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市場調査レポート
商品コード
1729486
日本のエナジードリンク市場レポート：タイプ、エンドユーザー、流通チャネル、地域別、2025年～2033年Japan Energy Drinks Market Report by Type (Alcoholic, Non-Alcoholic), End User (Kids, Adults, Teenagers), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Convenience Stores, Online Stores, and Others), and Region 2025-2033 |
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| 日本のエナジードリンク市場レポート：タイプ、エンドユーザー、流通チャネル、地域別、2025年～2033年 |
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出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 5～7営業日
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- 全表示
- 概要
- 目次
日本のエナジードリンク市場規模は2024年に20億米ドルに達しました。今後、IMARC Groupは、2033年には39億米ドルに達し、2025～2033年の成長率（CAGR）は6.7%になると予測しています。消費者の健康志向の高まり、エナジードリンク企業の積極的なマーケティングと製品革新、日本全体の急速な都市化が市場を牽引する主な要因のひとつです。
本レポートで扱う主な質問
- 日本のエナジードリンク市場はこれまでどのように推移してきたか？
- COVID-19が日本のエナジードリンク市場に与えた影響は？
- 日本のエナジードリンク市場のタイプ別区分は？
- 日本のエナジードリンク市場のエンドユーザー別区分は？
- 日本のエナジードリンク市場の流通チャネル別区分は？
- 日本のエナジードリンク市場のバリューチェーンにおける様々なステージとは？
- 日本のエナジードリンク市場の主な促進要因と課題は？
- 日本のエナジードリンク市場の構造と主要プレーヤーは？
- 日本のエナジードリンク市場における競合の程度は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 市場推定
- 調査手法
第3章 エグゼクティブサマリー
第4章 日本のエナジードリンク市場：イントロダクション
- 概要
- 市場力学
- 業界動向
- 競合情報
第5章 日本のエナジードリンク市場情勢
- 過去および現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のエナジードリンク市場：タイプ別内訳
- アルコール入り
- ノンアルコール
第7章 日本のエナジードリンク市場：エンドユーザー別内訳
- 子供
- 大人
- ティーンエイジャー
第8章 日本のエナジードリンク市場：流通チャネル別内訳
- スーパーマーケットとハイパーマーケット
- 専門店
- コンビニエンスストア
- オンラインストア
- その他
第9章 日本のエナジードリンク市場：競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要成功戦略
- 競合ダッシュボード
- 企業評価象限
第10章 主要企業のプロファイル
第11章 日本のエナジードリンク市場：業界分析
- 促進要因、抑制要因、機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第12章 付録
The Japan energy drinks market size reached USD 2.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 3.9 Billion by 2033, exhibiting a growth rate (CAGR) of 6.7% during 2025-2033. The increasing health and wellness consciousness among consumers, aggressive marketing and product innovation by energy drink companies, and rapid urbanization across Japan represent some of the key factors driving the market.
Energy drinks are beverages formulated to provide a quick and temporary boost to physical and mental energy. They typically contain a combination of ingredients, such as caffeine, sugar, vitamins, amino acids, and herbal extracts, all aimed at increasing alertness and combating fatigue. The primary purpose of energy drinks is to improve stamina, concentration, and performance, making them highly preferred among individuals seeking a quick energy boost during periods of increased physical activity, work, or leisure. The key ingredient in energy drinks is caffeine, which is a stimulant that stimulates the central nervous system, promoting wakefulness and reducing the feeling of fatigue. The caffeine content in energy drinks is usually higher than that in traditional soft drinks or coffee, which contributes to the rapid and intense energy boost they provide. Additionally, energy drinks may contain other stimulating substances like guarana, taurine, and ginseng, which are believed to further enhance energy levels. While they offer a quick burst of energy, it is essential to consume them in moderation, as excessive consumption of caffeine and other stimulants can lead to adverse health effects such as increased heart rate, nervousness, and insomnia. At present, energy drinks are gaining immense traction across Japan, particularly among young adults, students, and individuals with demanding lifestyles.
Japan Energy Drinks Market Trends:
The increasing need for quick and convenient energy-boosting solutions due to the fast-paced and demanding lifestyles of Japanese consumers represents the primary factor driving the market growth. Moreover, the escalating adoption of energy drinks among individuals that face long work hours, academic pressures, and a desire for enhanced performance, as it offers a convenient option to stay alert and focused, is positively influencing the market growth. Apart from this, the rising health and wellness consciousness among the masses has augmented the demand for energy drinks formulated with natural and functional ingredients, such as low or zero-calorie options and those containing vitamins and electrolytes. Additionally, numerous product innovations by the leading energy drink manufacturers across the country to cater to the evolving preferences of health-conscious consumers have catalyzed market growth. Besides this, aggressive marketing and promotional strategies by energy drink companies, coupled with heavy investments in celebrity endorsements and sports sponsorships, increasing consumer awareness and interest in energy drinks, are propelling market growth. Furthermore, the rising strategic collaborations with retailers and convenience stores that expand distribution channels, ensuring widespread availability and accessibility of energy drinks throughout Japan, are contributing to the market growth. Other factors, including the introduction of innovative packaging and flavors, growing influence of cultural and social trends, and the heightening of sports and fitness, are also anticipated to drive the market further.
Japan Energy Drinks Market Segmentation:
Type Insights:
- Alcoholic
- Non-alcoholic
End User Insights:
- Kids
- Adults
- Teenagers
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Specialty Stores
- Convenience Stores
- Online Stores
- Others
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan energy drinks market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan energy drinks market?
- What is the breakup of the Japan energy drinks market on the basis of the type?
- What is the breakup of the Japan energy drinks market on the basis of the end user?
- What is the breakup of the Japan energy drinks market on the basis of the distribution channel?
- What are the various stages in the value chain of the Japan energy drinks market?
- What are the key driving factors and challenges in the Japan energy drinks market?
- What is the structure of the Japan energy drinks market and who are the key players?
- What is the degree of competition in the Japan energy drinks market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Energy Drinks Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Energy Drinks Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Energy Drinks Market - Breakup by Type
- 6.1 Alcoholic
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Non-Alcoholic
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
7 Japan Energy Drinks Market - Breakup by End User
- 7.1 Kids
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Adults
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.4 Market Forecast (2025-2033)
- 7.3 Teenagers
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.4 Market Forecast (2025-2033)
8 Japan Energy Drinks Market - Breakup by Distribution Channel
- 8.1 Supermarkets and Hypermarkets
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 Specialty Stores
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Convenience Stores
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
- 8.4 Online Stores
- 8.4.1 Overview
- 8.4.2 Historical and Current Market Trends (2019-2024)
- 8.4.3 Market Forecast (2025-2033)
- 8.5 Others
- 8.5.1 Historical and Current Market Trends (2019-2024)
- 8.5.2 Market Forecast (2025-2033)
9 Japan Energy Drinks Market - Competitive Landscape
- 9.1 Overview
- 9.2 Market Structure
- 9.3 Market Player Positioning
- 9.4 Top Winning Strategies
- 9.5 Competitive Dashboard
- 9.6 Company Evaluation Quadrant
10 Profiles of Key Players
- 10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
- 10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
- 10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
- 10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
- 10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events
11 Japan Energy Drinks Market - Industry Analysis
- 11.1 Drivers, Restraints and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
- 11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
- 11.3 Value Chain Analysis
