日本のホエイプロテイン市場レポート：タイプ、用途、地域別、2025年～2033年

日本のホエイプロテインの市場規模は2024年に3億2,500万米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに3億6,700万米ドルに達し、2025年から2033年にかけて1.3%の成長率（CAGR）を示すと予測しています。健康とフィットネスに対する個人の意識の高まりと、ボディービル製品の人気の高まりが、市場を牽引する主な要因のいくつかです。

本レポートで扱う主な質問

• 日本のホエイプロテイン市場はこれまでどのように推移してきたか？
• COVID-19が日本のホエイプロテイン市場に与えた影響は？
• 日本のホエイプロテイン市場のタイプ別区分は？
• 日本のホエイプロテイン市場の用途別区分は？
• 日本のホエイプロテイン市場のバリューチェーンにおける様々なステージとは？
• 日本のホエイプロテインの主な促進要因と課題は何か？
• 日本のホエイプロテイン市場の構造と主要プレーヤーは？
• 日本のホエイプロテイン市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
• 市場推定
• 調査手法

第3章 エグゼクティブサマリー

第4章 日本のホエイプロテイン市場：イントロダクション

• 概要
• 市場力学
• 業界動向
• 競合情報

第5章 日本のホエイプロテイン市場情勢

• 過去および現在の市場動向（2019～2024年）
• 市場予測（2025～2033年）

第6章 日本のホエイプロテイン市場：タイプ別の内訳

• ホエイプロテイン濃縮物
• ホエイプロテインアイソレート
• 加水分解ホエイプロテイン

第7章 日本のホエイプロテイン市場：用途別の内訳

• スポーツとパフォーマンス栄養
• 乳児用調製乳
• 機能性食品/強化食品

第8章 日本のホエイプロテイン市場：競合情勢

• 概要
• 市場構造
• 市場企業のポジショニング
• 主要成功戦略
• 競合ダッシュボード
• 企業評価象限

第9章 主要企業のプロファイル

第10章 日本のホエイプロテイン市場：業界分析

• 促進要因、抑制要因、機会
• ポーターのファイブフォース分析
• バリューチェーン分析

第11章 付録

Japan whey protein market size reached USD 325.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 367.0 Million by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The rising consciousness among individuals towards health and fitness and the growing popularity of body building products represent some of the key factors driving the market.

Whey protein is a premium protein sourced from milk. It emerges during the cheese production cycle, specifically the residual liquid left after milk coagulation and filtration. This liquid is then isolated and processed through several stages to yield a powder, predominantly used as a nutritional additive. Whey protein is labeled as a comprehensive protein because it embodies every vital amino acid that the body necessitates but can't generate independently. These amino acids act as the foundational elements of protein, playing a crucial role in numerous body activities, such as muscle development, rejuvenation, and sustenance.

Japan Whey Protein Market Trends:

Japan's whey protein market is a fusion of traditional health values and modern nutritional needs, reflecting the nation's evolving dietary landscape. As the population becomes more health-conscious and fitness-oriented, the demand for high-quality protein sources is surging. The market's growth is underpinned by increasing awareness of the benefits of protein, particularly in muscle repair, immune system support, and overall wellness. A notable the rise of plant-based and organic alternatives, which is acting as another significant growth-inducing factor. With consumers becoming more discerning about the sources of their nutrition, products that blend whey with natural ingredients or those that adhere to organic standards are gaining popularity. Additionally, flavored whey protein powders, catering to the diverse Japanese palate, from matcha to yuzu, are making headway in the market. Driving this sector forward is Japan's significant elderly population, who are seeking dietary solutions to maintain muscle mass and strength. Whey protein, recognized for its muscle-sustaining properties, is becoming an essential component of their nutrition. Moreover, Japan's urban populace, engaged in active lifestyles and fitness regimes, is increasingly turning to whey protein to complement their dietary needs. Furthermore, innovative marketing campaigns, collaborations with fitness influencers, and workshops emphasizing the role of protein in health are amplifying the product's visibility. In essence, the Japan whey protein market, influenced by changing dietary habits, health awareness, and innovative offerings, showcases a promising trajectory for the future.

Japan Whey Protein Market Segmentation:

Type Insights:

• Whey Protein Concentrates
• Whey Protein Isolates
• Hydrolyzed Whey Proteins

Application Insights:

• Sports and Performance Nutrition
• Infant Formula
• Functional/Fortified Food

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan whey protein market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan whey protein market?
• What is the breakup of the Japan whey protein market on the basis of type?
• What is the breakup of the Japan whey protein market on the basis of application?
• What are the various stages in the value chain of the Japan whey protein market?
• What are the key driving factors and challenges in the Japan whey protein?
• What is the structure of the Japan whey protein market and who are the key players?
• What is the degree of competition in the Japan whey protein market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Whey Protein Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Whey Protein Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Whey Protein Market - Breakup by Type

• 6.1 Whey Protein Concentrates
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Whey Protein Isolates
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Hydrolyzed Whey Proteins
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Whey Protein Market - Breakup by Application

• 7.1 Sports and Performance Nutrition
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Infant Formula
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Functional/Fortified Food
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Whey Protein Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 Company A
  • 9.1.1 Business Overview
  • 9.1.2 Services Offered
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Company B
  • 9.2.1 Business Overview
  • 9.2.2 Services Offered
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Company C
  • 9.3.1 Business Overview
  • 9.3.2 Services Offered
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Company D
  • 9.4.1 Business Overview
  • 9.4.2 Services Offered
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Company E
  • 9.5.1 Business Overview
  • 9.5.2 Services Offered
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events

10 Japan Whey Protein Market - Industry Analysis

• 10.1 Drivers, Restraints and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix