日本のスマートウォッチ市場の分析：製品別、OS別、用途別、流通チャネル別、地域別（2025～2033年）

日本のスマートウォッチの市場規模は2024年に12億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに19億米ドルに達し、2025年から2033年にかけて4.7%の成長率（CAGR）を示すと予測しています。健康志向の高まり、継続的な健康監視を必要とする高齢化人口の急増、スマートフォンとの統合の普及、急速な技術進歩、ファッションとパーソナライゼーションの動向、大手ハイテク企業の存在、ペースの速いライフスタイルにおける接続性の必要性などが市場成長を促進する要因となっています。

当レポートで扱う主な質問

• 日本のスマートウォッチ市場はこれまでどのように推移してきたか？
• COVID-19が日本スマートウォッチ市場に与えた影響は？
• 日本のスマートウォッチ市場の製品別の内訳は？
• 日本のスマートウォッチ市場のOS別の内訳は？
• 日本のスマートウォッチ市場の用途別の内訳は？
• 日本のスマートウォッチ市場の流通チャネル別の内訳は？
• 日本のスマートウォッチ市場のバリューチェーンにおける様々なステージとは？
• 日本のスマートウォッチの主要な促進要因と課題は何か？
• 日本のスマートウォッチ市場の構造と主要企業は？
• 日本のスマートウォッチ市場における競合の程度は？

目次

第1章 序文

第2章 分析範囲・手法

• 分析目的
• ステークホルダー
• データソース
• 市場推定
• 分析手法

第3章 エグゼクティブサマリー

第4章 日本のスマートウォッチ市場：概要

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のスマートウォッチ市場の情勢

• 過去・現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のスマートウォッチ市場：製品別の内訳

• 拡張型
• スタンドアロン型
• ハイブリッド型

第7章 日本のスマートウォッチ市場：OS別の内訳

• WatchOS
• Android
• その他

第8章 日本のスマートウォッチ市場：用途別の内訳

• パーソナルアシスタンス
• 医療・ウェルネス
• スポーツ
• その他

第9章 日本のスマートウォッチ市場：流通チャネル別の内訳

• オンラインストア
• オフラインストア

第10章 日本のスマートウォッチ市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要な成功戦略
• 競合ダッシュボード
• 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のスマートウォッチ市場：業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第13章 付録

Japan smartwatch market size reached USD 1.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.9 Billion by 2033, exhibiting a growth rate (CAGR) of 4.7% during 2025-2033. Rising health consciousness, surging aging population needing continual health monitoring, widespread smartphone integration, rapid technological advancements, fashion and personalization trends, presence of leading tech companies, and the need for connectivity in a fast-paced lifestyle are factors fueling the market growth.

A smartwatch is a wearable electronic device that combines the functions of a traditional wristwatch with various digital capabilities. They have gained significant popularity in recent years due to their versatility and ability to provide users with a wide range of features and functionalities. They are typically designed to be synchronized with a smartphone or other devices, allowing users to access information and perform various tasks directly from their wrists. The construction of a smartwatch involves the integration of advanced hardware components, including a microprocessor, memory, display screen, sensors, and a battery. These components work together to enable a variety of functions, such as tracking fitness metrics, receiving notifications, making calls, sending messages, and even running third-party applications. The operating system of a smartwatch plays a crucial role in its functionality, with popular choices including Apple's watchOS, Google's Wear OS, and other proprietary systems. One of their primary functions of a smartwatch is fitness tracking, with built-in sensors like accelerometers, heart rate monitors, and global positioning system (GPS) allowing users to monitor their physical activity, heart rate, and location during workouts. They also provide the convenience of receiving notifications from a paired smartphone, which can include text messages, emails, calendar reminders, and social media updates, eliminating the need to frequently check one's phone.

Japan Smartwatch Market Trends:

The Japan Smartwatch market is influenced by several key drivers, such as the increasing consumer interest in health and fitness, which has spurred the demand for smartwatches with health tracking features. This is further supported by the country's aging population, as smartwatches offer health monitoring tools that are particularly beneficial for older adults. Furthermore, the widespread adoption of smartphones across all age groups creates a conducive environment for the integration of smartwatches into daily life, which is propelling the market growth. In line with this, technological advancements have led to the development of more sophisticated and user-friendly smartwatches, which is accelerating the market growth. Moreover, the growing trend of personalization and fashion in wearable technology also contributes to the market's expansion, with consumers seeking devices that are not only functional but also stylish. Additionally, the presence of major technology companies in Japan, known for their innovation and quality, drives the development of cutting-edge smartwatch models, which is favoring the market growth. Apart from this, collaboration between tech and fashion brands has resulted in more aesthetically pleasing and versatile designs, which is facilitating the market growth.

Japan Smartwatch Market Segmentation:

Product Insights:

• Extension
• Standalone
• Hybrid

Operating System Insights:

• WatchOS
• Android
• Others

Application Insights:

• Personal Assistance
• Healthcare and Wellness
• Sports
• Others

Distribution Channel Insights:

• Online Stores
• Offline Stores

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan smartwatch market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan smartwatch market?
• What is the breakup of the Japan smartwatch market on the basis of product?
• What is the breakup of the Japan smartwatch market on the basis of operating system?
• What is the breakup of the Japan smartwatch market on the basis of application?
• What is the breakup of the Japan smartwatch market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan smartwatch market?
• What are the key driving factors and challenges in the Japan smartwatch?
• What is the structure of the Japan smartwatch market and who are the key players?
• What is the degree of competition in the Japan smartwatch market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Smartwatch Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Smartwatch Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Smartwatch Market - Breakup by Product

• 6.1 Extension
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Standalone
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Hybrid
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Smartwatch Market - Breakup by Operating System

• 7.1 WatchOS
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Android
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Others
  • 7.3.1 Historical and Current Market Trends (2019-2024)
  • 7.3.2 Market Forecast (2025-2033)

8 Japan Smartwatch Market - Breakup by Application

• 8.1 Personal Assistance
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Healthcare and Wellness
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Sports
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Others
  • 8.4.1 Historical and Current Market Trends (2019-2024)
  • 8.4.2 Market Forecast (2025-2033)

9 Japan Smartwatch Market - Breakup by Distribution Channel

• 9.1 Online Stores
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Offline Stores
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Smartwatch Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Services Offered
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Services Offered
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Services Offered
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Services Offered
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Services Offered
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Smartwatch Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix