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日本のビスケット市場：製品タイ、原材料、包装タイプ、流通チャネル、地域別、2025年～2033年、規模、シェア、動向、予測

Japan Biscuits Market Size, Share, Trends and Forecast by Product Type, Ingredient, Packaging Type, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 117 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.42円
日本のビスケット市場：製品タイ、原材料、包装タイプ、流通チャネル、地域別、2025年～2033年、規模、シェア、動向、予測
出版日: 2025年06月02日
発行: IMARC
ページ情報: 英文 117 Pages
納期: 5～7営業日
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  • 概要
  • 目次
概要

日本のビスケット市場規模は2024年に61億米ドルに達しました。2033年の市場規模は97億米ドルに達し、2025年から2033年にかけて5.04%の成長率（CAGR）を示すと予測しています。便利なスナック菓子への需要の高まり、健康志向の製品イノベーション、プレミアムで機能的なビスケットの人気の高まり、都市化の進展、小売チャネルの拡大、多様なフレーバー、テクスチャー、子供と大人の両方に合わせたパッケージに対する消費者の嗜好などが、市場成長を促進する要因の一部です。

本レポートで扱う主な質問

  • 日本のビスケット市場はこれまでどのように推移し、今後どのように推移するのか？
  • 日本のビスケット市場の製品タイプ別区分は？
  • 日本のビスケット市場の成分別区分は？
  • 日本のビスケット市場の包装タイプ別区分は？
  • 日本のビスケット市場の流通チャネル別区分は？
  • 日本のビスケット市場のバリューチェーンにおける様々なステージとは？
  • 日本のビスケットの主要な促進要因と課題は何か？
  • 日本のビスケット市場の構造と主要企業は？
  • 日本のビスケット市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のビスケット市場-イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のビスケット市場情勢

  • 過去および現在の市場動向（2019年～2024年）
  • 市場予測（2025年～2033年）

第6章 日本のビスケット市場-製品タイプ別の内訳

  • クラッカーとセイボリービスケット
  • 甘いビスケット

第7章 日本のビスケット市場- 原材料別内訳

  • 小麦
  • オート麦
  • キビ
  • その他

第8章 日本のビスケット市場- 包装タイプ別の内訳

  • ポーチ/パケット
  • 瓶
  • ボックス
  • その他

第9章 日本のビスケット市場- 流通チャネル別内訳

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 独立系ベーカリー
  • オンラインストア
  • その他

第10章 日本のビスケット市場-競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のビスケット市場- 業界分析

  • 促進要因・抑制要因・機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A31928

The Japan biscuits market size reached USD 6.1 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.7 Billion by 2033, exhibiting a growth rate (CAGR) of 5.04% during 2025-2033. growing demand for convenient snacks, health-conscious product innovations, increasing popularity of premium and functional biscuits, rising urbanization, expanding retail channels, and consumer preference for diverse flavors, textures, and packaging tailored to both children and adults are some of the factors propelling the growth of the market.

Japan Biscuits Market Trends:

Maritime Flavors Boosting Regional Appeal

The introduction of ship- and lighthouse-shaped cookies featuring local flavors like green tea and chocolate reflects a growing focus on regionally inspired, visually appealing products in Japan's biscuit sector. By incorporating maritime motifs and collaborating with local agencies, manufacturers are offering distinctive items that promote regional identity and cultural themes. These themed cookies, positioned at a premium price point and sold both offline and online, cater to consumers seeking novelty, gifting options, and limited-edition treats. Such creative offerings not only enhance product diversity but also tap into regional pride and storytelling, appealing to domestic buyers and tourists alike. This shift emphasizes the importance of localized innovation and cross-sector partnerships in differentiating products in a competitive snack landscape. For example, in April 2023, Japan's Maizuru city launched maritime-themed cookies called Maizuru Kaiho Cookie Kan in partnership with the local coast guard and agriculture firms. The cookies, shaped like ships and lighthouses, come in plain, green tea, and chocolate flavors. Priced at JPY 2,700 per tin, they're available in local stores and online. This initiative promotes maritime awareness while adding a unique regional flavor to Japan biscuits market.

Pet-Inspired Innovation in Baked Goods

Biscuit manufacturers in Japan are expanding into the pet segment by introducing treats tailored specifically for dogs. Products featuring flavors like milk, cheese, and sweet potato are being crafted with pet-friendly ingredients and digestive comfort in mind. This approach mirrors the rising demand from pet owners who prioritize quality and nutrition in snacks for their animals. By blending traditional biscuit formats with pet-focused adaptations, producers are diversifying their portfolios and reaching an increasingly devoted consumer base. The move also highlights the growing influence of the pet care market on conventional food categories, encouraging the development of novel products that cater to both emotional bonding and health-conscious preferences. This shift opens new avenues for crossover between human and animal snack innovation. For instance, in October 2023, Unicharm Corp. and Morinaga & Co. introduced Gran-Deli Marie Biscuits for dogs, expanding their pet snack offerings. These biscuits, available in milk, cheese, and sweet potato flavors, are designed to be gentle on canine digestion. This launch reflects the growing trend of pet owners seeking high-quality treats for their pets.

Japan Biscuits Market Segmentation:

Product Type Insights:

  • Crackers and Savory Biscuits
    • Plain Crackers
    • Flavored Crackers
  • Sweet Biscuits
    • Plain Biscuits
    • Cookies
    • Sandwich Biscuits
    • Chocolate-coated Biscuits
    • Others

Ingredient Insights:

  • Wheat
  • Oats
  • Millets
  • Others

Packaging Type Insights:

  • Pouches/Packets
  • Jars
  • Boxes
  • Others

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Bakery
  • Online Stores
  • Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan biscuits market performed so far and how will it perform in the coming years?
  • What is the breakup of the Japan biscuits market on the basis of product type?
  • What is the breakup of the Japan biscuits market on the basis of ingredient?
  • What is the breakup of the Japan biscuits market on the basis of packaging type?
  • What is the breakup of the Japan biscuits market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan biscuits market?
  • What are the key driving factors and challenges in the Japan biscuits?
  • What is the structure of the Japan biscuits market and who are the key players?
  • What is the degree of competition in the Japan biscuits market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Biscuits Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Biscuits Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Biscuits Market - Breakup by Product Type

  • 6.1 Crackers and Savory Biscuits
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Segmentation
      • 6.1.3.1 Plain Crackers
      • 6.1.3.2 Flavored Crackers
    • 6.1.4 Market Forecast (2025-2033)
  • 6.2 Sweet Biscuits
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Segmentation
      • 6.2.3.1 Plain Biscuits
      • 6.2.3.2 Cookies
      • 6.2.3.3 Sandwich Biscuits
      • 6.2.3.4 Chocolate-coated Biscuits
      • 6.2.3.5 Others
    • 6.2.4 Market Forecast (2025-2033)

7 Japan Biscuits Market - Breakup by Ingredient

  • 7.1 Wheat
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Oats
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Millets
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Others
    • 7.4.1 Historical and Current Market Trends (2019-2024)
    • 7.4.2 Market Forecast (2025-2033)

8 Japan Biscuits Market - Breakup by Packaging Type

  • 8.1 Pouches/Packets
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Jars
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)
  • 8.3 Boxes
    • 8.3.1 Overview
    • 8.3.2 Historical and Current Market Trends (2019-2024)
    • 8.3.3 Market Forecast (2025-2033)
  • 8.4 Others
    • 8.4.1 Historical and Current Market Trends (2019-2024)
    • 8.4.2 Market Forecast (2025-2033)

9 Japan Biscuits Market - Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Convenience Stores
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Independent Bakery
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Online Stores
    • 9.4.1 Overview
    • 9.4.2 Historical and Current Market Trends (2019-2024)
    • 9.4.3 Market Forecast (2025-2033)
  • 9.5 Others
    • 9.5.1 Historical and Current Market Trends (2019-2024)
    • 9.5.2 Market Forecast (2025-2033)

10 Japan Biscuits Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Products Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Products Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Products Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Products Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Products Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Biscuits Market - Industry Analysis

  • 12.1 Drivers, Restraints, and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix