モバイルゲーム市場レポート：タイプ別、デバイスタイプ別、プラットフォーム別、ビジネスモデル別、地域別、2024～2032年

世界のモバイルゲーム市場規模は2023年に917億米ドルに達しました。今後、IMARC Groupは、2024～2032年にかけての成長率（CAGR）は9％を示し、2032年には2,016億米ドルに達すると予測しています。新たな技術の進歩、没入型グラフィックスによるゲーム体験の向上、スマートフォンやタブレット端末の普及拡大、多様な収益源を提供するフリーミアムモデルやインナー課金モデルの成功などが、市場成長を後押しする要因の一部となっています。

モバイルゲーム市場分析

主要市場促進要因：スマートフォンの普及とモバイル技術の向上により、多くのユーザーが高品質のゲームにアクセスできるようになったことが、モバイルゲーム市場の主要な促進要因となっています。アプリ内課金や広告に支えられた基本プレイ無料のビジネスモデルは、ユーザーを惹きつけ、維持します。また、ソーシャルネットワークを通じたバイラルなゲームの成長を促進するソーシャル統合機能も、この市場の利点となっています。

主要市場動向：シンプルで短時間のゲームプレイが可能なハイパーカジュアルゲームが台頭し、幅広い層を惹きつけています。クラウドゲーミングは、ハイエンドのハードウェアを必要とせず、高品質のゲームをモバイルデバイスにストリーミングできるため、人気を集めています。拡大現実（AR）ゲームは成長を続けており、デジタルゲームプレイを現実世界と融合させ、市場成長に影響を与えています。

地理的動向：モバイルゲーム市場の展望では、アジア太平洋が最大規模を占めています。スマートフォンの高い普及率と強力なモバイルインフラが同地域の市場成長を牽引しています。特に日本や韓国のような国々におけるゲームの文化的人気は、同地域におけるモバイルゲームの需要を促進しています。

競合情勢：モバイルゲーム業界の主要市場参入企業には、Activision Blizzard Inc.、Electronic Arts Inc.、Gameloft SE（Vivendi SE）、GungHo Online Entertainment Inc.、Kabam Games Inc.、Nintendo Co. Ltd、Rovio Entertainment Oy、Rovio Entertainment Oyj、Supercell Oy（Tencent Holdings Ltd）、Take-Two Interactive Software Inc.、Ubisoft Entertainment SAなどがあります。

課題と機会：市場は、圧倒的な数のゲームが知名度とユーザー維持を難しくしているなど、さまざまな課題に直面しています。しかし、モバイル接続性の向上や、AR、VR、クラウドゲーミングなどの技術進歩に伴う新興市場への進出、esportsやソーシャルゲームプラットフォームの台頭など、いくつかの機会にも直面しています。

モバイルゲーム市場動向

スマートフォンとタブレットの普及

スマートフォンとタブレットの急速な普及は、モバイルゲーム市場を一変させました。高解像度ディスプレイ、マルチコアプロセッサ、専用GPUなどの高度なハードウェアコンポーネントを搭載した携帯電話が、個人でも簡単に利用できるようになったことが、市場の成長に寄与しています。消費者調査ジャーナルによると、アメリカ人のほぼ全員（97％）が携帯電話を所有しています。これは3億3,080万人に相当します。アメリカ人10人のうち約9人がスマートフォンを所有しています。アメリカ人は毎日4時間30分を携帯電話に費やし、1日に144回携帯電話をチェックしています。アメリカ人の57％近くが自分を「ケータイ中毒者」だと考えています。世界のインターネットトラフィックの半分以上（59.5%）が携帯電話からもたらされています。これが、モバイルゲーム市場の統計をさらに後押ししています。

新たな技術の進歩

技術的進歩の絶え間ない進化は、モバイルゲームに新たな没入感とエンゲージメントの領域をもたらしています。例えば、2023年10月、Electronic Arts EAは、インタラクティブなシミュレーション、戦略的なターンベースのゲームプレイ、プレミアリーグ、LALIGA EA SPORTS、ブンデスリーガ、リーグ1、セリエAなどの著名リーグから5,000人以上の実在する選手の名簿を提供する新しいモバイルゲーム、EA Sports FC Tacticalを発表しました。同様に、2024年4月、ナショナル・フットボール・リーグ、NFL選手会（NFLPA）、2Kは、Cat Daddy Gamesが開発したiOSとAndroidデバイス向けの新しい非シミュレーション触覚カードバトラーモバイルゲーム、NFL 2K Playmakersを発売しました。これは、今後数年間のモバイルゲーム市場予測を押し上げる可能性が高いです。

フリーミアムとアプリ内課金の取り込み

フリーミアムモデルは、アプリ内課金で収益を得ながら、無料でゲームを記載しています。デベロッパーは、ゲーム内アイテム、パワーアップ、カスタマイズオプション、または高度な機能をゲーム内で購入できるように提供することで、収益を得る。このモデルは、開発者が継続的にアップデートやコンテンツを提供し、関心を維持することで、参入企業のエンゲージメントの拡大を促します。Business of Appsによると、アプリ内課金は最も一般的なマネタイズモデルの1つです。非ゲームアプリの50%、ゲームアプリの79%がアプリ内課金を利用していると推定されます。アプリ内課金はモバイルアプリの収益の48.2%を占め、広告ベースの収益が14%、有料アプリのダウンロードが37.8%となっています。ユーザーはアプリ内課金に世界で3,800億米ドルを費やしています。これがモバイルゲーム市場の収益に拍車をかけています。

目次

第1章 序文

第2章 調査範囲と調査手法

• 調査の目的
• ステークホルダー
• データソース
  • 一次情報
  • 二次情報
• 市場推定
  • ボトムアップアプローチ
  • トップダウンアプローチ
• 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

• 概要
• 主要業界動向

第5章 世界のモバイルゲーム市場

• 市場概要
• 市場実績
• COVID-19の影響
• 市場予測

第6章 市場内訳：タイプ別

• アクション・アドベンチャー
• カジノ
• スポーツとロールプレイング
• ストラテジー・脳トレ

第7章 市場内訳：デバイスタイプ別

• スマートフォン
• スマートウォッチ
• 携帯情報端末
• タブレット
• その他

第8章 市場内訳：プラットフォーム別

• Android
• iOS
• その他

第9章 市場内訳：ビジネスモデル別

• フリーミアム
• 有料
• 無料
• ペイミアム

第10章 市場内訳：地域別

• 北米
  • 米国
  • カナダ
• アジア太平洋
  • 中国
  • 日本
  • インド
  • 韓国
  • オーストラリア
  • インドネシア
  • その他
• 欧州
  • ドイツ
  • フランス
  • 英国
  • イタリア
  • スペイン
  • ロシア
  • その他
• ラテンアメリカ
  • ブラジル
  • メキシコ
  • その他
• 中東・アフリカ
  • 市場動向
  • 市場内訳：国別
  • 市場予測

第11章 SWOT分析

• 概要
• 強み
• 弱み
• 機会
• 脅威

第12章 バリューチェーン分析

第13章 ポーターのファイブフォース分析

• 概要
• 買い手の交渉力
• 供給企業の交渉力
• 競合の程度
• 新規参入業者の脅威
• 代替品の脅威

第14章 価格分析

第15章 競合情勢

• 市場構造
• 主要企業
• 主要企業のプロファイル
  • Activision Blizzard Inc.
  • Electronic Arts Inc.
  • Gameloft SE（Vivendi SE）
  • GungHo Online Entertainment Inc.
  • Kabam Games Inc
  • Nintendo Co. Ltd
  • Rovio Entertainment Oyj
  • Supercell Oy（Tencent Holdings Ltd）
  • Take-Two Interactive Software Inc.
  • Ubisoft Entertainment SA

List of Figures

• Figure 1: Global: Mobile Gaming Market: Major Drivers and Challenges
• Figure 2: Global: Mobile Gaming Market: Sales Value (in Billion US$), 2018-2023
• Figure 3: Global: Mobile Gaming Market Forecast: Sales Value (in Billion US$), 2024-2032
• Figure 4: Global: Mobile Gaming Market: Breakup by Type (in %), 2023
• Figure 5: Global: Mobile Gaming Market: Breakup by Device Type (in %), 2023
• Figure 6: Global: Mobile Gaming Market: Breakup by Platform (in %), 2023
• Figure 7: Global: Mobile Gaming Market: Breakup by Business Model (in %), 2023
• Figure 8: Global: Mobile Gaming Market: Breakup by Region (in %), 2023
• Figure 9: Global: Mobile Gaming (Action or Adventure) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 10: Global: Mobile Gaming (Action or Adventure) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 11: Global: Mobile Gaming (Casino) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 12: Global: Mobile Gaming (Casino) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 13: Global: Mobile Gaming (Sports and Role Playing) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 14: Global: Mobile Gaming (Sports and Role Playing) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 15: Global: Mobile Gaming (Strategy and Brain) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 16: Global: Mobile Gaming (Strategy and Brain) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 17: Global: Mobile Gaming (Smartphone) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 18: Global: Mobile Gaming (Smartphone) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 19: Global: Mobile Gaming (Smartwatch) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 20: Global: Mobile Gaming (Smartwatch) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 21: Global: Mobile Gaming (PDA) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 22: Global: Mobile Gaming (PDA) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 23: Global: Mobile Gaming (Tablet) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 24: Global: Mobile Gaming (Tablet) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 25: Global: Mobile Gaming (Other Device Types) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 26: Global: Mobile Gaming (Other Device Types) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 27: Global: Mobile Gaming (Android) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 28: Global: Mobile Gaming (Android) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 29: Global: Mobile Gaming (iOS) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 30: Global: Mobile Gaming (iOS) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 31: Global: Mobile Gaming (Other Platforms) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 32: Global: Mobile Gaming (Other Platforms) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 33: Global: Mobile Gaming (Freemium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 34: Global: Mobile Gaming (Freemium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 35: Global: Mobile Gaming (Paid) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 36: Global: Mobile Gaming (Paid) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 37: Global: Mobile Gaming (Free) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 38: Global: Mobile Gaming (Free) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 39: Global: Mobile Gaming (Paymium) Market: Sales Value (in Million US$), 2018 & 2023
• Figure 40: Global: Mobile Gaming (Paymium) Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 41: North America: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 42: North America: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 43: United States: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 44: United States: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 45: Canada: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 46: Canada: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 47: Asia-Pacific: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 48: Asia-Pacific: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 49: China: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 50: China: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 51: Japan: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 52: Japan: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 53: India: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 54: India: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 55: South Korea: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 56: South Korea: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 57: Australia: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 58: Australia: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 59: Indonesia: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 60: Indonesia: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 61: Others: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 62: Others: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 63: Europe: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 64: Europe: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 65: Germany: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 66: Germany: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 67: France: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 68: France: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 69: United Kingdom: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 70: United Kingdom: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 71: Italy: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 72: Italy: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 73: Spain: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 74: Spain: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 75: Russia: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 76: Russia: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 77: Others: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 78: Others: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 79: Latin America: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 80: Latin America: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 81: Brazil: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 82: Brazil: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 83: Mexico: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 84: Mexico: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 85: Others: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 86: Others: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 87: Middle East and Africa: Mobile Gaming Market: Sales Value (in Million US$), 2018 & 2023
• Figure 88: Middle East and Africa: Mobile Gaming Market: Breakup by Country (in %), 2023
• Figure 89: Middle East and Africa: Mobile Gaming Market Forecast: Sales Value (in Million US$), 2024-2032
• Figure 90: Global: Mobile Gaming Industry: SWOT Analysis
• Figure 91: Global: Mobile Gaming Industry: Value Chain Analysis
• Figure 92: Global: Mobile Gaming Industry: Porter's Five Forces Analysis

List of Tables

• Table 1: Global: Mobile Gaming Market: Key Industry Highlights, 2023 and 2032
• Table 2: Global: Mobile Gaming Market Forecast: Breakup by Type (in Million US$), 2024-2032
• Table 3: Global: Mobile Gaming Market Forecast: Breakup by Device Type (in Million US$), 2024-2032
• Table 4: Global: Mobile Gaming Market Forecast: Breakup by Platform (in Million US$), 2024-2032
• Table 5: Global: Mobile Gaming Market Forecast: Breakup by Business Model (in Million US$), 2024-2032
• Table 6: Global: Mobile Gaming Market Forecast: Breakup by Region (in Million US$), 2024-2032
• Table 7: Global: Mobile Gaming Market: Competitive Structure
• Table 8: Global: Mobile Gaming Market: Key Players

The global mobile gaming market size reached US$ 91.7 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 201.6 Billion by 2032, exhibiting a growth rate (CAGR) of 9% during 2024-2032. The emerging technological advancements, enhancing gaming experiences with immersive graphics, increasing the proliferation of smartphones and tablets, and incorporation of all freemium and inner purchases model success offering diverse revenue streams are some of the factors propelling the market growth.

Mobile Gaming Market Analysis:

Major Market Drivers: The widespread adoption of smartphones and improved mobile technology which makes high-quality games accessible to a vast audience, represents the major driver of the mobile gaming market. Free-to-play business models, supported by in-app purchases and advertising, attract and retain users. The market also benefits from social integration features, promoting viral game growth through social networks.

Key Market Trends: The rise of hyper-casual games that offer simple, quick gameplay attracting broad demographics represents the key trends in the market. Cloud gaming is gaining traction, allowing high-quality games to be streamed to mobile devices without needing high-end hardware. Augmented reality (AR) games continue to grow, blending digital gameplay with the real world which is influencing the market growth.

Geographical Trends: Asia Pacific accounted for the largest region in the mobile gaming market outlook. The high smartphone penetration and the strong mobile infrastructure are driving the market growth in the region. The cultural popularity of gaming especially in countries like Japan and South Korea is fueling the demand for mobile gaming in the region.

Competitive Landscape: Some of the major market players in the mobile gaming industry include Activision Blizzard Inc., Electronic Arts Inc., Gameloft SE (Vivendi SE), GungHo Online Entertainment Inc., Kabam Games Inc, Nintendo Co. Ltd, Rovio Entertainment Oyj, Supercell Oy (Tencent Holdings Ltd), Take-Two Interactive Software Inc., Ubisoft Entertainment SA, among many others.

Challenges and Opportunities: The market faces various challenges like the overwhelming number of games making visibility and user retention difficult. However, the market also faces several opportunities such as expansion into emerging markets with increasing mobile connectivity and technological advancements like AR, VR, and cloud gaming, along with the rising esports and social gaming platforms.

Mobile Gaming Market Trends:

The proliferation of smartphones and tablets

The rapid proliferation of smartphones and tablets transformed the mobile gaming market. The easy accessibility of mobile phones among individuals equipped with advanced hardware components, including high-resolution displays, multi-core processors, and dedicated GPUs is contributing to the market growth. According to the Consumer Affairs Journal of Consumer Research, almost all Americans (97%) own a mobile phone. This translates to 330.8 million people. About nine out of 10 Americans own a smartphone. Each day Americans spend 4 hours and 30 minutes on their mobile phones and check their phone 144 times per day. Nearly 57% of Americans consider themselves 'mobile phone addicts'. Over half (59.5%) of the world's internet traffic comes from mobile phones. This is further driving the mobile gaming market statistics.

The emerging technological advancements

The continuous evolution of technological advancements is influencing mobile gaming into new realms of immersion and engagement. For instance, in October 2023, Electronic Arts EA unveiled EA Sports FC Tactical, a new mobile game, that offers interactive simulation, strategic turn-based gameplay, and a roster of more than 5000 real players from prominent leagues like the Premier League, LALIGA EA SPORTS, Bundesliga, Ligue 1 and Serie A. Similarly, in April 2024, the National Football League, NFL Players Association (NFLPA), and 2K launched NFL 2K Playmakers, a new non-simulation tactile card battler mobile game for iOS and Android devices developed by Cat Daddy Games. This is likely to boost the mobile gaming market forecast over the coming years.

The incorporation of freemium and in-app purchases

The freemium model offers games for free while generating revenue through in-app purchases. Developers, in turn, generate revenue by offering in-game items, power-ups, customization options, or advanced features for purchase within the game. The model encourages extended player engagement, as developers continuously provide updates and content to maintain interest. According to the Business of Apps, in-app purchases are one of the most common monetization models. An estimated 50% of non-game and 79% of game apps use it. In-app purchases account for 48.2% of mobile app earnings as compared to 14% from ads-based revenue and 37.8% from paid app downloads. Users are spending $380 billion worldwide on in-app purchases. This is fueling the mobile gaming market revenue.

Mobile Gaming Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global mobile gaming market report, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, device type, platform and business model.

Breakup by Type:

Action or Adventure

Casino

Sports and Role Playing

Strategy and Brain

The report has provided a detailed breakup and analysis of the market based on the type. This includes action or adventure, casino, sports and role-playing, strategy, and brain.

Action and adventure games offer intense gameplay experiences that often involve combat, exploration, and dynamic storytelling. These games encompass a variety of genres, from platformers to open-world adventures, providing players with adrenaline-pumping challenges and immersive narratives. Moreover, casino games have a strong foothold in the market, replicating the excitement of traditional casino games including slot machines, poker, blackjack, and roulette. They capitalize on the convenience of mobile devices, allowing players to experience the thrill of gambling from the palm of their hands.

Besides this, the growing popularity of sports and role-playing games (RPGs) is accelerating market growth. Additionally, sports games such as football, basketball, racing, and tennis, offer quick matches and intuitive controls, making them accessible to a wide audience, contributing to the market growth. Along with this, role-playing games (RPGs) immerse players in intricate narratives, character development, and strategic gameplay, allowing them to explore fantasy worlds and engage in epic quests, thus propelling market growth.

Furthermore, strategy and brain games challenge players' tactical thinking and decision-making skills often involving resource management, base building, and strategic planning, focusing on enhancing cognitive abilities through puzzles, quizzes, and memory exercises, thus creating a positive market outlook.

Breakup by Device Type:

Smartphone

Smartwatch

PDA

Tablet

Others

Smartphones represent the most popular device type

The report has provided a detailed breakup and analysis of the market based on the device type. This includes smartphone, smartwatch, PDA, tablet, and others. According to the report, smartphones accounted for the largest market share.

The widespread adoption of smartphones is reshaping the way games are accessed, played, and enjoyed, thus contributing to market growth. Additionally, the rising disposable income and easy accessibility to smartphones offering versatility and convenience are augmenting the market growth. These pocket-sized powerhouses combine robust processing capabilities, high-resolution displays, and touch-screen interfaces to deliver immersive gaming encounters.

Moreover, smartphones are democratizing gaming, erasing traditional barriers to entry with their portable nature that allows gaming on-the-go and enables users to indulge in quick gaming sessions during commutes, breaks, or downtime representing another major growth-inducing factor. The intuitive touch controls and gyroscopic sensors introduce innovative ways of interacting with games, making them accessible to a wide audience beyond traditional gamers.

Furthermore, the app store ecosystem integrated into smartphones is streamlining game discovery and download, fostering a seamless user experience. Developers can tap into this ecosystem to swiftly distribute and update their games, facilitating a continuous stream of fresh content for players to enjoy.

Breakup by Platform:

Android

iOS

Others

Android holds the largest share in the market

A detailed breakup and analysis of the market based on the platform has also been provided in the report. This includes android, iOS, and others. According to the report, android accounted for the largest market share.

Android's open-source nature and widespread adoption across various devices are contributing to its remarkable success, thus driving the segment in the market. This adaptability means that the plethora of smartphones and tablets from different manufacturers and price points run on the Android operating system, expanding its potential user base significantly. According to an article by Business of Apps, Android is the most popular operating system in the world with over 3 billion active users spanning over 190 countries.

Breakup by Business Model:

Freemium

Paid

Free

Paymium

A detailed breakup and analysis of the market based on the business model has also been provided in the report. This includes freemium, paid, free, and paymium.

The freemium model offers games for free download while monetizing through in-app purchases which allows initial access without financial commitment. It offers players the flexibility to enhance their gaming experience by purchasing virtual items, power-ups, or premium features within the game.

Moreover, paid games require an upfront purchase cost for full access. While less prevalent than freemium, paid games often cater to a niche audience seeking a premium experience without in-app purchases. This model offers developers a clear revenue stream from each sale but may limit initial user acquisition due to the upfront cost.

Besides this, the free games model offers complete game play without any cost, relying solely on in-game advertising to generate revenue which typically attracts a large player base, thus accelerating the market growth. Furthermore, the paymium model combines elements of paid and freemium models. Players initially download the game for free but are later required to pay for additional content or features to unlock the full experience which offers a taste of the game's potential, encouraging players to invest for a more comprehensive engagement.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The Asia Pacific region is dominating the global market. In addition, the growing population, rising disposable income, and the significant portion of mobile device users, in the Asia Pacific market are accelerating the market growth. Also, countries such as China, Japan, South Korea, and India are driving the region's mobile gaming prowess. Moreover, the widespread adoption of smartphones, coupled with diverse gaming preferences are driving the demand for several games, from casual titles to complex multiplayer experiences representing another major growth-inducing factor. Along with this, the inclination toward social gaming and the popularity of esports with large-scale tournaments and competitive gaming leagues are attracting players and spectators, thus propelling market growth. According to an article in Seoulz, mobile gaming is more common in Korea than console gaming or PC gaming. Furthermore, Korea has over 35 million smartphone users. Therefore, there is a high demand for all form of gaming. Especially role-playing games where 90% of all mobile gaming revenue came from this genre.

Competitive Landscape:

Nowadays, key players in the market are strategically implementing various measures to fortify their positions and capitalize on the industry's growth potential. Additionally, leading companies such as Tencent, Electronic Arts (EA), and Supercell consistently invest in developing innovative and captivating game titles focusing on enhancing gameplay mechanics, graphics quality, and immersive experiences to attract and retain players. Moreover, emerging technologies such as augmented reality (AR) and virtual reality (VR) provide a competitive edge. For instance, Niantic, famous for Pokemon GO, actively explores AR gaming advancements. Besides this, strategic acquisitions of promising studios or successful games enable companies to expand their portfolios. Along with this, key players are tapping into the esports trend by organizing and sponsoring competitive gaming tournaments and leagues. For instance, Activision Blizzard hosts the Call of Duty League and Overwatch League, fostering a vibrant competitive gaming ecosystem.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Activision Blizzard Inc.

Electronic Arts Inc.

Gameloft SE (Vivendi SE)

GungHo Online Entertainment Inc.

Kabam Games Inc

Nintendo Co. Ltd

Rovio Entertainment Oyj

Supercell Oy (Tencent Holdings Ltd)

Take-Two Interactive Software Inc.

Ubisoft Entertainment SA

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Recent Developments:

In January 2024, Zynga Inc., a wholly-owned owned publishing label of Take-Two Interactive and a global leader in interactive entertainment, and Automobili Lamborghini S.p.A., an unrivaled manufacturer of pure and visionary super sports car, announced a multi-year agreement to make CSR Racing (CSR), the hyper-real mobile racing franchise of Zynga's subsidiary NaturalMotion, an official partner of Lamborghini's new LMDH prototype entry in the FIA WEC Hypercar Class and IMSA Grand Touring Prototype (GTP) Class global racing championship.

In March 2024, Take-Two Interactive Software, Inc., one of the largest interactive entertainment companies in the world announced that it has entered into a definitive agreement with embracer group to acquire the Gearbox Entertainment Company, an award-winning creator of industry-defining entertainment experiences, $460 million.

In June 2023, Ubisoft Entertainment SA and Level Infinite are pleased to announce that, after the licensing collaboration revealed in July 2022 by Ubisoft, Level Infinite will take on the role of publisher for the mobile game titled Assassin's Creed Codename Jade.

Key Questions Answered in This Report:

• How has the global mobile gaming market performed so far, and how will it perform in the coming years?
• What are the drivers, restraints, and opportunities in the global mobile gaming market?
• What is the impact of each driver, restraint, and opportunity on the global mobile gaming market?
• What are the key regional markets?
• Which countries represent the most attractive mobile gaming market?
• What is the breakup of the market based on the type?
• Which is the most attractive type in the mobile gaming market?
• What is the breakup of the market based on the device type?
• Which is the most attractive device type in the mobile gaming market?
• What is the breakup of the market based on the platform?
• Which is the most attractive platform in the mobile gaming market?
• What is the breakup of the market based on the business model?
• Which is the most attractive business model in the mobile gaming market?
• What is the competitive structure of the global mobile gaming market?
• Who are the key players/companies in the global mobile gaming market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

• 4.1 Overview
• 4.2 Key Industry Trends

5 Global Mobile Gaming Market

• 5.1 Market Overview
• 5.2 Market Performance
• 5.3 Impact of COVID-19
• 5.4 Market Forecast

6 Market Breakup by Type

• 6.1 Action or Adventure
  • 6.1.1 Market Trends
  • 6.1.2 Market Forecast
• 6.2 Casino
  • 6.2.1 Market Trends
  • 6.2.2 Market Forecast
• 6.3 Sports and Role Playing
  • 6.3.1 Market Trends
  • 6.3.2 Market Forecast
• 6.4 Strategy and Brain
  • 6.4.1 Market Trends
  • 6.4.2 Market Forecast

7 Market Breakup by Device Type

• 7.1 Smartphone
  • 7.1.1 Market Trends
  • 7.1.2 Market Forecast
• 7.2 Smartwatch
  • 7.2.1 Market Trends
  • 7.2.2 Market Forecast
• 7.3 PDA
  • 7.3.1 Market Trends
  • 7.3.2 Market Forecast
• 7.4 Tablet
  • 7.4.1 Market Trends
  • 7.4.2 Market Forecast
• 7.5 Others
  • 7.5.1 Market Trends
  • 7.5.2 Market Forecast

8 Market Breakup by Platform

• 8.1 Android
  • 8.1.1 Market Trends
  • 8.1.2 Market Forecast
• 8.2 iOS
  • 8.2.1 Market Trends
  • 8.2.2 Market Forecast
• 8.3 Others
  • 8.3.1 Market Trends
  • 8.3.2 Market Forecast

9 Market Breakup by Business Model

• 9.1 Freemium
  • 9.1.1 Market Trends
  • 9.1.2 Market Forecast
• 9.2 Paid
  • 9.2.1 Market Trends
  • 9.2.2 Market Forecast
• 9.3 Free
  • 9.3.1 Market Trends
  • 9.3.2 Market Forecast
• 9.4 Paymium
  • 9.4.1 Market Trends
  • 9.4.2 Market Forecast

10 Market Breakup by Region

• 10.1 North America
  • 10.1.1 United States
    • 10.1.1.1 Market Trends
    • 10.1.1.2 Market Forecast
  • 10.1.2 Canada
    • 10.1.2.1 Market Trends
    • 10.1.2.2 Market Forecast
• 10.2 Asia-Pacific
  • 10.2.1 China
    • 10.2.1.1 Market Trends
    • 10.2.1.2 Market Forecast
  • 10.2.2 Japan
    • 10.2.2.1 Market Trends
    • 10.2.2.2 Market Forecast
  • 10.2.3 India
    • 10.2.3.1 Market Trends
    • 10.2.3.2 Market Forecast
  • 10.2.4 South Korea
    • 10.2.4.1 Market Trends
    • 10.2.4.2 Market Forecast
  • 10.2.5 Australia
    • 10.2.5.1 Market Trends
    • 10.2.5.2 Market Forecast
  • 10.2.6 Indonesia
    • 10.2.6.1 Market Trends
    • 10.2.6.2 Market Forecast
  • 10.2.7 Others
    • 10.2.7.1 Market Trends
    • 10.2.7.2 Market Forecast
• 10.3 Europe
  • 10.3.1 Germany
    • 10.3.1.1 Market Trends
    • 10.3.1.2 Market Forecast
  • 10.3.2 France
    • 10.3.2.1 Market Trends
    • 10.3.2.2 Market Forecast
  • 10.3.3 United Kingdom
    • 10.3.3.1 Market Trends
    • 10.3.3.2 Market Forecast
  • 10.3.4 Italy
    • 10.3.4.1 Market Trends
    • 10.3.4.2 Market Forecast
  • 10.3.5 Spain
    • 10.3.5.1 Market Trends
    • 10.3.5.2 Market Forecast
  • 10.3.6 Russia
    • 10.3.6.1 Market Trends
    • 10.3.6.2 Market Forecast
  • 10.3.7 Others
    • 10.3.7.1 Market Trends
    • 10.3.7.2 Market Forecast
• 10.4 Latin America
  • 10.4.1 Brazil
    • 10.4.1.1 Market Trends
    • 10.4.1.2 Market Forecast
  • 10.4.2 Mexico
    • 10.4.2.1 Market Trends
    • 10.4.2.2 Market Forecast
  • 10.4.3 Others
    • 10.4.3.1 Market Trends
    • 10.4.3.2 Market Forecast
• 10.5 Middle East and Africa
  • 10.5.1 Market Trends
  • 10.5.2 Market Breakup by Country
  • 10.5.3 Market Forecast

11 SWOT Analysis

• 11.1 Overview
• 11.2 Strengths
• 11.3 Weaknesses
• 11.4 Opportunities
• 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

• 13.1 Overview
• 13.2 Bargaining Power of Buyers
• 13.3 Bargaining Power of Suppliers
• 13.4 Degree of Competition
• 13.5 Threat of New Entrants
• 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

• 15.1 Market Structure
• 15.2 Key Players
• 15.3 Profiles of Key Players
  • 15.3.1 Activision Blizzard Inc.
    • 15.3.1.1 Company Overview
    • 15.3.1.2 Product Portfolio
    • 15.3.1.3 Financials
    • 15.3.1.4 SWOT Analysis
  • 15.3.2 Electronic Arts Inc.
    • 15.3.2.1 Company Overview
    • 15.3.2.2 Product Portfolio
    • 15.3.2.3 Financials
    • 15.3.2.4 SWOT Analysis
  • 15.3.3 Gameloft SE (Vivendi SE)
    • 15.3.3.1 Company Overview
    • 15.3.3.2 Product Portfolio
  • 15.3.4 GungHo Online Entertainment Inc.
    • 15.3.4.1 Company Overview
    • 15.3.4.2 Product Portfolio
    • 15.3.4.3 Financials
  • 15.3.5 Kabam Games Inc
    • 15.3.5.1 Company Overview
    • 15.3.5.2 Product Portfolio
  • 15.3.6 Nintendo Co. Ltd
    • 15.3.6.1 Company Overview
    • 15.3.6.2 Product Portfolio
    • 15.3.6.3 Financials
    • 15.3.6.4 SWOT Analysis
  • 15.3.7 Rovio Entertainment Oyj
    • 15.3.7.1 Company Overview
    • 15.3.7.2 Product Portfolio
    • 15.3.7.3 Financials
  • 15.3.8 Supercell Oy (Tencent Holdings Ltd)
    • 15.3.8.1 Company Overview
    • 15.3.8.2 Product Portfolio
  • 15.3.9 Take-Two Interactive Software Inc.
    • 15.3.9.1 Company Overview
    • 15.3.9.2 Product Portfolio
    • 15.3.9.3 Financials
    • 15.3.9.4 SWOT Analysis
  • 15.3.10 Ubisoft Entertainment SA
    • 15.3.10.1 Company Overview
    • 15.3.10.2 Product Portfolio
    • 15.3.10.3 Financials
    • 15.3.10.4 SWOT Analysis