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ウォッカ市場：タイプ、品質、流通チャネル、地域別、2024年～2032年

Vodka Market by Type (Flavored, Non-Flavored), Quality (Standard, Premium, Ultra-Premium), Distribution Channel (Off Trade, On Trade), and Region 2024-2032
出版日: | 発行: IMARC | ページ情報: 英文 142 Pages | 納期: 2～3営業日

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価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=156.76円
ウォッカ市場：タイプ、品質、流通チャネル、地域別、2024年～2032年
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 142 Pages
納期: 2～3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のウォッカ市場規模は2023年に475億米ドルに達しました。今後、IMARC Groupは、2024年から2032年にかけて5.69%の成長率（CAGR）を示し、2032年には793億米ドルに達すると予測しています。アルコール飲料の消費量の増加、フルーツベースのウォッカのような革新的な製品バリエーションのイントロダクション、ウォッカを購入するためのオンライン流通チャネルの広範な利用は、市場を牽引する主な要因のいくつかを表しています。

ウォッカは蒸留アルコール飲料で、そのニュートラルな風味プロファイルと多用途性で有名です。ウォッカは通常、発酵させた穀物、ジャガイモ、その他の植物性原料から作られます。また、高レベルのアルコール含有量を達成し、不純物を除去するために何度も蒸留され、滑らかでクリーンな蒸留酒となります。また、ウォッカはそのニュートラルな味わいから、マティーニ、コスモポリタン、ブラッディ・メアリー、モスコ・ミュールなどの定番カクテルをはじめ、さまざまなカクテルのベースとして広く使われています。さらに、様々な天然フレーバーや人工フレーバーを加えたフレーバー・ウォッカも数多く販売されています。これらのフレーバー・ウォッカは、ミキシングや実験のための幅広い選択肢を提供します。

市場を牽引しているのは、主にアルコール飲料の消費量の増加と、プレミアムおよびウルトラプレミアム飲料に対する消費者の志向の変化です。また、カクテル文化やミクソロジーの台頭により、ウォッカのような高品質で汎用性の高い蒸留酒への需要が高まっています。ウォッカのニュートラルな風味は、幅広いカクテルのベースとして好まれます。さらに、フレーバー・ウォッカのイントロダクションが市場の魅力を拡大しました。革新的で多様なフレーバーは、実験的で斬新な飲料を求める消費者の嗜好に応えています。さらに、ウォッカの国際的な取引によって、さまざまなブランド、フレーバー、製造方法に触れることができ、多様で競合情勢に貢献しています。さらに、ウォッカの購入にオンライン流通チャネルが広く利用されていることも、市場の成長を後押ししています。

ウォッカ市場の動向と促進要因：

アルコール飲料消費の増加

カクテル文化やミクソロジーの人気の高まりにより、ウォッカのような汎用性の高い蒸留酒の需要が増加しています。消費者はオリジナル・カクテルを試行錯誤し、様々なドリンクのベースとしてのウォッカの適応性を発見しています。さらに、アルコール飲料の消費量の増加は、より高品質でプレミアムな選択肢を好む傾向があります。この動向は、ユニークなフレーバー、クラフトマンシップ、製造方法を提供するプレミアムウォッカブランドの探求を消費者に促しています。さらに、工芸品や職人技を駆使した製品への移行を含む消費者の嗜好の変化は、ユニークなウォッカの探求を促し、市場における革新と差別化を促進しています。

革新的な製品バリエーションのイントロダクション

フルーツをベースにしたウォッカのバリエーションは、多様な風味を導入し、従来の無香料ウォッカを超えるユニークで斬新なテイスティング体験を求める消費者にアピールしています。さらに、フルーツベースのウォッカは、ミクソロジストや消費者に、想像力豊かなカクテルを作るための、より幅広い風味のパレットを提供します。これらのバリエーションは、創造的で風味豊かな幅広いドリンクの基礎として使用することができます。また、グルテンフリーやオーガニックのウォッカなど、特定の食事嗜好に対応した特殊なウォッカは、自分の価値観に合った製品を求めるニッチな消費者グループの共感を呼ぶ。さらに、植物、ハーブ、果実などの天然成分を配合したウォッカは、健康に良いとされる飲料を求める健康志向の消費者の嗜好に合致しています。

オンライン・プラットフォームでの製品入手の増加

オンライン・プラットフォームは、地元の店舗では入手できないような多様なウォッカ・ブランド、フレーバー、品種へのアクセスを消費者に提供します。このような利用範囲の拡大により、消費者は幅広い品揃えを探索し、新しい製品を発見することができます。さらに、オンライン購入は利便性が高く、消費者が実店舗に出向く必要がないです。消費者は自宅に居ながらにして、ウォッカを閲覧し、比較し、注文することができます。その上、オンライン・プラットフォームには消費者のレビューや評価が掲載されていることが多く、購買決定に影響を与えます。好意的なレビューや評価は、ブランドの評判を高め、新しい顧客に製品を試してもらうことができるため、市場の成長を促進します。

目次

第1章 序文

第2章 調査範囲と調査手法

  • 調査目的
  • 利害関係者
  • データソース
    • 一次情報
    • 二次情報
  • 市場推定
    • ボトムアップアプローチ
    • トップダウンアプローチ
  • 調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

  • 概要
  • 主要産業動向

第5章 世界のウォッカ市場

  • 市場概要
  • 市場実績
  • COVID-19の影響
  • 市場予測

第6章 市場内訳：タイプ別

  • フレーバー
    • 市場動向
    • 市場予測
  • ノンフレーバー
    • 市場動向
    • 市場予測

第7章 市場内訳：品質別

  • スタンダード
    • 市場動向
    • 市場予測
  • プレミアム
    • 市場動向
    • 市場予測
  • ウルトラプレミアム
    • 市場動向
    • 市場予測

第8章 市場内訳：流通チャネル別

  • オフトレード
    • 市場動向
    • 市場予測
  • オントレード
    • 市場動向
    • 市場予測

第9章 市場内訳：地域別

  • 北米
    • 米国
      • 市場動向
      • 市場予測
    • カナダ
      • 市場動向
      • 市場予測
  • アジア太平洋
    • 中国
      • 市場動向
      • 市場予測
    • 日本
      • 市場動向
      • 市場予測
    • インド
      • 市場動向
      • 市場予測
    • 韓国
      • 市場動向
      • 市場予測
    • オーストラリア
      • 市場動向
      • 市場予測
    • インドネシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 欧州
    • ドイツ
      • 市場動向
      • 市場予測
    • フランス
      • 市場動向
      • 市場予測
    • 英国
      • 市場動向
      • 市場予測
    • イタリア
      • 市場動向
      • 市場予測
    • スペイン
      • 市場動向
      • 市場予測
    • ロシア
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • ラテンアメリカ
    • ブラジル
      • 市場動向
      • 市場予測
    • メキシコ
      • 市場動向
      • 市場予測
    • その他
      • 市場動向
      • 市場予測
  • 中東・アフリカ地域
    • 市場動向
    • 市場内訳：国別
    • 市場予測

第10章 促進要因、抑制要因、機会

  • 市場概要
  • 促進要因
  • 抑制要因
  • 機会

第11章 バリューチェーン分析

第12章 ポーターのファイブフォース分析

  • 概要
  • 買い手の交渉力
  • 供給企業の交渉力
  • 競合の程度
  • 新規参入業者の脅威
  • 代替品の脅威

第13章 価格分析

第14章 競合情勢

  • 市場構造
  • 主要企業
  • 主要企業のプロファイル
    • Anheuser-Busch InBev SA/NV
    • Bacardi Limited
    • Becle SAB de CV
    • Brown-Forman Corporation
    • Constellation Brands Inc.
    • Davide Campari-Milano N.V.（Lagfin S.C.A.）
    • Diageo plc
    • Distell Group Limited
    • Iceberg Vodka Corporation
    • LVMH Moet Hennessy Louis Vuitton
    • Pernod Ricard
    • Russian Standard Vodka LLC
    • Stoli Group S. a r.l.
    • Suntory Holdings Limited
図表

List of Figures

  • Figure 1: Global: Vodka Market: Major Drivers and Challenges
  • Figure 2: Global: Vodka Market: Sales Value (in Billion US$), 2018-2023
  • Figure 3: Global: Vodka Market Forecast: Sales Value (in Billion US$), 2024-2032
  • Figure 4: Global: Vodka Market: Breakup by Type (in %), 2023
  • Figure 5: Global: Vodka Market: Breakup by Quality (in %), 2023
  • Figure 6: Global: Vodka Market: Breakup by Distribution Channel (in %), 2023
  • Figure 7: Global: Vodka Market: Breakup by Region (in %), 2023
  • Figure 8: Global: Vodka (Flavored) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 9: Global: Vodka (Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 10: Global: Vodka (Non-Flavored) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 11: Global: Vodka (Non-Flavored) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 12: Global: Vodka (Standard) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 13: Global: Vodka (Standard) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 14: Global: Vodka (Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 15: Global: Vodka (Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 16: Global: Vodka (Ultra Premium) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 17: Global: Vodka (Ultra Premium) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 18: Global: Vodka (Off Trade) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 19: Global: Vodka (Off Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 20: Global: Vodka (On Trade) Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 21: Global: Vodka (On Trade) Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 22: North America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 23: North America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 24: United States: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 25: United States: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 26: Canada: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 27: Canada: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 28: Asia-Pacific: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 29: Asia-Pacific: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 30: China: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 31: China: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 32: Japan: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 33: Japan: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 34: India: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 35: India: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 36: South Korea: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 37: South Korea: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 38: Australia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 39: Australia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 40: Indonesia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 41: Indonesia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 42: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 43: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 44: Europe: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 45: Europe: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 46: Germany: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 47: Germany: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 48: France: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 49: France: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 50: United Kingdom: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 51: United Kingdom: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 52: Italy: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 53: Italy: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 54: Spain: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 55: Spain: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 56: Russia: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 57: Russia: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 58: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 59: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 60: Latin America: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 61: Latin America: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 62: Brazil: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 63: Brazil: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 64: Mexico: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 65: Mexico: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 66: Others: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 67: Others: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 68: Middle East and Africa: Vodka Market: Sales Value (in Million US$), 2018 & 2023
  • Figure 69: Middle East and Africa: Vodka Market: Breakup by Country (in %), 2023
  • Figure 70: Middle East and Africa: Vodka Market Forecast: Sales Value (in Million US$), 2024-2032
  • Figure 71: Global: Vodka Industry: Drivers, Restraints, and Opportunities
  • Figure 72: Global: Vodka Industry: Value Chain Analysis
  • Figure 73: Global: Vodka Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Vodka Market: Key Industry Highlights, 2023 & 2032
  • Table 2: Global: Vodka Market Forecast: Breakup by Type (in Million US$), 2024-2032
  • Table 3: Global: Vodka Market Forecast: Breakup by Quality (in Million US$), 2024-2032
  • Table 4: Global: Vodka Market Forecast: Breakup by Distribution Channel (in Million US$), 2024-2032
  • Table 5: Global: Vodka Market Forecast: Breakup by Region (in Million US$), 2024-2032
  • Table 6: Global: Vodka Market: Competitive Structure
  • Table 7: Global: Vodka Market: Key Players
目次
Product Code: SR112024A6801

Abstract

The global vodka market size reached US$ 47.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 79.3 Billion by 2032, exhibiting a growth rate (CAGR) of 5.69% during 2024-2032. The increasing consumption of alcoholic beverages, the introduction of innovative product variants such as fruit-based vodka, and the extensive utilization of online distribution channels to purchase vodka represent some of the key factors driving the market.

Vodka is a distilled alcoholic beverage that is renowned for its neutral flavor profile and versatility. It is typically made from fermented grains, potatoes, or other plant-based materials. It is also distilled multiple times to achieve high levels of alcohol content and remove impurities, resulting in a smooth and clean spirit. In addition, due to its neutral taste, vodka is widely used as a base for a diverse range of cocktails, including classics like the Martini, Cosmopolitan, Bloody Mary, and Moscow Mule. Moreover, there are numerous flavored vodkas available, which are infused with various natural or artificial flavors. These flavored variants offer a wide range of options for mixing and experimentation.

The market is primarily driven by the increasing consumption of alcoholic beverages and the shifting consumer inclination toward premium and ultra-premium drinks. In addition, the rise of cocktail culture and mixology has led to increased demand for quality and versatile spirits like vodka. Vodka's neutral flavor profile makes it a preferred base for a wide range of cocktails. Besides, the introduction of flavored vodkas has expanded the market's appeal. Innovative and diverse flavors cater to consumer preferences for experimentation and novelty in their beverages. Moreover, the international trade of vodka allows for exposure to different brands, flavors, and production methods, contributing to a diverse and competitive market landscape. Furthermore, the extensive utilization of online distribution channels to purchase vodka is also propelling the market growth.

Vodka Market Trends/Drivers:

Increasing consumption of alcoholic beverages

The growing popularity of cocktail culture and mixology has led to increased demand for versatile spirits like vodka. Consumers are experimenting with crafting their own cocktails and discovering vodka's adaptability as a base for a wide range of drinks. Moreover, the increasing consumption of alcoholic beverages often aligns with a preference for higher-quality, premium options. This trend encourages consumers to explore premium vodka brands that offer unique flavors, craftsmanship, and production methods. Besides, changing consumer preferences, including a move towards more craft and artisanal products is encouraging the exploration of unique vodka offerings, driving innovation and differentiation in the market.

Introduction of innovative product variants

Fruit-based vodka variants introduce a diverse array of flavors, appealing to consumers who seek unique and novel tasting experiences beyond traditional unflavored vodka. Moreover, fruit-based vodkas offer mixologists and consumers a broader palette of flavors to create imaginative cocktails. These variants can be used as the foundation for a wide range of creative and flavorful drinks. Besides, specialty vodkas that cater to specific dietary preferences, such as gluten-free or organic vodkas, resonate with niche consumer groups seeking products aligned with their values. Additionally, vodka infused with natural ingredients like botanicals, herbs, and fruits aligns with the preferences of health-conscious consumers seeking beverages with perceived wellness benefits.

Rising product availability on online platforms

Online platforms provide consumers with access to a diverse range of vodka brands, flavors, and varieties that might not be available in local stores. This expanded reach allows consumers to explore a wider selection and discover new products. Moreover, online purchasing offers convenience and eliminates the need for consumers to visit physical stores. They can conveniently browse, compare, and order vodka from the comfort of their homes. Besides, online platforms often feature consumer reviews and ratings, influencing purchasing decisions. Positive reviews and ratings can enhance a brand's reputation and encourage new customers to try their products, thus propelling the market growth.

Vodka Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global vodka market, along with forecasts at the global, regional and country levels from 2024-2032. Our report has categorized the market based on type, quality and distribution channel.

Breakup by Type:

Flavored

Non-Flavored

Flavored vodka represents the leading type

The report has also provided a detailed breakup and analysis of market based on the type. This includes flavored and non-flavored. According to the report, flavored vodka represented the largest segment.

Flavored vodka caters to a wide spectrum of consumer preferences by offering a range of enticing flavors. This diversity attracts a broader audience, including those who may not favor the traditional neutral taste of unflavored vodka. Moreover, the rise of cocktail culture and mixology has significantly contributed to the popularity of flavored vodka. Bartenders and enthusiasts seek a diverse selection of flavors to create imaginative and dynamic cocktails. Besides, consumers are increasingly open to exploring new and novel taste experiences. Flavored vodka offers them the opportunity to enjoy familiar alcoholic beverages with a twist.

Breakup by Quality:

Standard

Premium

Ultra-Premium

Ultra-premium vodka holds the largest market share

A detailed breakup and analysis of the market based on the quality has also been provided in the report. This includes standard, premium and ultra-premium. According to the report, ultra-premium accounted for the largest market share.

Ultra-premium vodka brands are positioned as high-quality and luxurious products. Consumers are often willing to pay a premium for vodka that is perceived as superior in terms of taste, ingredients, and craftsmanship. Moreover, as consumers become more knowledgeable about spirits and cocktails, they are increasingly seeking refined and sophisticated options. Ultra-premium vodka aligns with the preferences of discerning consumers who appreciate the nuances of premium ingredients and production methods. Besides, the rise of mixology and cocktail culture has led consumers to seek high-quality spirits that elevate their drink creations. Ultra-premium vodka provides mixologists with a versatile and premium base for crafting sophisticated cocktails.

Breakup by Distribution Channel:

Off Trade

On Trade

Off-trade currently dominates the market

The report has also provided a detailed breakup and analysis of market based on the distribution channel. This includes off and on trade. According to the report, off-trade channels accounted for the largest market share.

The off-trade segment, which includes liquor stores, supermarkets, hypermarkets, and online platforms, offers a convenient and accessible shopping experience. Consumers can purchase vodka along with their other groceries, eliminating the need for a separate visit to a bar or restaurant. Moreover, Off-trade retailers often stock a wide variety of vodka brands, flavors, and sizes. Consumers can choose from an extensive range of options, including premium, flavored, and specialty vodkas. Besides, they often run promotions, discounts, and bundle deals, enticing consumers to purchase larger quantities of vodka. These promotional activities contribute to higher sales volumes.

Breakup by Region:

North America

United States

Canada

Asia Pacific

China

Japan

India

South Korea

Australia

Indonesia

Others

Europe

Germany

France

United Kingdom

Italy

Spain

Russia

Others

Latin America

Brazil

Mexico

Others

Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America accounted for the largest market share.

Vodka has become a staple spirit in North American culture, with its popularity deeply embedded in the cocktail and mixology scene. The versatility of vodka as a base for a wide range of cocktails has contributed to its widespread consumption. Moreover, effective marketing strategies, strong branding, and creative advertising campaigns by vodka brands have played a significant role in establishing vodka as a go-to spirit in the region. Besides, vodka brands in North America have been pioneers in introducing innovative flavors and varieties to the market. This innovation has kept consumers engaged and intrigued. Additionally, the region benefits from a well-established and efficient distribution network, ensuring wide availability of vodka products in various retail outlets and establishments.

Competitive Landscape:

The competitive landscape of the market is characterized by a dynamic interplay of established players and innovative startups. Nowadays, leading companies are expanding their product portfolios by introducing new flavors, variants, and limited editions. This diversification caters to consumer demand for unique and innovative options, helping brands capture a broader audience. They are also focusing on the premium and super-premium segments by introducing high-quality, upscale offerings. Besides, Key players are leveraging digital platforms to connect with consumers. Virtual events, interactive websites, and social media campaigns enhance engagement and provide consumers with an immersive brand experience. Moreover, brands are partnering with influencers, mixologists, and celebrities to create co-branded products, limited editions, and campaigns.

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

Anheuser-Busch InBev SA/NV

Bacardi Limited

Becle SAB de CV

Brown-Forman Corporation

Constellation Brands Inc.

Davide Campari-Milano N.V. (Lagfin S.C.A.)

Diageo plc

Distell Group Limited

Iceberg Vodka Corporation

LVMH Moet Hennessy Louis Vuitton

Pernod Ricard

Russian Standard Vodka LLC

Stoli Group S. a r.l.

Suntory Holdings Limited

Recent Developments:

In February 2023, Diageo expanded its product range with the introduction of the Cherry Drop Smirnoff variant, offering a distinct flavor profile and an alcohol by volume (ABV) of 37.5%.

During September 2022, Brown-Forman Corporation, a prominent American-owned spirits and wine enterprise, unveiled plans to initiate brand distribution in Slovakia from September 2023. This strategic step aims to promote portfolio growth, focusing notably on well-regarded brands like Jack Daniel's Tennessee Whiskey and Finlandia Vodka.

In August 2022, Constellation Brands launched 'Fresca Mixed,' a fresh line of premium, pre-mixed cocktails encompassing two options: Vodka Spritz and Tequila Paloma. This addition to their offerings reflects a commitment to innovation and diversification.

Key Questions Answered in This Report

  • 1. How big is the global vodka market?
  • 2. What is the expected growth rate of the global vodka market during 2024-2032?
  • 3. What are the key factors driving the global vodka market?
  • 4. What has been the impact of COVID-19 on the global vodka market?
  • 5. What is the breakup of the global vodka market based on the type?
  • 6. What is the breakup of the global vodka market based on the quality?
  • 7. What is the breakup of the global vodka market based on the distribution channel?
  • 8. What are the key regions in the global vodka market?
  • 9. Who are the key players/companies in the global vodka market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Vodka Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Type

  • 6.1 Flavored
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Non-Flavored
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Quality

  • 7.1 Standard
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Premium
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast
  • 7.3 Ultra Premium
    • 7.3.1 Market Trends
    • 7.3.2 Market Forecast

8 Market Breakup by Distribution Channel

  • 8.1 Off Trade
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 On Trade
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Region

  • 9.1 North America
    • 9.1.1 United States
      • 9.1.1.1 Market Trends
      • 9.1.1.2 Market Forecast
    • 9.1.2 Canada
      • 9.1.2.1 Market Trends
      • 9.1.2.2 Market Forecast
  • 9.2 Asia-Pacific
    • 9.2.1 China
      • 9.2.1.1 Market Trends
      • 9.2.1.2 Market Forecast
    • 9.2.2 Japan
      • 9.2.2.1 Market Trends
      • 9.2.2.2 Market Forecast
    • 9.2.3 India
      • 9.2.3.1 Market Trends
      • 9.2.3.2 Market Forecast
    • 9.2.4 South Korea
      • 9.2.4.1 Market Trends
      • 9.2.4.2 Market Forecast
    • 9.2.5 Australia
      • 9.2.5.1 Market Trends
      • 9.2.5.2 Market Forecast
    • 9.2.6 Indonesia
      • 9.2.6.1 Market Trends
      • 9.2.6.2 Market Forecast
    • 9.2.7 Others
      • 9.2.7.1 Market Trends
      • 9.2.7.2 Market Forecast
  • 9.3 Europe
    • 9.3.1 Germany
      • 9.3.1.1 Market Trends
      • 9.3.1.2 Market Forecast
    • 9.3.2 France
      • 9.3.2.1 Market Trends
      • 9.3.2.2 Market Forecast
    • 9.3.3 United Kingdom
      • 9.3.3.1 Market Trends
      • 9.3.3.2 Market Forecast
    • 9.3.4 Italy
      • 9.3.4.1 Market Trends
      • 9.3.4.2 Market Forecast
    • 9.3.5 Spain
      • 9.3.5.1 Market Trends
      • 9.3.5.2 Market Forecast
    • 9.3.6 Russia
      • 9.3.6.1 Market Trends
      • 9.3.6.2 Market Forecast
    • 9.3.7 Others
      • 9.3.7.1 Market Trends
      • 9.3.7.2 Market Forecast
  • 9.4 Latin America
    • 9.4.1 Brazil
      • 9.4.1.1 Market Trends
      • 9.4.1.2 Market Forecast
    • 9.4.2 Mexico
      • 9.4.2.1 Market Trends
      • 9.4.2.2 Market Forecast
    • 9.4.3 Others
      • 9.4.3.1 Market Trends
      • 9.4.3.2 Market Forecast
  • 9.5 Middle East and Africa
    • 9.5.1 Market Trends
    • 9.5.2 Market Breakup by Country
    • 9.5.3 Market Forecast

10 Drivers, Restraints, and Opportunities

  • 10.1 Overview
  • 10.2 Drivers
  • 10.3 Restraints
  • 10.4 Opportunities

11 Value Chain Analysis

12 Porters Five Forces Analysis

  • 12.1 Overview
  • 12.2 Bargaining Power of Buyers
  • 12.3 Bargaining Power of Suppliers
  • 12.4 Degree of Competition
  • 12.5 Threat of New Entrants
  • 12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

  • 14.1 Market Structure
  • 14.2 Key Players
  • 14.3 Profiles of Key Players
    • 14.3.1 Anheuser-Busch InBev SA/NV
      • 14.3.1.1 Company Overview
      • 14.3.1.2 Product Portfolio
      • 14.3.1.3 Financials
      • 14.3.1.4 SWOT Analysis
    • 14.3.2 Bacardi Limited
      • 14.3.2.1 Company Overview
      • 14.3.2.2 Product Portfolio
      • 14.3.2.3 SWOT Analysis
    • 14.3.3 Becle SAB de CV
      • 14.3.3.1 Company Overview
      • 14.3.3.2 Product Portfolio
      • 14.3.3.3 Financials
      • 14.3.3.4 SWOT Analysis
    • 14.3.4 Brown-Forman Corporation
      • 14.3.4.1 Company Overview
      • 14.3.4.2 Product Portfolio
      • 14.3.4.3 Financials
      • 14.3.4.4 SWOT Analysis
    • 14.3.5 Constellation Brands Inc.
      • 14.3.5.1 Company Overview
      • 14.3.5.2 Product Portfolio
      • 14.3.5.3 Financials
      • 14.3.5.4 SWOT Analysis
    • 14.3.6 Davide Campari-Milano N.V. (Lagfin S.C.A.)
      • 14.3.6.1 Company Overview
      • 14.3.6.2 Product Portfolio
      • 14.3.6.3 Financials
    • 14.3.7 Diageo plc
      • 14.3.7.1 Company Overview
      • 14.3.7.2 Product Portfolio
      • 14.3.7.3 Financials
      • 14.3.7.4 SWOT Analysis
    • 14.3.8 Distell Group Limited
      • 14.3.8.1 Company Overview
      • 14.3.8.2 Product Portfolio
      • 14.3.8.3 Financials
    • 14.3.9 Iceberg Vodka Corporation
      • 14.3.9.1 Company Overview
      • 14.3.9.2 Product Portfolio
    • 14.3.10 LVMH Moet Hennessy Louis Vuitton
      • 14.3.10.1 Company Overview
      • 14.3.10.2 Product Portfolio
      • 14.3.10.3 Financials
      • 14.3.10.4 SWOT Analysis
    • 14.3.11 Pernod Ricard
      • 14.3.11.1 Company Overview
      • 14.3.11.2 Product Portfolio
      • 14.3.11.3 Financials
      • 14.3.11.4 SWOT Analysis
    • 14.3.12 Russian Standard Vodka LLC
      • 14.3.12.1 Company Overview
      • 14.3.12.2 Product Portfolio
    • 14.3.13 Stoli Group S. a r.l.
      • 14.3.13.1 Company Overview
      • 14.3.13.2 Product Portfolio
    • 14.3.14 Suntory Holdings Limited
      • 14.3.14.1 Company Overview
      • 14.3.14.2 Product Portfolio
      • 14.3.14.3 SWOT Analysis