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ロケーションベース広告の世界市場レポート 2024年

Location-based Advertising Global Market Report 2024
出版日: 受注後更新 | 発行: The Business Research Company | ページ情報: 英文 175 Pages | 納期: 2～10営業日

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ロケーションベース広告の世界市場レポート 2024年
出版日: 受注後更新
発行: The Business Research Company
ページ情報: 英文 175 Pages
納期: 2～10営業日
  • 全表示
  • 概要
  • 目次
概要

ロケーションベース広告市場規模は、今後数年で急成長が見込まれます。2028年にはCAGR16.3％で2,259億6,000万米ドルに成長します。予測期間中に予想される成長は、モバイルデバイスの普及率の増加、5G技術の普及、eコマースサービスの急増、リアルタイムの顧客位置データの利用可能性、顧客行動のより深い理解などの要因に起因すると考えられます。予測期間中に予想される主な動向には、ジオロケーション技術の進歩、人工知能（AI）や機械学習（ML）との統合、リアルタイム入札（RTB）、拡張現実（AR）広告、ロケーション・インテリジェンス・プラットフォームの活用などが含まれます。これらの動向は総体的に、ロケーションベース広告の進化に寄与しています。

ロケーションベース広告市場の拡大を牽引するのは、モバイルデバイスの利用率の上昇です。継続的なインターネット接続を提供するモバイル機器は、全地球測位システム技術の活用により、ロケーションベース広告を可能にします。これにより、ユーザーのリアルタイムの地理的位置に基づいて、ターゲットを絞った適切な広告の配信が容易になります。2024年2月現在、Uswitch Limitedは、英国におけるモバイル接続数が2021年比で3.8%増加し、7,180万接続に達したと報告しています。2025年の予測では、英国の人口の95%にあたる約6,500万人がスマートフォンを所有し、モバイルデバイスの普及がロケーションベース広告市場の成長に大きな影響を与えることが明らかになっています。

ロケーションベース広告市場の有力企業は、洗練されたロケーションベース広告プラットフォームなど、最先端技術ソリューションの開拓に力を注いでいます。デジタル・マーケティング・ツールとして機能するこれらのプラットフォームは、モバイル機器やその他のチャネルから入手した地理情報を活用し、的確でターゲットを絞った広告を配信します。2022年7月に斬新なロケーションベース広告プラットフォームを導入したイスラエルのモバイル広告会社Moovit社の取り組みがその一例です。このプラットフォームにより、ブランドはリアルタイムで交通機関の利用者と関わることができ、広告主はムービットの利用者の現在地や移動中のルートポイントに基づいてターゲットを絞ることができます。この広告プラットフォームは、一般データ保護規則（GDPR）とカリフォルニア州消費者プライバシー法（CCPA）を遵守し、ユーザーのプライバシーを最優先しています。

目次

第1章 エグゼクティブサマリー

第2章 市場の特徴

第3章 市場動向と戦略

第4章 マクロ経済シナリオ

  • 高インフレが市場に与える影響
  • ウクライナ・ロシア戦争が市場に与える影響
  • COVID-19による市場への影響

第5章 世界の市場規模と成長

  • 世界のロケーションベース広告市場の促進要因と抑制要因
    • 市場の促進要因
    • 市場抑制要因
  • 世界のロケーションベース広告市場の実績：規模と成長、2018年～2023年
  • 世界のロケーションベース広告市場の予測：規模と成長、2023年～2028年、2033年

第6章 市場セグメンテーション

  • 世界のロケーションベース広告市場：タイプ別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • ジオターゲティング
  • ジオフェンシング
  • ビーコン
  • モバイルターゲティング
  • 地理的征服
  • 世界のロケーションベース広告市場：広告タイプ別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • プッシュ広告
  • プル広告
  • 世界のロケーションベース広告市場：プロモーションタイプ別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • バナー表示とポップアッププロモーション
  • ビデオプロモーション
  • 検索結果のプロモーション
  • 電子メールとメッセージ
  • ソーシャルメディアコンテンツのプロモーション
  • 音声通話プロモーション
  • 世界のロケーションベース広告市場：用途別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • 小売店
  • 公共スペース
  • 空港
  • その他の用途
  • 世界のロケーションベース広告市場：業界別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • 小売り
  • ホスピタリティ
  • ヘルスケア
  • 銀行、金融サービス、保険（BFSI）
  • 教育
  • テクノロジーとメディア
  • 輸送と物流
  • 自動車
  • その他の業種

第7章 地域別・国別分析

  • 世界のロケーションベース広告市場：地域別、実績と予測、2018年～2023年、2023年～2028年、2033年
  • 世界のロケーションベース広告市場：国別、実績と予測、2018年～2023年、2023年～2028年、2033年

第8章 アジア太平洋市場

第9章 中国市場

第10章 インド市場

第11章 日本市場

第12章 オーストラリア市場

第13章 インドネシア市場

第14章 韓国市場

第15章 西欧市場

第16章 英国市場

第17章 ドイツ市場

第18章 フランス市場

第19章 イタリア市場

第20章 スペイン市場

第21章 東欧市場

第22章 ロシア市場

第23章 北米市場

第24章 米国市場

第25章 カナダ市場

第26章 南米市場

第27章 ブラジル市場

第28章 中東市場

第29章 アフリカ市場

第30章 競合情勢と企業プロファイル

  • ロケーションベース広告市場：競合情勢
  • ロケーションベース広告市場：企業プロファイル
    • Google LLC
    • Microsoft Corporation
    • Facebook（Meta Platforms Inc.）
    • International Business Machines（IBM）Corporation
    • Oracle Corporation

第31章 その他の大手企業と革新的企業

  • Salesforce Inc.
  • Adobe Inc.
  • The Proximus Group
  • Epsilon Data Management LLC
  • Yelp Inc.
  • Yext Inc
  • Telenav Inc.
  • Skyhook Interactive
  • Foursquare Labs Inc.
  • Near Intelligence Inc.
  • Knorex Inc.
  • Telenity
  • GroundTruth
  • PlaceIQ
  • Emodo（Placecast）

第32章 競合ベンチマーキング

第33章 競合ダッシュボード

第34章 主要な合併と買収

第35章 将来の見通しと潜在的な分析

第36章 付録

目次
Product Code: r17138

Location-based advertising is a form of advertising that seamlessly combines mobile advertising with location-based services. Leveraging technology, this advertising approach accurately determines a consumer's location and delivers location-specific advertisements. This enables organizations to offer personalized content to individuals based on their physical location, enhancing the relevance and effectiveness of the advertising message.

The primary types of location-based advertising encompass geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting involves delivering content or advertisements to a specific audience based on their geographical location, determined through methods such as the global positioning system, internet protocol addresses, or device information. Various advertisement types include push and pull advertising, utilized for promotions such as banner displays, pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. Geotargeting finds applications in retail outlets, public spaces, airports, and other areas, catering to diverse industry verticals including retail, hospitality, healthcare, banking, financial services and insurance (BFSI), education, technology and media, transportation and logistics, automotive, among others.

The location-based advertising research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including the location-based advertising industry's global market size, regional shares, competitors with an location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth observed in the historical period can be attributed to several factors, including the ascent of location-based social platforms, the emergence of smart cities and the Internet of Things (IoT), consumer demand for personalized experiences, an increased desire for personalized advertising, and the heightened adoption of dynamic creative optimization (DCO). These factors collectively contributed to the expansion of location-based advertising during that timeframe.

The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The anticipated growth in the forecast period can be attributed to factors such as increased mobile device penetration, widespread adoption of 5G technology, the surge in e-commerce services, the availability of real-time customer location data, and a deeper understanding of customer behavior. Key trends expected in the forecast period encompass advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, and the utilization of location intelligence platforms. These trends collectively contribute to the evolving landscape of location-based advertising.

The upward trajectory in mobile device usage is anticipated to drive the expansion of the location-based advertising market. Mobile devices, offering continuous internet connectivity, enable location-based advertising through the utilization of global positioning system technology. This facilitates the delivery of targeted and pertinent ads to users based on their real-time geographic location. As of February 2024, Uswitch Limited reported a 3.8% increase in mobile connections in the UK, reaching 71.8 million connections compared to 2021. The projection for 2025 indicates that 95% of the UK's population, approximately 65 million people, will own smartphones, underscoring the substantial impact of mobile device proliferation on the growth of the location-based advertising market.

Prominent players in the location-based advertising market are channeling their efforts into the development of cutting-edge technological solutions, including sophisticated location-based advertising platforms. These platforms, serving as digital marketing tools, harness geographic information sourced from mobile devices or other channels to deliver precise and targeted advertisements. A case in point is the initiative by Moovit, an Israel-based mobile advertising company, which introduced a novel location-based advertising platform in July 2022. This platform empowers brands to engage with transit riders in real-time, enabling advertisers to target Moovit users based on their current location and route points during their journeys. Notably, this advertising platform prioritizes user privacy by adhering to the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), requiring user consent for location tracking with the option to withdraw it at any time.

In October 2021, Reveal Mobile, a US-based software company, acquired Mira Analytics. This acquisition enhances Reveal's capabilities in offering a comprehensive ad tech Software as a Service (SaaS) platform, specifically catering to attribution reports in diverse marketing campaigns. Mira Analytics, a US-based location intelligence startup, specializes in out-of-home (OOH) advertising, contributing to Reveal Mobile's broader positioning in the location-based advertising landscape.

Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc, Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc, AdMoove SAS, Adello Inc.

North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Location-based Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on location-based advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for location-based advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The location-based advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of COVID-19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Type: Geotargeting; Geofencing; Beaconing; Mobile Targeting; Geo-conquesting
  • 2) By Advertisement Type: Push Advertising; Pull Advertising
  • 3) By Promotion Type: Banner Display And Pop-ups Promotion; Video Promotion; Search Result Promotion; E-mail And Messages; Social Media Content Promotion; Voice Calling Promotion
  • 4) By Application: Retail Outlets; Public Spaces; Airports; Other Applications
  • 5) By Industry Vertical: Retail; Hospitality; Healthcare; Banking, Financial Services And Insurance (BFSI); Education; Technology And Media; Transportation And Logistics; Automotive; Other Industry Verticals
  • Companies Mentioned: Google LLC; Microsoft Corporation; Facebook (Meta Platforms Inc.); International Business Machines (IBM) Corporation; Oracle Corporation
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Location-based Advertising Market Characteristics

3. Location-based Advertising Market Trends And Strategies

4. Location-based Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Location-based Advertising Market Size and Growth

  • 5.1. Global Location-based Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Location-based Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Location-based Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Location-based Advertising Market Segmentation

  • 6.1. Global Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Geotargeting
  • Geofencing
  • Beaconing
  • Mobile Targeting
  • Geo-conquesting
  • 6.2. Global Location-based Advertising Market, Segmentation By Advertisement Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Push Advertising
  • Pull Advertising
  • 6.3. Global Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Banner Display And Pop-ups Promotion
  • Video Promotion
  • Search Result Promotion
  • E-mail And Messages
  • Social Media Content Promotion
  • Voice Calling Promotion
  • 6.4. Global Location-based Advertising Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail Outlets
  • Public Spaces
  • Airports
  • Other Applications
  • 6.5. Global Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Retail
  • Hospitality
  • Healthcare
  • Banking, Financial Services And Insurance (BFSI)
  • Education
  • Technology And Media
  • Transportation And Logistics
  • Automotive
  • Other Industry Verticals

7. Location-based Advertising Market Regional And Country Analysis

  • 7.1. Global Location-based Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Location-based Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Location-based Advertising Market

  • 8.1. Asia-Pacific Location-based Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Location-based Advertising Market

  • 9.1. China Location-based Advertising Market Overview
  • 9.2. China Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Location-based Advertising Market

  • 10.1. India Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Location-based Advertising Market

  • 11.1. Japan Location-based Advertising Market Overview
  • 11.2. Japan Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Location-based Advertising Market

  • 12.1. Australia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Location-based Advertising Market

  • 13.1. Indonesia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Location-based Advertising Market

  • 14.1. South Korea Location-based Advertising Market Overview
  • 14.2. South Korea Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Location-based Advertising Market

  • 15.1. Western Europe Location-based Advertising Market Overview
  • 15.2. Western Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Location-based Advertising Market

  • 16.1. UK Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Location-based Advertising Market

  • 17.1. Germany Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Location-based Advertising Market

  • 18.1. France Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Location-based Advertising Market

  • 19.1. Italy Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Location-based Advertising Market

  • 20.1. Spain Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Location-based Advertising Market

  • 21.1. Eastern Europe Location-based Advertising Market Overview
  • 21.2. Eastern Europe Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Location-based Advertising Market

  • 22.1. Russia Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Location-based Advertising Market

  • 23.1. North America Location-based Advertising Market Overview
  • 23.2. North America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Location-based Advertising Market

  • 24.1. USA Location-based Advertising Market Overview
  • 24.2. USA Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Location-based Advertising Market

  • 25.1. Canada Location-based Advertising Market Overview
  • 25.2. Canada Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Location-based Advertising Market

  • 26.1. South America Location-based Advertising Market Overview
  • 26.2. South America Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Location-based Advertising Market

  • 27.1. Brazil Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Location-based Advertising Market

  • 28.1. Middle East Location-based Advertising Market Overview
  • 28.2. Middle East Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Location-based Advertising Market

  • 29.1. Africa Location-based Advertising Market Overview
  • 29.2. Africa Location-based Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Location-based Advertising Market, Segmentation By Promotion Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Location-based Advertising Market, Segmentation By Industry Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Location-based Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Location-based Advertising Market Competitive Landscape
  • 30.2. Location-based Advertising Market Company Profiles
    • 30.2.1. Google LLC
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. Microsoft Corporation
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. Facebook (Meta Platforms Inc.)
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. International Business Machines (IBM) Corporation
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Oracle Corporation
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Location-based Advertising Market Other Major And Innovative Companies

  • 31.1. Salesforce Inc.
  • 31.2. Adobe Inc.
  • 31.3. The Proximus Group
  • 31.4. Epsilon Data Management LLC
  • 31.5. Yelp Inc.
  • 31.6. Yext Inc
  • 31.7. Telenav Inc.
  • 31.8. Skyhook Interactive
  • 31.9. Foursquare Labs Inc.
  • 31.10. Near Intelligence Inc.
  • 31.11. Knorex Inc.
  • 31.12. Telenity
  • 31.13. GroundTruth
  • 31.14. PlaceIQ
  • 31.15. Emodo (Placecast)

32. Global Location-based Advertising Market Competitive Benchmarking

33. Global Location-based Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Location-based Advertising Market

35. Location-based Advertising Market Future Outlook and Potential Analysis

  • 35.1 Location-based Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Location-based Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Location-based Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer