日本のオンライン宿泊市場レポート：プラットフォーム別、予約形態別、地域別、2025年～2033年

日本のオンライン宿泊市場規模は2024年に204億米ドルに達しました。IMARC Groupは、2025年から2033年にかけての成長率（CAGR）は7.1%で、2033年には398億米ドルに達すると予測しています。何世紀もの歴史を持つ旅館から現代的な都市型ホテルまで、さまざまな宿泊タイプを求める多様な旅行者に対応するデジタルプラットフォームの人気の高まりが、主に市場成長を牽引しています。

本レポートで扱う主な質問

• 日本のオンライン宿泊市場はこれまでどのように推移してきたか？
• COVID-19が日本のオンライン宿泊市場に与えた影響は？
• 日本のオンライン宿泊市場のプラットフォーム別区分は？
• 日本のオンライン宿泊市場の予約形態別の区分は？
• 日本のオンライン宿泊市場のバリューチェーンにおける様々なステージとは？
• 日本のオンライン宿泊の主な促進要因と課題は？
• 日本のオンライン宿泊市場の構造と主要プレーヤーは？
• 日本のオンライン宿泊市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のオンライン宿泊市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のオンライン宿泊市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のオンライン宿泊市場：プラットフォーム別の内訳

• モバイルアプリケーション
• Webサイト

第7章 日本のオンライン宿泊市場：予約形態別の内訳

• サードパーティのオンラインポータル
• ダイレクト/キャプティブポータル

第8章 日本のオンライン宿泊市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のオンライン宿泊市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan online accommodation market size reached USD 20.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 39.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7.1% during 2025-2033. The inflating popularity of digital platforms that cater to a diverse range of travelers seeking various accommodation types, from centuries-old ryokans to contemporary urban hotels, is primarily driving the market growth.

Online accommodation represents a transformative shift in how travelers search for, compare, and book places to stay. In recent times, the digital landscape has evolved to offer platforms that provide users with a myriad of lodging options, from chic city apartments to secluded countryside retreats. These platforms not only offer a convenient way to find and secure accommodation from anywhere in the world but also provide a more personalized and immersive experience. For property owners, the rise of online platforms presents an opportunity to showcase their spaces to a global audience, maximizing occupancy rates and enhancing revenue streams.

Japan Online Accommodation Market Trends:

The Japan online accommodation market has witnessed significant evolution over recent years, driven by both technological advancements and shifts in consumer preferences. A traditionally hospitality-centric culture, Japan has long been home to various types of accommodations, from timeless ryokans to modern hotels. Additionally, platforms like Airbnb, Booking.com, and domestic players like Rakuten Travel and Jalan have become increasingly popular among both domestic and international travelers, which is acting as another significant growth-inducing factor. One of the key trends in the market is the rising preference for unique and localized experiences. This has led to an increase in the listing and booking of traditional ryokans, boutique guesthouses, and even temple lodgings online. Moreover, with Japan hosting major events, there has been a surge in online bookings, driving platforms to enhance their user interface and experience to cater to a broader demographic, including non-Japanese speaking individuals. Furthermore, the elevating integration of AI and chatbot services to provide instantaneous support and the use of virtual reality for virtual tours of accommodations are also shaping the regional market. Besides this, as sustainability becomes a concern, eco-friendly accommodations or those promoting sustainable tourism are gaining traction. The ongoing health crisis has also accelerated the trend towards contactless services, with many online platforms now offering seamless digital check-ins and payments, reducing human interaction. All these drivers are expected to propel the Japan online accommodation market over the forecasted period.

Japan Online Accommodation Market Segmentation:

Platform Insights:

• Mobile Application
• Website

Mode of Booking Insights:

• Third-party Online Portals
• Direct/Captive Portals

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan online accommodation market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan online accommodation market?
• What is the breakup of the Japan online accommodation market on the basis of platform?
• What is the breakup of the Japan online accommodation market on the basis of mode of booking?
• What are the various stages in the value chain of the Japan online accommodation market?
• What are the key driving factors and challenges in the Japan online accommodation?
• What is the structure of the Japan online accommodation market and who are the key players?
• What is the degree of competition in the Japan online accommodation market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Online Accommodation Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Online Accommodation Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Online Accommodation Market - Breakup by Platform

• 6.1 Mobile Application
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Website
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Online Accommodation Market - Breakup by Mode of Booking

• 7.1 Third-party Online Portals
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Direct/Captive Portals
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)

8 Japan Online Accommodation Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Services Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Services Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Services Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Services Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Services Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Online Accommodation Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix