累積的影響
  • ポーターのファイブフォース分析
  • バリューチェーンとクリティカルパス分析
  • 規制の枠組み

第6章 アドテック市場:提供別

  • サービス
    • マネージドサービス
    • プロフェッショナルサービス
    • サポートとメンテナンス
    • システムの統合と実装
    • トレーニングとコンサルティング
  • ソリューション
    • 広告分析とアトリビューションプラットフォーム
    • 広告クリエイティブおよび制作ツール
    • Ad Exchangeプラットフォーム
    • 広告ネットワーク
    • 広告検証とブランド保護
    • 代理店トレーディングデスク(ATD)
    • データ管理プラットフォーム(DMP)
    • デマンドサイドプラットフォーム(DSP)
    • サプライサイドプラットフォーム(SSP)

第7章 アドテック市場:広告タイプ別

  • ディスプレイ広告
  • 電子メール広告
  • モバイル広告
  • ネイティブ広告
  • プログラマティック広告
  • 検索広告

第8章 アドテック市場:広告媒体別

  • ビルボード
  • デジタル広告
  • 雑誌
  • モバイル広告
  • 新聞
  • 屋外広告
  • ポスター
  • 印刷広告
  • 公共の標識
  • ラジオ広告
  • 検索エンジン広告
  • ソーシャルメディア広告
  • テレビ広告

第9章 アドテック市場:展開モード別

  • クラウド
  • オンプレミス

第10章 アドテック市場:業界別

  • BFSI
  • 食品・飲料
  • ヘルスケアとライフサイエンス
  • 製造業
  • メディアとエンターテイメント
  • 小売と電子商取引
  • 電気通信
  • 輸送と物流
  • 旅行とホスピタリティ

第11章 南北アメリカのアドテック市場

  • アルゼンチン
  • ブラジル
  • カナダ
  • メキシコ
  • 米国

第12章 アジア太平洋のアドテック市場

  • オーストラリア
  • 中国
  • インド
  • インドネシア
  • 日本
  • マレーシア
  • フィリピン
  • シンガポール
  • 韓国
  • 台湾
  • タイ
  • ベトナム

第13章 欧州・中東・アフリカのアドテック市場

  • デンマーク
  • エジプト
  • フィンランド
  • フランス
  • ドイツ
  • イスラエル
  • イタリア
  • オランダ
  • ナイジェリア
  • ノルウェー
  • ポーランド
  • カタール
  • ロシア
  • サウジアラビア
  • 南アフリカ
  • スペイン
  • スウェーデン
  • スイス
  • トルコ
  • アラブ首長国連邦
  • 英国

第14章 競合情勢

  • FPNVポジショニングマトリクス
  • 市場シェア分析:主要企業別
  • 競合シナリオ主要企業別の分析
    • 合併・買収
    • 新製品発売と機能強化
    • 投資、資金調達

第15章 競争力のあるポートフォリオ

  • 主要な企業プロファイル
    • Adform A/S
    • Adobe Inc.
    • Affle International Pte Ltd.
    • Amazon.com, Inc.
    • Basis Global Technologies, Inc.
    • Celtra Inc.
    • Criteo SA
    • Demandbase Inc.
    • DoubleVerify, Inc.
    • Google LLC
    • InMobi Technology Services Private Limited
    • Innovid, LLC
    • Magnite, Inc.
    • Mediaocean LLC
    • Meta Platforms, Inc.
    • Microsoft Corporation
    • NextRoll Inc.
    • Nexxen Group
    • Nickelytics
    • Oracle Corporation,
    • Quantcast International Limited
    • Smart AdServer SAS
    • Trade Desk, Inc.
    • Zeta Global Corp.
  • 主要な製品ポートフォリオ

第16章 付録

  • ディスカッションガイド
  • ライセンスと価格について
図表

LIST OF FIGURES

  • FIGURE 1. ADTECH MARKET RESEARCH PROCESS
  • FIGURE 2. ADTECH MARKET SIZE, 2023 VS 2030
  • FIGURE 3. ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. ADTECH MARKET SIZE, BY REGION, 2023 VS 2030 (%)
  • FIGURE 5. ADTECH MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. ADTECH MARKET DYNAMICS
  • FIGURE 7. ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
  • FIGURE 8. ADTECH MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 9. ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2030 (%)
  • FIGURE 10. ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 11. ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2023 VS 2030 (%)
  • FIGURE 12. ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 13. ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2030 (%)
  • FIGURE 14. ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 15. ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2030 (%)
  • FIGURE 16. ADTECH MARKET SIZE, BY VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 17. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 18. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 19. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 20. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 21. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 22. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 23. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 24. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 25. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023
  • FIGURE 26. ADTECH MARKET SHARE, BY KEY PLAYER, 2023

LIST OF TABLES

  • TABLE 1. ADTECH MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. ADTECH MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ADTECH MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 6. ADTECH MARKET SIZE, BY SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 7. ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 8. ADTECH MARKET SIZE, BY MANAGED SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. ADTECH MARKET SIZE, BY PROFESSIONAL SERVICES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. ADTECH MARKET SIZE, BY SUPPORT & MAINTENANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. ADTECH MARKET SIZE, BY SYSTEM INTEGRATION & IMPLEMENTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. ADTECH MARKET SIZE, BY TRAINING & CONSULTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. ADTECH MARKET SIZE, BY SOLUTIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 15. ADTECH MARKET SIZE, BY AD ANALYTICS & ATTRIBUTION PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. ADTECH MARKET SIZE, BY AD CREATIVE & PRODUCTION TOOLS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. ADTECH MARKET SIZE, BY AD EXCHANGE PLATFORM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. ADTECH MARKET SIZE, BY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. ADTECH MARKET SIZE, BY AD VERIFICATION & BRAND SAFETY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. ADTECH MARKET SIZE, BY AGENCY TRADING DESKS (ATD), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. ADTECH MARKET SIZE, BY DATA MANAGEMENT PLATFORM (DMP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. ADTECH MARKET SIZE, BY DEMAND-SIDE PLATFORM (DSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. ADTECH MARKET SIZE, BY SUPPLY-SIDE PLATFORM (SSP), BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ADTECH MARKET SIZE, BY DISPLAY ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. ADTECH MARKET SIZE, BY EMAIL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. ADTECH MARKET SIZE, BY MOBILE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. ADTECH MARKET SIZE, BY NATIVE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. ADTECH MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. ADTECH MARKET SIZE, BY SEARCH ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 32. ADTECH MARKET SIZE, BY BILLBOARDS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. ADTECH MARKET SIZE, BY DIGITAL ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 34. ADTECH MARKET SIZE, BY MAGAZINES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. ADTECH MARKET SIZE, BY MOBILE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 36. ADTECH MARKET SIZE, BY NEWSPAPERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 37. ADTECH MARKET SIZE, BY OUTDOOR ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. ADTECH MARKET SIZE, BY POSTERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. ADTECH MARKET SIZE, BY PRINT ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 40. ADTECH MARKET SIZE, BY PUBLIC SIGNS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. ADTECH MARKET SIZE, BY RADIO ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. ADTECH MARKET SIZE, BY SEARCH ENGINE ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. ADTECH MARKET SIZE, BY SOCIAL MEDIA ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. ADTECH MARKET SIZE, BY TELEVISION ADVERTISING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 45. ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 46. ADTECH MARKET SIZE, BY CLOUD, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 47. ADTECH MARKET SIZE, BY ON-PREMISE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 48. ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 49. ADTECH MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 50. ADTECH MARKET SIZE, BY FOOD & BEVERAGES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 51. ADTECH MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 52. ADTECH MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 53. ADTECH MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 54. ADTECH MARKET SIZE, BY RETAIL & ECOMMERCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 55. ADTECH MARKET SIZE, BY TELECOM, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 56. ADTECH MARKET SIZE, BY TRANSPORTATION & LOGISTICS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 57. ADTECH MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 58. AMERICAS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 59. AMERICAS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 60. AMERICAS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 61. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 62. AMERICAS ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 63. AMERICAS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 64. AMERICAS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 65. AMERICAS ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 66. ARGENTINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 67. ARGENTINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 68. ARGENTINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 69. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. ARGENTINA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 71. ARGENTINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 72. ARGENTINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 73. BRAZIL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 74. BRAZIL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 75. BRAZIL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 76. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 77. BRAZIL ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 78. BRAZIL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 79. BRAZIL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 80. CANADA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 81. CANADA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 82. CANADA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 83. CANADA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. CANADA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 85. CANADA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 86. CANADA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 87. MEXICO ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 88. MEXICO ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 89. MEXICO ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 90. MEXICO ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. MEXICO ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 92. MEXICO ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 93. MEXICO ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 94. UNITED STATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 95. UNITED STATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 96. UNITED STATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 97. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. UNITED STATES ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 99. UNITED STATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 100. UNITED STATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 101. UNITED STATES ADTECH MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 102. ASIA-PACIFIC ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 103. ASIA-PACIFIC ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 104. ASIA-PACIFIC ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 105. ASIA-PACIFIC ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. ASIA-PACIFIC ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 107. ASIA-PACIFIC ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 108. ASIA-PACIFIC ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 109. ASIA-PACIFIC ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 110. AUSTRALIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 111. AUSTRALIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 112. AUSTRALIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 113. AUSTRALIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. AUSTRALIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 115. AUSTRALIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 116. AUSTRALIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 117. CHINA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 118. CHINA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 119. CHINA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 120. CHINA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. CHINA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 122. CHINA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 123. CHINA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 124. INDIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 125. INDIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 126. INDIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 127. INDIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 128. INDIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 129. INDIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 130. INDIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 131. INDONESIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 132. INDONESIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 133. INDONESIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 134. INDONESIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 135. INDONESIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 136. INDONESIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 137. INDONESIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 138. JAPAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 139. JAPAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 140. JAPAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 141. JAPAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. JAPAN ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 143. JAPAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 144. JAPAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 145. MALAYSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 146. MALAYSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 147. MALAYSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 148. MALAYSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. MALAYSIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 150. MALAYSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 151. MALAYSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 152. PHILIPPINES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 153. PHILIPPINES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 154. PHILIPPINES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 155. PHILIPPINES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 156. PHILIPPINES ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 157. PHILIPPINES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 158. PHILIPPINES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 159. SINGAPORE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 160. SINGAPORE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 161. SINGAPORE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 162. SINGAPORE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 163. SINGAPORE ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 164. SINGAPORE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 165. SINGAPORE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 166. SOUTH KOREA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 167. SOUTH KOREA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 168. SOUTH KOREA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 169. SOUTH KOREA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 170. SOUTH KOREA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 171. SOUTH KOREA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 172. SOUTH KOREA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 173. TAIWAN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 174. TAIWAN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 175. TAIWAN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 176. TAIWAN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 177. TAIWAN ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 178. TAIWAN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 179. TAIWAN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 180. THAILAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 181. THAILAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 182. THAILAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 183. THAILAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 184. THAILAND ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 185. THAILAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 186. THAILAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 187. VIETNAM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 188. VIETNAM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 189. VIETNAM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 190. VIETNAM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 191. VIETNAM ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 192. VIETNAM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 193. VIETNAM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 194. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 195. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 196. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 197. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 198. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 199. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 200. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 201. EUROPE, MIDDLE EAST & AFRICA ADTECH MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 202. DENMARK ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 203. DENMARK ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 204. DENMARK ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 205. DENMARK ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 206. DENMARK ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 207. DENMARK ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 208. DENMARK ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 209. EGYPT ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 210. EGYPT ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 211. EGYPT ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 212. EGYPT ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 213. EGYPT ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 214. EGYPT ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 215. EGYPT ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 216. FINLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 217. FINLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 218. FINLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 219. FINLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 220. FINLAND ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 221. FINLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 222. FINLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 223. FRANCE ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 224. FRANCE ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 225. FRANCE ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 226. FRANCE ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 227. FRANCE ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 228. FRANCE ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 229. FRANCE ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 230. GERMANY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 231. GERMANY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 232. GERMANY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 233. GERMANY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 234. GERMANY ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 235. GERMANY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 236. GERMANY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 237. ISRAEL ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 238. ISRAEL ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 239. ISRAEL ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 240. ISRAEL ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 241. ISRAEL ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 242. ISRAEL ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 243. ISRAEL ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 244. ITALY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 245. ITALY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 246. ITALY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 247. ITALY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 248. ITALY ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 249. ITALY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 250. ITALY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 251. NETHERLANDS ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 252. NETHERLANDS ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 253. NETHERLANDS ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 254. NETHERLANDS ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 255. NETHERLANDS ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 256. NETHERLANDS ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 257. NETHERLANDS ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 258. NIGERIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 259. NIGERIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 260. NIGERIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 261. NIGERIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 262. NIGERIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 263. NIGERIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 264. NIGERIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 265. NORWAY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 266. NORWAY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 267. NORWAY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 268. NORWAY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 269. NORWAY ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 270. NORWAY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 271. NORWAY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 272. POLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 273. POLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 274. POLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 275. POLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 276. POLAND ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 277. POLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 278. POLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 279. QATAR ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 280. QATAR ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 281. QATAR ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 282. QATAR ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 283. QATAR ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 284. QATAR ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 285. QATAR ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 286. RUSSIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 287. RUSSIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 288. RUSSIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 289. RUSSIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 290. RUSSIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 291. RUSSIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 292. RUSSIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 293. SAUDI ARABIA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 294. SAUDI ARABIA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 295. SAUDI ARABIA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 296. SAUDI ARABIA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 297. SAUDI ARABIA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 298. SAUDI ARABIA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 299. SAUDI ARABIA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 300. SOUTH AFRICA ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 301. SOUTH AFRICA ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 302. SOUTH AFRICA ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 303. SOUTH AFRICA ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 304. SOUTH AFRICA ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 305. SOUTH AFRICA ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 306. SOUTH AFRICA ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 307. SPAIN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 308. SPAIN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 309. SPAIN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 310. SPAIN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 311. SPAIN ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 312. SPAIN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 313. SPAIN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 314. SWEDEN ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 315. SWEDEN ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 316. SWEDEN ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 317. SWEDEN ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 318. SWEDEN ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 319. SWEDEN ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 320. SWEDEN ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 321. SWITZERLAND ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 322. SWITZERLAND ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 323. SWITZERLAND ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 324. SWITZERLAND ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 325. SWITZERLAND ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 326. SWITZERLAND ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 327. SWITZERLAND ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 328. TURKEY ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 329. TURKEY ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 330. TURKEY ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 331. TURKEY ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 332. TURKEY ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 333. TURKEY ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 334. TURKEY ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 335. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 336. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 337. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 338. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 339. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 340. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 341. UNITED ARAB EMIRATES ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 342. UNITED KINGDOM ADTECH MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 343. UNITED KINGDOM ADTECH MARKET SIZE, BY SERVICES, 2018-2030 (USD MILLION)
  • TABLE 344. UNITED KINGDOM ADTECH MARKET SIZE, BY SOLUTIONS, 2018-2030 (USD MILLION)
  • TABLE 345. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING TYPE, 2018-2030 (USD MILLION)
  • TABLE 346. UNITED KINGDOM ADTECH MARKET SIZE, BY ADVERTISING MEDIA, 2018-2030 (USD MILLION)
  • TABLE 347. UNITED KINGDOM ADTECH MARKET SIZE, BY DEPLOYMENT MODE, 2018-2030 (USD MILLION)
  • TABLE 348. UNITED KINGDOM ADTECH MARKET SIZE, BY VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 349. ADTECH MARKET, FPNV POSITIONING MATRIX, 2023
  • TABLE 350. ADTECH MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 351. ADTECH MARKET LICENSE & PRICING
目次
Product Code: MRR-564C6E98E519

[183 Pages Report] The AdTech Market size was estimated at USD 560.38 billion in 2023 and expected to reach USD 635.35 billion in 2024, at a CAGR 13.07% to reach USD 1,324.72 billion by 2030.

Global AdTech Market

KEY MARKET STATISTICS
Base Year [2023] USD 560.38 billion
Estimated Year [2024] USD 635.35 billion
Forecast Year [2030] USD 1,324.72 billion
CAGR (%) 13.07%
AdTech Market - IMG1

AdTech, or Advertising Technology, directs the use of technological tools, platforms, and solutions designed to automate, optimize, and enhance the various processes involved in the planning, creation, execution, and analysis of advertising campaigns. It contains various digital tools and strategies to improve advertisements' targeting, delivery, and performance across different online channels. AdTech involves the integration of advanced technologies, including artificial intelligence, data analytics, machine learning, and automation, to make advertising more efficient, data-driven, and measurable. The primary goal is to deliver more relevant and personalized advertising experiences to target audiences while maximizing the return on investment for advertisers. The AdTech market has experienced significant growth driven by the surge in adoption of AI Converging in Adtech and increasing utilization of smartphones for greater mobile optimization and in-app advertising. This upward growth of the market is then supported by a rise in the trend among small and large businesses to use social media promotions. However, stringent privacy regulations, security concerns, and the presence of Ad-blocking bypass solutions pose a challenge to the AdTech market by limiting the reach of digital advertising. On the other hand, emerging technologies and developments across advertising industries and the rapid growth of multimedia content on the internet create an opportunity for the AdTech market to grow in the coming years.

Regional Insights

The Americas region, particularly North America, has witnessed a rise in mobile advertising spending as smartphone penetration increased, and advertisers are focusing on optimizing campaigns for mobile platforms to reach users on the go. According to CEIC Data, in 2022, in the U.S., the number of mobile subscribers was 372,682,000, from 361,664,000 in 2021.

Programmatic advertising is prominent in the AdTech landscape in the Americas as automated data-driven ad buying and selling is a significant trend in the region. Stringent data privacy regulations, particularly in Europe, continued to shape AdTech practices, and advertisers and technology providers adapted strategies to comply with laws such as the General Data Protection Regulation (GDPR). In the Middle East, the AdTech market is driven by increasing digital transformation and a growing online population. In Africa, countries including South Africa, Kenya, and Nigeria are witnessing increased interest in programmatic advertising and mobile-centric solutions. However, in the Middle East and Africa, challenges such as limited internet access in some areas contribute to a varied landscape. The APAc AdTech market is characterized by rapid technological adoption, particularly in mobile advertising, digital marketing, and eCommerce. Localized strategies are crucial in APAC due to linguistic and cultural diversity. Video advertising is prominent in the region, fueled by the popularity of online consumption.

FPNV Positioning Matrix

The FPNV Positioning Matrix is pivotal in evaluating the AdTech Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).

Market Share Analysis

The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the AdTech Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.

Key Company Profiles

The report delves into recent significant developments in the AdTech Market, highlighting leading vendors and their innovative profiles. These include Adform A/S, Adobe Inc., Affle International Pte Ltd., Amazon.com, Inc., Basis Global Technologies, Inc., Celtra Inc., Criteo SA, Demandbase Inc., DoubleVerify, Inc., Google LLC, InMobi Technology Services Private Limited, Innovid, LLC, Magnite, Inc., Mediaocean LLC, Meta Platforms, Inc., Microsoft Corporation, NextRoll Inc., Nexxen Group, Nickelytics, Oracle Corporation,, Quantcast International Limited, Smart AdServer SAS, Trade Desk, Inc., and Zeta Global Corp..

Market Segmentation & Coverage

This research report categorizes the AdTech Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Offering
    • Services
      • Managed Services
      • Professional Services
      • Support & Maintenance
      • System Integration & Implementation
      • Training & Consulting
    • Solutions
      • Ad Analytics & Attribution Platforms
      • Ad Creative & Production Tools
      • Ad Exchange Platform
      • Ad Networks
      • Ad Verification & Brand Safety
      • Agency Trading Desks (ATD)
      • Data Management Platform (DMP)
      • Demand-Side Platform (DSP)
      • Supply-Side Platform (SSP)
  • Advertising Type
    • Display Advertising
    • Email Advertising
    • Mobile Advertising
    • Native Advertising
    • Programmatic Advertising
    • Search Advertising
  • Advertising Media
    • Billboards
    • Digital Advertising
    • Magazines
    • Mobile Advertising
    • Newspapers
    • Outdoor Advertising
    • Posters
    • Print Advertising
    • Public Signs
    • Radio Advertising
    • Search Engine Advertising
    • Social Media Advertising
    • Television Advertising
  • Deployment Mode
    • Cloud
    • On-premise
  • Vertical
    • BFSI
    • Food & Beverages
    • Healthcare & Life Sciences
    • Manufacturing
    • Media & Entertainment
    • Retail & eCommerce
    • Telecom
    • Transportation & Logistics
    • Travel & Hospitality
  • Region
    • Americas
      • Argentina
      • Brazil
      • Canada
      • Mexico
      • United States
        • California
        • Florida
        • Illinois
        • New York
        • Ohio
        • Pennsylvania
        • Texas
    • Asia-Pacific
      • Australia
      • China
      • India
      • Indonesia
      • Japan
      • Malaysia
      • Philippines
      • Singapore
      • South Korea
      • Taiwan
      • Thailand
      • Vietnam
    • Europe, Middle East & Africa
      • Denmark
      • Egypt
      • Finland
      • France
      • Germany
      • Israel
      • Italy
      • Netherlands
      • Nigeria
      • Norway
      • Poland
      • Qatar
      • Russia
      • Saudi Arabia
      • South Africa
      • Spain
      • Sweden
      • Switzerland
      • Turkey
      • United Arab Emirates
      • United Kingdom

The report offers valuable insights on the following aspects:

1. Market Penetration: It presents comprehensive information on the market provided by key players.

2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.

3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.

4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.

5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.

The report addresses key questions such as:

1. What is the market size and forecast of the AdTech Market?

2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the AdTech Market?

3. What are the technology trends and regulatory frameworks in the AdTech Market?

4. What is the market share of the leading vendors in the AdTech Market?

5. Which modes and strategic moves are suitable for entering the AdTech Market?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Limitations
  • 1.7. Assumptions
  • 1.8. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

  • 4.1. Introduction
  • 4.2. AdTech Market, by Region

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Surge in adoption of AI converging in Adtech
      • 5.1.1.2. Increasing utilization of smartphones for greater mobile optimization and in-app advertising
      • 5.1.1.3. Rise in the trend among small and large businesses to use social media promotions
    • 5.1.2. Restraints
      • 5.1.2.1. Stringent privacy regulations and security concerns
    • 5.1.3. Opportunities
      • 5.1.3.1. Rapid growth of multimedia content on the internet
      • 5.1.3.2. Emerging technologies and developments across advertising industries
    • 5.1.4. Challenges
      • 5.1.4.1. Presence of Ad-blocking bypass solutions
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Offering: Potential utilization of AdTech solutions to address specific ad technology issues
    • 5.2.2. Advertising Type: Search advertising provides a highly personalized avenue for lead conversion
    • 5.2.3. Deployment Mode: Penetration of On-Premise deployment mode providing optimal data security and customization
    • 5.2.4. Vertical: High adoption of Adtech technology in the media & entertainment sector
  • 5.3. Market Trend Analysis
  • 5.4. Cumulative Impact of High Inflation
  • 5.5. Porter's Five Forces Analysis
    • 5.5.1. Threat of New Entrants
    • 5.5.2. Threat of Substitutes
    • 5.5.3. Bargaining Power of Customers
    • 5.5.4. Bargaining Power of Suppliers
    • 5.5.5. Industry Rivalry
  • 5.6. Value Chain & Critical Path Analysis
  • 5.7. Regulatory Framework

6. AdTech Market, by Offering

  • 6.1. Introduction
  • 6.2. Services
    • 6.3.1. Managed Services
    • 6.3.2. Professional Services
    • 6.3.3. Support & Maintenance
    • 6.3.4. System Integration & Implementation
    • 6.3.5. Training & Consulting
  • 6.3. Solutions
    • 6.4.1. Ad Analytics & Attribution Platforms
    • 6.4.2. Ad Creative & Production Tools
    • 6.4.3. Ad Exchange Platform
    • 6.4.4. Ad Networks
    • 6.4.5. Ad Verification & Brand Safety
    • 6.4.6. Agency Trading Desks (ATD)
    • 6.4.7. Data Management Platform (DMP)
    • 6.4.8. Demand-Side Platform (DSP)
    • 6.4.9. Supply-Side Platform (SSP)

7. AdTech Market, by Advertising Type

  • 7.1. Introduction
  • 7.2. Display Advertising
  • 7.3. Email Advertising
  • 7.4. Mobile Advertising
  • 7.5. Native Advertising
  • 7.6. Programmatic Advertising
  • 7.7. Search Advertising

8. AdTech Market, by Advertising Media

  • 8.1. Introduction
  • 8.2. Billboards
  • 8.3. Digital Advertising
  • 8.4. Magazines
  • 8.5. Mobile Advertising
  • 8.6. Newspapers
  • 8.7. Outdoor Advertising
  • 8.8. Posters
  • 8.9. Print Advertising
  • 8.10. Public Signs
  • 8.11. Radio Advertising
  • 8.12. Search Engine Advertising
  • 8.13. Social Media Advertising
  • 8.14. Television Advertising

9. AdTech Market, by Deployment Mode

  • 9.1. Introduction
  • 9.2. Cloud
  • 9.3. On-premise

10. AdTech Market, by Vertical

  • 10.1. Introduction
  • 10.2. BFSI
  • 10.3. Food & Beverages
  • 10.4. Healthcare & Life Sciences
  • 10.5. Manufacturing
  • 10.6. Media & Entertainment
  • 10.7. Retail & eCommerce
  • 10.8. Telecom
  • 10.9. Transportation & Logistics
  • 10.10. Travel & Hospitality

11. Americas AdTech Market

  • 11.1. Introduction
  • 11.2. Argentina
  • 11.3. Brazil
  • 11.4. Canada
  • 11.5. Mexico
  • 11.6. United States

12. Asia-Pacific AdTech Market

  • 12.1. Introduction
  • 12.2. Australia
  • 12.3. China
  • 12.4. India
  • 12.5. Indonesia
  • 12.6. Japan
  • 12.7. Malaysia
  • 12.8. Philippines
  • 12.9. Singapore
  • 12.10. South Korea
  • 12.11. Taiwan
  • 12.12. Thailand
  • 12.13. Vietnam

13. Europe, Middle East & Africa AdTech Market

  • 13.1. Introduction
  • 13.2. Denmark
  • 13.3. Egypt
  • 13.4. Finland
  • 13.5. France
  • 13.6. Germany
  • 13.7. Israel
  • 13.8. Italy
  • 13.9. Netherlands
  • 13.10. Nigeria
  • 13.11. Norway
  • 13.12. Poland
  • 13.13. Qatar
  • 13.14. Russia
  • 13.15. Saudi Arabia
  • 13.16. South Africa
  • 13.17. Spain
  • 13.18. Sweden
  • 13.19. Switzerland
  • 13.20. Turkey
  • 13.21. United Arab Emirates
  • 13.22. United Kingdom

14. Competitive Landscape

  • 14.1. FPNV Positioning Matrix
  • 14.2. Market Share Analysis, By Key Player
  • 14.3. Competitive Scenario Analysis, By Key Player
    • 14.3.1. Merger & Acquisition
      • 14.3.1.1. Ad-tech Company Affinity Acquires German Consumer Engagement Platform
    • 14.3.2. New Product Launch & Enhancement
      • 14.3.2.1. Y&A Transformation to Officially Launch Channel Factory at Ad: Tech New Delhi
    • 14.3.3. Investment & Funding
      • 14.3.3.1. Adtech Platform Anantadi Secures Undisclosed Seed Funding

15. Competitive Portfolio

  • 15.1. Key Company Profiles
    • 15.1.1. Adform A/S
    • 15.1.2. Adobe Inc.
    • 15.1.3. Affle International Pte Ltd.
    • 15.1.4. Amazon.com, Inc.
    • 15.1.5. Basis Global Technologies, Inc.
    • 15.1.6. Celtra Inc.
    • 15.1.7. Criteo SA
    • 15.1.8. Demandbase Inc.
    • 15.1.9. DoubleVerify, Inc.
    • 15.1.10. Google LLC
    • 15.1.11. InMobi Technology Services Private Limited
    • 15.1.12. Innovid, LLC
    • 15.1.13. Magnite, Inc.
    • 15.1.14. Mediaocean LLC
    • 15.1.15. Meta Platforms, Inc.
    • 15.1.16. Microsoft Corporation
    • 15.1.17. NextRoll Inc.
    • 15.1.18. Nexxen Group
    • 15.1.19. Nickelytics
    • 15.1.20. Oracle Corporation,
    • 15.1.21. Quantcast International Limited
    • 15.1.22. Smart AdServer SAS
    • 15.1.23. Trade Desk, Inc.
    • 15.1.24. Zeta Global Corp.
  • 15.2. Key Product Portfolio

16. Appendix

  • 16.1. Discussion Guide
  • 16.2. License & Pricing