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市場調査レポート
商品コード
1729416
日本のモバイルゲーム市場レポート：タイプ別、デバイスタイプ別、プラットフォーム別、ビジネスモデル別、地域別、2025年～2033年Japan Mobile Gaming Market Report by Type, Device Type, Platform, Business Model, and Region 2025-2033 |
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| 日本のモバイルゲーム市場レポート：タイプ別、デバイスタイプ別、プラットフォーム別、ビジネスモデル別、地域別、2025年～2033年 |
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出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 5～7営業日
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- 全表示
- 概要
- 目次
日本のモバイルゲーム市場規模は2024年に75億米ドルに達しました。今後、IMARC Groupは、同市場が2033年までに196億米ドルに達し、2025～2033年の成長率（CAGR）は10.3％に達すると予測しています。スマートフォンの普及、高速インターネットの利用可能性の向上、4Gおよび5Gネットワークの普及、モバイルゲームにおけるソーシャル機能の統合などが、市場を牽引する主な要因となっています。
本レポートで扱う主な質問
- 日本のモバイルゲーム市場はこれまでどのように推移し、今後どのように推移するのか？
- COVID-19が日本のモバイルゲーム市場に与えた影響は？
- 日本のモバイルゲーム市場のタイプ別区分は？
- 日本のモバイルゲーム市場のデバイスタイプ別区分は？
- 日本のモバイルゲーム市場のプラットフォーム別区分は？
- 日本のモバイルゲーム市場のビジネスモデル別内訳は？
- 日本のモバイルゲーム市場のバリューチェーンにおける様々なステージとは？
- 日本のモバイルゲーム市場の主な促進要因と課題は？
- 日本のモバイルゲーム市場の構造と主要プレーヤーは？
- 日本のモバイルゲーム市場における競合の程度は？
目次
第1章 序文
第2章 調査範囲と調査手法
- 調査の目的
- ステークホルダー
- データソース
- 市場推定
- 調査手法
第3章 エグゼクティブサマリー
第4章 日本のモバイルゲーム市場：イントロダクション
- 概要
- 市場力学
- 業界動向
- 競合情報
第5章 日本のモバイルゲーム市場情勢
- 過去および現在の市場動向（2019～2024年）
- 市場予測（2025～2033年）
第6章 日本のモバイルゲーム市場：タイプ別内訳
- アクションかもしくはアドベンチャー
- カジノ
- スポーツとロールプレイング
- 戦略と脳
第7章 日本のモバイルゲーム市場：デバイスタイプ別の内訳
- スマートフォン
- スマートウォッチ
- PDA
- タブレット
- その他
第8章 日本のモバイルゲーム市場：プラットフォーム別の内訳
- Android
- iOS
- その他
第9章 日本のモバイルゲーム市場：ビジネスモデル別の内訳
- フリーミアム
- 有料
- 無料
- ペイミアム
第10章 日本のモバイルゲーム市場：競合情勢
- 概要
- 市場構造
- 市場企業のポジショニング
- 主要成功戦略
- 競合ダッシュボード
- 企業評価象限
第11章 主要企業のプロファイル
第12章 日本のモバイルゲーム市場：業界分析
- 促進要因、抑制要因、機会
- ポーターのファイブフォース分析
- バリューチェーン分析
第13章 付録
The Japan mobile gaming market size reached USD 7.5 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 19.6 Billion by 2033, exhibiting a growth rate (CAGR) of 10.3% during 2025-2033. The widespread adoption of smartphones, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks, and the integration of social features in mobile games are some of the key factors driving the market.
Mobile gaming refers to the act of playing video games on mobile devices, including smartphones and tablets. Mobile games are typically designed to be easily accessible, providing entertainment and engagement for users on the go. These games cover a wide spectrum of genres, ranging from simple puzzle games and casual titles to more complex and immersive experiences with high-quality graphics. Mobile devices are portable and readily available, allowing players to indulge in gaming anytime and anywhere. Moreover, the diversity of gaming options caters to a broad audience, appealing to both casual gamers and hardcore enthusiasts. The proliferation of app stores and online platforms has created an emerging ecosystem for developers to showcase their creativity and ingenuity, resulting in a continuous influx of new and exciting games. With the adoption of mobile technology and the continuous advancements in hardware capabilities, gaming has become a significant aspect of the mobile experience.
Japan Mobile Gaming Market Trends:
The widespread adoption of smartphones and the constant technological advancement in mobile devices is driving the global market. Along with this, the increasing availability of high-speed internet and the proliferation of 4G and 5G networks have revolutionized the way games are played and accessed on mobile devices. Gamers can now enjoy seamless online multiplayer experiences, real-time updates, and live events, enhancing the overall gaming experience and encouraging more engagement. Moreover, the presence of user-friendly app stores, such as the Apple App Store and Google Play Store, has made it effortless for developers to distribute and monetize their games while also offering players a vast selection of gaming options at their fingertips. Furthermore, the advent of in-app purchases and freemium models has transformed the revenue generation landscape, allowing developers to offer games for free while monetizing through microtransactions and virtual goods. Additionally, the continuous innovation in game development and the increasing quality of mobile games have significantly contributed to the market's growth. Game developers are continually pushing the boundaries of mobile gaming with cutting-edge graphics, immersive gameplay mechanics, and captivating storytelling, making the gaming experience on par with traditional gaming platforms. Social connectivity is another fuelling force behind the mobile gaming market. The integration of social features in mobile games, such as leaderboards, friend invites, and social media sharing, fosters a sense of community among players and encourages healthy competition. These social elements not only enhance player retention but also act as effective marketing tools, as players often invite friends to join them in their gaming experiences.
Japan Mobile Gaming Market Segmentation:
Type Insights:
- Action or Adventure
- Casino
- Sports and Role Playing
- Strategy and Brain
Device Type Insights:
- Smartphone
- Smartwatch
- PDA
- Tablet
- Others
Platform Insights:
- Android
- iOS
- Others
Business Model Insights:
- Freemium
- Paid
- Free
- Paymium
Competitive Landscape:
- The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Key Questions Answered in This Report:
- How has the Japan mobile gaming market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the Japan mobile gaming market?
- What is the breakup of the Japan mobile gaming market on the basis of type?
- What is the breakup of the Japan mobile gaming market on the basis of device type?
- What is the breakup of the Japan mobile gaming market on the basis of platform?
- What is the breakup of the Japan mobile gaming market on the basis of business model?
- What are the various stages in the value chain of the Japan mobile gaming market?
- What are the key driving factors and challenges in the Japan mobile gaming market?
- What is the structure of the Japan mobile gaming market and who are the key players?
- What is the degree of competition in the Japan mobile gaming market?
Table of Contents
1 Preface
2 Scope and Methodology
- 2.1 Objectives of the Study
- 2.2 Stakeholders
- 2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
- 2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
- 2.5 Forecasting Methodology
3 Executive Summary
4 Japan Mobile Gaming Market - Introduction
- 4.1 Overview
- 4.2 Market Dynamics
- 4.3 Industry Trends
- 4.4 Competitive Intelligence
5 Japan Mobile Gaming Market Landscape
- 5.1 Historical and Current Market Trends (2019-2024)
- 5.2 Market Forecast (2025-2033)
6 Japan Mobile Gaming Market - Breakup by Type
- 6.1 Action or Adventure
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
- 6.2 Casino
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
- 6.3 Sports and Role Playing
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
- 6.4 Strategy and Brain
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
7 Japan Mobile Gaming Market - Breakup by Device Type
- 7.1 Smartphone
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
- 7.2 Smartwatch
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
- 7.3 PDA
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
- 7.4 Tablet
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)
- 7.5 Others
- 7.5.1 Historical and Current Market Trends (2019-2024)
- 7.5.2 Market Forecast (2025-2033)
8 Japan Mobile Gaming Market - Breakup by Platform
- 8.1 Android
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
- 8.2 iOS
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
- 8.3 Others
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
9 Japan Mobile Gaming Market - Breakup by Business Model
- 9.1 Freemium
- 9.1.1 Overview
- 9.1.2 Historical and Current Market Trends (2019-2024)
- 9.1.3 Market Forecast (2025-2033)
- 9.2 Paid
- 9.2.1 Overview
- 9.2.2 Historical and Current Market Trends (2019-2024)
- 9.2.3 Market Forecast (2025-2033)
- 9.3 Free
- 9.3.1 Overview
- 9.3.2 Historical and Current Market Trends (2019-2024)
- 9.3.3 Market Forecast (2025-2033)
- 9.4 Paymium
- 9.4.1 Overview
- 9.4.2 Historical and Current Market Trends (2019-2024)
- 9.4.3 Market Forecast (2025-2033)
10 Japan Mobile Gaming Market - Competitive Landscape
- 10.1 Overview
- 10.2 Market Structure
- 10.3 Market Player Positioning
- 10.4 Top Winning Strategies
- 10.5 Competitive Dashboard
- 10.6 Company Evaluation Quadrant
11 Profiles of Key Players
- 11.1 Company A
- 11.1.1 Business Overview
- 11.1.2 Services Offered
- 11.1.3 Business Strategies
- 11.1.4 SWOT Analysis
- 11.1.5 Major News and Events
- 11.2 Company B
- 11.2.1 Business Overview
- 11.2.2 Services Offered
- 11.2.3 Business Strategies
- 11.2.4 SWOT Analysis
- 11.2.5 Major News and Events
- 11.3 Company C
- 11.3.1 Business Overview
- 11.3.2 Services Offered
- 11.3.3 Business Strategies
- 11.3.4 SWOT Analysis
- 11.3.5 Major News and Events
- 11.4 Company D
- 11.4.1 Business Overview
- 11.4.2 Services Offered
- 11.4.3 Business Strategies
- 11.4.4 SWOT Analysis
- 11.4.5 Major News and Events
- 11.5 Company E
- 11.5.1 Business Overview
- 11.5.2 Services Offered
- 11.5.3 Business Strategies
- 11.5.4 SWOT Analysis
- 11.5.5 Major News and Events
12 Japan Mobile Gaming Market - Industry Analysis
- 12.1 Drivers, Restraints and Opportunities
- 12.1.1 Overview
- 12.1.2 Drivers
- 12.1.3 Restraints
- 12.1.4 Opportunities
- 12.2 Porters Five Forces Analysis
- 12.2.1 Overview
- 12.2.2 Bargaining Power of Buyers
- 12.2.3 Bargaining Power of Suppliers
- 12.2.4 Degree of Competition
- 12.2.5 Threat of New Entrants
- 12.2.6 Threat of Substitutes
- 12.3 Value Chain Analysis
