液体石鹸市場規模、シェア、成長分析：タイプ別、製品タイプ別、用途別、流通別、地域別 - 産業予測 2025年～2032年

液体石鹸市場規模は2023年に231億米ドルで、2024年の246億7,000万米ドルから2032年には417億6,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.8％で成長する見通しです。

液体石鹸市場は、技術の進歩や、肌の効果を高める革新的な化学配合によって力強い成長を遂げています。ベタイン類やラウリン酸ナトリウムなどの主要成分は、pHレベルの低い製品を生み出し、家庭と企業の両方にアピールしています。衛生と清潔に対する消費者の関心の高まりも、健康への関心の高まりと相まって、需要を後押ししています。保湿性、多様な処方、魅力的なスキン包装といった強化された特徴は、様々な肌タイプや嗜好に対応し、一方で接客業では液体バスソープの採用が増加しています。しかし、高コスト、伝統的な固形石鹸との競合、農村部での認識不足、生産に関する環境問題などの課題が市場拡大に影響を与えています。このようなハードルにもかかわらず、未開発地域や技術進歩による機会は存続しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析
• 規制分析
• 特許分析
• 原材料の分析

液体石鹸市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• オーガニック
• 従来型

液体石鹸市場規模：製品タイプ別& CAGR（2025-2032）

• 市場概要
• 手洗い
• 洗顔料
• 表面クリーナー
• その他

液体石鹸市場規模：用途別& CAGR（2025-2032）

• 市場概要
• 商業用
• 住宅用

液体石鹸市場規模：流通別& CAGR（2025-2032）

• 市場概要
• 専門店
• スーパーマーケットとハイパーマーケット
• コンビニエンスストア
• オンライン販売チャネル

液体石鹸市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Procter & Gamble（US）
• Unilever（UK/Netherlands）
• Colgate-Palmolive（US）
• Reckitt Benckiser（UK）
• Henkel AG & Co. KGaA（Germany）
• SC Johnson & Son（US）
• Kao Corporation（Japan）
• Lion Corporation（Japan）
• Godrej Consumer Products（India）
• Dabur India（India）
• ITC Limited（India）
• PZ Cussons（UK）
• McBride plc（UK）
• Kimberly-Clark Corporation（US）
• L'Oreal S.A.（France）
• Beiersdorf AG（Germany）
• Church & Dwight（US）
• Colgate-Palmolive Philippines, Inc（Philippines）
• RSPL Group（India）
• Vi-Jon, Inc.（US）

結論と推奨事項

Liquid Soap Market size was valued at USD 23.1 billion in 2023 and is poised to grow from USD 24.67 billion in 2024 to USD 41.76 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The liquid bath soap market is experiencing robust growth driven by advancements in technology and innovative chemical formulations that enhance skin benefits. Key ingredients such as betaines and sodium laurate have led to products with lower pH levels, appealing to both households and businesses. Increased consumer focus on hygiene and cleanliness, coupled with rising health concerns, has also fueled demand. Enhanced features like moisturizing properties, diverse formulations, and attractive packaging cater to various skin types and preferences, while the hospitality sector increasingly adopts liquid bath soaps. However, challenges such as high costs, competition from traditional soap bars, lack of rural awareness, and environmental concerns regarding production impact market expansion. Despite these hurdles, opportunities persist in undeveloped regions and through technological advancement.

Top-down and bottom-up approaches were used to estimate and validate the size of the Liquid Soap market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Liquid Soap Market Segments Analysis

Global Liquid Soap Market is segmented by Type, Product Type, Application, Distribution and region. Based on Type, the market is segmented into Organic and Conventional. Based on Product Type, the market is segmented into Hand wash, Face wash, Surface Cleaner and Others. Based on Application, the market is segmented into Commercial and Residential. Based on Distribution, the market is segmented into Specialty Stores, Supermarkets & Hypermarkets, Convenience stores and Online Sales Channel. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Liquid Soap Market

The liquid soap market is set to gain momentum as global awareness of sanitation and hygiene continues to rise. This increased consciousness emphasizes the need for effective cleaning solutions for hands and various surfaces, including utensils, tiles, floors, and clothing, thereby minimizing the threat of microbiological infections. Additionally, numerous government initiatives in various countries are encouraging the public to adopt better personal hygiene habits, notably in public restrooms. The growing application of liquid soaps in healthcare settings such as hospitals, clinics, and diagnostic centers, aimed at reducing healthcare-associated infections, further enhances the positive outlook for the liquid soap market.

Restraints in the Liquid Soap Market

The liquid soap market faces significant constraints due to concerns surrounding the inclusion of harmful substances like parabens and triclosan in soap products, leading to increased consumer awareness and hesitance. Furthermore, the liquid format requires extensive packaging, typically using plastic, to prevent leakage, resulting in added costs for manufacturers which ultimately raises retail prices. These elevated costs make liquid soaps less appealing compared to solid bar alternatives, thereby dampening demand. Additionally, the reliance on plastic packaging exacerbates the environmental footprint of production companies, further stifling the market's growth potential while drawing scrutiny from eco-conscious consumers.

Market Trends of the Liquid Soap Market

The liquid soap market is experiencing significant growth driven by heightened hygiene awareness and safety measures in response to health crises, including COVID-19. This uptick in demand is particularly evident in healthcare settings, where touch-free dispensers are becoming standard for maintaining sterility. Additionally, the food service and hospitality industries are increasingly adopting liquid soap to comply with stringent sanitation standards. Major brands are innovating multipurpose formulations, while a growing emphasis on environmentally friendly products-crafted from sustainable, plant-based ingredients-aligns with consumer preferences for organic and non-toxic options. This trend toward eco-conscious consumption is expected to bolster the market's positive trajectory in the coming years.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Analysis
• Patent Analysis
• Raw Material Analysis

Global Liquid Soap Market Size by Type & CAGR (2025-2032)

• Market Overview
• Organic
• Conventional

Global Liquid Soap Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Hand wash
• Face wash
• Surface Cleaner
• Others

Global Liquid Soap Market Size by Application & CAGR (2025-2032)

• Market Overview
• Commercial
• Residential

Global Liquid Soap Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• Specialty Stores
• Supermarkets & Hypermarkets
• Convenience stores
• Online Sales Channel

Global Liquid Soap Market Size & CAGR (2025-2032)

• North America (Type, Product Type, Application, Distribution)
  • US
  • Canada
• Europe (Type, Product Type, Application, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product Type, Application, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product Type, Application, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product Type, Application, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reckitt Benckiser (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SC Johnson & Son (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Godrej Consumer Products (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITC Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PZ Cussons (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• McBride plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark Corporation (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Philippines, Inc (Philippines)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RSPL Group (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vi-Jon, Inc. (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations