マウスウォッシュの世界市場（2024年～2028年）

世界のマウスウォッシュの市場規模は、2023年～2028年に24億4,370万米ドル、予測期間中のCAGRは7.62％で成長すると予測されます。 当レポートでは、マウスウォッシュ市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、技術革新とポートフォリオの拡大、口腔の健康に対する意識の高まり、特定の口腔の悩みに対応する製品に対する需要の高まりによって牽引されています。

本調査では、今後数年間のマウスウォッシュ市場成長を牽引する主な要因の一つとして、プライベートブランド人気の高まりを挙げています。また、オムニチャネル戦略による流通チャネルへのアクセスや、アルコールフリーのマウスウォッシュに対する需要の高まりも、市場の大きな需要につながると思われます。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第3章 市場規模の評価

• 市場の定義
• 市場セグメント分析
• 市場規模（2023年）
• 市場の見通し（2023年～2028年）

第4章 市場規模実績

• 世界のマウスウォッシュ市場（2018年～2022年）
• 流通チャネルセグメント分析（2018年～2022年）
• タイプセグメント分析（2018年～2022年）
• 地域セグメント分析（2018年～2022年）
• 国セグメント分析（2018年～2022年）

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：流通チャネル別

• 市場セグメンテーション
• 比較：流通チャネル別
• オフライン：市場規模と予測（2023年～2028年）
• オンライン：市場規模と予測（2023年～2028年）
• 市場機会：流通チャネル別

第7章 市場セグメンテーション：タイプ別

• 市場セグメンテーション
• 比較：タイプ別
• アルコールベースマウスウォッシュ：市場規模と予測（2023年～2028年）
• アルコールフリーマウスウォッシュ：市場規模と予測（2023年～2028年）
• 市場機会：タイプ別

第8章 顧客情勢

• 顧客情勢の概要

第9章 地域情勢

• 地域セグメンテーション
• 地域別比較
• 北米：市場規模と予測（2023年～2028年）
• 欧州：市場規模と予測（2023年～2028年）
• アジア太平洋：市場規模と予測（2023年～2028年）
• 南米：市場規模と予測（2023年～2028年）
• 中東・アフリカ：市場規模と予測（2023年～2028年）
• 米国：市場規模と予測（2023年～2028年）
• 中国：市場規模と予測（2023年～2028年）
• ドイツ：市場規模と予測（2023年～2028年）
• 英国：市場規模と予測（2023年～2028年）
• フランス：市場規模と予測（2023年～2028年）
• 市場機会：地域情勢別

第10章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第11章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第12章 競合分析

• 企業プロファイル
• 企業の市場ポジショニング
• Amway Corp.
• Church and Dwight Co. Inc.
• Colgate Palmolive Co.
• Dabur India Ltd.
• GlaxoSmithKline Plc
• Henkel AG and Co. KGaA
• Johnson and Johnson Services Inc.
• Kao Corp.
• Lion Corp.
• Oral Essentials Inc.
• PerrigPlco Co.
• Sanofi SA
• The Himalaya Drug Co.
• The Procter and Gamble Co.
• Unilever PLC

第13章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Distribution Channel
• Exhibits6: Executive Summary - Chart on Market Segmentation by Type
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Parent Market
• Exhibits11: Data Table on - Parent Market
• Exhibits12: Market characteristics analysis
• Exhibits13: Value Chain Analysis
• Exhibits14: Offerings of companies included in the market definition
• Exhibits15: Market segments
• Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Historic Market Size - Data Table on Global Mouthwash Market 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Type Segment 2018 - 2022 ($ million)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on Distribution Channel - Market share 2023-2028 (%)
• Exhibits33: Data Table on Distribution Channel - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by Distribution Channel
• Exhibits35: Data Table on Comparison by Distribution Channel
• Exhibits36: Chart on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits37: Data Table on Offline - Market size and forecast 2023-2028 ($ million)
• Exhibits38: Chart on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Offline - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits41: Data Table on Online - Market size and forecast 2023-2028 ($ million)
• Exhibits42: Chart on Online - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Online - Year-over-year growth 2023-2028 (%)
• Exhibits44: Market opportunity by Distribution Channel ($ million)
• Exhibits45: Data Table on Market opportunity by Distribution Channel ($ million)
• Exhibits46: Chart on Type - Market share 2023-2028 (%)
• Exhibits47: Data Table on Type - Market share 2023-2028 (%)
• Exhibits48: Chart on Comparison by Type
• Exhibits49: Data Table on Comparison by Type
• Exhibits50: Chart on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
• Exhibits51: Data Table on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
• Exhibits52: Chart on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
• Exhibits54: Chart on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
• Exhibits55: Data Table on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
• Exhibits56: Chart on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
• Exhibits57: Data Table on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
• Exhibits58: Market opportunity by Type ($ million)
• Exhibits59: Data Table on Market opportunity by Type ($ million)
• Exhibits60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits61: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits63: Chart on Geographic comparison
• Exhibits64: Data Table on Geographic comparison
• Exhibits65: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits66: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits67: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits68: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits69: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits70: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits71: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits72: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits73: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits74: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits75: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits77: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits78: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits79: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits80: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits81: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits86: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits87: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits89: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits90: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits91: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits92: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits93: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits94: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits95: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits96: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits97: Chart on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits98: Data Table on UK - Market size and forecast 2023-2028 ($ million)
• Exhibits99: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits100: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits101: Chart on France - Market size and forecast 2023-2028 ($ million)
• Exhibits102: Data Table on France - Market size and forecast 2023-2028 ($ million)
• Exhibits103: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits104: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits105: Market opportunity By Geographical Landscape ($ million)
• Exhibits106: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits107: Impact of drivers and challenges in 2023 and 2028
• Exhibits108: Overview on criticality of inputs and factors of differentiation
• Exhibits109: Overview on factors of disruption
• Exhibits110: Impact of key risks on business
• Exhibits111: Companies covered
• Exhibits112: Matrix on companies position and classification
• Exhibits113: Amway Corp. - Overview
• Exhibits114: Amway Corp. - Product / Service
• Exhibits115: Amway Corp. - Key offerings
• Exhibits116: Church and Dwight Co. Inc. - Overview
• Exhibits117: Church and Dwight Co. Inc. - Business segments
• Exhibits118: Church and Dwight Co. Inc. - Key offerings
• Exhibits119: Church and Dwight Co. Inc. - Segment focus
• Exhibits120: Colgate Palmolive Co. - Overview
• Exhibits121: Colgate Palmolive Co. - Business segments
• Exhibits122: Colgate Palmolive Co. - Key news
• Exhibits123: Colgate Palmolive Co. - Key offerings
• Exhibits124: Colgate Palmolive Co. - Segment focus
• Exhibits125: Dabur India Ltd. - Overview
• Exhibits126: Dabur India Ltd. - Business segments
• Exhibits127: Dabur India Ltd. - Key news
• Exhibits128: Dabur India Ltd. - Key offerings
• Exhibits129: Dabur India Ltd. - Segment focus
• Exhibits130: GlaxoSmithKline Plc - Overview
• Exhibits131: GlaxoSmithKline Plc - Business segments
• Exhibits132: GlaxoSmithKline Plc - Key news
• Exhibits133: GlaxoSmithKline Plc - Key offerings
• Exhibits134: GlaxoSmithKline Plc - Segment focus
• Exhibits135: Henkel AG and Co. KGaA - Overview
• Exhibits136: Henkel AG and Co. KGaA - Business segments
• Exhibits137: Henkel AG and Co. KGaA - Key news
• Exhibits138: Henkel AG and Co. KGaA - Key offerings
• Exhibits139: Henkel AG and Co. KGaA - Segment focus
• Exhibits140: Johnson and Johnson Services Inc. - Overview
• Exhibits141: Johnson and Johnson Services Inc. - Business segments
• Exhibits142: Johnson and Johnson Services Inc. - Key news
• Exhibits143: Johnson and Johnson Services Inc. - Key offerings
• Exhibits144: Johnson and Johnson Services Inc. - Segment focus
• Exhibits145: Kao Corp. - Overview
• Exhibits146: Kao Corp. - Business segments
• Exhibits147: Kao Corp. - Key news
• Exhibits148: Kao Corp. - Key offerings
• Exhibits149: Kao Corp. - Segment focus
• Exhibits150: Lion Corp. - Overview
• Exhibits151: Lion Corp. - Business segments
• Exhibits152: Lion Corp. - Key news
• Exhibits153: Lion Corp. - Key offerings
• Exhibits154: Lion Corp. - Segment focus
• Exhibits155: Oral Essentials Inc. - Overview
• Exhibits156: Oral Essentials Inc. - Product / Service
• Exhibits157: Oral Essentials Inc. - Key offerings
• Exhibits158: PerrigPlco Co. - Overview
• Exhibits159: PerrigPlco Co. - Business segments
• Exhibits160: PerrigPlco Co. - Key offerings
• Exhibits161: PerrigPlco Co. - Segment focus
• Exhibits162: Sanofi SA - Overview
• Exhibits163: Sanofi SA - Business segments
• Exhibits164: Sanofi SA - Key news
• Exhibits165: Sanofi SA - Key offerings
• Exhibits166: Sanofi SA - Segment focus
• Exhibits167: The Himalaya Drug Co. - Overview
• Exhibits168: The Himalaya Drug Co. - Product / Service
• Exhibits169: The Himalaya Drug Co. - Key offerings
• Exhibits170: The Procter and Gamble Co. - Overview
• Exhibits171: The Procter and Gamble Co. - Business segments
• Exhibits172: The Procter and Gamble Co. - Key news
• Exhibits173: The Procter and Gamble Co. - Key offerings
• Exhibits174: The Procter and Gamble Co. - Segment focus
• Exhibits175: Unilever PLC - Overview
• Exhibits176: Unilever PLC - Business segments
• Exhibits177: Unilever PLC - Key news
• Exhibits178: Unilever PLC - Key offerings
• Exhibits179: Unilever PLC - Segment focus
• Exhibits180: Inclusions checklist
• Exhibits181: Exclusions checklist
• Exhibits182: Currency conversion rates for US$
• Exhibits183: Research methodology
• Exhibits184: Information sources
• Exhibits185: Data validation
• Exhibits186: Validation techniques employed for market sizing
• Exhibits187: Data synthesis
• Exhibits188: 360 degree market analysis
• Exhibits189: List of abbreviations

The mouthwash market is forecasted to grow by USD 2443.7 million during 2023-2028, accelerating at a CAGR of 7.62% during the forecast period. The report on the mouthwash market provides a holistic analysis, market size and forecast, trends, growth drivers, challenges, and vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by innovation and portfolio expansion, an increase in awareness about oral health, and a rise in demand for products for specific oral concern.

Technavio's mouthwash market is segmented as below:

By Distribution Channel

• Offline
• Online

By Type

• Alcohol-based mouthwash
• Alcohol-free mouthwash

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the growing popularity of private-label brands as one of the prime reasons driving the mouthwash market growth during the next few years. Also, access to distribution channels through an omnichannel strategy and growing demand for alcohol-free mouthwash will lead to sizable demand in the market.

The report on the mouthwash market covers the following areas:

• Mouthwash market sizing
• Mouthwash market forecast
• Mouthwash market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mouthwash market vendors that include Amway Corp., Bio Botanica Inc., Church and Dwight Co. Inc., Colgate Palmolive Co., Dabur India Ltd., Dr Organic Ltd., GlaxoSmithKline Plc, Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kao Corp., Lion Corp., Oral Essentials Inc., PerrigPlco Co., Raw Essentials Living Foods LLC, Sanofi SA, SmartMouth Oral Health Laboratories, The Himalaya Drug Co., The Procter and Gamble Co., Uncle Harrys Natural Products, and Unilever PLC. Also, the mouthwash market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources through an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ million)
  • Data Table on Global - Market size and forecast 2023-2028 ($ million)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Mouthwash Market 2018 - 2022
  • Historic Market Size - Data Table on Global Mouthwash Market 2018 - 2022 ($ million)
• 4.2 Distribution Channel segment analysis 2018 - 2022
  • Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
• 4.3 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Distribution Channel

• 6.1 Market segments
  • Chart on Distribution Channel - Market share 2023-2028 (%)
  • Data Table on Distribution Channel - Market share 2023-2028 (%)
• 6.2 Comparison by Distribution Channel
  • Chart on Comparison by Distribution Channel
  • Data Table on Comparison by Distribution Channel
• 6.3 Offline - Market size and forecast 2023-2028
  • Chart on Offline - Market size and forecast 2023-2028 ($ million)
  • Data Table on Offline - Market size and forecast 2023-2028 ($ million)
  • Chart on Offline - Year-over-year growth 2023-2028 (%)
  • Data Table on Offline - Year-over-year growth 2023-2028 (%)
• 6.4 Online - Market size and forecast 2023-2028
  • Chart on Online - Market size and forecast 2023-2028 ($ million)
  • Data Table on Online - Market size and forecast 2023-2028 ($ million)
  • Chart on Online - Year-over-year growth 2023-2028 (%)
  • Data Table on Online - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)
  • Data Table on Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Type

• 7.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 7.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 7.3 Alcohol-based mouthwash - Market size and forecast 2023-2028
  • Chart on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
  • Data Table on Alcohol-based mouthwash - Market size and forecast 2023-2028 ($ million)
  • Chart on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
  • Data Table on Alcohol-based mouthwash - Year-over-year growth 2023-2028 (%)
• 7.4 Alcohol-free mouthwash - Market size and forecast 2023-2028
  • Chart on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
  • Data Table on Alcohol-free mouthwash - Market size and forecast 2023-2028 ($ million)
  • Chart on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
  • Data Table on Alcohol-free mouthwash - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ million)
  • Data Table on North America - Market size and forecast 2023-2028 ($ million)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ million)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ million)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ million)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ million)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ million)
  • Data Table on South America - Market size and forecast 2023-2028 ($ million)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ million)
  • Data Table on US - Market size and forecast 2023-2028 ($ million)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ million)
  • Data Table on China - Market size and forecast 2023-2028 ($ million)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 9.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ million)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ million)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.11 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ million)
  • Data Table on UK - Market size and forecast 2023-2028 ($ million)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.12 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ million)
  • Data Table on France - Market size and forecast 2023-2028 ($ million)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ million)
  • Data Tables on Market opportunity By Geographical Landscape ($ million)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Amway Corp.
  • Amway Corp. - Overview
  • Amway Corp. - Product / Service
  • Amway Corp. - Key offerings
• 12.4 Church and Dwight Co. Inc.
  • Church and Dwight Co. Inc. - Overview
  • Church and Dwight Co. Inc. - Business segments
  • Church and Dwight Co. Inc. - Key offerings
  • Church and Dwight Co. Inc. - Segment focus
• 12.5 Colgate Palmolive Co.
  • Colgate Palmolive Co. - Overview
  • Colgate Palmolive Co. - Business segments
  • Colgate Palmolive Co. - Key news
  • Colgate Palmolive Co. - Key offerings
  • Colgate Palmolive Co. - Segment focus
• 12.6 Dabur India Ltd.
  • Dabur India Ltd. - Overview
  • Dabur India Ltd. - Business segments
  • Dabur India Ltd. - Key news
  • Dabur India Ltd. - Key offerings
  • Dabur India Ltd. - Segment focus
• 12.7 GlaxoSmithKline Plc
  • GlaxoSmithKline Plc - Overview
  • GlaxoSmithKline Plc - Business segments
  • GlaxoSmithKline Plc - Key news
  • GlaxoSmithKline Plc - Key offerings
  • GlaxoSmithKline Plc - Segment focus
• 12.8 Henkel AG and Co. KGaA
  • Henkel AG and Co. KGaA - Overview
  • Henkel AG and Co. KGaA - Business segments
  • Henkel AG and Co. KGaA - Key news
  • Henkel AG and Co. KGaA - Key offerings
  • Henkel AG and Co. KGaA - Segment focus
• 12.9 Johnson and Johnson Services Inc.
  • Johnson and Johnson Services Inc. - Overview
  • Johnson and Johnson Services Inc. - Business segments
  • Johnson and Johnson Services Inc. - Key news
  • Johnson and Johnson Services Inc. - Key offerings
  • Johnson and Johnson Services Inc. - Segment focus
• 12.10 Kao Corp.
  • Kao Corp. - Overview
  • Kao Corp. - Business segments
  • Kao Corp. - Key news
  • Kao Corp. - Key offerings
  • Kao Corp. - Segment focus
• 12.11 Lion Corp.
  • Lion Corp. - Overview
  • Lion Corp. - Business segments
  • Lion Corp. - Key news
  • Lion Corp. - Key offerings
  • Lion Corp. - Segment focus
• 12.12 Oral Essentials Inc.
  • Oral Essentials Inc. - Overview
  • Oral Essentials Inc. - Product / Service
  • Oral Essentials Inc. - Key offerings
• 12.13 PerrigPlco Co.
  • PerrigPlco Co. - Overview
  • PerrigPlco Co. - Business segments
  • PerrigPlco Co. - Key offerings
  • PerrigPlco Co. - Segment focus
• 12.14 Sanofi SA
  • Sanofi SA - Overview
  • Sanofi SA - Business segments
  • Sanofi SA - Key news
  • Sanofi SA - Key offerings
  • Sanofi SA - Segment focus
• 12.15 The Himalaya Drug Co.
  • The Himalaya Drug Co. - Overview
  • The Himalaya Drug Co. - Product / Service
  • The Himalaya Drug Co. - Key offerings
• 12.16 The Procter and Gamble Co.
  • The Procter and Gamble Co. - Overview
  • The Procter and Gamble Co. - Business segments
  • The Procter and Gamble Co. - Key news
  • The Procter and Gamble Co. - Key offerings
  • The Procter and Gamble Co. - Segment focus
• 12.17 Unilever PLC
  • Unilever PLC - Overview
  • Unilever PLC - Business segments
  • Unilever PLC - Key news
  • Unilever PLC - Key offerings
  • Unilever PLC - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
  • 360 degree market analysis
  • 360 degree market analysis
• 13.10 List of abbreviations
  • List of abbreviations