カラー化粧品の世界市場規模：製品タイプ別、流通チャネル別、地域別、範囲および予測

カラー化粧品の市場規模と予測

カラー化粧品の市場規模は、2024年に1,047億2,000万米ドルと評価され、2024年から2031年にかけてCAGR 5.70%で成長し、2031年には1,566億9,000万米ドルに達すると予測されます。カラー化粧品は、顔料やその他の化粧品成分を塗布することにより、顔、目、唇、爪の外観を強化または変更するように設計された製品です。これらの製品には、ファンデーション、チーク、アイシャドー、マスカラ、口紅、マニキュアなどが含まれます。さまざまな色、テクスチャー、仕上がりのカラーコスメは、美しくするだけでなく、個人のスタイルや個性を表現する役割も果たしています。

カラーコスメの用途は、日常のメイクアップ、特別な日、プロフェッショナルな場など、さまざまな文脈にわたる。美容業界では、ナチュラルなものからドラマチックなものまで、自分の特徴を際立たせたり、アーティスティックな表情を作ったりするのに欠かせないアイテムとなっています。

さらに、カラー化粧品は映画、テレビ、ファッション業界でますます使用されるようになっており、メーキャップ・アーティストが出演者の外見を引き立て、観客に視覚的に説得力のあるイメージを与えるために活用しています。

世界のカラー化粧品市場力学

世界のカラー化粧品市場を形成している主な市場力学

主な市場促進要因

包括性に対する需要の高まり：

カラーコスメティック市場では、様々な肌色に対応する多様な製品への需要が高まっています。ブランドは、より深い色合いを含むシェードレンジをますます拡大し、より幅広い顧客層を惹きつけています。例えば、2024年3月、その包括的な製品レンジで知られるフェンティ・ビューティは、50色からなる新しいファンデーション・ラインを発売し、多様な肌色向けの製品をさらに拡大しました。

ソーシャルメディアの影響力の増大：

ソーシャル・メディア・プラットフォームは、美容動向や消費者の嗜好を形成する上で、ますます大きな役割を果たしています。インフルエンサーや美容の第一人者たちは、認知度とエンゲージメントを高め、化粧品をより身近で魅力的なものにし、より多くの人々に浸透させています。2024年1月現在、インスタグラムは美容関連のコンテンツが1日に10億以上の「いいね！」を獲得していると報告しており、このプラットフォームが化粧品業界に大きな影響を与えていることを浮き彫りにしています。

クリーンビューティーへの関心の高まり：

消費者は、クリーンで持続可能な美容製品への関心を高めています。この動向は、効果的なだけでなく環境にも優しい処方を開発し、今日の意識の高い買い物客の価値観に沿うよう、ブランドを後押ししています。例えば、2024年4月、エスティローダーカンパニーズは、2030年までに100％リサイクル可能、詰め替え可能、再利用可能、または堆肥化可能なパッケージングを実現するというコミットメントを発表しました。

男性用グルーミングの人気上昇：

男性用グルーミング製品の人気の高まりは、カラーコスメの展望を変えつつあります。より多くの男性が化粧品を求めるようになり、各ブランドはこの新興市場に特化した製品を開発するようになった。例えば、シャネルは2024年1月、ファンデーション、リップバーム、アイブロウペンシルなどを揃えた初の男性用メーキャップライン「ボーイドゥシャネル」を発売しました。

eコマース売上の拡大：

カラーコスメティック市場は、オンラインショッピングが多くの消費者に好まれるようになったため、eコマースの売上が伸びています。この変化により、ブランドは世界中の消費者にリーチし、シームレスなショッピング体験を提供できるようになっています。米国国勢調査局によると、健康・パーソナルケア用品（化粧品を含む）のeコマース売上は、2023年に前年比15.2％増の795億米ドルに達します。

主な課題

高まる規制課題：

カラーコスメティック市場は、各国政府がより厳格なガイドラインを導入する中、規制上の課題の高まりに直面しています。安全基準や表示基準を遵守することは、製造業者にとってコストと複雑さを伴う。

代替品との競合激化：

着色特性を持つスキンケアアイテムなどの代替品との競合が激化しています。こうした代替品は多機能ソリューションを求める消費者にアピールしており、従来のカラー化粧品の売上に影響を与える可能性があります。

消費者の意識の高まり：

消費者は、成分の透明性や倫理的な調達に対する意識を高めています。このような監視の高まりは、ブランドに対して製品の再製造を迫る可能性があり、製造コストの上昇につながる可能性があります。

経済的圧力の高まり：

経済の不確実性は、特に化粧品のような非必需品カテゴリーにおいて、消費者支出への圧力を高めています。可処分所得の変化は、カラー化粧品市場の売上減少につながる可能性があります。

主要動向

持続可能性への関心の高まり：

カラーコスメティック市場では、持続可能性への注目が高まっており、各ブランドは環境に配慮したパッケージや処方を優先しています。消費者は、環境に対する価値観に沿った製品を求めるようになっており、企業の技術革新を後押ししています。

パーソナライズ美容への関心の高まり：

各ブランドが個人の好みに合わせてカスタマイズ可能な製品を提供することで、パーソナライズド・ビューティ・ソリューションへの関心が高まっています。この動向は、ユニークな体験や特定のニーズを満たす製品を求める消費者の願望を反映しています。

技術統合の進展：

この市場では、バーチャル試着用の拡張現実（AR）など、テクノロジーの統合が進んでいます。このような技術革新は、消費者が購入前に商品を探索することを可能にし、ショッピング体験を向上させる。

目次

第1章 世界のカラー化粧品市場：イントロダクション

• 市場概要
• 調査範囲
• 前提条件

第2章 エグゼクティブサマリー

第3章 VERIFIED MARKET RESEARCHの調査手法

• データマイニング
• 検証
• プライマリーインタビュー
• データソース一覧

第4章 世界のカラー化粧品市場展望

• 概要
• 市場力学
  • 促進要因
  • 抑制要因
  • 機会
• ポーターのファイブフォースモデル
• バリューチェーン分析

第5章 カラー化粧品の世界市場：製品タイプ別

• 概要
• アイメイク製品
• リップケア製品
• ネイルケア製品
• フェイスメイク製品
• その他

第6章 カラー化粧品の世界市場：ターゲット市場別

• 概要
• プレミアムプロダクト市場
• マスプロダクト市場

第7章 カラー化粧品の世界市場：流通チャネル別

• 概要
• ハイパーマーケット・スーパーマーケット
• コンビニエンスストア
• 専門店
• 直接販売
• オンライン販売

第8章 カラー化粧品の世界市場：地域別

• 概要
• 北米
  • 米国
  • カナダ
  • メキシコ
• 欧州
  • ドイツ
  • 英国
  • フランス
  • その他欧州
• アジア太平洋
  • 中国
  • 日本
  • インド
  • その他アジア太平洋地域
• 世界のその他の地域
  • ラテンアメリカ
  • 中東・アフリカ

第9章 世界のカラー化粧品市場：競合情勢

• 概要
• 各社の市場シェア
• 主な発展戦略

第10章 企業プロファイル

• Unilever N.V.
• L'Oreal Group
• Avon Products, Inc.
• The Estee Lauder Companies Inc.
• Kryolan Professional Make-Up
• Ciate London
• Shiseido Co. Ltd.
• Coty Inc.
• Chantecaille Beaute Inc.
• Revlon Inc.

第11章 付録

• 関連調査

Color Cosmetic Market Size And Forecast

Color Cosmetic Market size was valued at USD 104.72 Billion in 2024 and is projected to reach USD 156.69 Billion by 2031, growing at a CAGR of 5.70% from 2024 to 2031. Color cosmetics are products designed to enhance or alter the appearance of the face, eyes, lips, and nails through the application of pigments and other cosmetic ingredients. These products include items such as foundation, blush, eyeshadow, mascara, lipsticks, and nail polish. Formulated with a variety of colors, textures, and finishes, color cosmetics not only beautify but also serve to express personal style and individuality.

The application of color cosmetics spans various contexts, including everyday makeup routines, special occasions, and professional settings. In the beauty industry, these products are essential for creating looks that range from natural to dramatic, allowing users to highlight their features or create artistic expressions.

Moreover, color cosmetics are increasingly being used in the film, television, and fashion industries, where makeup artists utilize them to enhance performers' appearances and create visually compelling imagery for audiences.

Global Color Cosmetic Market Dynamics

The key market dynamics that are shaping the global color cosmetic market include:

Key Market Drivers

Rising Demand for Inclusivity:

The color cosmetic market is witnessing a rising demand for diverse product offerings that cater to various skin tones. Brands are increasingly expanding their shade ranges to include deeper hues, attracting a broader customer base. For instance, in March 2024, Fenty Beauty, known for its inclusive range, launched a new foundation line with 50 shades, further expanding its offerings for diverse skin tones.

Growing Influence of Social Media:

Social media platforms are playing a growing role in shaping beauty trends and consumer preferences. Influencers and beauty gurus are driving awareness and engagement, making cosmetics more accessible and appealing to a wider audience. As of January 2024, Instagram reported that beauty-related content generated over 1 billion likes per day, highlighting the platform's significant impact on the cosmetics industry.

Increasing Interest in Clean Beauty:

Consumers are showing an increasing interest in clean and sustainable beauty products. This trend is pushing brands to develop formulations that are not only effective but also eco-friendly, aligning with the values of today's conscious shoppers. For instance, in April 2024, Estee Lauder Companies announced its commitment to achieving 100% recyclable, refillable, reusable, or compostable packaging by 2030.

Rising Popularity of Male Grooming:

The rising popularity of male grooming products is transforming the color cosmetic landscape. More men are exploring cosmetics, leading brands to create specialized products tailored to this emerging market. For instance, in January 2024, Chanel launched its first makeup line specifically designed for men, called "Boy de Chanel," featuring foundation, lip balm, and eyebrow pencils.

Growing E-commerce Sales:

The color cosmetic market is experiencing growing e-commerce sales, as online shopping becomes the preferred method for many consumers. This shift is allowing brands to reach a global audience and provide a seamless shopping experience. According to the U.S. Census Bureau, e-commerce sales for health and personal care items (including cosmetics) reached USD 79.5 Billion in 2023, a 15.2% increase from the previous year.

Key Challenges:

Rising Regulatory Challenges:

The color cosmetic market faces rising regulatory challenges as governments implement stricter guidelines. Compliance with safety and labeling standards can be costly and complex for manufacturers.

Growing Competition from Substitutes:

There is growing competition from alternative products, such as skincare items with tinted properties. These substitutes appeal to consumers looking for multifunctional solutions, potentially impacting traditional color cosmetic sales.

Increasing Consumer Awareness:

Consumers are increasingly aware of ingredient transparency and ethical sourcing. This heightened scrutiny can pressure brands to reformulate products, which may lead to increased production costs.

Rising Economic Pressures:

Economic uncertainties are causing rising pressures on consumer spending, particularly in non-essential categories like cosmetics. Shifts in disposable income can lead to reduced sales in the color cosmetic market.

Key Trends

Rising Focus on Sustainability:

The color cosmetic market is seeing a rising focus on sustainability, with brands prioritizing eco-friendly packaging and formulations. Consumers are increasingly seeking products that align with their environmental values, pushing companies to innovate.

Growing Interest in Personalized Beauty:

There is a growing interest in personalized beauty solutions, with brands offering customizable products tailored to individual preferences. This trend reflects consumers' desire for unique experiences and products that meet their specific needs.

Increasing Integration of Technology:

The market is witnessing an increasing integration of technology, such as augmented reality for virtual try-ons. These innovations enhance the shopping experience, allowing consumers to explore products before making a purchase.

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Global Color Cosmetic Market Regional Analysis

Here is a more detailed regional analysis of the global color cosmetic market:

North America

North America is establishing itself as a powerhouse in the global color cosmetics market, driven by a combination of consumer trends, innovative product offerings, and a robust beauty industry infrastructure. The region's dominance is evident in its significant market share, with the United States alone accounting for approximately 20% of the global cosmetics market in 2022, according to the U.S. Department of Commerce. This strong position is further bolstered by the presence of major beauty conglomerates and a culture that embraces self-expression through makeup.

The color cosmetics landscape in North America is characterized by a diverse range of products catering to all skin tones and preferences, reflecting the region's multicultural consumer base. This inclusivity has been a key driver of growth, with brands continuously expanding their shade ranges and formulations. The U.S. Food and Drug Administration reported that in 2023, there were over 3,000 registered cosmetics manufacturing establishments in the country, highlighting the industry's scale and potential for innovation. Recent developments in the market include L'Oreal's launch of its "on-device" color cosmetics line, which uses AI technology to create personalized lipstick shades.

Asia Pacific

The Asia Pacific region is experiencing remarkable growth in the color cosmetics market, driven by rising disposable incomes, changing beauty standards, and increasing urbanization. This rapid expansion is particularly evident in countries like China, Japan, and South Korea, where beauty trends often set the pace for global innovations. According to the China National Bureau of Statistics, the country's cosmetics retail sales reached 402.6 billion yuan (approximately $62 billion) in 2022, representing a 4.2% year-on-year growth despite global economic challenges. The region's burgeoning middle class and growing youth population are fueling demand for a wide range of color cosmetics products, from everyday essentials to premium luxury items.

Digital transformation and e-commerce have played a pivotal role in the Asia Pacific color cosmetics market's growth, with online sales channels becoming increasingly important for both established brands and emerging players. Social media platforms and beauty influencers have significantly influenced consumer preferences and purchasing decisions. Japan's Ministry of Economy, Trade and Industry reported that e-commerce sales of cosmetics in the country grew by 9.8% in 2023 compared to the previous year. This digital shift has prompted major brands to adapt their strategies, as evidenced by Shiseido's recent announcement of a substantial investment in its digital capabilities and the launch of a new AI-powered skincare and makeup recommendation platform.

Global Color Cosmetic Market: Segmentation Analysis

The Global Color Cosmetic Market is segmented based on Product Type, Distribution Channel, And Geography.

Color Cosmetic Market, By Product Type

• Eye Make-up Products
• Lip Care Products
• Nail Care Products
• Face Make-up Products

Based on Product Type, the Global Color Cosmetic Market is bifurcated into Eye Make-up Products, Lip Care Products, Nail Care Products, and Face Make-up Products. In the color cosmetic market, face make-up products dominate the segment, driven by their essential role in beauty routines and the increasing popularity of foundation, concealers, and highlighters. However, eye make-up products are rapidly growing, fueled by trends such as bold eye looks and the rise of social media beauty challenges that emphasize eye creativity. This segment's growth reflects a shift in consumer focus towards enhancing eye features, leading to increased demand for a variety of eye products.

Color Cosmetic Market, By Distribution Channel

• Convenience store
• Specialty store
• Direct selling
• Online selling

Based on Distribution Channel, the Global Color Cosmetic Market is bifurcated into Convenience store, Specialty store, Direct selling, and Online selling. In the color cosmetic market, online selling is the dominant distribution channel, driven by the convenience of e-commerce, a wide product selection, and the rise of beauty influencers promoting products through digital platforms. However, the specialty store segment is rapidly growing, as consumers seek personalized shopping experiences and expert advice on product selection, enhancing their overall shopping journey. This trend reflects a shift towards more curated retail environments that cater to specific beauty needs.

Color Cosmetic Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the World

Based on Geography, the Global Color Cosmetic Market is classified into North America, Europe, Asia Pacific, and the Rest of the World. In the color cosmetic market, North America currently dominates due to its strong consumer base, established brands, and high spending on beauty products. However, the Asia Pacific region is rapidly growing, driven by rising disposable incomes, increasing urbanization, and a burgeoning interest in beauty and personal care among younger consumers. This combination of factors positions Asia Pacific as a key player for future market expansion.

Key Players

• The "Global Color Cosmetic Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are
• Unilever N.V., L'Oreal Group, Avon Products, Inc., The Estee Lauder Companies, Inc., Kryolan Professional Make-Up, Ciate London, Shiseido Co. Ltd., Coty, Inc., Chantecaille Beaute, Inc., Revlon, Inc., Amwaym, and LVMH.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Global Color Cosmetic Market Key Developments

• In March 2021, Estee Lauder Companies launched its "Advanced Night Repair" serum, incorporating innovative color technology to enhance skin tone while providing skincare benefits. This product combines makeup and skincare, catering to the growing demand for multifunctional cosmetics.
• In June 2022, L'Oreal announced the introduction of its new vegan and sustainable foundation line, utilizing bio-sourced ingredients and eco-friendly packaging, reflecting the increasing consumer preference for environmentally conscious products.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL COLOR COSMETIC MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL COLOR COSMETIC MARKET OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL COLOR COSMETIC MARKET, BY PRODUCT TYPE

• 5.1 Overview
• 5.2 Eye Make-up Products
• 5.3 Lip Care Products
• 5.4 Nail Care Products
• 5.5 Face Make-up Products
• 5.6 Others

6 GLOBAL COLOR COSMETIC MARKET, BY TARGET MARKET

• 6.1 Overview
• 6.2 Premium Products Market
• 6.3 Mass Products Market

7 GLOBAL COLOR COSMETIC MARKET, BY DISTRIBUTION CHANNEL

• 7.1 Overview
• 7.2 Hypermarket/ Supermarket
• 7.3 Convenience Store
• 7.4 Specialty Store
• 7.5 Direct Selling
• 7.6 Online Selling

8 GLOBAL COLOR COSMETIC MARKET, BY GEOGRAPHY

• 8.1 Overview
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
  • 8.2.3 Mexico
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 U.K.
  • 8.3.3 France
  • 8.3.4 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Rest of Asia Pacific
• 8.5 Rest of the World
  • 8.5.1 Latin America
  • 8.5.2 Middle East & Africa

9 GLOBAL COLOR COSMETIC MARKET COMPETITIVE LANDSCAPE

• 9.1 Overview
• 9.2 Company Market Share
• 9.3 Key Development Strategies

10 COMPANY PROFILES

• 10.1 Unilever N.V.
  • 10.1.1 Overview
  • 10.1.2 Financial Performance
  • 10.1.3 Product Outlook
  • 10.1.4 Key Developments
• 10.2 L'Oreal Group
  • 10.2.1 Overview
  • 10.2.2 Financial Performance
  • 10.2.3 Product Outlook
  • 10.2.4 Key Developments
• 10.3 Avon Products, Inc.
  • 10.3.1 Overview
  • 10.3.2 Financial Performance
  • 10.3.3 Product Outlook
  • 10.3.4 Key Developments
• 10.4 The Estee Lauder Companies Inc.
  • 10.4.1 Overview
  • 10.4.2 Financial Performance
  • 10.4.3 Product Outlook
  • 10.4.4 Key Developments
• 10.5 Kryolan Professional Make-Up
  • 10.5.1 Overview
  • 10.5.2 Financial Performance
  • 10.5.3 Product Outlook
  • 10.5.4 Key Developments
• 10.6 Ciate London
  • 10.6.1 Overview
  • 10.6.2 Financial Performance
  • 10.6.3 Product Outlook
  • 10.6.4 Key Developments
• 10.7 Shiseido Co. Ltd.
  • 10.7.1 Overview
  • 10.7.2 Financial Performance
  • 10.7.3 Product Outlook
  • 10.7.4 Key Developments
• 10.8 Coty Inc.
  • 10.8.1 Overview
  • 10.8.2 Financial Performance
  • 10.8.3 Product Outlook
  • 10.8.4 Key Developments
• 10.9 Chantecaille Beaute Inc.
  • 10.9.1 Overview
  • 10.9.2 Financial Performance
  • 10.9.3 Product Outlook
  • 10.9.4 Key Developments
• 10.10 Revlon Inc.
  • 10.10.1 Overview
  • 10.10.2 Financial Performance
  • 10.10.3 Product Outlook
  • 10.10.4 Key Developments

11 Appendix

• 11.1 Related Research