インドのカラー化粧品市場：製品タイプ別、仕上がり別、剤形別、カテゴリー別、性別、価格帯別、エンドユーザー別、流通チャネル別、地域別、機会、予測、2018年～2032年

インドのカラー化粧品の市場規模は、2025年～2032年の予測期間中に8.41％のCAGRで拡大し、2024年の48億米ドルから2032年には91億5,000万米ドルに成長すると予測されています。同市場は近年著しい成長を遂げており、今後も力強い拡大ペースを維持すると予想されます。

インドのカラー化粧品市場は、消費者の嗜好の変化、可処分所得、ソーシャルメディアの影響によって成長しています。カラー化粧品には、ファンデーション、口紅、アイシャドウ、マニキュアなどの製品が含まれ、今やパーソナルケア事業の基本的な部分となっています。

インドは若者の人口が多く、人口の50％以上が25歳以下であり、これが同国のカラー化粧品市場の需要を牽引しています。インスタグラムやユーチューブなどのソーシャルメディアを通じて世界の美の基準を持つことへの憧れが、メイクアップ製品をより多く採用するよう促しています。さらに、都市化とeコマースの普及が相まって、需要が急増しているティア2やティア3の都市では、これらへのアクセスが容易になっています。

男性用グルーミングの需要拡大も、BBクリーム、コンシーラー、その他のメーキャップ製品への需要増加を伴う新興セグメントです。さらに、国内ブランドの手頃な価格と都市部におけるプレミアム化の動向は、消費者層をさらに多様化しています。

さらに、カラー化粧品市場は、健康と環境の持続可能性に対する意識の高まりに対応するため、天然成分やオーガニック処方へと移行しています。Lakme、Sugar Cosmetics、Mamaearthなどの地元ブランドは、インドの肌色や気候条件に合わせて製品をカスタマイズしており、幅広い訴求力を確保しています。

インドの美容事情が動向、デジタル関与、イノベーションに後押しされて進化するにつれ、カラー化粧品市場は飛躍的な成長を遂げ、同国のパーソナルケア業界で最も急成長しているセグメントのひとつとなると予測されます。例えば、2024年11月、インドの著名な美容小売業者であるNykaaは、第2四半期の利益が66％増加したと報告しました。この成長は、主に美容製品への旺盛な需要によってもたらされました。

当レポートでは、インドのカラー化粧品市場について調査し、市場の概要とともに、製品タイプ別、仕上がり別、剤形別、カテゴリー別、性別、価格帯別、エンドユーザー別、流通チャネル別、地域別動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 プロジェクトの範囲と定義

第2章 調査手法

第3章 エグゼクティブサマリー

第4章 お客様の声

第5章 インドのカラー化粧品市場の見通し、2018年～2032年

• 市場規模の分析と予測
• 市場シェア分析と予測
• 市場マップ分析、2024年
  • 製品タイプ別
  • 仕上がり別
  • 剤形別
  • カテゴリー別
  • 性別
  • 価格帯別
  • エンドユーザー別
  • 流通チャネル別
  • 地域別

第6章 需要供給分析

第7章 輸出入の分析

第8章 バリューチェーン分析

第9章 ポーターのファイブフォース分析

第10章 PESTLE分析

第11章 価格分析

第12章 市場力学

第13章 市場の動向と発展

第14章 ケーススタディ

第15章 競合情勢

• 市場リーダートップの競合マトリックス
• 5参入企業トップのSWOT分析
• 市場の主要企業トップ10の情勢
  • L'Oreal S.A.
  • Hindustan Unilever Limited (Lakme Cosmetics)
  • The Estee Lauder Companies Inc.
  • Colorbar Cosmetic Private Limited
  • Vellvette Lifestyle Pvt. Ltd. (Sugar Cosmetic)
  • Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon)
  • Huda Beauty
  • Sanghvi Technologies Pvt. Ltd. (MYGLAMM)
  • Avon Beauty Products India Private Limited
  • Oriflame India Private Limited

第16章 戦略的提言

第17章 調査会社について・免責事項

List of Tables

• Table 1. Competition Matrix of Top 5 Market Leaders
• Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Color Cosmetic Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Color Cosmetic Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Color Cosmetic Market Share (%), By Product Type, FY2018-FY2032F
• Figure 4. India Color Cosmetic Market Share (%), By Finish, FY2018-FY2032F
• Figure 5. India Color Cosmetic Market Share (%), By Formulation, FY2018-FY2032F
• Figure 6. India Color Cosmetic Market Share (%), By Category, FY2018-FY2032F
• Figure 7. India Color Cosmetic Market Share (%), By Gender, FY2018-FY2032F
• Figure 8. India Color Cosmetic Market Share (%), By Price Range, FY2018-FY2032F
• Figure 9. India Color Cosmetic Market Share (%), By End-user, FY2018-FY2032F
• Figure 10. India Color Cosmetic Market Share (%), By Distribution Channel, FY2018-FY2032F
• Figure 11. India Color Cosmetic Market Share (%), By Region, FY2018-FY2032F
• Figure 12. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 13. By Finish Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 14. By Formulation Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 15. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 16. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 17. By Price Range Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 18. By End-User Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 19. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 20. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024

India color cosmetic market is projected to witness a CAGR of 8.41% during the forecast period FY2025-FY2032, growing from USD 4.80 billion in FY2024 to USD 9.15 billion in FY2032. The market has experienced significant growth in recent years and is expected to maintain a strong pace of expansion in the coming years.

The color cosmetic market in India is growing with changes in consumer preference, disposable income, and impact of social media. Color cosmetics include products like foundations, lipsticks, eyeshadows, and nail polishes that are now a fundamental part of the personal care business.

India has a large youth population, with more than 50% of the population being under the age of 25, which is driving the demand for the color cosmetic market in the country. Aspirations to have a global beauty standard promoted through social media, including Instagram and YouTube, are driving them towards more adoption of makeup products. Additionally, urbanization coupled with e-commerce penetration has eased access to these in tier 2 and tier 3 cities, where demand is increasing rapidly.

Increasing demand for men's grooming is also an emerging segment with increasing demand for BB creams, concealers and other makeup products. Additionally, the affordability of domestic brands and the premiumization trends in urban areas have further diversified the consumer base.

Moreover, the color cosmetics market has also moved towards natural and organic formulations to cater to growing health and environmental sustainability awareness. Local brands such as Lakme, Sugar Cosmetics, and Mamaearth have customized their products to suit Indian skin tones and climatic conditions, ensuring a wider appeal.

Furthermore, as India's beauty landscape evolves, driven by trends, digital engagement, and innovation, the color cosmetic market will experience exponential growth, making it one of the fastest-growing segments in the country's personal care industry. For instance, in November 2024, Nykaa, a prominent Indian beauty retailer reported a 66% increase in its second quarter profit. This growth was primarily driven by the strong demand for beauty products.

Rise of E-Commerce and Digital Platform is Driving Market Growth

The rise in e-commerce and digital platforms is expanding the color cosmetic market by marking it as one of the fastest growing beauty industries. Online platform like Amazon, Flipkart and Nykaa have democratized access to cosmetics by offering a wide range of products from both local and international brands. This accessibility has driven demand, especially in lower tier cities where mostly physical retail outlets are limited.

E-commerce platforms provide personalized experience of shopping through virtual try-on, skin tones matching, and AI-based product recommendation, which enable consumers to make the appropriate choices. Moreover, the flexibility of doorstep delivery and attractive discounts and seasonal sales have speeded up online purchase.

Moreover, social media platforms have propelled the growth of e-commerce by creating a direct link between consumers and brands. Influencers on YouTube and Instagram help promote new products and trends. For example, tutorials and reviews by beauty bloggers encourage consumers to explore and purchase products they might not have considered purchasing otherwise.

Furthermore, mobile penetration and affordable data plans have also contributed significantly with a growing number of Indian shopping through mobile apps. It diversifies the market's revenue streams and assures consistent demand, considerably contributing to its growth.

For instance, in August 2024, Chanel launched its own e-commerce platform in India. This launch comes nearly 20 years after the brand opened its flagship store in Delhi, which showcases the boom of the e-commerce platform for the beauty industry in India.

Inclination Towards Natural and Organic Products is Shaping the Market Expansion

The increasing demand for beauty and natural organic products is shaping the Indian color cosmetic industry. Formulations free of harmful chemicals, parabens, sulfates and synthetic dyes are on the rise due to the increasing awareness among individuals regarding the ingredients used in their beauty products. This shift can be attributed mainly to the increased awareness regarding health and sustainability as well as the growing preference for Ayurveda and herbal based solutions.

The ayurvedic approach has also been prevalent in India for a long time, due to the usage of herbs and herbal remedies. Forest Essentials, Just Herbs and Mamaearth are brands that specialize in turmeric, neem, sandalwood and aloe vera cosmetics. This anti-animal tested makeup movement is on rise and so are the methods and solutions for easier and safer alternatives to makeup.

Moreover, the clean beauty trends have further accelerated with the rise of social media and digital awareness. The influencers and dermatologists emphasize the benefits of organic makeup, encouraging consumers to opt for skin-friendly products. Additionally, the expansion of e-commerce platforms has made it easier for consumers to explore and purchase natural and organic cosmetic products, increasing market share beyond metropolitan cities.

Furthermore, with the changing beauty trends globally towards sustainability and ingredient transparency, the Indian consumers are actively looking for brands that reflect the same. The growing demand for natural and organics in color cosmetics not only influences this particular industry but also drives innovation in product lines from both local and foreign brands.

For instance, in October 2023, Organic Harvest, a prominent Indian beauty brand expanded its product line by launching its first-ever organic makeup range. This new collection includes a variety of color cosmetics such as lipsticks and eyeliner.

Face Cosmetics Segment is Leading the Market Share

Face cosmetics have cemented their dominance with strong market statistics. This segment includes foundation, concealers, primers, highlighters, and loose face powder, which holds the largest market share due to increasing consumer demand, evolving beauty trends, and growing disposable incomes.

The dominance is mainly attributed due to rising awareness of personal grooming and appearance particularly among young consumers and working professionals. The growth in social media sites and the impact of beauty trends have also contributed to increasing the uptake of face makeup products. Moreover, the growth in demand for long-lasting, light and skin-friendly formulations has prompted ongoing innovation by leading cosmetics companies.

Furthermore, the loose face powder has gained popularity as it can deliver a natural, matte finish which can be well-adapted in India's weather. Demand for multifunctional products like foundations with SPF and skin-caring ingredients has also driven the growth of the segments.

Also, the rise in e-commerce stores and beauty stores has increased access, which has helped in reaching premium and mass products to more people. Due to rising disposable incomes and the growing beauty-conscious consumer.

For instance, in September 2024, Hindustan Unilever Limited (HUL) has announced the launch of its global luxury brand Hourglass in India. Hourglass is renowned for its high-end face makeup products such as foundations, primers and powders which will be available to Indian consumers through both online and offline channels.

North India Dominates Color Cosmetic Market Share

North India is exerting its dominance in the Indian color cosmetic market. Due to several factors such as high disposable incomes, urbanization and increasing beauty consciousness. Major cities like Delhi, Chandigarh and Lucknow have witnessed a growing demand for premium and mass market cosmetic products fueled by a rising working population and a strong fashion and beauty culture.

The North India dominance is influenced by the social media and beauty influencers. Consumers in this region are highly engaged with global beauty trends which has led to increased adoption of organized retail including beauty stores and premium cosmetic outlets in malls has further boosted product accessibility.

Moreover, the region also experiences diverse climate conditions ranging from extreme summers to harsh winters which drives the demand for a wide range of face cosmetics such as foundation, primers and powders tailored for different seasons. Additionally, North India has a strong wedding culture where bridal and festive makeup trends significantly influence cosmetic sales.

Future Market Scenario (FY2025 - FY2032F)

There is a rising customer preference for value-for-money cosmetic products featuring natural and beneficial ingredients which is likely to boost the India color cosmetic market.

Consumers are seeking products that cater to a diverse range of skin tones, hair types and gender identities which leads to the expansion of shade ranges and inclusive marketing campaigns which propels the India color cosmetic market towards growth.

Increasing urbanization and rising disposable incomes are driving the demand for beauty products, as urban lifestyles prioritize personal grooming and self-expression.

Color cosmetics will adapt to different form factors to meet the needs of various customer segments.

Key Players Landscape and Outlook

Continuous innovation characterizes the landscape of color cosmetic in India, as the companies compete to outperform one another in terms of product innovation, personalization, and technology. The market prognosis remains positive, owing to the rise of e-commerce and digital platforms, and inclination towards natural and organic products. Color cosmetic manufacturers are focused on inclusive shades, hybrid products, and sustainable practices, which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.

For instance, in August 2024, Reliance Retail acquired Kiko Milano. Kiko Milano offers around 1,200 products, including makeup, skincare, and accessories. The Italian cosmetics brand is now available on Reliance Retail's omnichannel beauty platform Tira16. Kiko Milano products will also be offered at exclusive brand outlets in six cities: Delhi, Mumbai, Pune, and Lucknow.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customers

• 4.1. Respondent Demographics
• 4.2. Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
• 4.4. Preferred Distribution Channel
• 4.5. Frequency of Purchase

5. India Color Cosmetic Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Product Type
    • 5.2.1.1. Eye Cosmetics
      • 5.2.1.1.1. Eyeliners
      • 5.2.1.1.2. Kohls/Kajals
      • 5.2.1.1.3. Mascaras
      • 5.2.1.1.4. Eyeshadows
      • 5.2.1.1.5. Others
    • 5.2.1.2. Lip Cosmetics
      • 5.2.1.2.1. Lipsticks
      • 5.2.1.2.2. Lip Glosses
      • 5.2.1.2.3. Lip Liners
      • 5.2.1.2.4. Others
    • 5.2.1.3. Hair Cosmetics
      • 5.2.1.3.1. Hair Colors
      • 5.2.1.3.2. Hair Dyes
    • 5.2.1.4. Nail Cosmetics
    • 5.2.1.5. Face Cosmetics
      • 5.2.1.5.1. Foundations
      • 5.2.1.5.2. Blushes
      • 5.2.1.5.3. Concealers
      • 5.2.1.5.4. Makeup Palettes
      • 5.2.1.5.5. Others
  • 5.2.2. By Finish
    • 5.2.2.1. Matte
    • 5.2.2.2. Glossy
    • 5.2.2.3. Dewy
    • 5.2.2.4. Minimal
  • 5.2.3. By Formulation
    • 5.2.3.1. Powder
    • 5.2.3.2. Liquid
    • 5.2.3.3. Gel
    • 5.2.3.4. Cream
  • 5.2.4. By Category
    • 5.2.4.1. Organic
    • 5.2.4.2. Conventional
  • 5.2.5. By Gender
    • 5.2.5.1. Male
    • 5.2.5.2. Female
    • 5.2.5.3. Unisex
  • 5.2.6. By Price Range
    • 5.2.6.1. Mass
    • 5.2.6.2. Premium
    • 5.2.6.3. Luxury
  • 5.2.7. By End-user
    • 5.2.7.1. Residential
    • 5.2.7.2. Commercial
  • 5.2.8. By Distribution Channel
    • 5.2.8.1. Online
      • 5.2.8.1.1. Company Owned Website
      • 5.2.8.1.2. E-commerce Website
    • 5.2.8.2. Offline
      • 5.2.8.2.1. Supermarkets/Hypermarkets
      • 5.2.8.2.2. Specialty Stores
      • 5.2.8.2.3. Departmental Stores
      • 5.2.8.2.4. Duty-Free Shops
      • 5.2.8.2.5. Others
  • 5.2.9. By Region
    • 5.2.9.1. North
    • 5.2.9.2. South
    • 5.2.9.3. East
    • 5.2.9.4. West and Central
  • 5.2.10. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Product Type
  • 5.3.2. By Finish
  • 5.3.3. By Formulation
  • 5.3.4. By Category
  • 5.3.5. By Gender
  • 5.3.6. By Price Range
  • 5.3.7. By End-user
  • 5.3.8. By Distribution Channel
  • 5.3.9. By Region

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. SWOT Analysis for Top 5 Players
• 15.3. Key Players Landscape for Top 10 Market Players
  • 15.3.1. L'Oreal S.A.
    • 15.3.1.1. Company Details
    • 15.3.1.2. Key Management Personnel
    • 15.3.1.3. Key Products Offered
    • 15.3.1.4. Key Financials (As Reported)
    • 15.3.1.5. Key Market Focus and Geographical Presence
    • 15.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 15.3.2. Hindustan Unilever Limited (Lakme Cosmetics)
  • 15.3.3. The Estee Lauder Companies Inc.
  • 15.3.4. Colorbar Cosmetic Private Limited
  • 15.3.5. Vellvette Lifestyle Pvt. Ltd. (Sugar Cosmetic)
  • 15.3.6. Modi-Mundipharma Beauty Products Pvt. Ltd. (Revlon)
  • 15.3.7. Huda Beauty
  • 15.3.8. Sanghvi Technologies Pvt. Ltd. (MYGLAMM)
  • 15.3.9. Avon Beauty Products India Private Limited
  • 15.3.10. Oriflame India Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer