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日本のランジェリー市場レポート：製品タイプ、材料、価格帯、流通チャネル、地域別、2025年～2033年

Japan Lingerie Market Report by Product Type, Material, Price Range, Distribution Channel, and Region 2025-2033

出版日
発行
IMARC
ページ情報
英文 119 Pages
納期
5～7営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=147.05円
日本のランジェリー市場レポート：製品タイプ、材料、価格帯、流通チャネル、地域別、2025年～2033年
出版日: 2025年05月01日
発行: IMARC
ページ情報: 英文 119 Pages
納期: 5～7営業日
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  • 全表示
  • 概要
  • 目次
概要

日本のランジェリー市場規模は2024年に53億米ドルに達しました。今後、IMARC Groupは、2033年には98億米ドルに達し、2025～2033年の成長率（CAGR）は7％になると予測しています。メディアとマーケティングの影響力の高まり、手頃な価格帯で幅広い製品を提供するeコマースプラットフォームの普及、ボディイメージに対する認識の変化、ボディポジティブの増加、生地技術の革新などが市場を牽引する主な要因です。

本レポートで扱う主な質問

  • 日本のランジェリー市場はこれまでどのように推移してきたか？
  • COVID-19が日本のランジェリー市場に与えた影響は？
  • 日本のランジェリー市場の製品タイプ別区分は？
  • 日本のランジェリー市場の材料別区分は？
  • 日本のランジェリー市場の価格帯別区分は？
  • 日本のランジェリー市場の流通チャネル別区分は？
  • 日本のランジェリー市場のバリューチェーンにおける各段階とは？
  • 日本のランジェリー市場の主な促進要因と課題は何か？
  • 日本のランジェリー市場の構造と主要プレーヤーは？
  • 日本のランジェリー市場における競合の程度は？

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
  • 市場推定
  • 調査手法

第3章 エグゼクティブサマリー

第4章 日本のランジェリー市場：イントロダクション

  • 概要
  • 市場力学
  • 業界動向
  • 競合情報

第5章 日本のランジェリー市場情勢

  • 過去および現在の市場動向（2019～2024年）
  • 市場予測（2025～2033年）

第6章 日本のランジェリー市場：製品タイプ別内訳

  • ブラジャー
  • ショーツまたはパンティー
  • シェイプウェア
  • その他

第7章 日本のランジェリー市場：材料別内訳

  • コットン
  • シルク
  • サテン
  • ナイロン
  • その他

第8章 日本のランジェリー市場：価格帯別内訳

  • エコノミー
  • プレミアム

第9章 日本のランジェリー市場：流通チャネル別内訳

  • 量販店
  • 専門店
  • オンラインストア
  • その他

第10章 日本のランジェリー市場：競合情勢

  • 概要
  • 市場構造
  • 市場企業のポジショニング
  • 主要成功戦略
  • 競合ダッシュボード
  • 企業評価象限

第11章 主要企業のプロファイル

第12章 日本のランジェリー市場：業界分析

  • 促進要因、抑制要因、機会
  • ポーターのファイブフォース分析
  • バリューチェーン分析

第13章 付録

目次
Product Code: SR112025A11343

The Japan lingerie market size reached USD 5.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 9.8 Billion by 2033, exhibiting a growth rate (CAGR) of 7% during 2025-2033. The rising influence of media and marketing, the proliferation of e-commerce platforms offering a wide range of products at affordable price points, shifting perceptions of body image, and increasing body positivity, and innovations in fabric technology represent some of the key factors driving the market.

Lingerie refers to a category of intimate apparel that is designed to be worn beneath outer clothing, often for aesthetic, comfort, or functional purposes. It encompasses a diverse range of undergarments, typically crafted from delicate fabrics, such as lace, satin, silk, and mesh. Lingerie serves as both a practical foundation garment and a form of personal expression, reflecting individual styles and preferences. This attire includes various pieces, such as bras, panties, camisoles, corsets, teddies, and garter belts. Lingerie is designed with attention to detail, featuring intricate embellishments, decorative trims, and varying degrees of coverage to cater to diverse tastes. While lingerie often aims to enhance body confidence and celebrate femininity, it is also worn for special occasions to evoke feelings of allure and sensuality.

Japan Lingerie Market Trends:

The evolving fashion trend represents one of the key factors driving the growth of the market across Japan. Japan is known for its fashion-forward culture, with consumers keenly following trends and seeking stylish attire which is acting as a major growth-inducing factor. Lingerie is no exception, as consumers look for designs that reflect the latest fashion trends and offer a sense of individuality which is contributing to the growth of the market. The market is also driven by innovations in fabric technology, comfort-enhancing features, and functional designs. In line with this, consumers value products that blend fashion with innovative features that enhance wearability and longevity which is further boosting the growth of the market. Shifting perceptions of body image and increasing body positivity are influencing consumer expectations, which is driving the market growth. Brands that offer diverse sizing and representation resonate with consumers seeking lingerie that caters to their individual body types, which fosters inclusivity and self-confidence, thus fueling the growth of the market. The rise of e-commerce platforms is transforming lingerie shopping, which enables consumers to explore a wide array of options from the comfort of their homes which is boosting the market. E-commerce enhances accessibility and choice, which is driving demand for a diverse range of lingerie products. In addition to this, the increasing awareness about the importance of proper fit and comfort is leading to informed purchasing decisions. The increasing spending power of women is driving the growth of the market. Apart from this, media platforms and marketing campaigns play a pivotal role in shaping consumer perceptions and driving trends. Influential advertising, endorsements, and social media campaigns are influencing purchasing decisions and brand loyalty, which is creating a positive outlook for the market across the country.

Japan Lingerie Market Segmentation:

Product Type Insights:

  • Brassiere
  • Knickers or Panties
  • Shapewear
  • Others

Material Insights:

  • Cotton
  • Silk
  • Satin
  • Nylon
  • Others

Price Range Insights:

  • Economy
  • Premium

Distribution Channel Insights:

  • Mass Merchandizers
  • Specialized Stores
  • Online Stores
  • Others

Competitive Landscape:

  • The report has also provided a comprehensive analysis of the competitive landscape in the Japan lingerie market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

  • How has the Japan lingerie market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Japan lingerie market?
  • What is the breakup of the Japan lingerie market on the basis of product type?
  • What is the breakup of the Japan lingerie market on the basis of the material?
  • What is the breakup of the Japan lingerie market on the basis of price range?
  • What is the breakup of the Japan lingerie market on the basis of distribution channel?
  • What are the various stages in the value chain of the Japan lingerie market?
  • What are the key driving factors and challenges in the Japan lingerie market?
  • What is the structure of the Japan lingerie market and who are the key players?
  • What is the degree of competition in the Japan lingerie market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Lingerie Market - Introduction

  • 4.1 Overview
  • 4.2 Market Dynamics
  • 4.3 Industry Trends
  • 4.4 Competitive Intelligence

5 Japan Lingerie Market Landscape

  • 5.1 Historical and Current Market Trends (2019-2024)
  • 5.2 Market Forecast (2025-2033)

6 Japan Lingerie Market - Breakup by Product Type

  • 6.1 Brassiere
    • 6.1.1 Overview
    • 6.1.2 Historical and Current Market Trends (2019-2024)
    • 6.1.3 Market Forecast (2025-2033)
  • 6.2 Knickers or Panties
    • 6.2.1 Overview
    • 6.2.2 Historical and Current Market Trends (2019-2024)
    • 6.2.3 Market Forecast (2025-2033)
  • 6.3 Shapewear
    • 6.3.1 Overview
    • 6.3.2 Historical and Current Market Trends (2019-2024)
    • 6.3.3 Market Forecast (2025-2033)
  • 6.4 Others
    • 6.4.1 Historical and Current Market Trends (2019-2024)
    • 6.4.2 Market Forecast (2025-2033)

7 Japan Lingerie Market - Breakup by Material

  • 7.1 Cotton
    • 7.1.1 Overview
    • 7.1.2 Historical and Current Market Trends (2019-2024)
    • 7.1.3 Market Forecast (2025-2033)
  • 7.2 Silk
    • 7.2.1 Overview
    • 7.2.2 Historical and Current Market Trends (2019-2024)
    • 7.2.3 Market Forecast (2025-2033)
  • 7.3 Satin
    • 7.3.1 Overview
    • 7.3.2 Historical and Current Market Trends (2019-2024)
    • 7.3.3 Market Forecast (2025-2033)
  • 7.4 Nylon
    • 7.4.1 Overview
    • 7.4.2 Historical and Current Market Trends (2019-2024)
    • 7.4.3 Market Forecast (2025-2033)
  • 7.5 Others
    • 7.5.1 Historical and Current Market Trends (2019-2024)
    • 7.5.2 Market Forecast (2025-2033)

8 Japan Lingerie Market - Breakup by Price Range

  • 8.1 Economy
    • 8.1.1 Overview
    • 8.1.2 Historical and Current Market Trends (2019-2024)
    • 8.1.3 Market Forecast (2025-2033)
  • 8.2 Premium
    • 8.2.1 Overview
    • 8.2.2 Historical and Current Market Trends (2019-2024)
    • 8.2.3 Market Forecast (2025-2033)

9 Japan Lingerie Market - Breakup by Distribution Channel

  • 9.1 Mass Merchandizers
    • 9.1.1 Overview
    • 9.1.2 Historical and Current Market Trends (2019-2024)
    • 9.1.3 Market Forecast (2025-2033)
  • 9.2 Specialized Stores
    • 9.2.1 Overview
    • 9.2.2 Historical and Current Market Trends (2019-2024)
    • 9.2.3 Market Forecast (2025-2033)
  • 9.3 Online Stores
    • 9.3.1 Overview
    • 9.3.2 Historical and Current Market Trends (2019-2024)
    • 9.3.3 Market Forecast (2025-2033)
  • 9.4 Others
    • 9.4.1 Historical and Current Market Trends (2019-2024)
    • 9.4.2 Market Forecast (2025-2033)

10 Japan Lingerie Market - Competitive Landscape

  • 10.1 Overview
  • 10.2 Market Structure
  • 10.3 Market Player Positioning
  • 10.4 Top Winning Strategies
  • 10.5 Competitive Dashboard
  • 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

  • 11.1 Company A
    • 11.1.1 Business Overview
    • 11.1.2 Services Offered
    • 11.1.3 Business Strategies
    • 11.1.4 SWOT Analysis
    • 11.1.5 Major News and Events
  • 11.2 Company B
    • 11.2.1 Business Overview
    • 11.2.2 Services Offered
    • 11.2.3 Business Strategies
    • 11.2.4 SWOT Analysis
    • 11.2.5 Major News and Events
  • 11.3 Company C
    • 11.3.1 Business Overview
    • 11.3.2 Services Offered
    • 11.3.3 Business Strategies
    • 11.3.4 SWOT Analysis
    • 11.3.5 Major News and Events
  • 11.4 Company D
    • 11.4.1 Business Overview
    • 11.4.2 Services Offered
    • 11.4.3 Business Strategies
    • 11.4.4 SWOT Analysis
    • 11.4.5 Major News and Events
  • 11.5 Company E
    • 11.5.1 Business Overview
    • 11.5.2 Services Offered
    • 11.5.3 Business Strategies
    • 11.5.4 SWOT Analysis
    • 11.5.5 Major News and Events

12 Japan Lingerie Market - Industry Analysis

  • 12.1 Drivers, Restraints and Opportunities
    • 12.1.1 Overview
    • 12.1.2 Drivers
    • 12.1.3 Restraints
    • 12.1.4 Opportunities
  • 12.2 Porters Five Forces Analysis
    • 12.2.1 Overview
    • 12.2.2 Bargaining Power of Buyers
    • 12.2.3 Bargaining Power of Suppliers
    • 12.2.4 Degree of Competition
    • 12.2.5 Threat of New Entrants
    • 12.2.6 Threat of Substitutes
  • 12.3 Value Chain Analysis

13 Appendix