ウォッカの市場規模、シェア、成長分析：タイプ別、カテゴリー別、流通別、地域別 - 産業予測 2025～2032年

ウォッカの世界市場規模は、2023年に132億米ドルと評価され、2024年の147億8,000万米ドルから2032年には366億米ドルに成長し、予測期間（2025-2032年）のCAGRは12.0％で成長する見通しです。

世界のウォッカ市場は、先進地域と新興国市場の両方におけるカクテル消費の急増に牽引され、大きな成長を遂げています。都市化と可処分所得の増加がこの動向を後押ししており、フルーツベースや健康志向のウォッカを好む傾向が強まっています。急成長するカクテル文化は、プレミアムなウォッカへの需要と相まって、市場拡大をさらに後押ししています。業界の主要企業は、消費者の嗜好を取り込むため、ブルーベリーウォッカやルビーレッドグレープフルーツカクテルなどの高品質製品に投資しています。さらに、ホワイトスピリッツのオーガニック注入へのシフトがイノベーションを促進し、プレミアムブランドは現代の消費者に響く風味豊かで爽やかなウォッカのバリエーションを発売することに注力しています。このようなダイナミックな環境は、ウォッカ市場を今後数年間の持続的成長に向けて位置づけています。

目次

イントロダクション

• 調査の目的
• 調査範囲
• 定義

調査手法

• 情報調達
• 二次データと一次データの方法
• 市場規模予測
• 市場の前提条件と制限

エグゼクティブサマリー

• 世界市場の見通し
• 供給と需要の動向分析
• セグメント別機会分析

市場力学と見通し

• 市場概要
• 市場規模
• 市場力学
  • 促進要因と機会
  • 抑制要因と課題
• ポーターの分析

主な市場の考察

• 重要成功要因
• 競合の程度
• 主な投資機会
• 市場エコシステム
• 市場の魅力指数（2024年）
• PESTEL分析
• マクロ経済指標
• バリューチェーン分析
• 価格分析

ウォッカ市場規模：タイプ別& CAGR（2025-2032）

• 市場概要
• 風味
• 無味

ウォッカ市場規模：カテゴリ別ー& CAGR（2025-2032）

• 市場概要
• 大量生産
• プレミアム

ウォッカ市場規模：流通別& CAGR（2025-2032）

• 市場概要
• オントレード
• オフトレード

ウォッカ市場規模：地域別& CAGR（2025-2032）

• 北米
  • 米国
  • カナダ
• 欧州
  • ドイツ
  • スペイン
  • フランス
  • 英国
  • イタリア
  • その他欧州地域
• アジア太平洋地域
  • 中国
  • インド
  • 日本
  • 韓国
  • その他アジア太平洋地域
• ラテンアメリカ
  • ブラジル
  • その他ラテンアメリカ地域
• 中東・アフリカ
  • GCC諸国
  • 南アフリカ
  • その他中東・アフリカ

競合情報

• 上位5社の比較
• 主要企業の市場ポジショニング（2024年）
• 主な市場企業が採用した戦略
• 市場の最近の動向
• 企業の市場シェア分析（2024年）
• 主要企業の企業プロファイル
  • 会社概要
  • 製品ポートフォリオ分析
  • セグメント別シェア分析
  • 収益の前年比比較（2022-2024）

主要企業プロファイル

• Diageo（UK）
• Pernod Ricard（France）
• Beam Suntory（US/Japan）
• Brown-Forman（US）
• Absolut Vodka（Sweden）
• Smirnoff（Russia/UK）
• Russian Standard Vodka（Russia）
• Beluga Group（Russia）
• Nemiroff（Ukraine）
• Zubrowka（Poland）
• Belvedere Vodka（Poland）
• Grey Goose（France）
• Tito's Handmade Vodka（US）
• New Amsterdam Vodka（US）
• Skyy Vodka（US）
• Ciroc（France）
• Stolichnaya（Latvia/Luxembourg）
• Three Olives Vodka（US）

結論と推奨事項

Global Vodka Market size was valued at USD 13.2 billion in 2023 and is poised to grow from USD 14.78 billion in 2024 to USD 36.6 billion by 2032, growing at a CAGR of 12.0% during the forecast period (2025-2032).

