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ビスケットの市場規模、シェア、動向、予測：製品タイプ、原材料、包装タイプ、流通チャネル、地域別、2025～2033年

Biscuits Market Size, Share, Trends and Forecast by Product Type, Ingredient, Packaging Type, Distribution Channel, and Region, 2025-2033

出版日
発行
IMARC
ページ情報
英文 139 Pages
納期
2～3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=145.28円
ビスケットの市場規模、シェア、動向、予測：製品タイプ、原材料、包装タイプ、流通チャネル、地域別、2025～2033年
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 139 Pages
納期: 2～3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のビスケットの市場規模は、2024年に1,286億5,000万米ドルとなりました。今後、IMARC Groupは、2033年には1,870億米ドルに達し、2025年から2033年にかけて4.2％のCAGRを示すと予測しています。現在、アジア太平洋地域が市場を独占しており、2024年の市場シェアは37.5%を超えます。ビスケットの市場を牽引している主な要因としては、利便性の高いスナッキングオプションへの嗜好の高まり、様々なフレーバー、テクスチャー、形状の革新的な製品の導入、オンラインプラットフォームでの容易な製品入手などが挙げられます。

ビスケットとは、小麦粉をベースにしたスナックやお菓子を焼いたもので、典型的なサクサクとした乾燥した食感が特徴です。小麦粉、砂糖、バターまたは植物油、卵、ベーキングパウダーや重曹のような膨張剤、香料などの材料で構成されています。生地やバッターは形を作り、サクサクになるまで焼かれます。ビスケットのは、スナック、デザート、紅茶やコーヒーのお供として人気があります。様々な形、大きさ、味で作られており、プレーン、クリーム入り、サンドウィッチ、ウエハー風、ショートブレッド、ダイジェスティブなど幅広い種類があります。

市場は主に、食習慣や嗜好の変化による間食文化の拡大によって牽引されています。ビスケットのは、食事と食事の間のスナックとして消費されることが多く、素早くエネルギーを補給することができます。ビスケットの利便性と携帯性により、間食の人気商品となっており、市場の成長に寄与しています。さらに、食品市場の世界化と国際貿易の活発化により、ビスケット・ブランドの新市場への進出が促進されています。したがって、さまざまな地域の多様なビスケット製品が入手可能になり、食の嗜好が異文化間で交流されるようになったことも、成長を促す大きな要因となっています。スーパーマーケット、ハイパーマーケット、コンビニエンスストアを含む組織小売の拡大により、ビスケット製品の棚スペースと視認性が向上しています。これにより、ビスケットのへのアクセスが容易になり、消費者の利便性が向上し、市場成長に寄与しています。

ビスケットの市場の動向と促進要因：

便利な間食オプションへの嗜好の高まり

消費者のライフスタイルがより忙しくなり、時間に制約されるようになるにつれ、外出先やちょっとした休憩時間に食べられる便利な間食オプションへの需要が高まっています。ビスケットのは、持ち運びができ、包装済みで、追加の調理が不要なため、このニーズを満たしています。ビスケットのは、手軽で利用しやすいスナックとして、その利便性が需要の原動力となっています。さらに、消費者は、一日中、食事をとる代わりに、頻繁に間食をとることを選ぶようになってきています。ビスケットのは、便利で手軽な間食の選択肢として、こうした新しい消費パターンに適合しています。その上、多くのビスケット・ブランドが個包装やポーション・コントロール・パッケージを提供しており、外出先での消費に便利です。こうした1回分ずつのパッケージは、消費者のポーションコントロールへの欲求に応え、ポーション分けや保存の心配なしにスナックを楽しむことを可能にし、市場の成長に寄与しています。

革新的製品の導入

消費者は、新鮮でユニークな体験を提供する斬新な商品に惹かれることが多いです。革新的なフレーバー、原材料の組み合わせ、製品フォーマットの導入は、消費者の関心を引き、売上とブランド・ロイヤルティの向上につながります。さらに、メーカーは革新的なビスケット製品を投入することで、未開拓の新しい市場セグメントを開拓しています。例えば、グルテンフリー、ビーガン、オーガニックのビスケット・オプションの登場は、特殊な食生活やライフスタイルに対する需要の高まりに対応するものです。このことは、ユニークな素材、職人の技、豪華なパッケージを特徴とするプレミアム・ビスケットやグルメ・ビスケットの発売と相まって、市場の成長にプラスの影響を与えています。

オンライン・プラットフォームでの容易な製品入手

オンライン・プラットフォームは、さまざまなブランドやメーカーの幅広いビスケット製品への便利なアクセスを消費者に提供します。消費者は自宅や外出先から、さまざまな選択肢を閲覧し、価格を比較し、レビューを読み、購入することができます。このようなアクセシビリティの向上は、実店舗や多様なビスケットの品揃えを地元で簡単に入手できない消費者にも、ビスケット製品のリーチを拡大します。さらに、オンライン・プラットフォームは、小規模でニッチなビスケット・ブランドがより多くの消費者にリーチすることを可能にします。こうしたプラットフォームは、オーガニック、グルテンフリー、ビーガン、国際品種など、地元の店舗では入手が限られるような特殊なビスケット製品にスペースを提供しています。これはまた、市場の成長にプラスの推進力を与えています。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のビスケットの市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：製品タイプ別

  • クラッカーとセイボリービスケット
    • 主要セグメント
      • プレーンクラッカー
      • フレーバークラッカー
  • 甘味ビスケット
    • 主要セグメント
      • プレーンビスケット
      • クッキー
      • ビスケットサンド
      • チョコレートコーティングビスケット
      • その他

第7章 市場内訳：原材料別

  • 小麦
  • オート麦
  • キビ
  • その他

第8章 市場内訳：包装タイプ別

  • ポーチ/パケット
  • 瓶
  • ボックス
  • その他

第9章 市場内訳：流通チャネル別

  • スーパーマーケットとハイパーマーケット
  • コンビニエンスストア
  • 独立系ベーカリー
  • オンラインストア
  • その他

第10章 市場内訳：地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場内訳：国別

第11章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第14章 価格分析

第15章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Bahlsen GmbH & Co. KG
    • Britannia Industries Limited
    • Burton's Biscuit Company
    • ITC Limited
    • Kellogg Company
    • Lotus Bakeries Corporate
    • Mondelez International Inc.
    • Nestle S.A.
    • Parle Products Private Limited
    • Pladis Global
    • Walker's Shortbread
図表

List of Figures

  • Figure 1: Global: Biscuits Market: Major Drivers and Challenges
  • Figure 2: Global: Biscuits Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Biscuits Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Biscuits Market: Breakup by Product Type (in %), 2024
  • Figure 5: Global: Biscuits Market: Breakup by Ingredient (in %), 2024
  • Figure 6: Global: Biscuits Market: Breakup by Packaging Type (in %), 2024
  • Figure 7: Global: Biscuits Market: Breakup by Distribution Channel (in %), 2024
  • Figure 8: Global: Biscuits Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Biscuits (Crackers and Savory Biscuits) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Biscuits (Crackers and Savory Biscuits) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Biscuits (Sweet Biscuits) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Biscuits (Sweet Biscuits) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Biscuits (Wheat) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Biscuits (Wheat) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Biscuits (Oats) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Biscuits (Oats) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Biscuits (Millets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Biscuits (Millets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Biscuits (Other Ingredients) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Biscuits (Other Ingredients) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Biscuits (Pouches/Packets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Biscuits (Pouches/Packets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Biscuits (Jars) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Biscuits (Jars) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Biscuits (Boxes) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Biscuits (Boxes) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Biscuits (Other Packaging Types) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Biscuits (Other Packaging Types) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Biscuits (Supermarkets and Hypermarkets) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Biscuits (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: Global: Biscuits (Convenience Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: Global: Biscuits (Convenience Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: Global: Biscuits (Independent Bakery) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: Global: Biscuits (Independent Bakery) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Global: Biscuits (Online Stores) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Global: Biscuits (Online Stores) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Global: Biscuits (Other Distribution Channels) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Global: Biscuits (Other Distribution Channels) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: North America: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: North America: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: United States: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: United States: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: Canada: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: Canada: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: Asia-Pacific: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: Asia-Pacific: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: China: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: China: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Japan: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Japan: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: India: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: India: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: South Korea: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: South Korea: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Australia: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Australia: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: Indonesia: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: Indonesia: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: Others: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: Others: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Europe: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Europe: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Germany: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Germany: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: France: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: France: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: United Kingdom: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: United Kingdom: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Italy: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Italy: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Spain: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Spain: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Russia: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Russia: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Latin America: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Latin America: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 79: Brazil: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 80: Brazil: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 81: Mexico: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 82: Mexico: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 83: Others: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 84: Others: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 85: Middle East and Africa: Biscuits Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 86: Middle East and Africa: Biscuits Market: Breakup by Country (in %), 2024
  • Figure 87: Middle East and Africa: Biscuits Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 88: Global: Biscuits Industry: SWOT Analysis
  • Figure 89: Global: Biscuits Industry: Value Chain Analysis
  • Figure 90: Global: Biscuits Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Biscuits Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Biscuits Market Forecast: Breakup by Product Type (in Million USD), 2025-2033
  • Table 3: Global: Biscuits Market Forecast: Breakup by Ingredient (in Million USD), 2025-2033
  • Table 4: Global: Biscuits Market Forecast: Breakup by Packaging Type (in Million USD), 2025-2033
  • Table 5: Global: Biscuits Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
  • Table 6: Global: Biscuits Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Biscuits Market: Competitive Structure
  • Table 8: Global: Biscuits Market: Key Players
目次
Product Code: SR112025A4987

The global biscuits market size was valued at USD 128.65 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 187.0 Billion by 2033, exhibiting a CAGR of 4.2% from 2025-2033. Asia Pacific currently dominates the market, holding a market share of over 37.5% in 2024. The market is driven by rising preference toward convenience snacking options, the introduction of innovative products in various flavors, textures, and shapes, and the easy product availability on online platforms are some of the major factors propelling the biscuits market share.

Biscuits are baked, flour-based snacks or treats that are typically crisp and dry. They consist of ingredients such as flour, sugar, butter or vegetable oil, eggs, leavening agents like baking powder or baking soda, and flavorings. The dough or batter is formed into shapes and then baked until they become crispy or firm. Biscuits are popular as a snack, dessert, or accompaniment to tea or coffee. They are made in various shapes, sizes, and flavors and can be found in a wide range of varieties, including plain, cream-filled, sandwiched, wafer-style, shortbread, digestive, and many more.

The market is primarily driven by the growing snacking culture due to changing eating habits and preferences. Biscuits are often consumed as snacks between meals, providing a quick energy boost. The convenience and portability of biscuits make them a popular choice for snacking, contributing to market growth. In addition, the globalization of food markets and increased international trade have facilitated the expansion of biscuit brands into new markets. Hence, the availability of diverse biscuit products from different regions and the cross-cultural exchange of culinary preferences represents another major growth-inducing factor. The expansion of organized retail, including supermarkets, hypermarkets, and convenience stores, provides increased shelf space and visibility for biscuit products. This facilitates easy access to biscuits, enhancing consumer convenience and contributing to market growth.

Biscuits Market Trends/Drivers:

The rising preference toward convenient snacking options

As consumers' lifestyles become busier and time-constrained, there is a growing demand for convenient snacking options that can be consumed on-the-go or during quick breaks. Biscuits fulfill this need as they are portable, pre-packaged, and require no additional preparation. The convenience factor drives the demand for biscuits as an easy and accessible snack. Moreover, consumers are increasingly opting for frequent snacking throughout the day instead of having full meals. Biscuits serve as a convenient and quick snacking option, fitting into these new consumption patterns. Besides, many biscuit brands offer individually wrapped or portion-controlled packages, making them convenient for on-the-go consumption. These single-serve packages cater to consumers' desire for portion control, allowing them to enjoy a snack without the need for portioning or storage concerns, thus contributing to market growth.

The introduction of innovative products

Consumers are often drawn to new and novel offerings that provide a fresh and unique experience. The introduction of innovative flavors, ingredient combinations, or product formats is generating consumer engagement, leading to increased sales and brand loyalty. In addition, manufacturers are tapping into new and untapped market segments by introducing innovative biscuit products. For example, the advent of gluten-free, vegan, or organic biscuit options caters to the growing demand for specialty diets and lifestyles. This, coupled with the launch of premium and gourmet biscuits, featuring unique ingredients, artisanal craftsmanship, or luxury packaging is positively influencing the market growth.

The easy product availability on online platforms

Online platforms provide consumers convenient access to a wide range of biscuit products from various brands and manufacturers. Customers can browse different options, compare prices, read reviews, and make purchases from the comfort of their homes or on-the-go. This increased accessibility expands the reach of biscuit products to consumers who may not have easy access to physical stores or a diverse selection of biscuits locally. Moreover, online platforms enable smaller and niche biscuit brands to reach a wider consumer audience. These platforms provide a space for specialty biscuit products, such as organic, gluten-free, vegan, or international varieties, which may have limited availability in local stores. This is also providing a positive thrust to market growth.

Biscuits Industry Segmentation:

Breakup by Product Type:

  • Crackers and Savory Biscuits
  • Plain Crackers
  • Flavored Crackers
  • Sweet Biscuits
  • Plain Biscuits
  • Cookies
  • Sandwich Biscuits
  • Chocolate-coated Biscuits
  • Others

Sweet biscuits dominate the market

Sweet biscuits have long been a popular choice among consumers worldwide. The sweet flavor profile appeals to a broad range of tastes and preferences, making them a go-to option for indulgence and enjoyment. Moreover, these biscuits come in a wide range of flavors, textures, and forms such as classic butter cookies, chocolate chip cookies, cream-filled sandwich biscuits, wafer biscuits, and more that offer a diverse selection to consumers. This versatility and variety contribute to the dominance of sweet biscuits in the market. Besides, sweet biscuits are often perceived as snacks or desserts that provide a satisfying treat or a quick energy boost. They are enjoyed on their own, paired with beverages like tea or coffee, or used as ingredients in desserts and recipes. This snack and dessert appeal of sweet biscuits makes them a popular choice among consumers looking for a quick and enjoyable indulgence.

Breakup by Ingredient:

  • Wheat
  • Oats
  • Millets
  • Others

Wheat holds the largest share in the biscuits industry

Wheat is a staple grain that is widely recognized for its nutritional value. It is a rich source of carbohydrates, dietary fiber, and various essential nutrients such as vitamins and minerals. Wheat-based biscuits can provide a substantial amount of energy, making them a satisfying and nourishing snack option. Moreover, consumers are familiar with the taste, texture, and aroma of wheat-based biscuits, which contributes to their preference and widespread acceptance. In addition, wheat flour possesses desirable functional properties for biscuit production as it contributes to the dough structure, provides texture and volume, and assists in the browning and flavor development during baking, thus accelerating its adoption in production of biscuits.

Nowadays, as consumers increasingly prioritize health and wellness, there is a growing demand for healthier biscuit options made with grains like oats and millets. In addition, they are naturally gluten-free, making them suitable for individuals with gluten intolerance or celiac disease, thus increasing their market share.

Breakup by Packaging Type:

  • Pouches/Packets
  • Jars
  • Boxes
  • Others

Pouches/Packets represent the leading market segment

Pouches or packets offer convenience to consumers as individually wrapped or portion-controlled biscuit packets are easy to carry, store, and can be consumed on-the-go. They eliminate the need for additional packaging or storage containers, making them suitable for busy lifestyles and snacking occasions. In addition, pouches or packets often provide better protection against moisture, air, and light, preserving the freshness and quality of biscuits. This extends the shelf life of the products, ensuring that consumers can enjoy biscuits for longer periods without compromising taste or texture. Moreover, pouches or packets can be designed with eye-catching graphics, colors, and branding elements, enhancing their on-shelf visibility. The attractive packaging helps draw consumer attention and facilitates brand recognition and differentiation in a competitive market, thus strengthening the dominance of packets in the market.

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Convenience Stores
  • Independent Bakery
  • Online Stores
  • Others

Biscuits are majorly distributed through supermarkets and hypermarkets

Supermarkets and hypermarkets offer a wide range of products, including various biscuit brands, flavors, and types. These retail outlets provide ample shelf space to accommodate a diverse selection of biscuits, catering to different consumer preferences and demands. The extensive product range available in supermarkets and hypermarkets ensures that consumers have a variety of options. Moreover, these stores provide ample space for displaying different packaging formats, including convenient pouches, boxes, and multipacks. The packaging formats are designed to enhance product visibility and consumer appeal, making it easier for shoppers to locate and select their desired biscuit products.

Online platforms offer convenience and time-saving benefits to consumers. They can easily search for specific biscuit products, filter results based on their preferences, and have the products delivered to their doorstep. This eliminates the need for physical store visits, saving time and effort. This convenience factor contributes to the growing preference for purchasing biscuits online.

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

Asia Pacific exhibits a clear dominance, accounting for the largest biscuits market share

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

Asia Pacific is home to a significant portion of the global population, including highly populous countries such as China and India. The large consumer base in the region drives the demand for biscuits, resulting in a substantial market size. Moreover, the region is experiencing rapid urbanization and changing lifestyles, which is escalating the demand for packaged and easily accessible food options, including biscuits. The expansion of organized retail, such as supermarkets, hypermarkets, and convenience stores, has played a crucial role in the growth of the biscuits market in Asia Pacific. These modern retail formats provide better shelf space, visibility, and distribution networks for biscuit products, making them easily accessible to consumers.

Europe is also witnessing significant growth in recent years due to the increasing number of players entering the market and the rising demand for convenient snacking options among individuals.

Competitive Landscape:

The competitive landscape of the biscuit market is characterized by the presence of numerous players, ranging from multinational corporations to regional and local manufacturers. The market is highly competitive, with companies striving to differentiate their products, expand their market reach, and capture consumer demand. Presently, companies are investing in research and development (R&D) activities to introduce new flavors, textures, packaging formats, and healthier variants of biscuits. They are also developing gluten-free, organic and natural ingredient-based, and functional biscuits with added nutritional benefits to expand their consumer base. Moreover, various key players are investing in aggressive marketing strategies to strengthen their foothold in the market. They are also engaging in mergers, acquisitions (M&As), strategic alliances and partnerships with other brands to gain access to new markets, technologies, or distribution channels.

The report has provided a comprehensive analysis of the competitive landscape in the global biscuits market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Bahlsen GmbH & Co. KG
  • Britannia Industries Limited
  • Burton's Biscuit Company
  • ITC Limited
  • Kellogg Company
  • Lotus Bakeries Corporate
  • Mondelez International Inc.
  • Nestle S.A.
  • Parle Products Private Limited
  • Pladis Global
  • Walker's Shortbread

Recent Developments:

Mondelez International acquired Chipita Global SA, one of the European leaders in croissants and baked snacks such as bagel chips, cake bars, and biscuits, to expand its current product portfolio.

Kellogg Company introduced two thinner and crispier crackers under the Club and Town House brands. The company introduced these crackers in sea salt, ranch flavor, sea salt, and black pepper.

Britannia Industries Limited has expanded its product portfolio to include healthier and premium biscuit options. They have launched products like NutriChoice and Marie Gold Heavens that cater to health-conscious consumers.

Key Questions Answered in This Report

  • 1.How big is the biscuits market?
  • 2.What is the future outlook of biscuits market?
  • 3.What are the key factors driving the biscuits market?
  • 4.Which region accounts for the largest biscuits market share?
  • 5.Which are the leading companies in the global biscuits market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Biscuits Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Product Type

  • 6.1 Crackers and Savory Biscuits
    • 6.1.1 Market Trends
    • 6.1.2 Key Segments
      • 6.1.2.1 Plain Crackers
      • 6.1.2.2 Flavored Crackers
    • 6.1.3 Market Forecast
  • 6.2 Sweet Biscuits
    • 6.2.1 Market Trends
    • 6.2.2 Key Segments
      • 6.2.2.1 Plain Biscuits
      • 6.2.2.2 Cookies
      • 6.2.2.3 Sandwich Biscuits
      • 6.2.2.4 Chocolate-coated Biscuits
      • 6.2.2.5 Others
    • 6.2.3 Market Forecast

7 Market Breakup by Ingredient

  • 7.1 Wheat
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Oats
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Millets
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast
  • 7.4 Others
    • 7.4.1 Market Trends
    • 7.4.2 Market Forecast

8 Market Breakup by Packaging Type

  • 8.1 Pouches/Packets
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Jars
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Boxes
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Others
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast

9 Market Breakup by Distribution Channel

  • 9.1 Supermarkets and Hypermarkets
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Convenience Stores
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Independent Bakery
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Online Stores
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast
  • 9.5 Others
    • 9.5.1 Market Trends
    • 9.5.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Bahlsen GmbH & Co. KG
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
    • 15.3.2 Britannia Industries Limited
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
      • 15.3.2.3 Financials
      • 15.3.2.4 SWOT Analysis
    • 15.3.3 Burton's Biscuit Company
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
    • 15.3.4 ITC Limited
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
      • 15.3.4.3 Financials
      • 15.3.4.4 SWOT Analysis
    • 15.3.5 Kellogg Company
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 Financials
      • 15.3.5.4 SWOT Analysis
    • 15.3.6 Lotus Bakeries Corporate
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 Mondelez International Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
      • 15.3.7.3 Financials
      • 15.3.7.4 SWOT Analysis
    • 15.3.8 Nestle S.A.
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
      • 15.3.8.4 SWOT Analysis
    • 15.3.9 Parle Products Private Limited
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Pladis Global
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Walker's Shortbread
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio