オンラインフードデリバリー市場レポート：プラットフォームタイプ、ビジネスモデル、決済方法、地域別、2025年～2033年

オンラインフードデリバリーの世界市場規模は2024年に1,479億米ドルに達しました。今後、IMARC Groupは、2033年までに市場は3,294億米ドルに達し、2025年から2033年にかけて9.3%の成長率（CAGR）を示すと予測しています。消費者の利便性を重視する傾向が強まっていること、スマートフォンの利用が増加し、インターネットにアクセスしやすくなっていること、世界中で急速に都市化が進んでいること、共働き世帯が増加していること、高度な機能の統合、オファー、割引、ロイヤルティプログラムの導入などが、市場成長を後押しする主な要因となっています。

オンラインフードデリバリーとは、レストランや食品提供業者から消費者へ、デジタル・プラットフォームを通じて食品を直接輸送するサービスを指します。多忙な社会人、学生、共働きの親、法人企業、イベント・プランナー、健康志向の個人、観光客、ヘルスケア施設、非営利団体などに広く利用されています。オンラインフードデリバリーは、顧客へのリーチを強化し、注文プロセスを合理化し、ダイナミックな価格設定を提供し、売上を向上させ、注文を取る際の人為的ミスを最小限に抑え、メニューの更新を容易にし、貴重な顧客データを生成し、カスタマイズと迅速なサービスを通じて顧客満足度を高めるのに役立ちます。

定期的に調理ができない共働き世帯の増加により、オンラインフードデリバリーの需要が高まっていることが、市場の成長を後押ししています。さらに、全地球測位システム（GPS）追跡や安全な決済ゲートウェイなど、サービスをユーザーフレンドリーにし、消費者の信頼を築く高度な機能の統合が市場成長を後押ししています。さらに、より多くのユーザーを引き付け、顧客獲得率を高めるためのオファー、割引、ロイヤルティプログラムの導入が市場の成長に寄与しています。これに加えて、多様な顧客の需要に応える幅広い料理が簡単に入手できることが、市場の成長をさらに後押ししています。さらに、レストランやフードチェーン、その他のサービスプロバイダーとの戦略的提携が増加していることも、成長を促進する要因となっています。

オンラインフードデリバリー市場傾向／促進要因：

消費者の利便性重視の高まり

消費者の利便性は、オンラインフードデリバリー市場を牽引する最も重要な要因のひとつです。個人は、仕事から社会的関与に至るまで、常に複数の責任をこなしており、従来の食事計画、食料品の買い物、調理のための時間はほとんど残されていないです。オンラインフードデリバリー・サービスは、自宅の玄関先まで食事を届ける迅速で簡単な方法を提供することで、こうした課題を即座に解決してくれます。さらに、この利便性は時間の節約になるだけでなく、ユーザーが多数の選択肢を閲覧し、レビューを読み、食事のニーズや好みに応じて注文をカスタマイズすることもできるため、手間のかからない体験を提供します。さらに、ほとんどのオンラインフードデリバリー・サービスは24時間体制で運営されており、深夜の軽食、早朝の朝食、グループでの食事など、消費者のさまざまなニーズに対応しています。

スマートフォンの普及とインターネットへのアクセス

スマートフォンの急速な普及とインターネットサービスへの容易なアクセスが、オンラインフードデリバリー業界の拡大に拍車をかけています。さらに、高速インターネット接続は、メニューの閲覧、支払い、リアルタイムでの注文の追跡など、オンラインフードデリバリーの複数のステップを通じたシームレスなユーザー体験を保証します。さらに、スマートフォンのアプリにはユーザーフレンドリーなインターフェイスが搭載されていることが多く、技術に詳しくない人でも簡単にナビゲーションを行うことができます。これとは別に、これらのプラットフォームにはプッシュ通知などの高度な機能が統合されており、新しいお得な情報や割引、メニューを知らせて顧客の関心を引きつける。

世界の急速な都市化

急速な都市化は、オンラインフードデリバリー市場を推進する大きな要因です。都市部は一般的に人口密度が高く、住宅地、商業地、ビジネス街が混在しています。このように潜在的消費者が集中している都市は、オンライン・フード・デリバリー・サービスの拡大にとって肥沃な土地です。さらに、都市部に住む個人は多忙な生活を送っていることが多く、厳しい仕事、社会的責任、家族的責任を両立させています。加えて、都市部では不動産が高コストで利用可能な場所が限られているため、一般に家が狭くなり、手の込んだ料理を作ることが現実的でなくなります。オンラインフードデリバリー・サービスは、このような都市のライフスタイルに完璧に合致しており、消費者の目の前で、素早く、便利で、多様な食事の選択肢を提供します。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• 利害関係者/
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のオンラインフードデリバリー市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場内訳：プラットフォーム種別
• 市場内訳：ビジネスモデル別
• 市場内訳：決済方法別
• 市場内訳：地域別
• 市場予測
• SWOT分析
  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威
• バリューチェーン分析
• ポーターのファイブフォース分析
  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威
• 価格分析
• 主要成功要因とリスク要因

第6章 市場内訳：プラットフォーム種別

• モバイルアプリケーション
  • 市場実績
  • 市場予測
• ウェブサイト
  • 市場実績
  • 市場予測

第7章 市場内訳：ビジネスモデル別

• 注文特化食品配達システム
  • 市場実績
  • 市場予測
• 物流ベース食品配達システム
  • 市場実績
  • 市場予測
• フルサービスの食品配達システム
  • 市場実績
  • 市場予測

第8章 市場内訳：決済方法別

• オンライン決済
  • 市場実績
  • 市場予測
• 代金引換
  • 市場実績
  • 市場予測

第9章 市場内訳：地域別

• 中国
  • 市場実績
  • 市場予測
• 北米
  • 市場実績
  • 市場予測
• アジア太平洋地域（中国を除く）
  • 市場実績
  • 市場予測
• 欧州
  • 市場実績
  • 市場予測
• その他地域
  • 市場実績
  • 市場予測

第10章 競合情勢

• 市場構造
• 主要企業

第11章 主要企業のプロファイル

• Deliveroo
• Delivery Hero
• Ele.me（Alibaba Group）
• Just Eat Takeaway.com N.V.
• Meituan Waimai

List of Figures

• Figure 1: Global: Online Food Delivery Market: Major Drivers and Challenges
• Figure 2: Global: Online Food Delivery Market: Value Trends (in Billion USD), 2019-2024
• Figure 3: Global: Online Food Delivery Market: Breakup by Platform Type (in %), 2024
• Figure 4: Global: Online Food Delivery Market: Breakup by Business Model (in %), 2024
• Figure 5: Global: Online Food Delivery Market: Breakup by Payment Method (in %), 2024
• Figure 6: Global: Online Food Delivery Market: Breakup by Region (in %), 2024
• Figure 7: Global: Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 8: Global: Online Food Delivery Industry: SWOT Analysis
• Figure 9: Global: Online Food Delivery Industry: Value Chain Analysis
• Figure 10: Global: Online Food Delivery Industry: Porter's Five Forces Analysis
• Figure 11: Global: Online Food Delivery (Mobile Applications) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 12: Global: Online Food Delivery (Mobile Applications) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 13: Global: Online Food Delivery (Websites) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 14: Global: Online Food Delivery (Websites) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 15: Global: Online Food Delivery (Order Focused Food Delivery System) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 16: Global: Online Food Delivery (Order Focused Food Delivery System) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 17: Global: Online Food Delivery (Logistics Based Food Delivery System) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 18: Global: Online Food Delivery (Logistics Based Food Delivery System) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 19: Global: Online Food Delivery (Full-Service Food Delivery System) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 20: Global: Online Food Delivery (Full-Service Food Delivery System) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 21: Global: Online Food Delivery (Online Payment) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 22: Global: Online Food Delivery (Online Payment) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 23: Global: Online Food Delivery (Cash on Delivery) Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 24: Global: Online Food Delivery (Cash on Delivery) Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 25: China: Online Food Delivery Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 26: China: Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 27: North America: Online Food Delivery Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 28: North America: Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 29: Asia Pacific (Excluding China): Online Food Delivery Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 30: Asia Pacific (Excluding China): Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 31: Europe: Online Food Delivery Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 32: Europe: Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033
• Figure 33: Rest of the World: Online Food Delivery Market: Value Trends (in Billion USD), 2019 & 2024
• Figure 34: Rest of the World: Online Food Delivery Market Forecast: Value Trends (in Billion USD), 2025-2033

List of Tables

• Table 1: Global: Online Food Delivery Market: Key Industry Highlights, 2024 and 2033
• Table 2: Global: Online Food Delivery Market Forecast: Breakup by Platform Type (in Billion USD), 2025-2033
• Table 3: Global: Online Food Delivery Market Forecast: Breakup by Business Model (in Billion USD), 2025-2033
• Table 4: Global: Online Food Delivery Market Forecast: Breakup by Payment Method (in Billion USD), 2025-2033
• Table 5: Global: Online Food Delivery Market Forecast: Breakup by Region (in Billion USD), 2025-2033
• Table 6: Global: Online Food Delivery Market: Competitive Structure
• Table 7: Global: Online Food Delivery Market: Key Players

The global online food delivery market size reached USD 147.9 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 329.4 Billion by 2033, exhibiting a growth rate (CAGR) of 9.3% during 2025-2033. The growing emphasis on consumer convenience, increasing smartphone usage and internet accessibility, rapid urbanization across the globe, rising number of dual-income households, integration of advanced features, and introduction of offers, discounts, and loyalty programs are some of the major factors propelling the market growth.

Online food delivery refers to a service facilitating the transport of food items from restaurants or food providers directly to consumers through a digital platform. It is widely used by busy professionals, students, working parents, corporate businesses, event planners, health-conscious individuals, tourists, healthcare facilities, and nonprofit organizations. Online food delivery aids in enhancing customer reach, streamlining the ordering process, offering dynamic pricing, boosting sales, minimizing human error in order taking, facilitating easier menu updates, generating valuable customer data, and elevating customer satisfaction through customization and quick service.

The rising demand for online food delivery owing to the increasing number of dual-income households that are unable to cook regularly is propelling the market growth. Furthermore, the integration of advanced features such as global positioning system (GPS) tracking and secure payment gateways that make the service user-friendly and build trust among consumers is boosting the market growth. Additionally, the introduction of offers, discounts, and loyalty programs to attract more users and increase customer acquisition rates is contributing to the market growth. Besides this, the easy availability of a wider range of cuisines that cater to varied customer demands is further bolstering the market growth. Moreover, the increasing strategic tie-ups with restaurants, food chains, and even other service providers are acting as another growth-inducing factor.

Online Food Delivery Market Trends/Drivers:

The growing emphasis on consumer convenience

Consumer convenience is one of the most important factors driving the online food delivery market. Individuals are constantly juggling multiple responsibilities, from work commitments to social engagements, which leaves little time for traditional meal planning, grocery shopping, and cooking. Online food delivery services provide an immediate solution to these challenges by offering a quick and easy way to have meals delivered right to one's doorstep. Furthermore, this convenience not only saves time but also provides a hassle-free experience, as users can browse through a multitude of options, read reviews, and even customize orders according to their dietary needs or preferences. Moreover, most online food delivery services operate around the clock, catering to a range of consumer needs, whether it's a late-night snack, an early breakfast, or a substantial meal for a group of people.

The increasing smartphone usage and internet accessibility

The rapid proliferation of smartphones and easy access to internet services is catalyzing the expansion of the online food delivery industry. Furthermore, high-speed internet connectivity ensures that the user experience is seamless through multiple steps of online food delivery, such as browsing through menus, payment, and tracking the order in real-time. Additionally, smartphone apps often come with user-friendly interfaces, making navigation effortless even for non-tech-savvy individuals. Apart from this, these platforms are integrated with advanced features, such as push notifications, which keep customers engaged by alerting them to new deals, discounts, or menu items.

The rapid urbanization across the globe

The rapid urbanization is a major factor propelling the online food delivery market. Urban areas are typically densely populated, with a mix of residential, commercial, and business districts. This concentration of potential consumers makes cities fertile grounds for the expansion of online food delivery services. Furthermore, individuals in urban settings often lead hectic lives, juggling demanding jobs, social commitments, and familial responsibilities. Additionally, the high cost and limited availability of real estate in cities also mean that homes are generally smaller, making it a less feasible option to cook elaborate meals. Online food delivery services align perfectly with this urban lifestyle, providing quick, convenient, and varied meal options right at the consumer's doorstep.

Online Food Delivery Industry Segmentation:

Breakup by Platform Type:

Mobile Applications

Website

Mobile applications dominate the market

Mobile applications are dominating the market due to the proliferation of smartphones, which has made it incredibly convenient for consumers to order food on the go. Furthermore, mobile applications offer a highly user-friendly experience through intuitive interfaces, which allow users to easily browse menus, read reviews, and customize their orders. In addition, they also offer features, such as saved preferences, quick re-order options, and in-app tracking of delivery status to make the whole process seamless for the consumer. Besides this, mobile applications provide a more personalized customer experience as they leverage data analytics to offer customized recommendations, loyalty programs, and targeted promotions, thus enhancing customer engagement and encouraging repeat orders. Moreover, the integration of geolocation features in mobile apps, which help track orders in real-time and optimize delivery routes, is supporting the market growth.

Breakup by Business Model:

Order Focused Food Delivery System

Logistics Based Food Delivery System

Full-Service Food Delivery System

Order focused food delivery system hold the largest share in the market

The order-focused food delivery system is dominating the market as it allows a wide range of restaurants to participate without the need for an extensive logistics network on the part of the service provider. Furthermore, it minimizes operational complexities for food delivery platforms by reducing the need for extensive investment in delivery personnel and transportation. Additionally, an order-focused food delivery system allows restaurants to maintain greater control over their food quality and delivery service, which is crucial for brand image. Using this system, restaurants can ensure that the food is prepared, packaged, and delivered to meet their quality standards, thus increasing customer satisfaction. Moreover, it is financially less burdensome for participating restaurants, as they do not have to share a significant portion of their revenue with the platform.

Breakup by Payment Method:

Online Payment

Cash on Delivery

Online payments hold the largest share in the market

Online payments are dominating the market as they offer unmatched convenience and speed up the entire ordering process, leading to higher customer satisfaction. Furthermore, they enhance operational efficiency for food delivery services. With instant payment confirmation, orders can be processed more quickly, leading to faster delivery times. Additionally, online payment systems are highly secure and reliable, as they come with features such as two-factor authentication, encryption, and secure gateways, which contribute to their widespread acceptance among consumers. Moreover, offering online payments enables businesses to implement dynamic pricing strategies more effectively. Features, such as promo codes, discounts, and loyalty points, can be easily applied during the online payment process, encouraging more orders and repeat business. Along with this, online payments simplify the accounting and money management processes for businesses.

Breakup by Region:

China

North America

Asia Pacific ( excluding China)

Europe

Rest of the World

China exhibits a clear dominance, accounting for the largest online food delivery market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include China, North America, Asia Pacific (excluding China), Europe, and rest of the world. According to the report, China accounted for the largest market share.

China provides a large and diverse customer base that is increasingly becoming more tech-savvy and comfortable with e-commerce. Furthermore, the rapid urbanization in China, which has led to higher population densities in cities, making it logistically more straightforward and economically viable to deliver food, is propelling the market growth. Additionally, the increasing expenditure capacity, which is enabling consumers to pay for convenient online food delivery, is contributing to the market growth. Besides this, the presence of a robust technology infrastructure in China, which enables seamless online transactions and efficient route planning for delivery personnel, is strengthening the market growth. Moreover, the competitive landscape in China, which has encouraged innovation and investment in the online food delivery industry, is positively influencing the market growth.

Competitive Landscape:

Major online food delivery companies are investing in technologies, such as real-time tracking, estimated delivery times, and artificial intelligence (AI)-driven personalized recommendations, to enhance user interface and customer experience. Furthermore, they are using data to understand consumer behavior, optimize delivery routes, and tailor marketing campaigns. Additionally, leading companies are focusing on creating robust and efficient supply chains and delivery networks. In line with this, they are using advanced algorithms for route optimization and inventory management. Besides this, top players are entering into strategic partnerships with restaurants, grocery stores, and even competing delivery services to expand their customer base and offerings. Moreover, they are taking steps to reduce their carbon footprint through eco-friendly packaging, electric delivery vehicles, and food waste reduction programs.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Deliveroo

Delivery Hero

Ele.me (Alibaba Group)

Just Eat Takeaway.com N.V.

Meituan Waimai

Key Questions Answered in This Report

• 1. How big is the online food delivery market?
• 2. What is the global online food delivery market growth during 2025-2033?
• 3. What are the global online food delivery market drivers?
• 4. What are the key industry trends in the global online food delivery market?
• 5. What is the impact of COVID-19 on the global online food delivery market?
• 6. What is the global online food delivery market breakup by platform type?
• 7. What is the global online food delivery market breakup by business model?
• 8. What is the global online food delivery market breakup by payment method?
• 9. What are the major regions in the global online food delivery market?
• 10. Who are the key companies/players in the global online food delivery market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders/
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Online Food Delivery Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Breakup by Platform Type
• 5.5 Market Breakup by Business Model
• 5.6 Market Breakup by Payment Method
• 5.7 Market Breakup by Region
• 5.8 Market Forecast
• 5.9 SWOT Analysis
  • 5.9.1 Overview
  • 5.9.2 Strengths
  • 5.9.3 Weaknesses
  • 5.9.4 Opportunities
  • 5.9.5 Threats
• 5.10 Value Chain Analysis
• 5.11 Porters Five Forces Analysis
  • 5.11.1 Overview
  • 5.11.2 Bargaining Power of Buyers
  • 5.11.3 Bargaining Power of Suppliers
  • 5.11.4 Degree of Competition
  • 5.11.5 Threat of New Entrants
  • 5.11.6 Threat of Substitutes
• 5.12 Price Analysis
• 5.13 Key success and risk factors

6 Market Breakup by Platform Type

• 6.1 Mobile Applications
  • 6.1.1 Market Performance
  • 6.1.2 Market Forecast
• 6.2 Websites
  • 6.2.1 Market Performance
  • 6.2.2 Market Forecast

7 Market Breakup by Business Model

• 7.1 Order Focused Food Delivery System
  • 7.1.1 Market Performance
  • 7.1.2 Market Forecast
• 7.2 Logistics Based Food Delivery System
  • 7.2.1 Market Performance
  • 7.2.2 Market Forecast
• 7.3 Full-Service Food Delivery System
  • 7.3.1 Market Performance
  • 7.3.2 Market Forecast

8 Market Breakup by Payment Method

• 8.1 Online Payment
  • 8.1.1 Market Performance
  • 8.1.2 Market Forecast
• 8.2 Cash on Delivery
  • 8.2.1 Market Performance
  • 8.2.2 Market Forecast

9 Market Breakup by Region

• 9.1 China
  • 9.1.1 Market Performance
  • 9.1.2 Market Forecast
• 9.2 North America
  • 9.2.1 Market Performance
  • 9.2.2 Market Forecast
• 9.3 Asia Pacific (Excluding China)
  • 9.3.1 Market Performance
  • 9.3.2 Market Forecast
• 9.4 Europe
  • 9.4.1 Market Performance
  • 9.4.2 Market Forecast
• 9.5 Rest of the World
  • 9.5.1 Market Performance
  • 9.5.2 Market Forecast

10 Competitive Landscape

• 10.1 Market Structure
• 10.2 Key Players

11 Key Player Profiles

• 11.1 Deliveroo
• 11.2 Delivery Hero
• 11.3 Ele.me (Alibaba Group)
• 11.4 Just Eat Takeaway.com N.V.
• 11.5 Meituan Waimai