市場調査レポート
商品コード
1519825
液体石鹸市場レポート:タイプ別、製品タイプ別、流通チャネル別、用途別、地域別、2024年~2032年Liquid Soap Market Report by Type, Product Type, Distribution Channel, Application, and Region 2024-2032 |
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液体石鹸市場レポート:タイプ別、製品タイプ別、流通チャネル別、用途別、地域別、2024年~2032年 |
出版日: 2024年07月01日
発行: IMARC
ページ情報: 英文 138 Pages
納期: 2~3営業日
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世界の液体石鹸の市場規模は2023年に209億米ドルに達しました。今後、IMARC Groupは、市場は2032年までに346億米ドルに達し、2024年から2032年の間に5.6%の成長率(CAGR)を示すと予測しています。市場は、衛生・衛生製品に対する消費者の嗜好の高まり、病気の蔓延を避けるための手指衛生に対する意識の高まり、液体石鹸製品の入手可能性と種類の増加、オーガニック製品への急速なシフト、持続可能な包装に対する需要の高まりによって推進されています。
主な市場促進要因:衛生・サニテーション製品に対する消費者の嗜好の高まり、液体石鹸製品の入手可能性と種類の増加、病気の蔓延を避けるための手指衛生に対する意識の高まり、などが主な市場促進要因です。
主な市場動向:主な市場動向としては、オーガニックソープ処方への大幅なシフト、抗菌・抗菌ソープへの需要の高まり、環境に優しく持続可能なパッケージングへの需要の高まりなどが挙げられます。
地理的動向:アジア太平洋地域の人口の急増、可処分所得水準の上昇、衛生・公衆衛生の意識の高まりにより、アジア太平洋地域が市場を独占しています。
競合情勢:3M Company、Cleenol Group Ltd.、Colgate-Palmolive Company、Godrej Consumer Products Limited、GOJO Industries Inc/、Henkel AG &Co.KGaA、花王株式会社、ライオン株式会社、Medline Industries LP、Procter &Gamble Company、Reckitt Benckiser group PLC、Unilever PLCなどが液体石鹸業界の主要企業です。
課題と機会:厳しい国際競争、変動する原材料費、プラスチック包装に関連する環境問題の高まりは、業界における課題の一部です。一方、液体石鹸市場の最近のビジネスチャンスとしては、プレミアム製品への需要の高まり、革新的な石鹸の生産増加、未開拓市場の拡大などが挙げられます。
衛生製品への需要の高まり
健康と衛生に対する意識の高まりが市場成長を大きく後押ししています。蔓延する疾病のために清潔の必要性を認識する個人の増加に伴い、衛生関連製品の採用へのシフトが進んでいます。特に液体石鹸は、その利便性、有効性、衛生的な性質を理由に、従来の固形石鹸と比較して人気のある選択肢となっています。これらの石鹸は、皮膚から油分、汚れ、微生物を除去する効果が証明されています。濡れたまま何度も使用すると効果がなくなる固形石鹸とは異なり、液体石鹸はポンプを押すたびに清潔さが保たれます。製品のこの衛生的な性質は、そのパッケージングとディスペンサー機構と相まって、液体石鹸の需要を世界的に増大させています。
製品の入手可能性と種類の増加
これらの製品の入手可能性の増加は、進化する消費者の需要と嗜好に応えるものであり、それによって市場の成長を促進しています。大手企業は、保湿剤、天然成分、有機成分、抗菌性などの特徴的な成分を配合した製剤を開発しています。この差別化により、これらの製品は、特定の肌悩みを持つ消費者や、オーガニックで環境に優しい製品を求める消費者など、より幅広い消費者層にアピールしています。これ以外にも、消費者の利便性に対する需要の高まりや、環境への影響を最小限に抑えることを目指した製品など、液体石鹸市場の予測通り、これらの製品のパッケージは進化しています。さらに、主な企業は研究開発(R&D)活動に幅広く投資した後、新しい製品ラインを革新しています。例えば、2023年3月、UNILEVERはインドネシアで初の食器用洗剤をLIFEBUOYブランドで発売しました。この新製品は、経済的な価格で高品質な洗浄製品を個人に提供するものです。
COVID-19パンデミックの突然の発生
COVID-19パンデミックの突然の流行は、前向きな液体石鹸市場展望を生み出しています。この世界的大流行は、このウイルスの感染を防ぐための手指衛生の重要性を浮き彫りにし、それによって市場の成長を促進しました。政府および保健機関は、COVID-19に対する主要な予防措置として、石鹸と水による定期的な手洗いの重要性を個人に教育するために、世界的に大規模な公衆衛生キャンペーンを実施しています。このような意識の高まりにより、液体石鹸市場は大幅に拡大しました。これに伴い、このパンデミックは、より頻繁な手洗いと衛生用品の使用へと大きくシフトする消費者行動の変化をもたらしました。
The global liquid soap market size reached US$ 20.9 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 34.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.6% during 2024-2032. The market is propelled by the rising consumer preferences for hygiene and sanitation products, increasing awareness about hand hygiene so as to avoid the spread of diseases, increasing availability and variety of liquid soap products, rapid shift toward organic products, and rising demand for sustainable packaing.
Major Market Drivers: Rising consumer preferences for hygiene and sanitation products, increasing availability and variety of liquid soap products, and the growing awareness about hand hygiene to avoid disease spread, are some of the major market drivers.
Key Market Trends: Some of the major market trends include drastic shift toward organic soap formulations, rising demand for antibacterial and antimicrobial soap, and growing demand for eco-friendly and sustainable packaging.
Geographical Trends: Asia Pacific dominates the market on account of the rapidly increasing population across the region, rising disposable income levels, and the rising awareness about hygiene and sanitation.
Competitive Landscape: 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc/, Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser group PLC, and Unilever PLC, are among some of the key players in the liquid soap industry.
Challenges and Opportunities: Tough international competition, variable raw material costs, and rising environmental concerns associated with plastic packaging are some of the challenges in the industry. On the other hand, liquid soap market recent opportunities include rising demand for premium products, increasing production of innovative soaps, expansion across untapped markets.
Growing Demand for Hygiene and Sanitation Products
The increasing awareness about health and hygiene is substantially propelling the market growth. With the rising number of individuals becoming aware about the necessity of cleanliness on account of the prevailing diseases, there is an increasing shift toward adoption of hygiene related products. Liquid soap specifically has become a popular choice in comparison to the conventional bar soap, on account of its convenience, effectiveness, and hygienic nature. These soaps have proved their efficacy in eliminating oils, dirt, and microbes from the skin. Unlike bar soaps which can lose efficacy when left wet and used repeatedly, liquid soaps maintain cleanliness with each pump. This hygienic nature of the product, in confluence with its packaging and dispensing mechanism, increasing the liquid soap demand globally.
Increasing Availability and Variety of Products
The increasing availability of these products is catering to the evolving consumer demands and preferences of the consumers, thereby propelling the market growth. The leading companies are developing formulations integrated with moisturizing agents, natural and organic components, and distinctive features such as antibacterial properties. This distinction has further made these products appealing to a wider consumer base, such as those with specific skin concerns or those seeking organic and eco-friendly products. Other than this, the packaging of these products has evolved as per the liquid soap market forecast which states rising demand for convenience of the consumers and products aiming toward minimizing environmental impact. Moreover, key players are also innovating new product lines after extensively investing in research and development (R&D) activities. For instance, in March 2023, UNILEVER launched its first dishwashing detergent in Indonesia under its brand LIFEBUOY. This new product would assist individuals with quality cleaning products at economical prices.
Sudden Outburst of the COVID-19 Pandemic
The sudden outburst of the COVID-19 pandemic is creating a positive liquid soap market outlook. This global pandemic highlighted the importance of hand hygiene in preventing the transmission of this virus thereby propelling the market growth. Governments and health organizations globally introduce extensive public health campaigns to educate individuals about the importance of regular handwashing with soap and water as a major preventive measure against COVID-19. This rising awareness substantially increased the market for liquid soap, as individuals are opting for reliable and effective hygiene solutions in order to safeguard themselves and their families. In line with this, this pandemic led to the changes in consumer behavior with a significant shift toward more frequent handwashing and the usage of hygiene products.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on type, product type, distribution channel, and application.
Organic
Conventional
Conventional soap accounts for the majority of the market share
The report has provided a detailed breakup and analysis of the market based on the type. This includes organic and conventional. According to the report, conventional represented the largest segment.
Conventional holds the largest liquid soap market share on account of its easy availability, affordability, and consumer familiarity. These soaps are easily accessible in numerous retail formats, from supermarkets to local convenience stores, which makes them a popular choice for a wide consumer base. These products are usually available in a wide array of scents and formulations, offering their products to a wider consumer base. Other than this, the economical nature of conventional liquid soaps in comparison to their organic or specialized counterparts makes them a popular choice for budget-conscious individuals.
Bath and Body Soaps
Dish Wash Soap
Laundry Soaps
Others
Bath and body soaps holds the largest share in the industry
A detailed breakup and analysis of the market based on the product type have also been provided in the report. This includes bath and body soaps, dish wash soap, laundry soaps, and others. According to the report, bath and body soaps accounted for the largest market share.
Bath and body soaps hold maximum number of shares on account of their vigorous use in daily personal hygiene activities. These products are vital for maintaining cleanliness and skin health, thereby making them a primary choice in households globally. The numerous formulations available such as antibacterial, moisturizing, and fragrance-infused options cater to changing consumer needs and skin types. Other than this, the rising trend toward self-care and wellness has led to a rapid liquid soap market growth. Moreover, key players are developing numerous packaging innovations and product formulations in order to expand their product portfolio.
Supermarkets and Hypermarkets
Convenience Stores
Specialty Stores
Online Stores
Others
Supermarkets and hypermarkets represent the leading market segment
The market report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others. According to the report, supermarkets and hypermarkets represented the largest segment.
Supermarkets and hypermarkets hold maximum number of shares in the industry due to a wide range of factors. Primarily, these outlets offer numerous products, offering individuals with a wide variety of products offering consumers with choices in formulations, brands, and packaging sizes, offering individuals with a wide array of preferences. Besides this, supermarkets and hypermarkets often possess competitive pricing and frequent promotions, catering to budget-friendly individuals. In line with this, according to the liquid bath market analysis, the prominence of supermarkets and hypermarkets is strengthening their ability to offer a wholistic shopping experience, in confluence with variety, convenience, and affordability.
Households
Commercial
Households exhibits a clear dominance in the market
A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes households and commercial. According to the report, households accounted for the largest market share.
Households dominate the market on account of the widespread utilization of liquid soap for daily hygiene routines. The effectiveness, convenience, and hygiene nature of liquid soap make it a popular choice for regular use in houses. Besides this, the COVID-19 pandemic lead to the increased awareness about hand hygiene, thereby leading to an increased consumption of liquid soap in households. The constant usage of the product in households for personal hygiene in confluence with the focus on maintaining a germ-free environment, is generating a positive liquid wash market revenue.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific leads the market, accounting for the largest liquid wash market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
Asia Pacific dominates the market on account of the rapidly growing population across the region which substantially increases the need for hygiene products. For instance, one of the most important and developing nations of the region includes India, with a population of 1,417,173,167 as of 2022 with an expected rise of 18% to 1,670,490,587 by the year 2050. Additionally, the rapidly increasing urbanization and increasing disposable income level is also creating a positive liquid wash market overview. Other than this, the significant impact of the sudden outburst of COVID-19 cannot be ignored, governments across the region initiated numerous campaigns so as to spread awareness for washing hand with soap in as a primary preventive measure against the virus.
The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the major liquid soap companies include 3M Company, Cleenol Group Ltd., Colgate-Palmolive Company, Godrej Consumer Products Limited, GOJO Industries Inc., Henkel AG & Co. KGaA, Kao Corporation, Lion Corporation, Medline Industries LP, Procter & Gamble Company, Reckitt Benckiser Group PLC and Unilever PLC.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
Key players in the liquid soap industry are engaging in various strategic activities to strengthen their market positions and meet evolving consumer demands. Major companies are focusing on product innovation, introducing new formulations with added benefits such as moisturizing properties, natural ingredients, and antibacterial features. These innovations cater to the growing consumer preference for health and wellness-oriented products. Additionally, these companies are investing heavily in marketing and promotional activities to increase brand visibility and consumer engagement, thereby driving the liquid soap industry growth. This includes leveraging digital platforms and social media to reach a broader audience and drive sales through online channels. Moreover, strategic partnerships and acquisitions are being pursued to expand their product portfolios and geographical presence, ensuring they can meet the diverse needs of a global consumer base.
February 2024: Dr. Bronner's, family-owned maker of the top-selling natural brand of soap in North America, has announced the nationwide launch of a new 32 oz. Soap Refill Carton package for its Pure-Castile Liquid Soap. Now available in multiple retailers across the United States, the Soap Refill Carton can be used to refill existing bottles or other containers for personal care and home cleaning use. By purchasing this product, consumers will reduce their plastic use by 82% compared to the company's 32 oz. post-consumer recycled (PCR) plastic bottles.