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ステビア市場レポート:抽出物タイプ、最終用途、地域別、2024-2032Stevia Market Report by Extract Type (Powder, Liquid, Leaf), End Use (Beverages, Food Products, Table Top Sweeteners, Pharmaceuticals, and Others), and Region 2024-2032 |
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ステビア市場レポート:抽出物タイプ、最終用途、地域別、2024-2032 |
出版日: 2024年03月02日
発行: IMARC
ページ情報: 英文 145 Pages
納期: 2~3営業日
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世界のステビア市場規模は2023年に7億6,300万米ドルに達しました。今後、IMARC Groupは、市場は2032年までに14億3,830万米ドルに達し、2024年から2032年の間に7.1%の成長率(CAGR)を示すと予測しています。天然甘味料に対する消費者の嗜好の高まり、砂糖消費に関連する健康問題への意識の高まり、飲食品業界における製品用途の拡大などが、市場を推進する主な要因です。
ステビアは、南米原産のステビア・レバウディアナ(Stevia rebaudiana)という植物の葉から抽出される天然のゼロカロリー甘味料です。ステビオール配糖体と呼ばれる天然化合物に由来するその甘味により、砂糖の代用品として広く普及しています。ステビアは砂糖に似た甘さを提供するが、カロリーがないため、砂糖の摂取量を減らしたい人にとって魅力的な選択肢となります。ステビアは、清涼飲料水、デザート、栄養補助食品など、さまざまな飲食品に使用されています。現在、ステビアはカロリー削減と血糖値管理をサポートしながら甘いものへの欲求を満たす可能性があるため、世界中で絶大な支持を得ています。
より健康的な食習慣を求める消費者傾向の高まりは、砂糖とカロリー摂取量の削減への関心の高まりと相まって、予測期間中のステビア市場の成長を刺激すると思われます。天然ゼロカロリー甘味料としてのステビアは、こうした嗜好に合致しており、様々な食品や飲食品において砂糖の代用品としてますます使用されるようになっています。さらに、肥満や糖尿病など、砂糖の大量消費に関連する健康上の懸念に対する意識の高まりが、ステビアベースの製品に対する需要を増大させています。これとは別に、多くの国の規制機関がステビオール配糖体(ステビアに含まれる甘味化合物)を安全な食品添加物として承認しており、これが製品の採用率を加速させています。さらに、炭酸飲料、フレーバーウォーター、乳製品での使用を含め、飲食品業界におけるステビアの用途拡大が市場成長を促進しています。さらに、よりクリーンなラベルへのシフトと消費者製品における天然成分への需要の高まりが市場成長に寄与しています。
健康志向の消費者動向の高まり
消費者の間で健康とウェルネスを優先する傾向が高まっていることが、市場成長を促進する主な要因です。人々の健康意識が高まるにつれ、肥満、糖尿病、歯の問題など、砂糖の過剰摂取による悪影響に対する意識が高まっています。その結果、消費者は、関連する健康リスクを伴わずに甘味を楽しむことができる砂糖の代替品を積極的に求めるようになっています。カロリーゼロの天然甘味料であるステビアは、魅力的な選択肢として際立っています。カロリー摂取を助長したり、血糖値上昇を引き起こしたりすることなく、望ましい甘味を提供します。これは、より良い食生活を選択しようとする健康志向の人々の嗜好と完全に一致します。その結果、ステビアの需要は幅広い飲食品製品に拡大し、市場成長に大きく寄与しています。
規制当局の承認と受容の増加
飲食品業界でステビアが広く受け入れられていることは、世界中の政府機関による規制承認と安全性評価と密接に関連しています。長年にわたり、さまざまな国や地域でステビオール配糖体の安全性が評価され、食品添加物としての使用が承認されてきました。こうした規制の青信号は、甘味料としてのステビアの安全性を保証し、製造業者と消費者の双方に信頼を与えています。その結果、ステビアの市場はニッチな健康食品店だけでなく、主流のスーパーマーケットやレストランにまで拡大し、現在では無糖または減糖製品の一般的な特徴となっています。このような規制の受け入れは、世界のステビア産業の成長を促進する上で極めて重要な役割を果たしています。
天然素材への需要の高まり
飲食品における天然成分に対する消費者の嗜好の高まりは、もう一つの重要な成長促進要因です。現代の消費者はこれまで以上に製品ラベルを吟味し、加工を最小限に抑えたクリーンでシンプルな原材料を探しています。ステビアはステビア・レバウディアナ(Stevia rebaudiana)という植物の葉から抽出されるため、この需要に完璧に合致し、植物由来の最小限の加工しか施されていない甘味料となっています。ステビアの天然由来は、消費者が購入する製品に透明性と信憑性を求める、より広範なクリーンラベル運動と一致しています。その結果、飲食品メーカーはステビアを製剤に組み込んで、この自然志向の需要に応えています。ステビア市場の成長は、ソフトドリンクからヨーグルトまで幅広い製品での使用を可能にするその汎用性によってさらに促進され、その自然な甘味が製品の魅力を高め、自然で健康的な成分を求める消費者の嗜好の高まりに合致しています。
The global stevia market size reached US$ 763.0 Million in 2023. Looking forward, IMARC Group expects the market to reach US$ 1,438.3 Million by 2032, exhibiting a growth rate (CAGR) of 7.1% during 2024-2032. The rising consumer preference for natural sweeteners, increasing awareness of health concerns related to sugar consumption, and expanding product applications in the food and beverage industry are some of the major factors propelling the market.
Stevia is a natural, zero-calorie sweetener derived from the leaves of the Stevia rebaudiana plant, native to South America. It has become widely popular as a sugar substitute due to its sweet taste, which comes from natural compounds called steviol glycosides. Stevia provides a sweetness similar to sugar but without the calories, making it an attractive option for those looking to reduce their sugar intake. It is commonly used in various food and beverage products, including soft drinks, desserts, and dietary supplements. At present, stevia is gaining immense traction across the globe owing to its potential to satisfy sweet cravings while supporting calorie reduction and blood sugar management.
The rising consumer trend toward healthier eating habits, coupled with a heightened focus on reducing sugar and calorie intake, will stimulate the growth of the stevia market during the forecast period. Stevia, as a natural, zero-calorie sweetener, aligns with these preferences and is increasingly used as a sugar substitute in various food and beverage products. Moreover, the growing awareness of health concerns related to high sugar consumption, such as obesity and diabetes has augmented the demand for stevia-based products. Apart from this, regulatory bodies in many countries are approving steviol glycosides (the sweet compounds in stevia) as safe food additives, which in turn, has accelerated the product adoption rate. Additionally, the expanding applications of stevia in the food and beverage industry, including its use in carbonated drinks, flavored water, and dairy products, are propelling market growth. Furthermore, the shift toward cleaner labels and the escalating demand for natural ingredients in consumer products are contributing to market growth.
Rising health-conscious consumer trends
The rising trend among consumers to prioritize health and wellness is a major factor driving market growth. As people become more health-conscious, there is a heightened awareness of the adverse effects of excessive sugar consumption, such as obesity, diabetes, and dental issues. As a result, consumers are actively seeking alternatives to sugar that allow them to enjoy sweetness without the associated health risks. Stevia, as a natural sweetener with zero calories, stands out as an attractive choice. It provides the desired sweetness without contributing to calorie intake or causing blood sugar spikes. This aligns perfectly with the preferences of health-conscious individuals who are looking to make better dietary choices. As a result, the demand for stevia has escalated across a wide range of food and beverage products, contributing significantly to its market growth.
Increasing regulatory approvals and acceptance
The widespread acceptance of stevia in the food and beverage industry is closely linked to regulatory approvals and safety assessments by government agencies around the world. Over the years, various countries and regions have evaluated the safety of steviol glycosides and approved their use as food additives. These regulatory green lights have instilled confidence in both manufacturers and consumers, assuring them of the safety of stevia as a sweetening agent. As a result, the market for stevia has expanded beyond niche health food stores into mainstream supermarkets and restaurants, where it is now a common feature in sugar-free or reduced-sugar products. This regulatory acceptance has played a pivotal role in driving the growth of the global stevia industry.
Growing demand for natural ingredients
Increasing consumer preferences for natural ingredients in food and beverages represent another significant growth-inducing factor. Modern consumers are scrutinizing product labels more than ever, looking for clean, simple ingredients with minimal processing. Stevia fits this demand perfectly as it is derived from the leaves of the Stevia rebaudiana plant, making it a plant-based, minimally processed sweetener. The natural origin of stevia aligns with the broader clean label movement, where consumers seek transparency and authenticity in the products they purchase. As a result, food and beverage manufacturers are incorporating stevia into their formulations to meet this demand for naturalness. The growth of the stevia market is further fueled by its versatility, enabling its use in a wide range of products, from soft drinks to yogurt, where its natural sweetness enhances product appeal and aligns with rising consumer preferences for natural, wholesome ingredients.
IMARC Group provides an analysis of the key trends in each segment of the market report, along with forecasts at the global, regional, and country levels from 2024-2032. Our report has categorized the market based on extract type and end use.
Powder
Liquid
Leaf
Powder represents the most popular extract type
The report has provided a detailed breakup and analysis of the market based on the extract type. This includes powder, liquid, and leaf. According to the report, powder represented the largest segment.
Powder refer to finely processed forms of steviol glycosides derived from the Stevia rebaudiana plant. These extracts are created by isolating the sweet compounds from the leaves, refining them, and drying them into a powdered form. Powdered extracts are a key driver in the stevia market for several reasons. Moreover, they offer convenience to both consumers and manufacturers. As a highly concentrated form of sweetness, a small amount of powdered stevia extract can replace a larger quantity of sugar, reducing the need for bulky liquid forms or fillers. This is especially advantageous for product formulation, as it allows for precise control of sweetness levels.
Apart from this, powdered extracts have a longer shelf life and are easier to store and transport than their liquid counterparts. This makes them suitable for a wide range of applications, from beverages to baking. Furthermore, the ease of handling and measuring powdered stevia extract contributes to its growing popularity among consumers looking to reduce sugar intake and achieve better control over their sweetening choices.
Beverages
Food Products
Table Top Sweeteners
Pharmaceuticals
Others
Beverages account for the majority of market share
A detailed breakup and analysis of the market based on the end use has also been provided in the report. This includes beverages, food products, table top sweeteners, pharmaceuticals, and others. According to the report, beverages accounted for the largest market share.
Beverages encompass a wide array of liquid-based products, including soft drinks, flavored water, teas, and juices, where stevia is used as a natural sweetener. The influence of beverages on the stevia market is substantial and multifaceted. Moreover, as consumers increasingly seek healthier and lower-calorie alternatives to traditional sugary beverages, beverage manufacturers are turning to stevia as a preferred sweetening solution. Stevia's natural origin, zero-calorie profile, and ability to mimic the taste of sugar make it an ideal choice to meet these changing consumer preferences.
Furthermore, as governments and health organizations worldwide continue to emphasize the reduction of sugar consumption to combat rising obesity and diabetes rates, beverage makers are responding by reformulating their products with stevia. The potential to create low-calorie and reduced-sugar beverages while maintaining taste satisfaction is acting as a major driving force behind stevia's increasing prominence in the beverage industry.
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
North America
United States
Canada
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Middle East and Africa
Turkey
Saudi Arabia
Iran
United Arab Emirates
Others
Latin America
Brazil
Mexico
Argentina
Colombia
Chile
Peru
Others
Asia-Pacific exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); North America (the United States and Canada); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); the Middle East and Africa (Turkey, Saudi Arabia, Iran, the United Arab Emirates, and others); and Latin America (Brazil, Mexico, Argentina, Colombia, Chile, Peru, and others). According to the report, Asia-Pacific accounted for the largest market share.
Asia-Pacific held the biggest market share since the region is home to several of the world's largest and fastest-growing economies, such as China and India. The rising disposable incomes and expanding middle-class populations in these countries have led to a higher consumer spending on healthier food and beverages. Stevia, with its natural, zero-calorie sweetness, aligns perfectly with the growing health-consciousness among consumers in the Asia-Pacific region.
Moreover, the widespread use of stevia as a sugar substitute in traditional Asian cuisine and beverages has deep cultural roots. As consumers in Asia-Pacific countries seek to balance tradition with modern health concerns, the demand for stevia as a natural sweetening solution continues to grow. Apart from this, the Asia-Pacific region is a significant producer of stevia, with countries like China being major exporters of steviol glycosides, the sweet compounds in stevia. This regional production capability ensures a steady supply of stevia to meet the growing global demand.
Furthermore, governments in the region have been supportive of the stevia industry, often providing incentives and regulatory approvals for its use as a safe sugar substitute. These factors collectively drive the expansion of the stevia market in Asia-Pacific, making it a pivotal contributor to the global stevia industry's growth.
The market is experiencing steady growth as key players are actively innovating to meet evolving consumer demands and expand their product offerings. One notable innovation is the development of stevia-based sweeteners with improved taste profiles. Several leading companies are investing in research and development (R&D) to overcome the lingering aftertastes associated with stevia, creating formulations that closely mimic the taste of sugar. Additionally, there has been a heightened focus on expanding the applications of stevia beyond tabletop sweeteners and into a broader range of food and beverage (F&B) products. This includes innovations in stevia-sweetened beverages, dairy products, baked goods, and condiments. Furthermore, sustainable sourcing and production methods have gained attention, with companies exploring environmentally friendly cultivation practices and supply chain transparency to meet the escalating demand for responsibly sourced stevia. These innovations reflect the industry's commitment to addressing consumer preferences for healthier, natural, and sustainable alternatives to traditional sugar.
Archer-Daniels-Midland Company
Cargill Incorporated
GLG Life Tech Corporation
Guilin Layn Natural Ingredients Corp.
Hunan NutraMax Inc.
Ingredion Incorporated
Morita Kagaku Kogyo Co. Ltd.
Pyure Brands LLC
Sunwin Stevia International Inc
Tate & Lyle PLC
The Real Stevia Company AB
Wisdom Natural Brands
Zhucheng Haotian Pharm Co. Ltd.
(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)
In March 2022, Cargill Incorporated introduced an innovative approach to sweetening its stevia products by leveraging its EverSweet + ClearFlo technology. This strategic move aims to enhance the appeal and functionality of the company's stevia sweetener offerings. EverSweet + ClearFlo represents a significant advancement in the field of stevia-based sweeteners. This technology involves combining Cargill's high-quality stevia sweeteners with natural flavors. This enables the company to address an essential aspect of sweeteners - taste.
In April 2020, Ingredion Incorporated acquired PureCircle Limited, leading Yielders and innovators of plant-based stevia sweeteners for the food and beverage industries worldwide, known for its innovative approach to producing sweeteners derived from the stevia plant, a natural alternative to sugar. Ingredion's acquisition of a significant 75% stake in PureCircle underscores its commitment to sugar reduction solutions, aligning with the increasing consumer demand for healthier, low-calorie sweetening options.
In December 2020, Tate & Lyle PLC acquired Sweet Green Fields (SGF), a leading global stevia solutions business. This acquisition enhances Tate & Lyle's capabilities to provide innovative sweetener solutions to its customers worldwide. By integrating SGF's expertise and resources, the company gains a competitive edge in the development of foods and beverages that are lower in sugar and calories ad boast cleaner labels-an attribute increasingly sought after by consumers and manufacturers.