オーツミルクの日本市場：由来別、製品別、包装タイプ別、用途別、流通チャネル別、地域別、2025年～2033年

日本のオーツミルク市場規模は2024年に5,170万米ドルに達しました。今後、IMARC Groupは、市場は2033年までに1億6,310万米ドルに達し、2025年から2033年にかけて12.6%の成長率（CAGR）を示すと予測しています。菜食主義やベジタリアンを含む植物由来の食事やライフスタイルの人気が高まっており、オーツミルクのような植物由来の代替ミルクへの需要が高まっていることが市場を牽引しています。

本レポートで扱う主な質問

• 日本のオーツミルク市場はこれまでどのように推移してきたか？
• COVID-19が日本のオーツミルク市場に与えた影響は？
• 日本のオーツミルク市場の由来別区分は？
• 日本のオーツミルク市場の製品別区分は？
• 日本のオーツミルク市場の包装タイプ別の区分は？
• 日本のオーツミルク市場の用途別区分は？
• 日本のオーツミルク市場の流通チャネル別区分は？
• 日本のオーツミルク市場のバリューチェーンにおける様々なステージとは？
• 日本のオーツミルクの主要な促進要因と課題は何か？
• 日本のオーツミルク市場の構造と主要プレーヤーは？
• 日本のオーツミルク市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のオーツミルク市場 - イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のオーツミルク市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のオーツミルク市場 - 由来別内訳

• オーガニック
• 従来型

第7章 日本のオーツミルク市場 - 製品別内訳

• プレーン
• フレーバー付き

第8章 日本のオーツミルク市場 - 包装タイプ別内訳

• カートン
• ボトル
• その他

第9章 日本のオーツミルク市場 - 用途別内訳

• 食品
• 飲料

第10章 日本のオーツミルク市場 - 流通チャネル別内訳

• スーパーマーケット・ハイパーマーケット
• 食料品店
• オンラインストア
• その他

第11章 日本のオーツミルク市場 - 競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第12章 主要企業のプロファイル

第13章 日本のオーツミルク市場 - 業界分析

• 促進要因・抑制要因・機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第14章 付録

Japan oat milk market size reached USD 51.7 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 163.1 Million by 2033, exhibiting a growth rate (CAGR) of 12.6% during 2025-2033. The increasing popularity of plant-based diets and lifestyles, including veganism and vegetarianism, which has boosted the demand for plant-based milk alternatives like oat milk, is driving the market.

Oat milk is a dairy-free, plant-based milk alternative made from whole oat grains. To create oat milk, oats are soaked in water, blended, and then strained to remove solids, resulting in a creamy liquid with a mild, slightly sweet flavor. Oat milk has gained popularity in recent years as a versatile and nutritious substitute for cow's milk. One of the key benefits of oat milk is its nutritional profile. It is often fortified with vitamins and minerals, such as calcium and vitamin D, making it a suitable replacement for traditional milk in terms of nutrient content. Additionally, oat milk is naturally free of cholesterol and saturated fats, which can be advantageous for heart health. Oat milk has a neutral taste, making it suitable for a wide range of culinary applications, from coffee and tea to cereal, baking, and cooking. It is known for its creamy consistency, which can be particularly appealing in lattes and other coffee beverages. Oat milk's popularity is also driven by its eco-friendliness, as it typically has a lower environmental impact compared to dairy milk production.

Japan Oat Milk Market Trends:

The oat milk market in Japan is experiencing rapid growth, primarily driven by shifting consumer preferences and increasing awareness of health and sustainability concerns. Firstly, consumer demand for dairy alternatives has surged, with many individuals seeking healthier options. Consequently, oat milk, known for its low saturated fat content and absence of cholesterol, has gained prominence as a preferred dairy substitute. Moreover, the rise of lactose intolerance and dairy allergies has further boosted oat milk's popularity, as it offers a lactose-free and allergen-friendly alternative. Furthermore, the growing awareness of environmental issues and animal welfare has led to an increased interest in plant-based products, including oat milk. Oats are considered a sustainable crop due to their relatively low environmental impact compared to traditional dairy farming. This aligns with the preferences of eco-conscious consumers who prioritize products with a smaller carbon footprint. Additionally, the ongoing innovation and product development to launch new oat milk items, including flavored varieties, barista blends, and organic options that help maintain consumer interest, is expected to drive the market in Japan during the forecast period.

Japan Oat Milk Market Segmentation:

Source Insights:

• Organic
• Conventional

Product Insights:

• Plain
• Flavored

Packaging Type Insights:

• Cartons
• Bottles
• Others

Application Insights:

• Food
• Beverages

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan oat milk market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan oat milk market?
• What is the breakup of the Japan oat milk market on the basis of source?
• What is the breakup of the Japan oat milk market on the basis of product?
• What is the breakup of the Japan oat milk market on the basis of packaging type?
• What is the breakup of the Japan oat milk market on the basis of application?
• What is the breakup of the Japan oat milk market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan oat milk market?
• What are the key driving factors and challenges in the Japan oat milk?
• What is the structure of the Japan oat milk market and who are the key players?
• What is the degree of competition in the Japan oat milk market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Oat Milk Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Oat Milk Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Oat Milk Market - Breakup by Source

• 6.1 Organic
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Conventional
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Oat Milk Market - Breakup by Product

• 7.1 Plain
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Flavored
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Oat Milk Market - Breakup by Packaging Type

• 8.1 Cartons
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Bottles
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Others
  • 8.3.1 Historical and Current Market Trends (2019-2024)
  • 8.3.2 Market Forecast (2025-2033)

9 Japan Oat Milk Market - Breakup by Application

• 9.1 Food
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Beverages
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Oat Milk Market - Breakup by Distribution Channel

• 10.1 Supermarkets and Hypermarkets
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Grocery Stores
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)
• 10.3 Online Stores
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2019-2024)
  • 10.3.3 Market Forecast (2025-2033)
• 10.4 Others
  • 10.4.1 Historical and Current Market Trends (2019-2024)
  • 10.4.2 Market Forecast (2025-2033)

11 Japan Oat Milk Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Company A
  • 12.1.1 Business Overview
  • 12.1.2 Product Portfolio
  • 12.1.3 Business Strategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Company B
  • 12.2.1 Business Overview
  • 12.2.2 Product Portfolio
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Company C
  • 12.3.1 Business Overview
  • 12.3.2 Product Portfolio
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 Company D
  • 12.4.1 Business Overview
  • 12.4.2 Product Portfolio
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events
• 12.5 Company E
  • 12.5.1 Business Overview
  • 12.5.2 Product Portfolio
  • 12.5.3 Business Strategies
  • 12.5.4 SWOT Analysis
  • 12.5.5 Major News and Events

13 Japan Oat Milk Market - Industry Analysis

• 13.1 Drivers, Restraints, and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix