カラー化粧品市場：顧客層、製品、流通チャネル別-2025-2030年の世界予測

カラー化粧品市場は、2023年に321億8,000万米ドルと評価され、2024年には347億5,000万米ドルに達すると予測され、CAGR 8.33%で成長し、2030年には563億5,000万米ドルに達すると予測されています。

カラー化粧品市場には、フェイシャルメイク、アイメイク、リップ製品、マニキュアなど、外見を美しくする美容製品が幅広く含まれます。これらの化粧品は、美的魅力を高めるだけでなく、消費者の信頼を高めるという必要性にも応えています。これらの化粧品は、日常生活でも特別な日でも使用され、個人ユーザー、メイクアップアーティスト、エンターテインメント業界を主なエンドユーザーとしています。この市場は、ソーシャルメディアの影響力の高まり、化粧品への消費支出の増加、健康志向の消費者にアピールする製品処方の継続的な革新といった要因から利益を得ています。新たな動向としては、持続可能な慣行に対する意識の高まりにより、オーガニック製品やヴィーガン製品に対する需要が高まっていることが挙げられます。AIを活用したバーチャル試着のような、パーソナライズされ技術的に統合された製品にチャンスがあり、技術に精通した消費者をターゲットに、よりカスタマイズされた体験を提供します。課題としては、厳しい規制環境や皮膚アレルギーの増加などが挙げられ、製品の普及を妨げる可能性があります。さらに、市場プレイヤーの急増による価格競争は、利益率を圧迫する可能性があります。こうした課題を克服するため、企業は低刺激性化粧品や環境に優しい化粧品の研究開発に注力することができます。イノベーションはまた、スキンケアとカラー化粧品を組み合わせたハイブリッド製品に向けられるべきであり、美容とスキンケアに対する消費者の二重の需要に応えるものです。カラー化粧品市場は、ファッションの影響や消費者の嗜好によって動向が急速に変化する、非常にダイナミックな市場です。この市場参入企業には、文化の移り変わりや技術の進歩に対する機敏さと認識が必要であり、潜在的な国際展開がさらなる成長のテコとなります。限界に対処し、消費者中心のデザインと持続可能なソリューションに焦点を当てることで、企業は競争力を維持し、ますます多様化し、情報を持つ世界な顧客に効果的に対応することができます。

市場力学：急速に進化するカラー化粧品市場の主要市場インサイトを公開

カラー化粧品市場は、需要と供給のダイナミックな相互作用によって変貌を遂げています。このような市場力学の進化を理解することで、企業は十分な情報に基づいた投資決定、戦略的決定の精緻化、そして新たなビジネスチャンスの獲得に備えることができます。こうした動向を包括的に把握することで、企業は政治的、地理的、技術的、社会的、経済的な領域にわたる様々なリスクを軽減することができるとともに、消費者行動とそれが製造コストや購買動向に与える影響をより明確に理解することができます。

• 市場促進要因
  • 新興諸国における購買力の上昇に伴う外見に対する意識の高まり
  • 天然、低毒性、オーガニック製品に対する需要の高まり
  • 化粧品業界におけるマーケティング戦略強化のための拡張現実（AR）のイントロダクション
  • プライベート・ブランドの存在感の高まりと多機能製品の入手可能性
• 市場抑制要因
  • 高品質の化学薬品と包装に関連する高コスト
• 市場機会
  • ソーシャル・メディアとオンライン・メイクアップ・チュートリアルの浸透拡大
  • プレミアム・カラー化粧品に多額の投資をする消費者の割合の増加
• 市場の課題
  • 着色添加物としての物質使用に対処する厳しい政府と認証

ポーターの5つの力：カラー化粧品市場をナビゲートする戦略ツール

ポーターの5つの力フレームワークは、市場情勢の競合情勢を理解するための重要なツールです。ポーターのファイブフォース・フレームワークは、企業の競争力を評価し、戦略的機会を探るための明確な手法を提供します。このフレームワークは、企業が市場内の勢力図を評価し、新規事業の収益性を判断するのに役立ちます。これらの洞察により、企業は自社の強みを活かし、弱みに対処し、潜在的な課題を回避することができ、より強靭な市場でのポジショニングを確保することができます。

PESTLE分析：カラー化粧品市場における外部からの影響の把握

外部マクロ環境要因は、カラー化粧品市場の業績ダイナミクスを形成する上で極めて重要な役割を果たします。政治的、経済的、社会的、技術的、法的、環境的要因の分析は、これらの影響をナビゲートするために必要な情報を提供します。PESTLE要因を調査することで、企業は潜在的なリスクと機会をよりよく理解することができます。この分析により、企業は規制、消費者の嗜好、経済動向の変化を予測し、先を見越した積極的な意思決定を行う準備ができます。

市場シェア分析カラー化粧品市場における競合情勢の把握

カラー化粧品市場の詳細な市場シェア分析により、ベンダーの業績を包括的に評価することができます。企業は、収益、顧客ベース、成長率などの主要指標を比較することで、競争上のポジショニングを明らかにすることができます。この分析により、市場の集中、断片化、統合の動向が明らかになり、ベンダーは競争が激化する中で自社の地位を高める戦略的意思決定を行うために必要な知見を得ることができます。

FPNVポジショニング・マトリックスカラー化粧品市場におけるベンダーのパフォーマンス評価

FPNVポジショニングマトリックスは、カラー化粧品市場においてベンダーを評価するための重要なツールです。このマトリックスにより、ビジネス組織はベンダーのビジネス戦略と製品満足度に基づき評価することで、目標に沿った十分な情報に基づいた意思決定を行うことができます。4つの象限によってベンダーを明確かつ正確にセグメント化し、戦略目標に最適なパートナーやソリューションを特定することができます。

戦略分析と推奨カラー化粧品市場における成功への道筋を描く

カラー化粧品市場の戦略分析は、世界市場でのプレゼンス強化を目指す企業にとって不可欠です。主要なリソース、能力、業績指標を見直すことで、企業は成長機会を特定し、改善に取り組むことができます。このアプローチにより、競合情勢における課題を克服し、新たなビジネスチャンスを活かして長期的な成功を収めるための体制を整えることができます。

本レポートでは、主要な注目分野を網羅した市場の包括的な分析を提供しています：

1.市場の浸透度：現在の市場環境の詳細なレビュー、主要企業による広範なデータ、市場でのリーチと全体的な影響力の評価。

2.市場の開拓度：新興市場における成長機会を特定し、既存分野における拡大可能性を評価し、将来の成長に向けた戦略的ロードマップを提供します。

3.市場の多様化：最近の製品上市、未開拓の地域、業界の主要な進歩、市場を形成する戦略的投資を分析します。

4.競合の評価と情報：競合情勢を徹底的に分析し、市場シェア、事業戦略、製品ポートフォリオ、認証、規制当局の承認、特許動向、主要企業の技術進歩などを検証します。

5.製品開発およびイノベーション：将来の市場成長を促進すると期待される最先端技術、研究開発活動、製品イノベーションをハイライトしています。

また、利害関係者が十分な情報を得た上で意思決定できるよう、重要な質問にも答えています：

1.現在の市場規模と今後の成長予測は？

2.最高の投資機会を提供する製品、セグメント、地域はどこか？

3.市場を形成する主な技術動向と規制の影響とは？

4.主要ベンダーの市場シェアと競合ポジションは？

5.ベンダーの市場参入・撤退戦略の原動力となる収益源と戦略的機会は何か？

目次

第1章 序文

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 市場の概要

第5章 市場洞察

• 市場力学
  • 促進要因
    • 新興諸国における購買力の上昇とともに、外見に対する意識が高まっている
    • 天然、低毒性、オーガニック製品への需要増加
    • 化粧品業界のマーケティング戦略を強化するための拡張現実のイントロダクション
    • プライベートブランドの存在感の高まりと多機能製品の入手可能性
  • 抑制要因
    • 高品質の化学薬品と包装に関連する高コスト
  • 機会
    • ソーシャルメディアやオンラインメイクアップチュートリアルの普及率向上
    • 消費者のかなりの割合が高級カラー化粧品に多額の投資をする
  • 課題
    • 着色料として使用される物質を扱う厳格な政府と認証
• 市場セグメンテーション分析
• ポーターのファイブフォース分析
• PESTEL分析
  • 政治的
  • 経済
  • 社交
  • 技術的
  • 法律上
  • 環境

第6章 カラー化粧品市場顧客ベース別

• 非プレミアム
• プレミアム

第7章 カラー化粧品市場：製品別

• アイメイク
• フェイスメイク
• 髪の色
• リップメイク
• ネイルメイク

第8章 カラー化粧品市場：流通チャネル別

• オフライン
• オンライン

第9章 南北アメリカのカラー化粧品市場

• アルゼンチン
• ブラジル
• カナダ
• メキシコ
• 米国

第10章 アジア太平洋地域のカラー化粧品市場

• オーストラリア
• 中国
• インド
• インドネシア
• 日本
• マレーシア
• フィリピン
• シンガポール
• 韓国
• 台湾
• タイ
• ベトナム

第11章 欧州・中東・アフリカのカラー化粧品市場

• デンマーク
• エジプト
• フィンランド
• フランス
• ドイツ
• イスラエル
• イタリア
• オランダ
• ナイジェリア
• ノルウェー
• ポーランド
• カタール
• ロシア
• サウジアラビア
• 南アフリカ
• スペイン
• スウェーデン
• スイス
• トルコ
• アラブ首長国連邦
• 英国

第12章 競合情勢

• 市場シェア分析2023
• FPNVポジショニングマトリックス, 2023
• 競合シナリオ分析
• 戦略分析と提言

企業一覧

• Avon Products, Inc.
• Beiersdorf Group
• Body Shop International Limited
• Ciate London
• Coty Inc.
• Estee Lauder Companies Inc.
• Jafra S.A.
• Johnson & Johnson Services, Inc.
• Kao Corporation
• Kryolan GmbH
• LVMH Moet Hennessy Louis Vuitton
• L'Oreal S.A.
• Procter & Gamble Company
• Revlon Inc.
• Shiseido Company, Limited
• Unilever PLC
• Vigon International by Azelis Group

LIST OF FIGURES

• FIGURE 1. COLOR COSMETIC MARKET RESEARCH PROCESS
• FIGURE 2. COLOR COSMETIC MARKET SIZE, 2023 VS 2030
• FIGURE 3. GLOBAL COLOR COSMETIC MARKET SIZE, 2018-2030 (USD MILLION)
• FIGURE 4. GLOBAL COLOR COSMETIC MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 5. GLOBAL COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 6. GLOBAL COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2023 VS 2030 (%)
• FIGURE 7. GLOBAL COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 8. GLOBAL COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
• FIGURE 9. GLOBAL COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 10. GLOBAL COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2030 (%)
• FIGURE 11. GLOBAL COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 12. AMERICAS COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 13. AMERICAS COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 14. UNITED STATES COLOR COSMETIC MARKET SIZE, BY STATE, 2023 VS 2030 (%)
• FIGURE 15. UNITED STATES COLOR COSMETIC MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 16. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 17. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 18. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
• FIGURE 19. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
• FIGURE 20. COLOR COSMETIC MARKET SHARE, BY KEY PLAYER, 2023
• FIGURE 21. COLOR COSMETIC MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

• TABLE 1. COLOR COSMETIC MARKET SEGMENTATION & COVERAGE
• TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
• TABLE 3. GLOBAL COLOR COSMETIC MARKET SIZE, 2018-2030 (USD MILLION)
• TABLE 4. GLOBAL COLOR COSMETIC MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 5. GLOBAL COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 6. COLOR COSMETIC MARKET DYNAMICS
• TABLE 7. GLOBAL COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 8. GLOBAL COLOR COSMETIC MARKET SIZE, BY NON-PREMIUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 9. GLOBAL COLOR COSMETIC MARKET SIZE, BY PREMIUM, BY REGION, 2018-2030 (USD MILLION)
• TABLE 10. GLOBAL COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 11. GLOBAL COLOR COSMETIC MARKET SIZE, BY EYE MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 12. GLOBAL COLOR COSMETIC MARKET SIZE, BY FACE MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 13. GLOBAL COLOR COSMETIC MARKET SIZE, BY HAIR COLOR, BY REGION, 2018-2030 (USD MILLION)
• TABLE 14. GLOBAL COLOR COSMETIC MARKET SIZE, BY LIP MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 15. GLOBAL COLOR COSMETIC MARKET SIZE, BY NAIL MAKEUP, BY REGION, 2018-2030 (USD MILLION)
• TABLE 16. GLOBAL COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 17. GLOBAL COLOR COSMETIC MARKET SIZE, BY OFFLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 18. GLOBAL COLOR COSMETIC MARKET SIZE, BY ONLINE, BY REGION, 2018-2030 (USD MILLION)
• TABLE 19. AMERICAS COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 20. AMERICAS COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 21. AMERICAS COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 22. AMERICAS COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 23. ARGENTINA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 24. ARGENTINA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 25. ARGENTINA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 26. BRAZIL COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 27. BRAZIL COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 28. BRAZIL COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 29. CANADA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 30. CANADA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 31. CANADA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 32. MEXICO COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 33. MEXICO COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 34. MEXICO COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 35. UNITED STATES COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 36. UNITED STATES COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 37. UNITED STATES COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 38. UNITED STATES COLOR COSMETIC MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
• TABLE 39. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 40. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 41. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 42. ASIA-PACIFIC COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 43. AUSTRALIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 44. AUSTRALIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 45. AUSTRALIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 46. CHINA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 47. CHINA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 48. CHINA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 49. INDIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 50. INDIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 51. INDIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 52. INDONESIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 53. INDONESIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 54. INDONESIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 55. JAPAN COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 56. JAPAN COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 57. JAPAN COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 58. MALAYSIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 59. MALAYSIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 60. MALAYSIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 61. PHILIPPINES COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 62. PHILIPPINES COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 63. PHILIPPINES COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 64. SINGAPORE COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 65. SINGAPORE COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 66. SINGAPORE COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 67. SOUTH KOREA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 68. SOUTH KOREA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 69. SOUTH KOREA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 70. TAIWAN COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 71. TAIWAN COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 72. TAIWAN COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 73. THAILAND COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 74. THAILAND COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 75. THAILAND COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 76. VIETNAM COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 77. VIETNAM COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 78. VIETNAM COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 79. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 80. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 81. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 82. EUROPE, MIDDLE EAST & AFRICA COLOR COSMETIC MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
• TABLE 83. DENMARK COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 84. DENMARK COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 85. DENMARK COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 86. EGYPT COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 87. EGYPT COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 88. EGYPT COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 89. FINLAND COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 90. FINLAND COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 91. FINLAND COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 92. FRANCE COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 93. FRANCE COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 94. FRANCE COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 95. GERMANY COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 96. GERMANY COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 97. GERMANY COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 98. ISRAEL COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 99. ISRAEL COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 100. ISRAEL COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 101. ITALY COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 102. ITALY COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 103. ITALY COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 104. NETHERLANDS COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 105. NETHERLANDS COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 106. NETHERLANDS COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 107. NIGERIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 108. NIGERIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 109. NIGERIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 110. NORWAY COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 111. NORWAY COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 112. NORWAY COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 113. POLAND COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 114. POLAND COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 115. POLAND COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 116. QATAR COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 117. QATAR COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 118. QATAR COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 119. RUSSIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 120. RUSSIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 121. RUSSIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 122. SAUDI ARABIA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 123. SAUDI ARABIA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 124. SAUDI ARABIA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 125. SOUTH AFRICA COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 126. SOUTH AFRICA COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 127. SOUTH AFRICA COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 128. SPAIN COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 129. SPAIN COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 130. SPAIN COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 131. SWEDEN COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 132. SWEDEN COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 133. SWEDEN COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 134. SWITZERLAND COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 135. SWITZERLAND COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 136. SWITZERLAND COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 137. TURKEY COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 138. TURKEY COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 139. TURKEY COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 140. UNITED ARAB EMIRATES COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 141. UNITED ARAB EMIRATES COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 142. UNITED ARAB EMIRATES COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 143. UNITED KINGDOM COLOR COSMETIC MARKET SIZE, BY CUSTOMER BASE, 2018-2030 (USD MILLION)
• TABLE 144. UNITED KINGDOM COLOR COSMETIC MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
• TABLE 145. UNITED KINGDOM COLOR COSMETIC MARKET SIZE, BY DISTRIBUTION CHANNEL, 2018-2030 (USD MILLION)
• TABLE 146. COLOR COSMETIC MARKET SHARE, BY KEY PLAYER, 2023
• TABLE 147. COLOR COSMETIC MARKET, FPNV POSITIONING MATRIX, 2023

The Color Cosmetic Market was valued at USD 32.18 billion in 2023, expected to reach USD 34.75 billion in 2024, and is projected to grow at a CAGR of 8.33%, to USD 56.35 billion by 2030.

The color cosmetics market encompasses a broad range of beauty products that enhance the appearance, including facial makeup, eye makeup, lip products, and nail polish. These cosmetics serve the necessity of not just enhancing aesthetic appeal but also boosting consumer confidence. They are applied both in daily routines and special occasions, catering to individual users, makeup artists, and the entertainment industry as primary end-users. The market benefits from factors such as the rising influence of social media, increased consumer spending on cosmetic products, and continued innovation in product formulations that appeal to health-conscious consumers. Emerging trends point towards the growing demand for organic and vegan products, driven by heightened awareness around sustainable practices. Opportunities lie in personalized and technologically integrated products like AI-driven virtual try-ons, targeting a tech-savvy audience and offering more customized experiences. Challenges include stringent regulatory environments and the increasing incidence of skin allergies, which could hinder product adoption. Additionally, competitive pricing due to the proliferation of market players can compress profit margins. To overcome these challenges, companies can focus on R&D in hypoallergenic and eco-friendly cosmetics. Innovation should also be directed towards hybrid products combining skincare and color cosmetics, meeting the dual consumer demand for beauty and skincare. The color cosmetics market emerges as highly dynamic, with trends rapidly shifting based on fashion influences and consumer preferences. Participation in this market requires agility and awareness of cultural shifts and technological advancements, with potential international expansion offering further leverage for growth. By addressing the limitations and focusing on consumer-centric designs and sustainable solutions, businesses can maintain competitive edges and effectively cater to an increasingly diverse and informed global clientele.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Color Cosmetic Market

The Color Cosmetic Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

• Market Drivers
  • Growing consciousness about physical appearance, along with rising purchasing power in the developing countries
  • Increasing demand for natural, less-toxic, and organic products
  • Introduction of augmented reality to enhance the marketing strategy in the cosmetic industry
  • Growing presence of private labels and availability of multifunctional products
• Market Restraints
  • High cost associated with the quality chemical and packaging
• Market Opportunities
  • Growing penetration of social medial and online makeup tutorials
  • Significant chunk of consumers to invest heavily in premium color cosmetics
• Market Challenges
  • Strict government and certifications addressing substances use as a color additive

Porter's Five Forces: A Strategic Tool for Navigating the Color Cosmetic Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Color Cosmetic Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Color Cosmetic Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Color Cosmetic Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Color Cosmetic Market

A detailed market share analysis in the Color Cosmetic Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Color Cosmetic Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Color Cosmetic Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Color Cosmetic Market

A strategic analysis of the Color Cosmetic Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Color Cosmetic Market, highlighting leading vendors and their innovative profiles. These include Avon Products, Inc., Beiersdorf Group, Body Shop International Limited, Ciate London, Coty Inc., Estee Lauder Companies Inc., Jafra S.A., Johnson & Johnson Services, Inc., Kao Corporation, Kryolan GmbH, LVMH Moet Hennessy Louis Vuitton, L'Oreal S.A., Procter & Gamble Company, Revlon Inc., Shiseido Company, Limited, Unilever PLC, and Vigon International by Azelis Group.

Market Segmentation & Coverage

This research report categorizes the Color Cosmetic Market to forecast the revenues and analyze trends in each of the following sub-markets:

• Based on Customer Base, market is studied across Non-Premium and Premium.
• Based on Product, market is studied across Eye Makeup, Face Makeup, Hair Color, Lip Makeup, and Nail Makeup.
• Based on Distribution Channel, market is studied across Offline and Online.
• Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

• 1.1. Objectives of the Study
• 1.2. Market Segmentation & Coverage
• 1.3. Years Considered for the Study
• 1.4. Currency & Pricing
• 1.5. Language
• 1.6. Stakeholders

2. Research Methodology

• 2.1. Define: Research Objective
• 2.2. Determine: Research Design
• 2.3. Prepare: Research Instrument
• 2.4. Collect: Data Source
• 2.5. Analyze: Data Interpretation
• 2.6. Formulate: Data Verification
• 2.7. Publish: Research Report
• 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

• 5.1. Market Dynamics
  • 5.1.1. Drivers
    • 5.1.1.1. Growing consciousness about physical appearance, along with rising purchasing power in the developing countries
    • 5.1.1.2. Increasing demand for natural, less-toxic, and organic products
    • 5.1.1.3. Introduction of augmented reality to enhance the marketing strategy in the cosmetic industry
    • 5.1.1.4. Growing presence of private labels and availability of multifunctional products
  • 5.1.2. Restraints
    • 5.1.2.1. High cost associated with the quality chemical and packaging
  • 5.1.3. Opportunities
    • 5.1.3.1. Growing penetration of social medial and online makeup tutorials
    • 5.1.3.2. Significant chunk of consumers to invest heavily in premium color cosmetics
  • 5.1.4. Challenges
    • 5.1.4.1. Strict government and certifications addressing substances use as a color additive
• 5.2. Market Segmentation Analysis
• 5.3. Porter's Five Forces Analysis
  • 5.3.1. Threat of New Entrants
  • 5.3.2. Threat of Substitutes
  • 5.3.3. Bargaining Power of Customers
  • 5.3.4. Bargaining Power of Suppliers
  • 5.3.5. Industry Rivalry
• 5.4. PESTLE Analysis
  • 5.4.1. Political
  • 5.4.2. Economic
  • 5.4.3. Social
  • 5.4.4. Technological
  • 5.4.5. Legal
  • 5.4.6. Environmental

6. Color Cosmetic Market, by Customer Base

• 6.1. Introduction
• 6.2. Non-Premium
• 6.3. Premium

7. Color Cosmetic Market, by Product

• 7.1. Introduction
• 7.2. Eye Makeup
• 7.3. Face Makeup
• 7.4. Hair Color
• 7.5. Lip Makeup
• 7.6. Nail Makeup

8. Color Cosmetic Market, by Distribution Channel

• 8.1. Introduction
• 8.2. Offline
• 8.3. Online

9. Americas Color Cosmetic Market

• 9.1. Introduction
• 9.2. Argentina
• 9.3. Brazil
• 9.4. Canada
• 9.5. Mexico
• 9.6. United States

10. Asia-Pacific Color Cosmetic Market

• 10.1. Introduction
• 10.2. Australia
• 10.3. China
• 10.4. India
• 10.5. Indonesia
• 10.6. Japan
• 10.7. Malaysia
• 10.8. Philippines
• 10.9. Singapore
• 10.10. South Korea
• 10.11. Taiwan
• 10.12. Thailand
• 10.13. Vietnam

11. Europe, Middle East & Africa Color Cosmetic Market

• 11.1. Introduction
• 11.2. Denmark
• 11.3. Egypt
• 11.4. Finland
• 11.5. France
• 11.6. Germany
• 11.7. Israel
• 11.8. Italy
• 11.9. Netherlands
• 11.10. Nigeria
• 11.11. Norway
• 11.12. Poland
• 11.13. Qatar
• 11.14. Russia
• 11.15. Saudi Arabia
• 11.16. South Africa
• 11.17. Spain
• 11.18. Sweden
• 11.19. Switzerland
• 11.20. Turkey
• 11.21. United Arab Emirates
• 11.22. United Kingdom

12. Competitive Landscape

• 12.1. Market Share Analysis, 2023
• 12.2. FPNV Positioning Matrix, 2023
• 12.3. Competitive Scenario Analysis
• 12.4. Strategy Analysis & Recommendation

Companies Mentioned

• 1. Avon Products, Inc.
• 2. Beiersdorf Group
• 3. Body Shop International Limited
• 4. Ciate London
• 5. Coty Inc.
• 6. Estee Lauder Companies Inc.
• 7. Jafra S.A.
• 8. Johnson & Johnson Services, Inc.
• 9. Kao Corporation
• 10. Kryolan GmbH
• 11. LVMH Moet Hennessy Louis Vuitton
• 12. L'Oreal S.A.
• 13. Procter & Gamble Company
• 14. Revlon Inc.
• 15. Shiseido Company, Limited
• 16. Unilever PLC
• 17. Vigon International by Azelis Group