カラー化粧品市場規模、シェア、成長分析：製品タイプ別、価格別、製品カテゴリー別、ターゲット市場別、流通チャネル別、地域別 - 産業予測 2025～2032年

カラー化粧品市場規模は2023年に987億3,000万米ドルとなり、予測期間（2025-2032年）のCAGRは5.7%で、2024年の1,043億6,000万米ドルから2032年には1,626億米ドルに成長する見通しです。

世界のカラー化粧品市場は、進化する美容動向、消費者の嗜好の変化、革新的な製品の発売によって力強い成長を遂げています。目、唇、顔、爪のメイクアップは、日々の身だしなみと自己表現に欠かせないものとなっています。急速な都市化、可処分所得の増加、美容意識の高まりといった主な要因が市場拡大をさらに後押ししています。ソーシャルメディアとインフルエンサー文化は、消費者が多様なメイクアップスタイルを探求することを促し、多様な色、テクスチャー、処方への需要を増大させています。さらに、クリーン、ナチュラル、クルーエルティフリー製品へのシフトにより、ブランドは持続可能な慣行を採用せざるを得なくなっています。化粧品技術の革新は高性能な処方を生み出し、eコマースとソーシャルメディアのマーケットプレースは購買行動を一変させました。このダイナミックな市場は、イノベーションと自己表現を優先し、継続的な成長の態勢を整えています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 技術の進歩
• 規制情勢
• ケーススタディ

カラー化粧品市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 化学薬品
• ナチュラル＆オーガニック

カラー化粧品市場規模：価格別& CAGR（2025-2032）

• 市場概要
• エコノミー
• プレミアム

カラー化粧品市場規模：製品カテゴリー別& CAGR（2025-2032）

• 市場概要
• ネイル製品
• フェイシャルメイク
• アイメイク
• リップ製品
• ヘアカラー製品
• 特殊効果製品

カラー化粧品市場規模：ターゲット市場別：別& CAGR（2025-2032）

• 市場概要
• プレステージ製品
• 大量生産品

カラー化粧品市場規模：流通チャネル別& CAGR（2025-2032）

• 市場概要
• ハイパーマーケット/スーパーマーケット
• コンビニエンスストア
• 専門店
• 直接販売
• eコマース

カラー化粧品市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2021-2023）

主要企業プロファイル

• L'Oreal S.A
• Unilever
• Estee Lauder Inc.
• Shiseido Company, Limited
• Coty Inc.
• CIATE
• KRYOLAN
• CHANTECAILLE BEAUTE
• Chanel
• Dior
• Givenchy
• Mamaearth
• P&G
• LVMH
• Beiersdorf
• Bath & Body Works
• Johnson & Johnson
• Natura & Co.
• AS Beauty
• Amway

結論と提言

Colour Cosmetics Market size was valued at USD 98.73 Billion in 2023 and is poised to grow from USD 104.36 Billion in 2024 to USD 162.6 Billion by 2032, growing at a CAGR of 5.7% during the forecast period (2025-2032).

The global colour cosmetics market is experiencing robust growth, driven by evolving beauty trends, shifting consumer preferences, and innovative product launches. Makeup for eyes, lips, face, and nails has become essential for daily grooming and self-expression. Key factors such as rapid urbanization, rising disposable incomes, and heightened beauty awareness further propel market expansion. Social media and influencer culture encourage consumers to explore diverse makeup styles, increasing demand for a variety of colours, textures, and formulations. Additionally, a shift towards clean, natural, and cruelty-free products compels brands to adopt sustainable practices. Innovations in cosmetic technology have led to high-performance formulas, while e-commerce and social media marketplaces have transformed purchasing behaviors. This dynamic market is poised for continued growth, prioritizing innovation and self-expression.

Top-down and bottom-up approaches were used to estimate and validate the size of the Colour Cosmetics market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Colour Cosmetics Market Segments Analysis

Global Colour Cosmetics Market is segmented by product type, prices, product category, target market, distribution channel and region. Based on product type, the market is segmented into chemical and natural & organic. Based on prices, the market is segmented into economic and premium. Based on product category, the market is segmented into nail products, facial makeup, eye makeup, lip products, hair colour products and special effects products. Based on target market, the market is segmented into prestige products and mass products. Based on distribution channel, the market is segmented into hypermarkets/supermarkets, convenience stores, specialty stores, direct selling and e-commerce. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Colour Cosmetics Market

The driving force behind the color cosmetics market is the rising focus on personal beauty and self-care practices. A significant number of consumers, especially from the millennial and Gen Z demographics, are more inclined to use color cosmetics as a means of self-expression and to enhance their looks. This growing trend is further amplified by social media platforms and beauty influencers who share diverse makeup tutorials and styles, ultimately increasing consumer interest and demand for a broad array of color cosmetics products. The desire for individuality and the influence of digital media are key factors propelling the market forward.

Restraints in the Colour Cosmetics Market

The Colour Cosmetics market encounters significant challenges due to rigorous regulations and safety standards mandated by regulatory agencies. Adhering to these requirements often results in heightened production expenses, necessary adjustments in formulations, and potential delays in bringing products to market. Furthermore, apprehensions surrounding the safety of specific ingredients can result in product recalls or imposition of restrictions, ultimately hindering the growth of the market. These factors collectively create obstacles for manufacturers, as they must navigate the complex landscape of compliance while striving to innovate and meet consumer demands effectively.

Market Trends of the Colour Cosmetics Market

The Colour Cosmetics market is undergoing a transformative shift towards clean and sustainable beauty, driven by increasing consumer awareness and demand for products that prioritize health and environmental responsibility. Shoppers are gravitating towards formulations enriched with natural and organic ingredients, while simultaneously rejecting those containing harmful chemicals. This trend extends to reflecting ethical values, as cruelty-free, vegan, and eco-friendly practices are now pivotal considerations for consumers. In response, brands are innovating by adopting sustainable packaging and transparent sourcing initiatives, ultimately catering to a conscientious audience that values not only cosmetic efficacy but also the broader impact of their choices on personal well-being and the planet's health.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Colour Cosmetics Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Chemical
• Natural & Organic

Global Colour Cosmetics Market Size by Prices & CAGR (2025-2032)

• Market Overview
• Economic
• Premium

Global Colour Cosmetics Market Size by Product Category & CAGR (2025-2032)

• Market Overview
• Nail Products
• Facial Makeup
• Eye Makeup
• Lip Products
• Hair Colour Products
• Special Effects Products

Global Colour Cosmetics Market Size by Target Market & CAGR (2025-2032)

• Market Overview
• Prestige Products
• Mass Products

Global Colour Cosmetics Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Hypermarkets/Supermarkets
• Convenience Stores
• Specialty Stores
• Direct Selling
• E-Commerce

Global Colour Cosmetics Market Size & CAGR (2025-2032)

• North America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • USA
  • Canada
• Europe (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Prices, Product Category, Target Market, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• L'Oreal S.A
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Company, Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CIATE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KRYOLAN
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CHANTECAILLE BEAUTE
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chanel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dior
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Givenchy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mamaearth
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• P&G
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bath & Body Works
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natura & Co.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AS Beauty
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations