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市場調査レポート
商品コード
1467869
セールスアクセラレーション技術の市場レポート:タイプ別、最終用途産業別、地域別、2024~2032年Sales Acceleration Technology Market Report by Type (Configure Price Quote Tools, Sales Proposal Automation Tools, Customer Relationship Management Tools, Sales Email Tools, Sales Intelligence Tools, and Others), End Use Industry, and Region 2024-2032 |
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セールスアクセラレーション技術の市場レポート:タイプ別、最終用途産業別、地域別、2024~2032年 |
出版日: 2024年04月08日
発行: IMARC
ページ情報: 英文 136 Pages
納期: 2~3営業日
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世界のセールスアクセラレーション技術市場規模は2023年に1,080億米ドルに達しました。今後、IMARC Groupは、2024~2032年にかけて14.8%の成長率(CAGR)を示し、2032年までに3,863億米ドルに達すると予測しています。クラウドベースのソリューションの採用拡大、各業界における急速な自動化、効率的な販売管理ツールに対する需要の高まりなどが、市場を牽引する主要要因となっています。
セールスアクセラレーション技術とは、販売プロセスを強化・迅速化するために設計されたツール、ソフトウェア、戦略を指します。これらの技術は、営業の生産性を向上させ、収益を増加させ、さまざまな営業関連活動を合理化します。これらの技術は、リードの創出や見込み客の開拓から、取引の成立や顧客の維持に至るまで、さまざまな営業サイクルの段階に焦点を当てた幅広いソリューションを包含しています。これらのツールは、データ鉱業、ソーシャルメディア・モニタリング、予測分析など様々な手法を活用し、潜在的な見込み客を特定し、適格なリードの一貫した流れを生成します。また、ソーシャルメディア、企業ウェブサイト、公開データベースなど、さまざまなソースから情報を収集し、包括的なプロファイルに統合します。さらに、セールスアクセラレーション技術の中には、営業チームのモチベーションを高め、インセンティブを与えるためにゲーミフィケーションの要素を取り入れたものもあり、コール量、リード転換率、収益目標などの主要なパフォーマンス指標を追跡・測定し、リアルタイムでフィードバックと評価を行うことができます。このような利点から、セールスアクセラレーション技術は世界中で支持を集めています。
市場は主に、様々な業界における急速な自動化が牽引しています。加えて、さまざまな営業プロセスを自動化・合理化し、リード生成、見込み客開拓、コミュニケーション、データ分析のためのツールを提供する効率的な営業管理ツールに対する需要の高まりも、大きな成長促進要因となっています。これに加えて、人工知能(AI)と機械学習(ML)技術の統合により、営業促進ツールの機能が大幅に強化されています。AIを搭載した営業ツールは、大量の顧客データを分析し、顧客の行動を予測し、営業担当者にパーソナライズされた提案を行うことができます。クラウドベースのソリューションは、導入が容易で、どこからでもアクセスでき、他の営業・マーケティングツールとのシームレスな統合が可能で、データの同期と更新がリアルタイムで行われるため、営業チームは顧客情報と営業活動を常に最新の状態に保つことができます。さらに、顧客関係管理(CRM)システムとの統合が進んでいることも市場を後押ししています。セールスアクセラレーション技術はCRMシステムとシームレスに統合できるため、営業担当者は顧客データにアクセスし、コミュニケーション履歴を追跡し、データ入力を自動化できます。こうした要因から、市場は今後数年間でプラス成長を遂げると予想されます。
The global sales acceleration technology market size reached US$ 108.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 386.3 Billion by 2032, exhibiting a growth rate (CAGR) of 14.8% during 2024-2032. The growing adoption of cloud-based solutions, rapid automation across industries, and the increasing demand for efficient sales management tools represent some of the key factors driving the market.
Sales acceleration technology refers to tools, software, and strategies designed to enhance and expedite the sales process. These technologies improve sales productivity, increase revenue, and streamline various sales-related activities. They encompass a wide range of solutions that focus on different sales cycle stages, from lead generation and prospecting to closing deals and customer retention. These tools utilize various methods, such as data mining, social media monitoring, and predictive analytics, to identify potential prospects and generate a consistent flow of qualified leads. They also gather information from various sources, including social media, company websites, and public databases, and consolidate it into a comprehensive profile. In addition, some sales acceleration technologies incorporate gamification elements to motivate and incentivize sales teams, track and measure key performance metrics, such as call volume, lead conversion rates, and revenue targets, and provide real-time feedback and recognition. Owing to these benefits, sales acceleration technology is gaining traction across the globe.
The market is primarily driven by rapid automation across various industries. In addition, the increasing demand for efficient sales management tools to automate and streamline various sales processes and provide tools for lead generation, prospecting, communication, and data analysis represents another major growth-inducing factor. Besides this, the integration of artificial intelligence (AI) and machine learning (ML) technologies has significantly enhanced the capabilities of sales acceleration tools. AI-powered sales tools can analyze large volumes of customer data, predict customer behavior, and provide personalized recommendations to sales representatives. This, coupled with the rising adoption of cloud-based solutions as they offer easy deployment, accessibility from any location, seamless integration with other sales and marketing tools, and real-time data synchronization and updates, enables sales teams to stay up to-date with customer information and sales activities, is positively influencing the market growth. Moreover, the market is also propelled by the growing integration of customer relationship management (CRM) systems. Sales acceleration technologies can integrate seamlessly with CRM systems that enable sales representatives to access customer data, track communication history, and automate data entry, thereby reducing administrative tasks and improving overall efficiency. On account of these factors, the market is expected to witness positive growth in the coming years.
IMARC Group provides an analysis of the key trends in each sub-segment of the global sales acceleration technology market report, along with forecasts at the global, regional and country level from 2024-2032. Our report has categorized the market based on type and end use industry.
Configure Price Quote (CPQ) Tools
Sales Proposal Automation Tools
Customer Relationship Management Tools
Sales Email Tools
Sales Intelligence Tools
Others
The report has provided a detailed breakup and analysis of the sales acceleration technology market based on the type. This includes configure price quote (CPQ) tools, sales proposal automation tools, customer relationship management tools, sales email tools, sales intelligence tools, and others. According to the report, configure price quote (CPQ) tools represented the largest segment.
BFSI
Healthcare
Retail
Automotive
Telecom
Manufacturing
Others
A detailed breakup and analysis of the sales acceleration technology market based on the end use industry has also been provided in the report. This includes BFSI, healthcare, retail, automotive, telecom, manufacturing, and others. According to the report, BFSI accounted for the largest market share.
North America
United States
Canada
Asia-Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market for deep hole drilling machines. Some of the factors driving the North America sales acceleration technology market included the rising automation across industries, various technological advancements, and the surging need for improved customer experience.
The report has also provided a comprehensive analysis of the competitive landscape in the global Sales acceleration technology market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Apttus Corporation, ConnectLeader LLC, Lucid Creative Group, LLC, Outreach Corporation, Salesforce.com Inc., SalesLoft Inc., Sofon B.V., Tenfold Corporation, Upland Software Inc. and Yesware Inc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.