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市場調査レポート
商品コード
1353359
液体石鹸の世界市場規模、シェア、産業動向分析レポート:製品タイプ別、用途別、流通チャネル別、地域別展望と予測、2023年~2030年Global Liquid Soap Market Size, Share & Industry Trends Analysis Report By Product Type, By Application (Household and Commercial), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
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液体石鹸の世界市場規模、シェア、産業動向分析レポート:製品タイプ別、用途別、流通チャネル別、地域別展望と予測、2023年~2030年 |
出版日: 2023年08月31日
発行: KBV Research
ページ情報: 英文 370 Pages
納期: 即納可能
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液体石鹸市場規模は、予測期間中にCAGR 6.2%で成長し、2030年には330億米ドルに達すると予測されます。2022年の市場規模は26億360万リットルに達し、7.2%の成長を遂げています(2019~2022年)。
しかし、パラベンやトリクロサンのような、皮膚に悪いことで知られる有害化合物が石鹸製品に使用されていることが、ビジネスを阻害しています。さらに、液体状の石鹸が漏れないようにするためには、プラスチックのような多くの包装材が必要です。その結果、企業は追加の梱包費を負担することになり、最終的な製品コストが上がってしまいます。さらに、固形石鹸と比較して、液体石鹸の製造には5倍の原材料と部品、包装に20倍のエネルギーが必要です。したがって、上記のすべての問題が市場の成長を鈍らせると予測されます。
製品タイプの展望
製品タイプ別では、市場はバス&ボディ、食器洗い店、ランドリー、その他に区分されます。2022年には、バス&ボディ部門が市場で最も高い売上シェアを獲得しました。家庭や病院、学校、レストランでの適切な手洗いや一般的な清潔さといった健全な衛生習慣の採用が、この分野の拡大を促進しています。さらに、固形石鹸に比べ、若年層は液体ハンドソープ&シャワー製品を利用する傾向が強いです。固形石鹸は雑菌に汚染されることが多いため、事業者は自社製品を「消毒用液体石鹸」や「雑菌保護用液体石鹸」と宣伝して利用を促し、消費者を誘引して市場拡大を促進しています。
用途別展望
用途別に見ると、市場は家庭用と商用に二分されます。商用セグメントは2022年の市場で大きな売上シェアを記録しました。社会人の健康意識の高まりと伝染性感染症の頻度の上昇が、商業セグメントにおける有機液体石鹸の需要が拡大している主な理由です。さらに、従業員の健康と安全に対する政府の取り組みや企業の基準が数多くあり、液体石鹸の使用を促進すると思われます。
流通チャネルの展望
流通チャネル別に見ると、市場はスーパーマーケット/ハイパーマーケット、コンビニエンスストア、オンライン販売チャネル、その他に分けられます。スーパーマーケット/ハイパーマーケット・セグメントは、2022年の市場で最も高い売上シェアを獲得しました。スーパーマーケットやハイパーマーケットでは、多種多様な液体石鹸のオプションが容易に入手できます。新興経済諸国の発展がスーパーマーケットやハイパーマーケットの拡大を促進しています。スーパーマーケットやハイパーマーケットのような小売施設の需要は、これらの経済諸国の発展とともに発展し、それが液体石鹸製品の需要を促進しています。
地域別展望
地域別に見ると、市場は北米、欧州、アジア太平洋、ラテンアメリカ・中東・アフリカで分析されます。2022年、北米地域は市場で最大の収益シェアを獲得しました。この地域の人々は液体石鹸になじみがあり、元々米国で発売されたため店頭で簡単に手に入れることができます。さらに、2003年のSARSや2009年の新型インフルエンザのような疾病の流行により、人々の衛生に対する意識が高まっています。高収入の家庭の多くは、コストに関係なく、常に最高品質の商品を求めています。これらの国々における液体石鹸の主な消費者は、ホテルやレストラン業界です。
The Global Liquid Soap Market size is expected to reach $33 billion by 2030, rising at a market growth of 6.2% CAGR during the forecast period. In the year 2022, the market attained a volume of 2,603.6 million litres, experiencing a growth of 7.2% (2019-2022).
Contactless fittings are finding their way into domestic bathrooms and kitchens as a result of the pandemic. Hence, Household segment acquired $12,967.1 million revenue in the market in 2022. Members of the family are accustomed to cleaning their hands as soon as they enter the house. Because families wish to prevent bacteria and viruses from invading their home, the home bathroom or kitchen sink have abruptly become even more of a focal point. Hand washing eliminates germs on the hands, but if individuals use touch faucets and soap or sanitizer dispensers, the subsequent family member who touches that contaminated surface can unintentionally contract an infection. Some of the factors impacting the market are rising consciousness about health and hygiene, growing interest in natural and organic goods, and presence of toxic substances.
The market is anticipated to grow because of the increased awareness of sanitation and cleanliness among the world's population. Government agencies from many nations are taking the lead in encouraging people to maintain personal hygiene standards, such as maintaining hygienic conditions in public restrooms. In addition, rising hygiene consciousness in developing nations like Mexico, South Africa, Brazil, and India, among others, is anticipated to increase product demand. Hence, all increasing consciousness of hygiene among users will aid in the expansion of the market throughout the forecast period. The increasing global trend toward adopting organic products is aiding in product development. Due to their antibacterial characteristics, herbal ingredients like basil and neem (Azadirachta indica)-based products are becoming more and more popular in the market. As an illustration, certain liquid soap products now come with essential oils like rosemary, peppermint, or lavender. These distinctive scents offer not only a pleasurable experience but also extra advantages including relaxation, stress alleviation, and skin nourishment. Hence, such initiatives by players are probably going to help the market grow during the anticipated period.
However, businesses are being hampered by the use of hazardous compounds in soapy goods like parabens & triclosan, which are known to be bad for the skin. Additionally, a lot of packaging material, like plastic, is needed to ensure that the liquid form of soap does not leak. Corporations incur additional packing expenditures as a result, which raises the ultimate product cost. Additionally, compared to bar soap, the creation of liquid soap takes five times as many raw materials and components, as well as 20 times as much energy for packaging. Therefore, it is projected that all of the issues above will slow the growth of the market.
Product Type Outlook
By product type, the market is segmented into bath & body soaps, dish wash soaps, laundry soaps, and others. In 2022, bath and body soaps segment garnered the highest revenue share in the market. The adoption of sound hygiene habits, such as proper hand washing and general cleanliness at home and in hospitals, schools, and restaurants, is fostering the expansion of this segment. Furthermore, compared to solid bars, younger people are more likely to utilize liquid hand soaps & shower products. Due to the fact that bar soaps are frequently contaminated with germs, businesses advertise their products as "antiseptic liquid soaps" and "germ protecting liquid soaps" to encourage use, which is luring consumers and fostering market expansion.
Application Outlook
Based on application, the market is bifurcated into household and commercial. The commercial segment recorded a significant revenue share in the market in 2022. The growing health consciousness amongst working professionals and the rising frequency of communicable infectious diseases are the major reasons why demand for organic liquid soap in the commercial segment is expanding. Additionally, there are a number of government initiatives and company standards for employee health and safety, which will likely fuel the use of liquid soaps.
Distribution Channel Outlook
On the basis of distribution channel, the market is divided into supermarkets/hypermarkets, convenience stores, online sales channel, and others. The supermarkets/hypermarkets segment procured the highest revenue share in the market in 2022. A wide variety of liquid soap options are readily available in supermarkets and hypermarkets. The development of emerging economies is driving the expansion of supermarkets and hypermarkets. The demand for retail venues, like supermarkets and hypermarkets, develops as these economies develop, which in turn fuels the demand for liquid soap products.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, LAMEA. In 2022, the North America region garnered the maximum revenue share in the market. The regional public is familiar with liquid soap and can easily get it in stores because it was originally introduced in the U.S. Additionally, due to disease outbreaks like SARS in 2003 and H1N1 influenza in 2009, people are increasingly mindful of sanitation. Numerous families with high earnings constantly seek the highest-quality goods, regardless of cost. The primary consumers of liquid soaps in these nations are the hotel and restaurant industries.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Kimberly-Clark Corporation, 3M Company (3M Health Information Systems), Henkel AG & Company, KGaA, Reckitt Benckiser Group PLC, Kao Corporation, Unilever PLC, The Colgate Palmolive Company, Lion Corporation, and Johnson & Johnson
Strategies Deployed in Liquid Soap Market
Mar-2023: Unilever revealed the first Lifebuoy dishwash liquid in Indonesia. The Lifebuoy brand, which is well-known for its personal care products, is strengthened by this new product, which enters a completely new area. Additionally, it completes the current line of dishwashing products offered by our Sunlight brand, a market leader in the nation, with high-performance goods priced between mid-range and premium.
Mar-2023: Kimberly-Clark Professional launched the ICON dispenser collection in the UK. This revolutionary restroom solution would introduce cleanliness and design that will change the game, as well as a new benchmark for dispensing performance and a human-centric experience, to deliver unrivaled confidence that goes beyond just dispensing paper towels. Three system solutions for hand towels, toilet paper, and skincare, including soap and sanitizer, are featured in the ICONTM portfolio.
Dec-2022: Colgate-Palmolive entered into an agreement with NASA, an independent agency of the U.S. federal government responsible for the civil space program. The agreement is aimed to explore innovative solutions for oral health, personal care, and skin health which can be used by astronauts in space, but also the general public.
Nov-2022: Reckitt joined hands with Essity, a global hygiene and health company. Essity's top professional hygiene brand Tork will combine its size and expertise with Reckitt's Sagrotan and Dettol brands, which are well-known to consumers.
Jan-2021: Reckitt Benckiser partnered with Treebo Hotels, an Indian budget hotel chain. The partnership enables the company to help Treebo Hotels, utilize Dettol products for improving the cleanliness and hygienic conditions of the hotel.
Mar-2020: Reckitt Benckiser formed a partnership with Jumia, the leading e-commerce platform in Africa. Through this partnership, the company would be able to offer liquid hand soap, soap bars, and disinfectants at affordable prices. Customers who are taking sanitary steps to stop the spread of the Coronavirus are placing an increasing demand on these products.
Jan-2019: Kao Corporation unveiled Attack ZERO, a concentrated liquid laundry detergent. Attack ZERO is the first in a line of products made with Bio IOS, the greatest detergent base ever created particularly for Kao. It accomplishes "Three Zeros": "Zero stubborn stains," Zero musty odor," and "Zero detergent residue" and aims to revitalize clothing. It achieves the highest cleaning power in the history of Attack liquid laundry detergent.
Market Segments covered in the Report:
By Product Type (Volume, Million Litres, USD Million, 2019-2030)
By Application (Volume, Million Litres, USD Million, 2019-2030)
By Distribution Channel (Volume, Million Litres, USD Million, 2019-2030)
By Geography (Volume, Million Litres, USD Million, 2019-2030)
Companies Profiled
Unique Offerings from KBV Research