Product Code: MRFR/F-B & N/10917-CR
Market Overview
Vodka Market is projected to register a CAGR of 5.78% during the review period. The rising interest for bio-based Vodka inferable from the various benefits given by it, for instance, straightforwardness of dealing with as well as ensuring lower chance of contamination to utensils is a key component supporting its market improvement.
The market should be driven by the creating in general energetic adult portion, too solid areas for as pay and client hankering for premium/super-premium things. Clients across the world are ending up being continuously competent. They are consistently keeping an eye out for surprising and superb mixed drinks. This has raised market interest for first rate mixed drinks. The key causes driving up mixed drink bargains is the creating affinity among the youthful people to focus intensely on bars, bars, and restaurants.
Market Segmentation
Based on product type, the Vodka Market segmentation includes flavored and unflavoured. Based on category, the Market has been bifurcated into mass and premium. Based on distribution channels, the Vodka Market has been segmented as on-trade, and off-trade.
Regional Insights
Europe Vodka market has held the biggest market divide between all the region in the Vodka Market. Europe represents the second-biggest market share because of elements like the weighty utilization of vodka on a yearly premise. Russia is by a wide margin the greatest vodka buyer on the planet within excess of 11 litters of normal utilization yearly. In like manner, other European nations like Poland, Bulgaria, Slovakia, and Ukraine have dealt with a spot in the rundown of the greatest vodka purchasers. In addition, the rising interest for premium vodka and the developing mixed drink culture are the significant drivers for the development in Germany, France, and different nations. Europe's flighty friendship toward liquor has given a carnival to the vodka market to prosper all through the landmass.
North America is credited to the presence of significant producers, expanding prevalence of seasoned vodkas, and expanding interest for Legacy 176 vodka in the US and Canada. The rising notoriety of seasoned vodkas like Bartlett Pear, Blood Orange, Texas Grapefruit, and Sun-Aged Watermelon is driving deals in the US.
Asia-Pacific is expected to enlist the most elevated development rate over the forecast period. This is because of the amplifying Western impact. Asian countries have imported numerous things from European culture including culinary propensities, approach to dressing, and some more. Likewise, enhancing framework and dispensable salaries because of sprouting prosperity have their reasonable part in the development of the vodka market all through the Asian landmass. Besides, expanding interest for agave-based non-seasoned vodka items from arising economies, for example, China and India to achieve the interest for white spirits.
Major Players
Key Companies in the Vodka market include Diageo, Pernod Ricard, Davide Campari-Milano N.V., Brown-Forman, Constellation Brands, Inc, Distell Group Limited, Proximo Spirits, Inc, Canadian Iceberg Vodka Corporation, BACARDI, and Henkell Freixenet Holding.
TABLE OF CONTENTS
TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 15
2 MARKET INTRODUCTION 16
- 2.1 DEFINITION 16
- 2.2 SCOPE OF THE STUDY 16
- 2.3 RESEARCH OBJECTIVE 16
- 2.4 MARKET STRUCTURE 17
- 2.5 ASSUMPTIONS & LIMITATIONS 17
3 RESEARCH METHODOLOGY 18
- 3.1 DATA MINING 18
- 3.2 SECONDARY RESEARCH 19
- 3.3 PRIMARY RESEARCH 20
- 3.4 BREAKDOWN OF PRIMARY RESPONDENTS 21
- 3.5 FORECASTING TECHNIQUES 21
- 3.6 RESEARCH METHODOLOGY FOR MARKET SIZE ESTIMATION 22
- 3.6.1 BOTTOM-UP APPROACH 23
- 3.6.2 TOP-DOWN APPROACH 24
- 3.7 DATA TRIANGULATION 25
- 3.8 VALIDATION 25
4 MARKET DYNAMICS 26
- 4.1 OVERVIEW 26
- 4.2 DRIVERS 27
- 4.2.1 HIGH DEMAND FOR ALCOHOLIC BEVERAGES 27
- 4.2.2 THE INFLUENCE OF SOCIAL MEDIA AND BLOGGING SITES 27
- 4.3 RESTRAINTS 28
- 4.3.1 CONSUMERS ADOPTING NON-ALCOHOLIC BEVERAGES 28
- 4.3.2 STRINGENT GOVERNMENT REGULATIONS 28
- 4.4 OPPORTUNITIES 29
- 4.4.1 GROWING INVESTMENTS BY KEY PLAYERS 29
- 4.4.2 RISING POPULARITY OF PREMIUM VODKA 29
- 4.5 CHALLENGES 29
- 4.5.1 HARMFUL USE OF ALCOHOL 29
5 MARKET FACTOR ANALYSIS 30
- 5.1 VALUE CHAIN ANALYSIS 30
- 5.1.1 R&D 31
- 5.1.2 MANUFACTURING 31
- 5.1.3 DISTRIBUTION & SALES 31
- 5.1.4 POST-SALES MONITORING 31
- 5.2 SUPPLY CHAIN ANALYSIS 32
- 5.2.1 PLANNING 32
- 5.2.2 SOURCING 32
- 5.2.3 MANUFACTURING 32
- 5.2.4 DELIVERING 32
- 5.2.5 RETURING 33
- 5.3 PORTER'S FIVE FORCES MODEL 33
- 5.3.1 THREAT OF NEW ENTRANTS 34
- 5.3.2 BARGAINING POWER OF SUPPLIERS 34
- 5.3.3 THREAT OF SUBSTITUTES 34
- 5.3.4 BARGAINING POWER OF BUYERS 34
- 5.3.5 INTENSITY OF RIVALRY 34
- 5.4 IMPACT OF COVID-19 ON THE GLOBAL VODKA MARKET 35
- 5.4.1 IMPACT ON ON-TRADE V/S OFF-TRADE SALES 35
- 5.4.2 IMPACT ON CONSUMER BUYING BEHAVIOR 35
- 5.4.3 IMPACT ON PRICING 35
- 5.4.4 OTHERS 35
6 GLOBAL VODKA MARKET, BY PRODUCT TYPE 36
- 6.1 OVERVIEW 36
- 6.2 FLAVORED 37
- 6.3 UNFLAVORED 38
7 GLOBAL VODKA MARKET, BY CATEGORY 39
- 7.1 OVERVIEW 39
- 7.2 MASS 40
- 7.3 PREMIUM 41
8 GLOBAL VODKA MARKET, BY DISTRIBUTION CHANNEL 42
- 8.1 OVERVIEW 42
- 8.2 ON-TRADE 43
- 8.3 OFF-TRADE 44
- 8.3.1 SUPERMARKETS & HYPERMARKETS 44
- 8.3.2 SPECIALTY STORES 45
- 8.3.3 CONVENIENCE STORES 45
9 GLOBAL VODKA MARKET, BY REGION 46
- 9.1 OVERVIEW 46
- 9.2 NORTH AMERICA 48
- 9.2.1 US 51
- 9.2.2 CANADA 52
- 9.2.3 MEXICO 53
- 9.3 EUROPE 54
- 9.3.1 GERMANY 57
- 9.3.2 UK 58
- 9.3.3 FRANCE 59
- 9.3.4 SPAIN 60
- 9.3.5 ITALY 61
- 9.3.6 REST OF EUROPE 62
- 9.4 ASIA PACIFIC 63
- 9.4.1 CHINA 66
- 9.4.2 JAPAN 67
- 9.4.3 INDIA 68
- 9.4.4 AUSTRALIA & NEW ZEALAND 69
- 9.4.5 REST OF ASIA PACIFIC 70
- 9.5 REST OF THE WORLD 71
- 9.5.1 SOUTH AMERICA 74
- 9.5.2 MIDDLE EAST 75
- 9.5.3 AFRICA 76
10 COMPETITIVE LANDSCAPE 77
- 10.1 OVERVIEW 77
- 10.2 COMPETITIVE BENCHMARKING 78
- 10.3 MAJOR GROWTH STRATEGY IN THE GLOBAL VODKA MARKET 79
- 10.4 THE LEADING PLAYER IN TERMS OF THE NUMBER OF DEVELOPMENTS IN THE GLOBAL VODKA MARKET 79
- 10.5 KEY DEVELOPMENTS & GROWTH STRATEGIES 80
- 10.5.1 PRODUCT APPROVAL AND LAUNCH 80
- 10.6 FINANCIAL MATRIX 81
- 10.6.1 SALES (USD MILLION), 2021 81
11 COMPANY PROFILES 82
- 11.1 BROWN-FORMAN 82
- 11.1.1 COMPANY OVERVIEW 82
- 11.1.2 FINANCIAL OVERVIEW 83
- 11.1.3 PRODUCTS OFFERED 84
- 11.1.4 KEY DEVELOPMENTS 84
- 11.1.5 SWOT ANALYSIS 84
- 11.1.6 KEY STRATEGIES 84
- 11.2 CONSTELLATION BRANDS, INC 85
- 11.2.1 COMPANY OVERVIEWS 85
- 11.2.2 FINANCIAL OVERVIEW 86
- 11.2.3 PRODUCTS OFFERED 87
- 11.2.4 KEY DEVELOPMENTS 87
- 11.2.5 SWOT ANALYSIS 88
- 11.2.6 KEY STRATEGIES 88
- 11.3 DISTELL GROUP LIMITED 89
- 11.3.1 COMPANY OVERVIEW 89
- 11.3.2 FINANCIAL OVERVIEW 90
- 11.3.3 PRODUCTS OFFERED 90
- 11.3.4 KEY DEVELOPMENTS 91
- 11.3.5 SWOT ANALYSIS 91
- 11.3.6 KEY STRATEGIES 91
- 11.4 BACARDI 92
- 11.4.1 COMPANY OVERVIEW 92
- 11.4.2 FINANCIAL OVERVIEW 92
- 11.4.3 PRODUCTS OFFERED 92
- 11.4.4 KEY DEVELOPMENTS 92
- 11.4.5 SWOT ANALYSIS 93
- 11.4.6 KEY STRATEGIES 93
- 11.5 HENKELL FREIXENET HOLDING 94
- 11.5.1 COMPANY OVERVIEW 94
- 11.5.2 FINANCIAL OVERVIEW 94
- 11.5.3 PRODUCTS OFFERED 94
- 11.5.4 KEY DEVELOPMENTS 94
- 11.5.5 SWOT ANALYSIS 95
- 11.5.6 KEY STRATEGIES 95
- 11.6 DIAGEO 96
- 11.6.1 COMPANY OVERVIEW 96
- 11.6.2 FINANCIAL OVERVIEW 97
- 11.6.3 PRODUCTS OFFERED 97
- 11.6.4 KEY DEVELOPMENTS 98
- 11.6.5 SWOT ANALYSIS 98
- 11.6.6 KEY STRATEGIES 98
- 11.7 PERNOD RICARD 99
- 11.7.1 COMPANY OVERVIEW 99
- 11.7.2 FINANCIAL OVERVIEW 100
- 11.7.3 PRODUCTS OFFERED 101
- 11.7.4 KEY DEVELOPMENTS 101
- 11.7.5 SWOT ANALYSIS 102
- 11.7.6 KEY STRATEGIES 102
- 11.8 DAVIDE CAMPARI-MILANO N.V. 103
- 11.8.1 COMPANY OVERVIEWS 103
- 11.8.2 FINANCIAL OVERVIEW 104
- 11.8.3 PRODUCTS OFFERED 104
- 11.8.4 KEY DEVELOPMENTS 105
- 11.8.5 SWOT ANALYSIS 105
- 11.8.6 KEY STRATEGIES 105
- 11.9 PROXIMO SPIRITS 106
- 11.9.1 COMPANY OVERVIEW 106
- 11.9.2 FINANCIAL OVERVIEW 106
- 11.9.3 PRODUCTS OFFERED 106
- 11.9.4 KEY DEVELOPMENTS 106
- 11.9.5 SWOT ANALYSIS 107
- 11.9.6 KEY STRATEGIES 107
- 11.10 CANADIAN ICEBERG VODKA CORPORATION 108
- 11.10.1 COMPANY OVERVIEW 108
- 11.10.2 FINANCIAL OVERVIEW 108
- 11.10.3 PRODUCTS OFFERED 108
- 11.10.4 KEY DEVELOPMENTSS 108
- 11.10.5 SWOT ANALYSIS 109
- 11.10.6 KEY STRATEGIES 109
12 APPENDIX 110
- 12.1 REFERENCES 110
- 12.2 RELATED REPORTS 111