デフォルト表紙
市場調査レポート
商品コード
1521191

カラー化粧品市場レポート:ターゲット市場、流通チャネル、用途、地域別、2024年~2032年

Color Cosmetics Market Report by Target Market (Mass Products, Prestige Products), Distribution Channel (Offline, Online), Application (Nail Products, Lip Products, Eye Products, Facial Products, Hair Products, and Others), and Region 2024-2032


出版日
発行
IMARC
ページ情報
英文 146 Pages
納期
2~3営業日
カスタマイズ可能
価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=143.57円
カラー化粧品市場レポート:ターゲット市場、流通チャネル、用途、地域別、2024年~2032年
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 146 Pages
納期: 2~3営業日
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  • 概要
  • 図表
  • 目次
概要

世界のカラー化粧品市場規模は2023年に819億米ドルに達しました。今後、IMARC Groupは、2032年には1,339億米ドルに達し、2024~2032年の成長率(CAGR)は5.5%になると予測しています。同市場は、可処分所得水準の上昇、急速な都市化、ソーシャルメディアの普及と美容動向の増加、製品処方とパッケージングの革新、男性用化粧品市場の成長、進化する美容基準と包括性によって、緩やかな成長を遂げています。

カラー化粧品市場の分析:

市場の成長と規模:美容製品に対する消費者需要の増加により、市場は緩やかな成長を遂げています。

技術の進歩:技術の進歩は、カラー化粧品業界において重要な役割を果たしており、3Dプリンティングなどの技術革新により、パーソナライズされたメイクアップ製品が可能となっています。拡張現実(AR)美容アプリも人気を博しており、消費者は購入前に化粧品をバーチャルで試すことができます。

産業への応用:メイクアップアーティストが特殊効果やキャラクターの変身に使用します。さらに、ソーシャルメディアのインフルエンサーの台頭により、製品の推薦やチュートリアルが増加し、業界をさらに盛り上げています。

地理的動向:アジア太平洋地域、特に中国と韓国は、中間層と美意識の高い消費者の増加に牽引され、カラー化粧品市場の主要プレーヤーとして台頭してきました。北米と欧州は、プレミアム化粧品やオーガニック化粧品への嗜好を特徴とし、依然として重要な市場です。

競合情勢:この業界は競争が激しく、数多くの世界・ブランドとローカル・ブランドが市場シェアを争っています。ロレアル、エスティローダー、メイベリンなどの老舗ブランドは、進化する消費者の嗜好に応えるインディーズブランドやクルールティフリーブランドとの競争に直面しています。

課題と機会:課題としては、製品の安全性や環境問題に対する規制の強化が挙げられ、ブランドは持続可能な慣行に適応する必要があります。機会は、スキンケア要素を含む製品ラインの拡大や、成長する男性化粧品市場の開拓にあります。

将来の展望:カラー化粧品市場は、可処分所得の増加、都市化、美の基準の進化に牽引され、成長を続けると予想されます。持続可能性と包括性は消費者の選択に影響を与える重要な要因であり、企業は競合を維持するためにこれらの分野でイノベーションを起こすことが求められます。

カラー化粧品市場の動向

可処分所得の増加と都市化

世界のカラー化粧品市場の主な促進要因のひとつは、可処分所得の増加と都市化です。経済が成長し、都市部に移住する個人が増えるにつれて、美容製品に対する需要も増加します。都市部のライフスタイルは身だしなみや自己表現を優先することが多く、カラー化粧品の売上増につながっています。この動向は、中間層の購買力が拡大している中国やインドなどの新興市場で特に顕著です。こうした消費者は、外見を整え自尊心を高めるために、質の高い化粧品への投資を厭わないです。さらに、都市部ではより多様な製品や美容サービスを利用できるため、カラー化粧品の需要がさらに高まっています。北米や欧州などの新興国市場では、可処分所得の増加が引き続き市場を牽引しています。これらの地域の消費者は、プレミアム化粧品や高級化粧品への出費を厭わず、業界の成長に貢献しています。さまざまな所得層に対応するブランドは、多様な消費者層を取り込むためにさまざまな価格帯の製品を提供し、活況を呈しています。

高まるソーシャルメディアの影響力と美容動向

美容動向と消費者行動に対するソーシャルメディアの影響力の高まりは、誇張しすぎることはないです。インスタグラム、ユーチューブ、TikTokなどのプラットフォームは、美容愛好家の世界・コミュニティを作り上げ、カラー化粧品の普及を促進しています。美容インフルエンサーやメイクアップアーティストたちは、自分たちのスキルを披露し、製品を推薦し、世界中の何百万人ものフォロワーにリーチしています。このようなデジタルの影響力は、業界を変革し、よりアクセスしやすく、パーソナライズされたものにしています。消費者は、チュートリアル、製品レビュー、おすすめに簡単にアクセスすることができ、十分な情報に基づいた購入決定につながります。ブランドはソーシャルメディアをマーケティングに活用し、インフルエンサーとコラボレートして製品を宣伝することで、知名度と売上を向上させています。美容動向は、ナチュラル・オーガニック化粧品から大胆でアバンギャルドなルックまで、ソーシャルメディアを通じて急速に広がっています。消費者はメイクアップ・ルーティンを試してみようと思うようになり、商品の回転率と売上が向上しています。新たな動向に機敏に対応するブランドは、こうした消費者の嗜好の変化を利用することができます。

製品の処方とパッケージの革新

製品の処方とパッケージングの絶え間ない革新は、カラー化粧品市場の主要な促進要因です。企業は研究開発に多額の投資を行い、より優れた性能、より長時間の使用、肌に優しい成分を提供する製品を生み出しています。例えば、クリーン・ビューティーの動向は、有害な化学物質を含まない化粧品の開発につながり、健康志向の消費者にアピールしています。各ブランドは持続可能性にも力を入れ、環境に優しい包装資材を使用し、廃棄物を減らしています。製品のパッケージは、消費者を惹きつける上で重要な役割を果たしています。革新的で美しいパッケージは、商品を棚で目立たせ、消費者の興奮を誘う。高級ブランドはしばしば豪華で収集可能なパッケージに投資し、消費者の全体的な体験を高めています。

成長する男性化粧品市場

世界のカラー化粧品市場は、男性化粧品セグメントの著しい拡大を目の当たりにしています。伝統的なジェンダー規範は進化しており、男性が外見を美しくするために化粧をすることがより受け入れられています。ファンデーション、コンシーラー、アイブロウ製品などの男性用グルーミング製品が人気を博しています。この動向の背景には、男性らしさに対する認識の変化と、洗練された身だしなみを実現したいという願望があります。化粧品会社は、男性に特化した製品を開発・市場開拓することで、この動向に対応しています。これには、男性の好みや肌タイプに合わせてデザインされたスキン包装、ブランディング、製品タイプなどが含まれます。男性用化粧品市場が成長し続ける中、企業にとっては製品を多様化し、新たな消費者層を開拓する大きなチャンスとなっています。

進化する美の基準と包括性

美の基準の進化と包括性への需要の高まりが、世界のカラー化粧品市場を牽引する要因となっています。消費者は、多様な肌色、髪タイプ、性別に対応する製品を求めるようになっています。業界は、より広範な肌色に対応できるようシェードレンジを拡大することで対応しています。広告やマーケティング・キャンペーンにおける包括性もまた、ブランドが販促物においてすべての個人を代表することの重要性を認識しているため、標準となっています。包括性に加えて、美の概念自体も進化しています。厳格な美の理想から、個性や自己表現を讃える方向にシフトしています。そのため、大胆なアイシャドウ、鮮やかなリップカラー、革新的なメイクアップテクニックなど、消費者が自分のルックスを試すことができる製品の需要が高まっています。製品提供やマーケティング活動において、包括性を受け入れ、多様性を称賛するブランドは、消費者の共感を得やすく、売上とブランド・ロイヤルティを促進します。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査の目的
  • ステークホルダー
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要業界動向

第5章 世界のカラー化粧品市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳:ターゲット市場別

  • 大量生産品
    • 市場動向
    • 市場予測
  • プレステージ製品
    • 市場動向
    • 市場予測

第7章 市場内訳:流通チャネル別

  • オフライン
    • 市場動向
    • 市場予測
  • オンライン
    • 市場動向
    • 市場予測

第8章 市場内訳:用途別

  • ネイル製品
    • 市場動向
    • 市場予測
  • リップ製品
    • 市場動向
    • 市場予測
  • アイ製品
    • 市場動向
    • 市場予測
  • フェイシャル製品
    • 市場動向
    • 市場予測
  • ヘアケア製品
    • 市場動向
    • 市場予測
  • その他
    • 市場動向
    • 市場予測

第9章 市場内訳:地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • その他
  • 中東・アフリカ
    • 市場動向
    • 市場内訳:国別
    • 市場予測

第10章 SWOT分析

  • 概要
  • 強み
  • 弱み
  • 機会
  • 脅威

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Avon Products Inc.(Natura & Co)
    • Chantecaille Beaute(Beiersdorf AG)
    • Ciate London(Brand Agency London)
    • Coty Inc.
    • Kryolan
    • L'Oreal S.A.
    • Revlon Inc.
    • Shiseido Company Limited
    • The Estee Lauder Companies Inc.
    • Unilever plc
図表

List of Figures

  • Figure 1: Global: Color Cosmetics Market: Major Drivers and Challenges
  • Figure 2: Global: Color Cosmetics Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Color Cosmetics Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Color Cosmetics Market: Breakup by Target Market (in %), 2023
  • Figure 5: Global: Color Cosmetics Market: Breakup by Distribution Channel (in %), 2023
  • Figure 6: Global: Color Cosmetics Market: Breakup by Application (in %), 2023
  • Figure 7: Global: Color Cosmetics Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Color Cosmetics (Mass Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Color Cosmetics (Mass Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Color Cosmetics (Prestige Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Color Cosmetics (Prestige Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Color Cosmetics (Offline) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Color Cosmetics (Offline) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Color Cosmetics (Online) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Color Cosmetics (Online) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Color Cosmetics (Nail Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Color Cosmetics (Nail Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Color Cosmetics (Lip Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Color Cosmetics (Lip Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Color Cosmetics (Eye Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Color Cosmetics (Eye Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: Global: Color Cosmetics (Facial Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: Global: Color Cosmetics (Facial Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: Global: Color Cosmetics (Hair Products) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: Global: Color Cosmetics (Hair Products) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Global: Color Cosmetics (Other Applications) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Global: Color Cosmetics (Other Applications) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: North America: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: North America: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: United States: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: United States: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Canada: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Canada: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: Asia-Pacific: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: Asia-Pacific: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: China: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: China: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Japan: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Japan: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: India: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: India: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: South Korea: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: South Korea: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Australia: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Australia: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Indonesia: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Indonesia: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: Others: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: Others: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: Europe: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: Europe: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Germany: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Germany: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: France: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: France: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: United Kingdom: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: United Kingdom: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Italy: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Italy: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Spain: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Spain: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Russia: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Russia: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Others: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Others: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Latin America: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Latin America: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Brazil: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Brazil: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 70: Mexico: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 71: Mexico: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 72: Others: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 73: Others: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 74: Middle East and Africa: Color Cosmetics Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 75: Middle East and Africa: Color Cosmetics Market: Breakup by Country (in %), 2023
  • Figure 76: Middle East and Africa: Color Cosmetics Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 77: Global: Color Cosmetics Industry: SWOT Analysis
  • Figure 78: Global: Color Cosmetics Industry: Value Chain Analysis
  • Figure 79: Global: Color Cosmetics Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Color Cosmetics Market: Key Industry Highlights, 2023 and 2032
  • Table 2: Global: Color Cosmetics Market Forecast: Breakup by Target Market (in Million US$), 2024-2032
  • Table 3: Global: Color Cosmetics Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 4: Global: Color Cosmetics Market Forecast: Breakup by Application (in Million US$), 2024-2032
  • Table 5: Global: Color Cosmetics Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Color Cosmetics Market: Competitive Structure
  • Table 7: Global: Color Cosmetics Market: Key Players
目次
Product Code: SR112024A5450

The global color cosmetics market size reached US$ 81.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 133.9 Billion by 2032, exhibiting a growth rate (CAGR) of 5.5% during 2024-2032. The market is experiencing moderate growth driven by the rising disposable income levels, rapid urbanization, increasing social media penetration and beauty trends, innovation in product formulations and packaging, growing market for male cosmetics, and evolving beauty standards and inclusivity.

Color Cosmetics Market Analysis:

Market Growth and Size: The market is witnessing moderate growth, driven by the increasing consumer demand for beauty products.

Technological Advancements: Technological advancements have played a significant role in the color cosmetics industry, with innovations such as, 3D printing enabling personalized makeup products. Augmented reality (AR) beauty apps have also gained popularity, allowing consumers to virtually try on cosmetics before purchasing.

Industry Applications: Color cosmetics find applications in personal grooming and also in the film and entertainment industry, where makeup artists use them for special effects and character transformations. Moreover, the rise of social media influencers has led to a rise in product endorsements and tutorials, further boosting the industry.

Geographical Trends: The Asia-Pacific region, particularly China and South Korea, has emerged as a major player in the color cosmetics market, driven by a growing middle class and beauty-conscious consumers. North America and Europe remain significant markets, characterized by a preference for premium and organic cosmetics.

Competitive Landscape: The industry is highly competitive, with numerous global and local brands vying for market share. Established brands such as, L'Oreal, Estee Lauder, and Maybelline face competition from indie and cruelty-free brands that cater to evolving consumer preferences.

Challenges and Opportunities: Challenges include increasing regulatory scrutiny regarding product safety and environmental concerns, requiring brands to adapt to sustainable practices. Opportunities lie in expanding product lines to include skincare elements, as well as tapping into the growing male cosmetics market.

Future Outlook: The color cosmetics market is expected to continue growing, driven by rising disposable incomes, urbanization, and evolving beauty standards. Sustainability and inclusivity will be key factors influencing consumer choices, prompting companies to innovate in these areas to remain competitive.

Color Cosmetics Market Trends:

Rising Disposable Incomes and Urbanization

One of the primary drivers of the global color cosmetics market is the increase in disposable incomes and urbanization. As economies grow and more individuals migrate to urban areas, there is a corresponding rise in demand for beauty products. Urban lifestyles often prioritize personal grooming and self-expression, leading to higher sales of color cosmetics. This trend is particularly pronounced in emerging markets such as China and India, where the expanding middle class has more purchasing power. These consumers are willing to invest in quality cosmetics to enhance their appearance and boost self-esteem. Additionally, urban environments offer access to a wider variety of products and beauty services, further fueling the demand for color cosmetics. In developed markets such as, North America and Europe, rising disposable incomes continue to drive the market. Consumers in these regions are willing to spend on premium and luxury cosmetics, contributing to the growth of the industry. Brands that cater to different income segments are thriving, offering products at various price points to capture a diverse consumer base.

Rising Social Media Influence and Beauty Trends

The rising influence of social media on beauty trends and consumer behavior cannot be overstated. Platforms, such as Instagram, YouTube, and TikTok, have created a global community of beauty enthusiasts, driving the adoption of color cosmetics. Beauty influencers and makeup artists showcase their skills and endorse products, reaching millions of followers worldwide. This digital influence has transformed the industry, making it more accessible and personalized. Consumers can easily access tutorials, product reviews, and recommendations, leading to informed purchase decisions. Brands leverage social media for marketing, collaborating with influencers to promote their products, leading to increased visibility and sales. Beauty trends spread rapidly through social media, from natural and organic cosmetics to bold and avant-garde looks. Consumers are more willing to experiment with their makeup routines, leading to higher product turnover and sales. Brands that stay agile and responsive to emerging trends can capitalize on these shifts in consumer preferences.

Innovation in Product Formulations and Packaging

Constant innovation in product formulations and packaging is a key driver of the color cosmetics market. Companies invest heavily in research and development to create products that offer better performance, longer wear, and skin-friendly ingredients. For instance, the trend toward clean beauty has led to the development of cosmetics that are free from harmful chemicals, appealing to health-conscious consumers. Brands are also focusing on sustainability, using eco-friendly packaging materials and reducing waste. Product packaging plays a vital role in attracting consumers. Innovative and aesthetically pleasing packaging can make a product stand out on the shelf and generate excitement among consumers. Luxury brands often invest in luxurious and collectible packaging, enhancing the overall consumer experience.

Growing Male Cosmetics Market

The global color cosmetics market has witnessed a significant expansion in the male cosmetics segment. Traditional gender norms are evolving, and there is greater acceptance of men using makeup to enhance their appearance. Men's grooming products, including foundation, concealer, and eyebrow products, have gained popularity. This trend is driven by changing perceptions of masculinity and the desire to achieve a polished and well-groomed look. Cosmetic companies are responding to this trend by developing and marketing products specifically tailored to men. This includes packaging, branding, and product formulations designed to cater to male preferences and skin types. As the male cosmetics market continues to grow, it represents a significant opportunity for companies to diversify their product offerings and reach new consumer segments.

Evolving Beauty Standards and Inclusivity

Evolving beauty standards and a growing demand for inclusivity are driving factors in the global color cosmetics market. Consumers are increasingly seeking products that cater to a diverse range of skin tones, hair types, and gender identities. The industry has responded by expanding shade ranges to accommodate a wider spectrum of skin tones. Inclusivity in advertising and marketing campaigns has also become the norm, as brands recognize the importance of representing all individuals in their promotional materials. In addition to inclusivity, the concept of beauty itself is evolving. There is a shift away from rigid beauty ideals toward celebrating individuality and self-expression. This has led to a rise in demand for products that allow consumers to experiment with their looks, whether it is bold eyeshadows, vibrant lip colors, or innovative makeup techniques. Brands that embrace inclusivity and celebrate diversity in their product offerings and marketing efforts are more likely to resonate with consumers, driving sales and brand loyalty.

Color Cosmetics Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on target market, distribution channel, and application.

Breakup by Target Market:

Mass Products

Prestige Products

Mass products accounts for the majority of the market share

The report has provided a detailed breakup and analysis of the market based on the target market. This includes mass products and prestige products. According to the report, mass products represented the largest segment.

Breakup by Distribution Channel:

Offline

Online

Offline holds the largest share in the industry

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes offline and online. According to the report, offline accounted for the largest market share.

Breakup by Application:

Nail Products

Lip Products

Eye Products

Facial Products

Hair Products

Others

Facial products represent the leading market segment

The report has provided a detailed breakup and analysis of the market based on the application. This includes nail products, lip products, eye products, facial products, hair products, and others. According to the report, facial products represented the largest segment.

Breakup by Region:

North America

United States

Canada

Asia-Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

Asia Pacific leads the market, accounting for the largest color cosmetics market share

The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.

The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Avon Products Inc. (Natura & Co.)

Chantecaille Beaute (Beiersdorf AG)

Ciate London (Brand Agency London)

Coty Inc.

Kryolan

L'Oreal S.A.

Revlon Inc.

Shiseido Company Limited

The Estee Lauder Companies Inc

Unilever Plc

Key Questions Answered in This Report

  • 1. What was the size of the global color cosmetics market in 2023?
  • 2. What is the expected growth rate of the global color cosmetics market during 2024-2032?
  • 3. What has been the impact of COVID-19 on the global color cosmetics market?
  • 4. What are the key factors driving the global color cosmetics market?
  • 5. What is the breakup of the global color cosmetics market based on the target market?
  • 6. What is the breakup of the global color cosmetics market based on the distribution channel?
  • 7. What is the breakup of the global color cosmetics market based on the application?
  • 8. What are the key regions in the global color cosmetics market?
  • 9. Who are the key players/companies in the global color cosmetics market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Color Cosmetics Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Target Market

  • 6.1 Mass Products
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Prestige Products
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Distribution Channel

  • 7.1 Offline
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Online
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Nail Products
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Lip Products
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Eye Products
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Facial Products
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Hair Products
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 SWOT Analysis

  • 10.1 Overview
  • 10.2 Strengths
  • 10.3 Weaknesses
  • 10.4 Opportunities
  • 10.5 Threats

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Avon Products Inc. (Natura & Co)
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
    • 14.3.2 Chantecaille Beaute (Beiersdorf AG)
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
    • 14.3.3 Ciate London (Brand Agency London)
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
    • 14.3.4 Coty Inc.
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Kryolan
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
    • 14.3.6 L'Oreal S.A.
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
      • 14.3.6.4 SWOT Analysis
    • 14.3.7 Revlon Inc.
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Shiseido Company Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
      • 14.3.8.4 SWOT Analysis
    • 14.3.9 The Estee Lauder Companies Inc.
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
      • 14.3.9.3 Financials
      • 14.3.9.4 SWOT Analysis
    • 14.3.10 Unilever plc
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis