クラフトウォッカの市場規模、シェア、成長分析、価格帯別、フレーバープロファイル別、パッケージ別、地域別 - 産業予測 2025年～2032年

クラフトウォッカの世界市場規模は、2023年に32億米ドルと評価され、2024年の34億1,000万米ドルから2032年には56億4,000万米ドルに成長し、予測期間（2025-2032年）のCAGRは6.5％で成長する見通しです。

クラフトウォッカ市場は、フレーバーオプションに対する需要の高まりと、ソーシャルメディアやブログの影響力のある役割に後押しされて、大きな成長を遂げています。消費者はますますユニークで本物の味覚体験を求めるようになっており、オーガニックの果物や野菜を使ったクラフトウォッカが人気を集めています。革新的なインスピレーションを反映したフレーバーウォッカは、特に戦略的な有名人の推薦や魅力的なマーケティングキャンペーンによって強化されたものに注目が集まっています。有望な成長にもかかわらず、各ブランドはウイスキーのような伝統的なスピリッツだけでなく、ノンアルコールの代替品との厳しい競合に直面しています。競争力を維持するため、メーカーは個性的なフレーバー、持続可能な生産方法、包括的な広告戦略に注力しています。さらに、オーガニックや地元産の原料の使用は、飲料の選択に信憑性を優先する健康志向の消費者にアピールしており、市場の継続的な拡大を示唆しています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次と一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

クラフトウォッカ市場規模：価格帯別& CAGR（2025-2032）

• 市場概要
• 標準
• プレミアム
• スーパープレミアム

クラフトウォッカ市場規模：フレーバープロファイル別& CAGR（2025-2032）

• 市場概要
• クラシック
• シトラス
• フローラル
• スパイス
• その他

クラフトウォッカ市場規模：パッケージ別& CAGR（2025-2032）

• 市場概要
• ガラス瓶
• ペットボトル
• 缶
• 箱

クラフトウォッカ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 最近の市場動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 企業の詳細
  • 製品ポートフォリオ分析
  • 企業のセグメント別シェア分析
  • 収益の前年比比較（2022-2024年）

主要企業プロファイル

• Tito's Handmade Vodka（USA）
• Belvedere（Poland）
• Chopin Vodka（Poland）
• Reyka Vodka（Iceland）
• Crystal Head Vodka（Canada）
• Black Cow Vodka（United Kingdom）
• Haku Vodka（Japan）
• Purity Vodka（Sweden）
• Hangar 1 Vodka（USA）
• Boyd & Blair Potato Vodka（USA）
• Fair Quinoa Vodka（France）
• Ocean Organic Vodka（USA）
• Karlsson's Gold Vodka（Sweden）
• Square One Organic Vodka（USA）
• Absolut Elyx（Sweden）
• NEFT Vodka（Austria/USA）
• Chase Distillery（United Kingdom）
• Distillerie Fils du Roy（Canada）
• Microfriend Inc.（South Korea）

結論と提言

Global Craft Vodka Market size was valued at USD 3.2 billion in 2023 and is poised to grow from USD 3.41 billion in 2024 to USD 5.64 billion by 2032, growing at a CAGR of 6.5% during the forecast period (2025-2032).

The craft vodka market is experiencing significant growth, fueled by the rising demand for flavored options and the impactful role of social media and blogging. Consumers are increasingly seeking unique, authentic taste experiences, with craft vodka made from organic fruits and vegetables gaining popularity. Flavored vodkas that reflect innovative inspirations are attracting attention, particularly those enhanced by strategic celebrity endorsements and engaging marketing campaigns. Despite promising growth, brands face stiff competition not only from traditional spirits like whisky but also from non-alcoholic alternatives. To stay competitive, manufacturers are focusing on distinctive flavors, sustainable production methods, and comprehensive advertising strategies. Additionally, the use of organic and local ingredients is appealing to health-conscious consumers who prioritize authenticity in their beverage choices, suggesting ongoing market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Craft Vodka market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Craft Vodka Market Segments Analysis

Global Craft Vodka Market is segmented by Price Range, Flavor Profile, Packaging and region. Based on Price Range, the market is segmented into Standard, Premium and Super Premium. Based on Flavor Profile, the market is segmented into Classic, Citrus, Floral, Spiced and Other. Based on Packaging, the market is segmented into Glass Bottle, Plastic Bottle, Can and Box. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Craft Vodka Market

The growth of the global craft vodka market is significantly driven by the rising consumer demand for high-quality and authentic spirits. Craft vodka brands that focus on using organic ingredients, sourcing products locally, and employing environmentally sustainable production practices are becoming increasingly popular. This trend aligns with the health-conscious mindset of consumers, who seek higher standards in the products they consume. Furthermore, the younger millennial and Gen Z demographics, who prioritize transparency and quality in manufacturing processes, are particularly influenced by this shift, propelling the craft vodka sector forward as they embrace unique and premium offerings.

Restraints in the Global Craft Vodka Market

The Global Craft Vodka market faces significant constraints due to the high manufacturing costs associated with its production. Unlike mass-produced vodkas, craft vodkas are made using premium ingredients and meticulous distillation methods performed in small batches, resulting in a higher price point for consumers. As these elevated costs are often transferred to the end consumer, craft vodka becomes less accessible, particularly in price-sensitive markets. This limitation on affordability can hinder the category's growth and restrict the potential of various organizations within the industry to expand their reach and compete effectively against lower-priced alternatives.

Market Trends of the Global Craft Vodka Market

The Global Craft Vodka market is witnessing a significant shift towards sustainability, driven by rising consumer awareness regarding environmental issues. As a result, craft vodka producers are increasingly adopting environmentally friendly practices, such as utilizing renewable energy sources in distillation, sourcing local raw materials, and employing eco-conscious packaging solutions. This trend reflects the growing preference for ethically produced beverages among consumers, who are increasingly inclined to support brands that prioritize sustainability. By aligning with these values, craft vodka manufacturers are not only enhancing their brand appeal but also positioning themselves competitively in a market that is increasingly favoring eco-friendly initiatives.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Craft Vodka Market Size by Price Range & CAGR (2025-2032)

• Market Overview
• Standard
• Premium
• Super Premium

Global Craft Vodka Market Size by Flavor Profile & CAGR (2025-2032)

• Market Overview
• Classic
• Citrus
• Floral
• Spiced
• Other

Global Craft Vodka Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Glass Bottle
• Plastic Bottle
• Can
• Box

Global Craft Vodka Market Size & CAGR (2025-2032)

• North America (Price Range, Flavor Profile, Packaging)
  • US
  • Canada
• Europe (Price Range, Flavor Profile, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Price Range, Flavor Profile, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Price Range, Flavor Profile, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Price Range, Flavor Profile, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Tito's Handmade Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belvedere (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chopin Vodka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reyka Vodka (Iceland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Crystal Head Vodka (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Black Cow Vodka (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haku Vodka (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Purity Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hangar 1 Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boyd & Blair Potato Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fair Quinoa Vodka (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ocean Organic Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Karlsson's Gold Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Square One Organic Vodka (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absolut Elyx (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NEFT Vodka (Austria/USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chase Distillery (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Distillerie Fils du Roy (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microfriend Inc. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations