無料レポート プレゼントキャンペーン 実施中 : メールサービスに新規登録いただいた方にご用意した無料レポートをご提供

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

世界のマウスウォッシュ市場 2019年〜2023年

Global Mouthwash Market 2019-2023

発行 TechNavio (Infiniti Research Ltd.) 商品コード 367515
出版日 ページ情報 英文 132 Pages
即納可能
価格
本日の銀行送金レート: 1USD=114.47円で換算しております。
Back to Top
世界のマウスウォッシュ市場 2019年〜2023年 Global Mouthwash Market 2019-2023
出版日: 2018年11月20日 ページ情報: 英文 132 Pages
概要

マウスウォッシュについて

世界のマウスウォッシュ市場は、プライベートブランド(PB)のマウスウォッシュの人気上昇によって成長が促進されています。プライベートブランド(PB)製品はブランド製品と比較し価格が低いため、ディスカウントストアではブランド製品の販売に積極的ではなく、結果としてプライベートブランド(PB)のマウスウォッシュの売上が伸びています。Technavioのアナリストは、世界のマウスウォッシュ市場が2023年までに6%に近いCAGRで推移すると予測しています。

当レポートでは、世界のマウスウォッシュ市場を調査し、市場の概要、製品・流通経路・エンドユーザー・効果・地域別の市場規模の推移と予測、市場の成長要因および阻害要因の分析、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 エグゼクティブサマリー

第2章 調査範囲

第3章 市場状況

  • 市場のエコシステム
  • 市場特性
  • 市場セグメンテーション分析

第4章 市場規模

  • 市場の定義
  • 市場規模
  • 市場規模の推移と予測

第5章 ファイブフォース分析

  • バイヤーの交渉力
  • サプライヤーの交渉力
  • 新規参入の脅威
  • 代替品の脅威
  • 競争の脅威
  • 市場状況

第6章 市場セグメンテーション:製品別

  • 市場区分:製品別
  • 市場比較:製品別
  • アルコール含有マウスウォッシュ
  • アルコールフリーマウスウォッシュ
  • 市場機会:製品別

第7章 市場セグメンテーション:流通経路別

  • 市場区分:流通経路別
  • 市場比較:流通経路別
  • オフライン
  • オンライン
  • 市場機会:流通経路別

第8章 顧客情勢

第9章 市場セグメンテーション:エンドユーザー別

  • 市場区分:エンドユーザー別
  • 市場比較:エンドユーザー別
  • 大人
  • 子供
  • 市場機会:エンドユーザー別

第10章 地域情勢

  • 市場区分:地域別
  • 市場比較:地域別
  • 欧州・中東・アフリカ
  • 南北アメリカ
  • アジア太平洋地域
  • 市場牽引国
  • 市場機会

第11章 市場セグメンテーション:効果別

  • 市場区分:効果別

第12章 意思決定の枠組み

第13章 成長要因と課題

  • 市場の成長要因
  • 市場の課題

第14章 市場動向

  • プライベートブランド(PB)製品の人気の高まり
  • オムニチャネル戦略による入手性の向上
  • アルコールフリーマウスウォッシュの需要の高まり

第15章 ベンダー情勢

  • 概要
  • 創造的破壊の状況
  • 競合シナリオ

第16章 ベンダー分析

  • 対象ベンダー
  • ベンダー分類
  • ベンダーの市場ポジショニング
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

第17章 付録

  • 調査方法
  • 略語のリスト

第18章 Technavioについて

図表
  • Exhibit 01: Global oral care market
  • Exhibit 02: Segments of global oral care market
  • Exhibit 03: Market characteristics
  • Exhibit 04: Market segments
  • Exhibit 05: Market definition - Inclusions and exclusions checklist
  • Exhibit 06: Market size 2018
  • Exhibit 07: Global market: Size and forecast 2018-2023 ($ millions)
  • Exhibit 08: Global market: Year-over-year growth 2019-2023 (%)
  • Exhibit 09: Five forces analysis 2018
  • Exhibit 10: Five forces analysis 2023
  • Exhibit 11: Bargaining power of buyers
  • Exhibit 12: Bargaining power of suppliers
  • Exhibit 13: Threat of new entrants
  • Exhibit 14: Threat of substitutes
  • Exhibit 15: Threat of rivalry
  • Exhibit 16: Market condition - Five forces 2018
  • Exhibit 17: Product - Market share 2018-2023 (%)
  • Exhibit 18: Comparison by product
  • Exhibit 19: Alcohol-containing mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 20: Alcohol-containing mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 21: Alcohol-free mouthwash - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 22: Alcohol-free mouthwash - Year-over-year growth 2019-2023 (%)
  • Exhibit 23: Market opportunity by product
  • Exhibit 24: Distribution channel - Market share 2018-2023 (%)
  • Exhibit 25: Comparison by distribution channel
  • Exhibit 26: Offline - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 27: Offline - Year-over-year growth 2019-2023 (%)
  • Exhibit 28: Online - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 29: Global Internet users 2011-2016 (% of population; data published as of September 21, 2018)
  • Exhibit 30: Online - Year-over-year growth 2019-2023 (%)
  • Exhibit 31: Market opportunity by distribution channel
  • Exhibit 32: Customer landscape
  • Exhibit 33: End-user - Market share 2018-2023 (%)
  • Exhibit 34: Comparison by end-user
  • Exhibit 35: Adult - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 36: Adult - Year-over-year growth 2019-2023 (%)
  • Exhibit 37: Children - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 38: Children - Year-over-year growth 2019-2023 (%)
  • Exhibit 39: Market opportunity by end-user
  • Exhibit 40: Market share by geography 2018-2023 (%)
  • Exhibit 41: Geographic comparison
  • Exhibit 42: EMEA - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 43: EMEA - Year-over-year growth 2019-2023 (%)
  • Exhibit 44: Top 3 countries in EMEA
  • Exhibit 45: Americas - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 46: Americas - Year-over-year growth 2019-2023 (%)
  • Exhibit 47: Top 3 countries in Americas
  • Exhibit 48: APAC - Market size and forecast 2018-2023 ($ millions)
  • Exhibit 49: APAC - Year-over-year growth 2019-2023 (%)
  • Exhibit 50: Top 3 countries in APAC
  • Exhibit 51: Key leading countries
  • Exhibit 52: Market opportunity
  • Exhibit 53: Action-Global mouthwash market 2018 (%)
  • Exhibit 54: Oral care concerns and its related products of LISTERINE brand
  • Exhibit 55: Impact of drivers and challenges
  • Exhibit 56: Vendor landscape
  • Exhibit 57: Landscape disruption
  • Exhibit 58: Vendors covered
  • Exhibit 59: Vendor classification
  • Exhibit 60: Market positioning of vendors
  • Exhibit 61: Colgate-Palmolive Company - Vendor overview
  • Exhibit 62: Colgate-Palmolive Company - Business segments
  • Exhibit 63: Colgate-Palmolive Company - Organizational developments
  • Exhibit 64: Colgate-Palmolive Company - Geographic focus
  • Exhibit 65: Colgate-Palmolive Company - Segment focus
  • Exhibit 66: Colgate-Palmolive Company - Key offerings
  • Exhibit 67: GlaxoSmithKline - Vendor overview
  • Exhibit 68: GlaxoSmithKline - Business segments
  • Exhibit 69: GlaxoSmithKline - Organizational developments
  • Exhibit 70: GlaxoSmithKline - Geographic focus
  • Exhibit 71: GlaxoSmithKline - Segment focus
  • Exhibit 72: GlaxoSmithKline - Key offerings
  • Exhibit 73: Johnson & Johnson Services - Vendor overview
  • Exhibit 74: Johnson & Johnson Services - Business segments
  • Exhibit 75: Johnson & Johnson Services - Organizational developments
  • Exhibit 76: Johnson & Johnson Services - Geographic focus
  • Exhibit 77: Johnson & Johnson Services - Segment focus
  • Exhibit 78: Johnson & Johnson Services - Key offerings
  • Exhibit 79: Procter & Gamble - Vendor overview
  • Exhibit 80: Procter & Gamble - Business segments
  • Exhibit 81: Procter & Gamble - Organizational developments
  • Exhibit 82: Procter & Gamble - Geographic focus
  • Exhibit 83: Procter & Gamble - Segment focus
  • Exhibit 84: Procter & Gamble - Key offerings
  • Exhibit 85: Unilever - Vendor overview
  • Exhibit 86: Unilever - Business segments
  • Exhibit 87: Unilever - Organizational developments
  • Exhibit 88: Unilever - Geographic focus
  • Exhibit 89: Unilever - Segment focus
  • Exhibit 90: Unilever - Key offerings
  • Exhibit 91: Validation techniques employed for market sizing
目次
Product Code: IRTNTR30320

About this market

Growing popularity of private-label brands to gain traction in the market. Private-label brands are growing in popularity in the global mouthwash market. Private-label companies focus on delivering value at low prices. Hence, discount stores are not keen on selling branded products, which has resulted in the growth of private labels. Technavio's analysts have predicted that the mouthwash market will register a CAGR of close to 6% by 2023.

Market Overview

Innovation and portfolio expansion

Innovation and portfolio expansion are driving the global mouthwash market. The introduction of mouthwash products with flavors by vendors along with portfolio expansion is driving the global mouthwash market.

Increase in use of oral care substitutes

The presence of alternative oral care products hinders the growth of the global mouthwash market. Toothpaste and toothbrush dominate the global oral care market. Mouthwash is considered a secondary oral care product. The price of mouthwash products also restricts its adoption.

For the detailed list of factors that will drive and challenge the growth of the mouthwash market during the 2019-2023, view our report.

Competitive Landscape

The global mouthwash market is predicted to remain highly concentrated with the presence of a few established mouthwash manufacturers who offer different types of mouthwash for target actions such as bad breath, cavity, gum sensitivity, and other oral hygiene disorders. Factors such as the Innovation and portfolio expansion increasing awareness about oral health will provide considerable growth opportunities to the mouthwash manufactures. Colgate-Palmolive Company, GlaxoSmithKline, Procter & Gamble, Unilever and Johnson & Johnson Services are some of the major companies covered in this report.

'With the presence of a considerable number of companies, this market appears to be concentrated. Some of the leading mouthwash brands are focused on developing more holistic distribution channels to cater to all types of customers, which is leading to the emergence of omni-channel retailing. Many international and regional mouthwash manufacturers are vying for their share of the market, and players must differentiate themselves to gain vital traction over their peers.'

TABLE OF CONTENTS

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • 2.1 Preface
  • 2.2 Preface
  • 2.3 Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY PRODUCT

  • Market segmentation by product
  • Comparison by product
  • Alcohol-containing mouthwash - Market size and forecast 2018-2023
  • Alcohol-free mouthwash - Market size and forecast 2018-2023
  • Market opportunity by product

PART 07: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Market segmentation by distribution channel
  • Comparison by distribution channel
  • Offline - Market size and forecast 2018-2023
  • Online - Market size and forecast 2018-2023
  • Market opportunity by distribution channel

PART 08: CUSTOMER LANDSCAPE

PART 09: MARKET SEGMENTATION BY END-USER

  • Market segmentation by end-user
  • Comparison by end-user
  • Adult - Market size and forecast 2018-2023
  • Children - Market size and forecast 2018-2023
  • Market opportunity by end-user

PART 10: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation
  • Geographic comparison
  • EMEA - Market size and forecast 2018-2023
  • Americas - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 11: MARKET SEGMENTATION BY ACTION

  • Market segmentation by action

PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 14: MARKET TRENDS

  • Growing popularity of private-label brands
  • Access to distribution channels through omnichannel strategy
  • Growing demand for alcohol-free mouthwash

PART 15: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 16: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Colgate-Palmolive Company
  • GlaxoSmithKline
  • Johnson & Johnson Services
  • Procter & Gamble
  • Unilever

PART 17: APPENDIX

  • Research methodology
  • List of abbreviations

PART 18: EXPLORE TECHNAVIO

Back to Top