The global vodka market is experiencing significant growth, driven by a surge in cocktail consumption across both developed and developing regions. Urbanization and rising disposable incomes are supporting this trend, with an increasing preference for fruit-based and health-oriented vodka options. The burgeoning cocktail culture, coupled with a demand for premium vodka, is further propelling market expansion. Key industry players are investing in high-quality products, including blueberry vodka and ruby red grapefruit cocktails, to capitalize on consumer preferences. Moreover, the shift towards organic infusions of white spirits is fostering innovation, as premium brands focus on launching flavorful and refreshing vodka variations that resonate with modern consumers. This dynamic environment positions the vodka market for sustained growth in the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Vodka market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Vodka Market Segments Analysis

Global Vodka Market is segmented by Type, Category, Distribution and region. Based on Type, the market is segmented into Flavored and Unflavored. Based on Category, the market is segmented into Mass and Premium. Based on Distribution, the market is segmented into On-Trade and Off-Trade. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Vodka Market

The global vodka market is experiencing significant growth driven by an increasing demand for alcoholic beverages, particularly among millennials and professionals in urban areas. This demographic is gravitating towards cocktails and mixed drinks, which are often viewed as a social status symbol, enhancing their appeal in both formal and professional settings. As the popularity of vodka continues to rise, partly due to its versatility in cocktails and the overall trend of alcohol consumption, the vodka segment of the alcohol industry is poised for substantial expansion. These factors collectively demonstrate the vibrant dynamics fueling the global vodka market's growth.

Restraints in the Global Vodka Market

The global vodka market faces several restraints that may hinder its growth. One significant factor is the rising popularity of craft beer, which has attracted consumers seeking diverse beverage options. Additionally, the presence of numerous alternatives in the spirits market may divert attention away from vodka. Government regulations and substantial taxation also pose challenges, making it difficult for vodka brands to compete effectively. These factors collectively contribute to a restrained growth environment for the global vodka market, as consumers increasingly explore other beverages and as industry players navigate regulatory hurdles and fiscal pressures.

Market Trends of the Global Vodka Market

The global vodka market is experiencing a notable trend towards the launch of white spirits crafted from natural ingredients, reflecting consumers' growing preference for authenticity and quality. Leading industry players are prioritizing the creation of less bitter, flavor-rich vodka varieties to cater to evolving taste profiles, with brands like Absolut Vodka actively refreshing their flavor portfolios. The push for innovation is also evident in the strategic expansion of premium flavored vodka products, despite challenges in offline sales methods enhanced by technology. This trend underscores the market's dynamic nature, as businesses aim to capture a diverse consumer base seeking unique and authentic experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Vodka Market Size by Type & CAGR (2025-2032)

• Market Overview
• Flavored
• Unflavored

Global Vodka Market Size by Category & CAGR (2025-2032)

• Market Overview
• Mass
• Premium

Global Vodka Market Size by Distribution & CAGR (2025-2032)

• Market Overview
• On-Trade
• Off-Trade

Global Vodka Market Size & CAGR (2025-2032)

• North America (Type, Category, Distribution)
  • US
  • Canada
• Europe (Type, Category, Distribution)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Category, Distribution)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Category, Distribution)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Category, Distribution)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory (US/Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Absolut Vodka (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smirnoff (Russia/UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Russian Standard Vodka (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beluga Group (Russia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nemiroff (Ukraine)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zubrowka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Belvedere Vodka (Poland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Grey Goose (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tito's Handmade Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• New Amsterdam Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skyy Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ciroc (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stolichnaya (Latvia/Luxembourg)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Three Olives Vodka (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations