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1754325

ホームショッピング市場：製品タイプ・市場タイプ・地域別市場規模・シェア・動向・予測、2025～2033年

Home Shopping Market Size, Share, Trends and Forecast by Product Type, Market Type, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 146 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.80円
ホームショッピング市場：製品タイプ・市場タイプ・地域別市場規模・シェア・動向・予測、2025～2033年
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

ホームショッピングの世界市場規模は、2024年に4兆5,987億米ドルとなりました。今後、IMARC Groupは、同市場が2033年までに12兆7,912億5,000万米ドルに達し、2025～2033年にかけて11.44%のCAGRを示すと予測しています。現在、アジア太平洋が市場を独占しており、2024年には40.0％を超える大きな市場シェアを占めています。消費者の可処分所得の増加、急速なデジタル化、eコマースサイトを通じたオンラインショッピングの高い普及率、より幅広い消費者層にリーチしサービスを提供するために企業がホームショッピングモデルを広く採用していることなどが、ホームショッピング市場シェアを押し上げている主要因です。

ホームショッピング市場は、eコマースの採用拡大、インターネット普及率の上昇、在宅ショッピングの利便性など、いくつかの主要因によって牽引されています。モバイルショッピングアプリの台頭、AIを活用したレコメンデーション、パーソナライズされたマーケティングは顧客体験を向上させ、売上を押し上げます。消費者のライフスタイルの変化、多忙なスケジュール、非接触型ショッピングへの需要により、オンラインやテレビベースのホームショッピングへのシフトが加速しています。安全なデジタル決済オプション、魅力的な割引、サブスクリプション型ショッピングモデルも市場の拡大に寄与しています。さらに、拡張現実（AR）や仮想現実（VR）の進歩が商品の視覚化を強化し、消費者の信頼を高めています。ソーシャルメディア、インフルエンサーマーケティング、ライブストリームショッピングの影響力の高まりが需要をさらに促進しており、ホームショッピングは小売の動向の主流となっています。

米国のホームショッピング市場は、eコマースの導入拡大、インターネット普及率の高さ、利便性に対する消費者の嗜好の高まりによって牽引されています。モバイルショッピングアプリの台頭、AIを活用したレコメンデーション、パーソナライズされたマーケティング戦略がショッピング体験を向上させています。多忙なライフスタイル、非接触型ショッピングの需要、柔軟な返品施策は、オンラインとテレビベースのホームショッピングをさらに後押しします。安全なデジタル決済方法、即日配送オプション、魅力的な割引が消費者のエンゲージメントを促進します。ソーシャルメディア、インフルエンサーマーケティング、ライブストリームショッピングも市場成長に貢献しており、ホームショッピングは全国の幅広い消費者に好まれる選択肢となっています。例えば、2024年10月、シカゴを拠点とし、トップブランドや小売業者に消費者の購買選択を支援するために必要不可欠な商品詳細を提供するテック企業、1WorldSyncは、米国とカナダの1,750人の買い物客から収集した洞察を含む、2024年消費者商品コンテンツベンチマークレポートを発表しました。この詳細な調査は、今日のオムニチャネル小売の状況において、商品詳細が購買プロセスにおける消費者の行動に与える影響を浮き彫りにしています。買い物客の41%は、2023年と比べて小売eコマースプラットフォームや市場との関わりを強化したと回答しています。

ホームショッピング市場動向

拡大するeコマースセグメント

eコマースチャネルでは、衣料品やアクセサリ、フットウェア、パーソナルケア、ビューティーケアなど数多くの商品が入手しやすくなっており、幅広い選択肢の中から選ぶことができます。これに加えて、インターネットの普及が進み、インライン市場へのアクセスが容易になったことも、市場の成長に寄与しています。例えば、2022年には世界人口の66%にあたる53億人がインターネットを利用しています。国際通信連合（ITU）によると、これは2019年から24%増加したことになります。さらに、インターネットの低価格化と携帯電話所有率の上昇も、ホームショッピング市場の売上を牽引しています。ほとんどのインターネットユーザーは、携帯電話をホームショッピングにアクセスするための主要デバイスと考えています。このように、モバイルアプリが顧客の購入の主要なゲートウェイとして台頭しているため、市場におけるeコマースの成長可能性は、インターネットやスマートフォンの普及率と直接相関しています。

スマート技術との統合の増加

ホームショッピングにおける人工知能や機械学習、仮想現実、拡張現実の採用が加速しており、ホームショッピング市場の展望が明るくなると予想されます。例えば、IKEAはVRエクスペリエンスを使ってアプリ内でのバーチャルショッピング体験を提供しています。同様に、インドの大手眼鏡小売チェーンであるLenskartは、ウェブサイトやアプリを通じて「3D試着」機能をサポートしており、モデルやブランドを比較するオプションを提供し、時間と労力を節約し、より良い割引やクーポンを提供しています。同様に、DTC家具ブランドのBurrowは、顧客がリビングルームでソファがどのように見えるかを視覚化するためにARを活用しています。このようなイノベーションが市場の成長を促進すると予想されます。さらに、テレショッピングやeコマースを通じて商品を販売する様々な企業が、Apple Pay、Paypal、その他の融資オプションなど、摩擦のないチェックアウトを可能にする、より新しく便利な決済オプションを提供しています。ある産業レポートによると、2025年までにオンラインで買い物をする個人は27億7,000万人に達し、世界人口の33%を占め、年間2.2%増加するといいます。2026年には28億6,000万人がオンラインショッピングを利用すると予測されており、これはインターネットの普及率とeコマースの利便性の高まりが後押ししています。さらに、主要参入企業は長期的な価値で顧客を維持するためにサブスクリプションモデルを採用しています。このような技術革新により、ホームショッピング市場の収益は予測期間中に増加するとみられます。

ソーシャルメディア広告への支出の増加

さまざまな業種の小売業者や事業主が、自社の製品やサービスを宣伝・広告するために、ソーシャルメディアプラットフォームに積極的に投資しています。これに加えて、先進的マーケティング戦略や手法を統合して顧客を引き付け、売上を伸ばしているため、市場全体に明るい展望が生まれています。例えば、クリック課金型のマーケティング手法は、ホームショッピング市場の成長動向の一つです。検索クエリやオーディエンスへのリーチをよりコントロールできるようになります。最新のレポートでは、マーケティング担当者の72%がソーシャル広告により多くの費用を費やしていることが明らかになっています。さらに、様々な小売業者が店舗内の専門家とのビデオ通話サービスを提供しており、これが市場の成長をさらに促進しています。例えば、Currys PC Worldは2020年6月、オンラインショッピングを支援する店内専門家とのビデオ通話サービスShopLiveを開始しました。このような取り組みは、今後数年間の市場成長に貢献すると予測されます。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のホームショッピング市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • 食料品
  • アパレルとアクセサリ
  • フットウェア
  • パーソナルケアと美容ケア
  • 家具とインテリア
  • 電子機器
  • その他

第7章 市場内訳：市場タイプ別

  • テレビショッピング
  • eコマースとモバイルショッピング
  • その他

第8章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第9章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第10章 バリューチェーン分析

第11章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第12章 価格分析

第13章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Alibaba Group
    • Amazon.com Inc.
    • Best Buy
    • Ebay Inc.
    • Flipkart Internet Private Limited
    • Naaptol Company
    • The Home Depot Inc
    • VGL Group
    • Walmart Inc.
図表

List of Figures

  • Figure 1: Global: Home Shopping Market: Major Drivers and Challenges
  • Figure 2: Global: Home Shopping Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Home Shopping Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Home Shopping Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Home Shopping Market: Breakup by Market Type (in %), 2024
  • Figure 6: Global: Home Shopping Market: Breakup by Region (in %), 2024
  • Figure 7: Global: Home Shopping (Groceries) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 8: Global: Home Shopping (Groceries) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 9: Global: Home Shopping (Apparels and Accessories) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Home Shopping (Apparels and Accessories) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Home Shopping (Footwear) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Home Shopping (Footwear) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Home Shopping (Personal and Beauty Care) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Home Shopping (Personal and Beauty Care) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Home Shopping (Furniture and Home Decor) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Home Shopping (Furniture and Home Decor) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Home Shopping (Electronic Goods) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Home Shopping (Electronic Goods) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Home Shopping (Other Product Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Home Shopping (Other Product Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Home Shopping (Teleshopping) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Home Shopping (Teleshopping) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Home Shopping (E-Commerce and Mobile Shopping) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Home Shopping (E-Commerce and Mobile Shopping) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Home Shopping (Other Market Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Home Shopping (Other Market Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: North America: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: North America: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: United States: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: United States: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Canada: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Canada: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Asia-Pacific: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Asia-Pacific: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: China: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: China: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Japan: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Japan: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: India: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: India: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: South Korea: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: South Korea: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Australia: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Australia: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Indonesia: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Indonesia: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Others: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Others: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Europe: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Europe: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Germany: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Germany: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: France: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: France: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: United Kingdom: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: United Kingdom: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Italy: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Italy: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Spain: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Spain: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Russia: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Russia: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Others: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Others: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Latin America: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Latin America: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Brazil: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Brazil: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Mexico: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Mexico: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Others: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Others: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Middle East and Africa: Home Shopping Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Middle East and Africa: Home Shopping Market: Breakup by Country (in %), 2024
  • Figure 75: Middle East and Africa: Home Shopping Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 76: Global: Home Shopping Industry: SWOT Analysis
  • Figure 77: Global: Home Shopping Industry: Value Chain Analysis
  • Figure 78: Global: Home Shopping Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Home Shopping Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Home Shopping Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Home Shopping Market Forecast: Breakup by Market Type (in Million USD), 2025-2033
  • Table 4: Global: Home Shopping Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 5: Global: Home Shopping Market: Competitive Structure
  • Table 6: Global: Home Shopping Market: Key Players
目次
Product Code: SR112025A6437

The global home shopping market size was valued at USD 4,598.70 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 12,791.25 Billion by 2033, exhibiting a CAGR of 11.44% during 2025-2033. Asia-Pacific currently dominates the market, holding a significant market share of over 40.0% in 2024. The inflating disposable incomes of consumers, rapid digitalization, high adoption of online shopping through e-commerce sites, and the widespread adoption of home shopping models by businesses to reach and serve a broader consumer base, are some of the key factors fueling the home shopping market share.

The market for home shopping is driven by several key factors, including the growing adoption of e-commerce, increasing internet penetration, and the convenience of shopping from home. The rise of mobile shopping apps, AI-powered recommendations, and personalized marketing enhances customer experience, boosting sales. Changing consumer lifestyles, busy schedules, and demand for contactless shopping have accelerated the shift to online and TV-based home shopping. Secure digital payment options, attractive discounts, and subscription-based shopping models also contribute to market expansion. Additionally, advancements in augmented reality (AR) and virtual reality (VR) enhance product visualization, increasing consumer confidence. The growing influence of social media, influencer marketing, and live-stream shopping further fuels demand, making home shopping a dominant retail trend.

The market for home shopping in the United States is driven by the increasing adoption of e-commerce, high internet penetration, and growing consumer preference for convenience. The rise of mobile shopping apps, AI-driven recommendations, and personalized marketing strategies enhance the shopping experience. Busy lifestyles, demand for contactless shopping, and flexible return policies further boost online and TV-based home shopping. Secure digital payment methods, same-day delivery options, and attractive discounts drive consumer engagement. Social media, influencer marketing, and live-stream shopping also contribute to market growth, making home shopping a preferred choice for a broad range of consumers across the country. For instance, in October 2024, 1WorldSync, the Chicago-based tech firm that supplies top brands and retailers with essential product details to assist consumers in their buying choices, published its 2024 Consumer Product Content Benchmark Report, which includes insights gathered from 1,750 shoppers throughout the United States and Canada. The in-depth research highlights the impact of product details on consumer behavior during the buying process in today's omnichannel retail landscape. 41% of shoppers indicate they have enhanced their engagement with retail e-commerce platforms and marketplaces relative to 2023, whereas merely 9% have decreased their involvement in these areas.

Home Shopping Market Trends:

Expanding E-commerce Sector

The increasing availability of numerous products such as apparels and accessories, footwear, personal and beauty care, etc., across e-commerce channels, offering a wide range of options to choose from, door-step delivery, and easy payment options, is creating a positive outlook for the overall market. In addition to this, the increasing penetration of the internet, facilitating easy access to inline marketplaces, is also contributing to the market growth. For instance, globally, 5.3 Billion people, 66% of the world's population, were using the Internet in 2022. This represents an increase of 24% since 2019, according to the International Telecommunication Union (ITU). Additionally, the increasing affordability of the internet and rising mobile phone ownership is also driving the sales in the home shopping market. Most internet users consider mobile phones the primary device for accessing home shopping. Thus, the growth potential for e-commerce in the market is directly correlated to internet and smartphone penetration, as mobile apps have emerged as a major gateway for customer purchases.

Increasing Integration of Smart Technology

The escalating adoption of artificial intelligence and machine learning, virtual reality, and augmented reality in home shopping is expected to create a positive home shopping market outlook. For instance, IKEA uses VR Experience to provide an in-app virtual shopping experience. Similarly, Lenskart, India's leading optical prescription eyewear retail chain, supports the '3D Try On' feature through its website and app, offering options to compare models and brands, saving time and effort, and offering better discounts or vouchers. Similarly, Burrow, a DTC furniture brand, utilizes AR to help customers visualize how their couches will look in their living rooms. Innovations like these are anticipated to propel the growth of the market. Moreover, various companies promoting their products through teleshopping and e-commerce are also offering newer and more convenient payment options, like Apple Pay, Paypal, and other financing options, that allow frictionless checkout. As per an industry report, 2.77 Billion individuals shopped online by 2025, accounting for 33% of the world's population with a 2.2% annual increase. Forecasts project 2.86 Billion online shoppers by 2026, driven by growing internet penetration and eCommerce convenience. Additionally, key players are also adopting the subscription model for maintaining customers for long-term value. Such innovations are anticipated to increase the home shopping market revenue in the forecasted period.

Increasing Spend on Social Media Ads

Various retailers and business owners from several sectors are extensively spending on the social media platforms to promote and advertise their products and services. In addition to this, they are integrating advanced marketing strategies and methodologies to attract customers and increase sales, which is creating a positive outlook for the overall market. For instance, pay-per-click marketing technique is one of the growing trends in the home shopping market. It gives more control over search queries and audience reach. The most recent reports reveal that 72% of marketers spend more on social ads. Moreover, various retailers are also offering a video-calling service with in-store experts, which is further propelling the growth of the market. For instance, in June 2020, Currys PC World launched ShopLive, a video-calling service with in-store experts to assist while shopping online. Such initiatives are projected to cater to the growth of the market in the coming years.

Home Shopping Industry Segmentation:

Analysis by Product Type:

  • Groceries
  • Apparels and Accessories
  • Footwear
  • Personal and Beauty Care
  • Furniture and Home Decor
  • Electronic Goods
  • Others

Groceries are expected to hold the largest share of the market due to the rising demand for convenience, rapid delivery options, and subscription-based grocery services. Busy lifestyles, urbanization, and the expansion of online grocery platforms like Instacart, Amazon Fresh, and Walmart+ drive market growth. Consumers prefer home delivery of fresh produce, packaged foods, and daily essentials, reducing the need for in-store visits. Additionally, AI-powered recommendations, contactless payments, and personalized shopping experiences enhance customer engagement and retention.

The apparel and accessories segment dominates home shopping demand due to the increasing influence of e-commerce, social media, and influencer marketing. Consumers prefer online shopping for fashion due to vast product selections, discounts, and personalized recommendations. Virtual try-on technologies, augmented reality (AR), and AI-powered sizing guides enhance user confidence in online purchases. Fast fashion brands and premium retailers leverage digital platforms for direct-to-consumer sales, while return-friendly policies and flexible payment options further drive online apparel shopping growth.

Footwear holds a significant share of the market due to digital innovations in sizing technology, customization options, and brand-exclusive online collections. Consumers prefer shopping online for sneakers, formal shoes, and casual footwear due to competitive pricing, detailed product descriptions, and hassle-free return policies. E-commerce platforms offer personalized recommendations based on browsing history, ensuring a tailored shopping experience. Additionally, limited-edition releases, influencer endorsements, and mobile shopping apps contribute to the growing preference for online footwear purchases over traditional retail shopping.

Analysis by Market Type:

  • Teleshopping
  • E-Commerce and Mobile Shopping
  • Others

E-commerce and mobile shopping leads the market with around 39.6% of market share in 2024. The emerging trend of shopping online via e-commerce channels and quick commerce platforms enables customers to access a wide range of options from the convenience of their home, easy return and exchange policies, and doorstep delivery facilities. As global internet access and adoption rapidly increase, with over five Billion internet users worldwide, the number of people making purchases online is ever-increasing. In 2024, retail e-commerce sales are estimated to exceed US$ 6.3 Trillion worldwide, and this figure is expected to reach new heights in the coming years.

Regional Analysis:

  • North America
    • United States
    • Canada
  • Asia-Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Indonesia
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Spain
    • Russia
    • Others
  • Latin America
    • Brazil
    • Mexico
    • Others
  • Middle East and Africa

In 2024, Asia-Pacific accounted for the largest market share of over 40.0%. The home shopping market is highly dominated by Asia-Pacific, with China being the most prominent country in the region. Other countries, including South Korea, Singapore, Japan, and India, have accelerated the market's growth. Asia-Pacific is a rapidly growing region with increases in the inclination of consumers toward home shopping and a large number of imports from various countries. China's online shopping market has grown strongly in recent years, becoming the new economic development engine. The number of internet users in China has been increasing exponentially. The number of internet users in China in 2022 was 1051.14 Million, per the China Internet Network Information Center (CNNIC), thereby enabling this enormous growth in the APAC region.

Key Regional Takeaways:

North America Home Shopping Market Analysis

The home shopping market in North America is driven by increasing internet penetration, growing consumer preference for convenience, and advancements in e-commerce technology. The rise of mobile shopping apps, AI-powered recommendations, and personalized marketing enhances user experience. Secure digital payments, same-day delivery, and flexible return policies further boost online shopping adoption. Social media and influencer marketing play a critical role in forming purchasing decisions. Additionally, augmented reality (AR) and virtual try-ons improve consumer confidence. The demand for groceries, apparel, and electronics through home shopping channels continues to rise, supported by competitive pricing, exclusive online deals, and subscription-based models. For instance, in March 2024, Global design firm, West Elm, a brand under Williams-Sonoma, Inc., the leading digital-focused, design-oriented, and eco-friendly home retailer worldwide, revealed the introduction of a new mobile iOS design and shopping application. Designed with the customer journey at its core, the app enables users to filter based on their needs, delivering a customized shopping experience. The application is now accessible for free on the App Store(R), allowing customers to discover and purchase West Elm's products.

United States Home Shopping Market Analysis

In 2024, the United States accounted for over 87.5% of the home shopping market in North America. The home shopping market in the United States is significantly driven by strong digital integration and high consumer engagement. Retailers continue to innovate by leveraging advanced online platforms, personalized experiences, and new technologies such as augmented reality and live streaming to enhance product visualization. Increasing broadband access and mobile usage facilitate seamless shopping, while logistics networks ensure efficient delivery and customer satisfaction. The Department of Commerce's National Telecommunications and Information Administration (NTIA) announced Middle Mile Grants to deploy over 12,000 miles of fiber across 350 counties, benefiting 6,961 community anchor institutions. Funded by the Bipartisan Infrastructure Law, these projects aim to extend high-speed Internet access nationwide. Additionally, the FCC's ACP offers discounts of up to USD 30 per month for eligible households, or USD 75 for those on Tribal lands, improving affordability and promoting digital equity across the U.S. With a shift from traditional catalog shopping to dynamic eCommerce models, retailers are focusing on omnichannel strategies that integrate online and offline experiences. Consumer preference for convenience and an expanding range of product choices drives market growth. Data analytics are increasingly essential to optimize supply chains and personalize promotional campaigns. This continuously changing market sets the stage for future growth and technological advancements.

Europe Home Shopping Market Analysis

Europe's market is expanding steadily, due to digital transformation, shifting consumer preferences, and diverse regulatory environments. Retailers are investing in online platforms, data-driven strategies, and innovative technologies to enhance customer engagement. Cross-border eCommerce is flourishing due to harmonized trade agreements, improved payment security, and increasing consumer trust. According to an industry report, in 2023, Europe's cross-border online market generated a turnover of EUR 237 Billion, marking a 32% increase from 2022. European online stores contributed EUR 107 Billion to this figure. Retailers are adopting artificial intelligence, virtual try-on tools, and automation to personalize experiences and optimize inventory management. The region's well-established logistics networks ensure efficient order fulfillment, while emerging markets add to the sector's gradual expansion. Consumer behavior is increasingly influenced by convenience, competitive pricing, and sustainability considerations, leading businesses to incorporate ethical sourcing and environmentally friendly practices. As digital adoption accelerates across Europe, the home shopping market continues to change, blending traditional retail values with cutting-edge advancements, reinforcing its growth trend and competitive landscape.

Latin America Home Shopping Market Analysis

In Latin America, the market is propelled by the increasing internet access, urbanization, and a rising middle class. Local retailers use social media and mobile platforms to engage tech-savvy consumers, while international brands adopt localized strategies. Digital payment innovations and infrastructure improvements enhance the shopping experience. For instance, in 2024, Santander's Getnet launched Getnet SEP, a unified payment system for Brazil, Argentina, Mexico, and Chile, processing EUR 205 Billion (USD 221Billion) annually across seven Billion payments, simplifying cross-border transactions as the region's e-commerce market targets EUR 800 Billion (USD 866 Billion) by 2026. Government initiatives improve cybersecurity and promote eCommerce, strengthening consumer trust. Retailers emphasize personalized engagement and logistics efficiency, adapting to local preferences. This changing market presents vast opportunities, solidifying Latin America's role in global digital commerce.

Middle East and Africa Home Shopping Market Analysis

The Middle East and Africa home shopping market is undergoing rapid digital transformation, driven by increasing internet penetration and mobile adoption. Retailers invest in localized platforms and cybersecurity to navigate diverse economies and regulatory environments. Improved logistics and supply chains enhance delivery efficiency, bridging traditional and digital commerce. Cultural influences and evolving consumer expectations shape product offerings and personalized services. Governments support digital initiatives to modernize retail infrastructure and augment cross-border trade. The UAE's Digital Economy Strategy aims to grow the digital economy's share from 12% to 20% of non-oil GDP by 2030, with A.I. contributing USD 96 Billion and 13.6% of GDP. Despite infrastructural challenges, digital literacy and mobile commerce are expanding, creating significant opportunities for growth across the region.

Competitive Landscape:

The home shopping market is highly competitive, with major players focusing on e-commerce expansion, technological innovation, and personalized shopping experiences. Leading retailers like Amazon, Walmart, Target, and Alibaba dominate through vast product selections, fast delivery, and AI-driven recommendations. Emerging brands leverage social media, influencer marketing, and live-stream shopping to capture market share. Advancements in augmented reality (AR), virtual try-ons, and mobile apps enhance consumer engagement. Subscription-based models and exclusive online deals further intensify competition. Traditional retailers are adopting omnichannel strategies, integrating online and offline experiences. The market continues evolving, driven by convenience, digital transformation, and changing consumer shopping behaviors.

The report provides a comprehensive analysis of the competitive landscape in the home shopping market with detailed profiles of all major companies, including:

  • Alibaba Group
  • Amazon.com Inc.
  • Best Buy
  • Ebay Inc.
  • Flipkart Internet Private Limited
  • Naaptol Company
  • The Home Depot Inc
  • VGL Group
  • Walmart Inc.

Key Questions Answered in This Report

  • 1.How big is the home shopping market?
  • 2.What is the future outlook of the home shopping market?
  • 3.What are the key factors driving the home shopping market?
  • 4.Which region accounts for the largest home shopping market share?
  • 5.Which are the leading companies in the global home shopping market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Home Shopping Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Groceries
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Apparels and Accessories
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Footwear
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast
  • 6.4 Personal and Beauty Care
    • 6.4.1 Market Trends
    • 6.4.2 Market Forecast
  • 6.5 Furniture and Home Decor
    • 6.5.1 Market Trends
    • 6.5.2 Market Forecast
  • 6.6 Electronic Goods
    • 6.6.1 Market Trends
    • 6.6.2 Market Forecast
  • 6.7 Others
    • 6.7.1 Market Trends
    • 6.7.2 Market Forecast

7 Market Breakup by Market Type

  • 7.1 Teleshopping
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 E-Commerce and Mobile Shopping
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Others
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Region

  • 8.1 North America
    • 8.1.1 United States
      • 8.1.1.1 Market Trends
      • 8.1.1.2 Market Forecast
    • 8.1.2 Canada
      • 8.1.2.1 Market Trends
      • 8.1.2.2 Market Forecast
  • 8.2 Asia-Pacific
    • 8.2.1 China
      • 8.2.1.1 Market Trends
      • 8.2.1.2 Market Forecast
    • 8.2.2 Japan
      • 8.2.2.1 Market Trends
      • 8.2.2.2 Market Forecast
    • 8.2.3 India
      • 8.2.3.1 Market Trends
      • 8.2.3.2 Market Forecast
    • 8.2.4 South Korea
      • 8.2.4.1 Market Trends
      • 8.2.4.2 Market Forecast
    • 8.2.5 Australia
      • 8.2.5.1 Market Trends
      • 8.2.5.2 Market Forecast
    • 8.2.6 Indonesia
      • 8.2.6.1 Market Trends
      • 8.2.6.2 Market Forecast
    • 8.2.7 Others
      • 8.2.7.1 Market Trends
      • 8.2.7.2 Market Forecast
  • 8.3 Europe
    • 8.3.1 Germany
      • 8.3.1.1 Market Trends
      • 8.3.1.2 Market Forecast
    • 8.3.2 France
      • 8.3.2.1 Market Trends
      • 8.3.2.2 Market Forecast
    • 8.3.3 United Kingdom
      • 8.3.3.1 Market Trends
      • 8.3.3.2 Market Forecast
    • 8.3.4 Italy
      • 8.3.4.1 Market Trends
      • 8.3.4.2 Market Forecast
    • 8.3.5 Spain
      • 8.3.5.1 Market Trends
      • 8.3.5.2 Market Forecast
    • 8.3.6 Russia
      • 8.3.6.1 Market Trends
      • 8.3.6.2 Market Forecast
    • 8.3.7 Others
      • 8.3.7.1 Market Trends
      • 8.3.7.2 Market Forecast
  • 8.4 Latin America
    • 8.4.1 Brazil
      • 8.4.1.1 Market Trends
      • 8.4.1.2 Market Forecast
    • 8.4.2 Mexico
      • 8.4.2.1 Market Trends
      • 8.4.2.2 Market Forecast
    • 8.4.3 Others
      • 8.4.3.1 Market Trends
      • 8.4.3.2 Market Forecast
  • 8.5 Middle East and Africa
    • 8.5.1 Market Trends
    • 8.5.2 Market Breakup by Country
    • 8.5.3 Market Forecast

9 SWOT Analysis

  • 9.1 Overview
  • 9.2 Strengths
  • 9.3 Weaknesses
  • 9.4 Opportunities
  • 9.5 Threats

10 Value Chain Analysis

11 Porters Five Forces Analysis

  • 11.1 Overview
  • 11.2 Bargaining Power of Buyers
  • 11.3 Bargaining Power of Suppliers
  • 11.4 Degree of Competition
  • 11.5 Threat of New Entrants
  • 11.6 Threat of Substitutes

12 Price Analysis

13 Competitive Landscape

  • 13.1 Market Structure
  • 13.2 Key Players
  • 13.3 Profiles of Key Players
    • 13.3.1 Alibaba Group
      • 13.3.1.1 Company Overview
      • 13.3.1.2 Product Portfolio
      • 13.3.1.3 Financials
      • 13.3.1.4 SWOT Analysis
    • 13.3.2 Amazon.com Inc.
      • 13.3.2.1 Company Overview
      • 13.3.2.2 Product Portfolio
      • 13.3.2.3 Financials
      • 13.3.2.4 SWOT Analysis
    • 13.3.3 Best Buy
      • 13.3.3.1 Company Overview
      • 13.3.3.2 Product Portfolio
      • 13.3.3.3 Financials
      • 13.3.3.4 SWOT Analysis
    • 13.3.4 Ebay Inc.
      • 13.3.4.1 Company Overview
      • 13.3.4.2 Product Portfolio
      • 13.3.4.3 Financials
      • 13.3.4.4 SWOT Analysis
    • 13.3.5 Flipkart Internet Private Limited
      • 13.3.5.1 Company Overview
      • 13.3.5.2 Product Portfolio
    • 13.3.6 Naaptol Company
      • 13.3.6.1 Company Overview
      • 13.3.6.2 Product Portfolio
    • 13.3.7 The Home Depot Inc
      • 13.3.7.1 Company Overview
      • 13.3.7.2 Product Portfolio
      • 13.3.7.3 Financials
      • 13.3.7.4 SWOT Analysis
    • 13.3.8 VGL Group
      • 13.3.8.1 Company Overview
      • 13.3.8.2 Product Portfolio
      • 13.3.8.3 Financials
    • 13.3.9 Walmart Inc.
      • 13.3.9.1 Company Overview
      • 13.3.9.2 Product Portfolio
      • 13.3.9.3 Financials
      • 13.3.9.4 SWOT Analysis