スマートウォッチ市場規模、シェア、成長分析：オペレーティングシステム別、流通チャネル別、エンドユーザー別、地域別 - 産業予測 2025～2032年

スマートウォッチの世界市場規模は2023年に341億米ドルと評価され、予測期間（2025-2032年）のCAGRは9.2％で成長し、2024年の372億4,000万米ドルから2032年には752億9,000万米ドルに成長する見通しです。

世界のスマートウォッチ市場は、特に健康とフィットネスにおける技術の進歩と消費者の嗜好の進化によって大きな成長を遂げています。これらの多機能デバイスは、従来の計時にとどまらず、フィットネストラッキング、通知機能、スマートフォンとの接続機能などを提供しています。主な促進要因は、ウェルネスへの注目が高まっていることで、スマートウォッチには心拍数モニタリング、歩数トラッキング、睡眠分析用のセンサーが搭載され、健康志向の個人を魅了しています。さらに、GPSと位置情報サービスの統合は、フィットネス愛好家にとっての魅力を高めています。同市場は、アップル、サムスン、ガーミンといった大手企業や、数多くの革新的新興企業による激しい競合も特徴となっています。テクノロジーの進化に伴い、消費者はより多くの洗練されたスマートウォッチオプションを期待することができ、市場の継続的な拡大と日常生活への統合を保証します。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制情勢
• ケーススタディ
• 技術の進歩
• 顧客と購買基準の分析

スマートウォッチ市場規模：オペレーティングシステム別& CAGR（2025-2032）

• 市場概要
• iOS
• Android
• その他

スマートウォッチ市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• オフライン
• オンライン

スマートウォッチ市場規模：エンドユーザー別& CAGR（2025-2032）

• 市場概要
• 男性
• 女性

スマートウォッチ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Apple Inc.（United States）
• Samsung Electronics Co. Ltd（South Korea）
• Garmin Ltd（United States）
• Fitbit Inc.（United States）
• Fossil Group Inc.（United States）
• Huawei Technologies Co. Ltd（China）
• Sony Corporation（Japan）
• Lenovo Group Limited（China）
• Zepp Health Corporation（China）
• LG Electronics Inc.（South Korea）
• Polar Electro Oy（Finland）
• Casio Computer Co. Ltd（Japan）
• Mobvoi（China）
• Withings（France）
• Amazfit（China）
• Seiko Group Corporation（Japan）
• Xiaomi Corporation（China）
• Oppo（China）
• Realme（China）
• OnePlus（China）

結論と提言

Global Smartwatch Market size was valued at USD 34.1 billion in 2023 and is poised to grow from USD 37.24 billion in 2024 to USD 75.29 billion by 2032, growing at a CAGR of 9.2% during the forecast period (2025-2032).

The global smartwatch market is witnessing significant growth driven by technological advancements and evolving consumer preferences, particularly in health and fitness. These multifunctional devices go beyond traditional timekeeping, offering features like fitness tracking, notifications, and smartphone connectivity. A key growth driver is the increasing focus on wellness, with smartwatches equipped with sensors for heart rate monitoring, step tracking, and sleep analysis, appealing to health-conscious individuals. Additionally, the integration of GPS and location services enhances their attractiveness for fitness enthusiasts. The market is also characterized by intense competition among major players such as Apple, Samsung, and Garmin, alongside numerous innovative startups. As technology evolves, consumers can expect a wider array of sophisticated smartwatch options, ensuring the market's ongoing expansion and integration into daily life.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Smartwatch market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Smartwatch Market Segments Analysis

Global Smartwatch Market is segmented by Operating System, Distribution Channel, End-User and region. Based on Operating System, the market is segmented into iOS, Android and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on End-User, the market is segmented into Male and Female. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Smartwatch Market

A major factor propelling the global smartwatch market is the rising demand for health and fitness tracking capabilities. These devices have transcended their original purpose of simply telling time, becoming vital tools for those aiming to enhance their well-being. Equipped with advanced sensors, smartwatches can monitor essential health metrics such as heart rate, sleep quality, and physical activity, which empowers users to take proactive steps towards improving their health. As awareness around personal health and preventive care increases, more consumers are embracing smartwatches as practical and accessible options for managing their wellness, thereby driving significant growth in the smartwatch market.

Restraints in the Global Smartwatch Market

The global smartwatch market faces a noteworthy challenge due to battery life constraints. Despite manufacturers' efforts to improve power efficiency, the majority of smartwatches continue to fall short in delivering prolonged usage on a single charge, leading to consumer frustration. Users often seek devices that can support continuous health monitoring and outdoor activities without the need for frequent recharging. The engineering hurdle of integrating powerful features alongside extended battery life is significant. To enhance consumer satisfaction and facilitate broader adoption, it is crucial for smartwatch manufacturers to prioritize solutions that offer both cutting-edge functionalities and reliable, long-lasting performance.

Market Trends of the Global Smartwatch Market

The Global Smartwatch market is witnessing a significant trend towards enhanced interoperability, with devices evolving into multifunctional hubs that seamlessly connect with various technologies. As consumers increasingly embrace a connected lifestyle, smartwatches are stepping beyond mere fitness tracking to provide comprehensive integration with smartphones, tablets, laptops, and IoT devices. This facilitates effortless transitions between devices, enables real-time notifications, and allows control over smart home systems, significantly enriching the user experience. In response to this growing demand, manufacturers are prioritizing cross-platform compatibility, solidifying smartwatches as essential tools in the management of an increasingly interconnected digital landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Customer & Buying Criteria Analysis

Global Smartwatch Market Size by Operating System & CAGR (2025-2032)

• Market Overview
• iOS
• Android
• Others

Global Smartwatch Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline
• Online

Global Smartwatch Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Male
• Female

Global Smartwatch Market Size & CAGR (2025-2032)

• North America (Operating System, Distribution Channel, End-User)
  • US
  • Canada
• Europe (Operating System, Distribution Channel, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Operating System, Distribution Channel, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Operating System, Distribution Channel, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Operating System, Distribution Channel, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Apple Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Samsung Electronics Co. Ltd (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin Ltd (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fitbit Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fossil Group Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huawei Technologies Co. Ltd (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lenovo Group Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepp Health Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Electronics Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar Electro Oy (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Casio Computer Co. Ltd (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mobvoi (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Withings (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazfit (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Seiko Group Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Xiaomi Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oppo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Realme (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• OnePlus (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations