市場調査レポート
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エスニック食品市場レポート:料理タイプ別、食品タイプ別、流通チャネル別、地域別、2024-2032年Ethnic Foods Market Report by Cuisine Type (American, Chinese, Japanese, Mexican, Italian, and Others), Food Type (Vegetarian, Non-Vegetarian), Distribution Channel (Food Services, Retail Stores), and Region 2024-2032 |
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エスニック食品市場レポート:料理タイプ別、食品タイプ別、流通チャネル別、地域別、2024-2032年 |
出版日: 2024年01月30日
発行: IMARC
ページ情報: 英文 140 Pages
納期: 2~3営業日
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世界のエスニック食品市場規模は2023年に540億米ドルに達しました。IMARC Groupは、この市場は2032年までに1,104億米ドルに達し、2024~2032年の成長率(CAGR)は8.02%になると予測しています。文化の多様性、多様で本格的な味を求める消費者の嗜好の変化、eコマースやオンラインフードデリバリーの成長、旅行やメディアを通じて世界の料理に触れる機会が増えたことなどが、市場を推進している主な要因です。
エスニック食品とは、特定の文化集団や地域集団に特有の料理の伝統や料理を指します。こうした食品は、それぞれの地域の伝統、歴史、地理に深く根ざしています。エスニック料理には、さまざまな文化的背景を持つ人々の独特の味覚や嗜好を反映した、幅広い風味、食材、調理技法、プレゼンテーションスタイルが含まれます。エスニック料理には、インドのカレー、イタリアのパスタ、メキシコのタコス、日本の寿司など、数え切れないほどの料理があります。エスニック料理には、何世代にもわたって受け継がれてきた文化的アイデンティティがあり、世界の料理界に多様でエキサイティングな味を紹介し、文化的な理解と認識を促進する能力があるとして、称賛されることが多いです。
文化的多様性の増大と世界化によって、さまざまな料理に接し、その味を理解する機会が増え、本格的なエスニック料理に対する需要の高まりに拍車がかかり、エスニック料理の世界市場を牽引しています。これと同時に、ソーシャルメディアの普及と旅行の拡大が、こうした料理の大衆化に極めて重要な役割を果たし、新しくてエキゾチックな味を求める世界な食通文化を生み出しています。さらに、より健康的で、より多様で、より冒険的な食体験に対する消費者の嗜好の変化が、人々が新しい味覚を探求するにつれて、市場の成長を後押ししています。これに加えて、eコマースやオンライン食品デリバリープラットフォームの台頭により、消費者がより多様なエスニック食品に簡単にアクセスできるようになり、利便性とアクセシビリティが向上しています。さらに、食品会社による革新的な製品開発とマーケティング戦略が、利便性とすぐに食べられるオプションへの注目とともに、世界のエスニック食品市場の拡大にいっそう拍車をかけています。
文化の多様性と世界化
世界のエスニック食品市場の主な促進要因の1つは、文化の多様性とグローバリゼーションの進展です。旅行、移民、デジタルコミュニケーションを通じて社会の結びつきが強まるにつれて、人々は世界中の幅広い種類の料理に接するようになります。こうした接触は、エスニック料理の真正性や独自性に対する理解を深める。例えば、北米に住む人がインドカレーや日本の寿司、メキシコのタコスに簡単にアクセスし、楽しむことができるのは、エスニックレストランの数が増え、スーパーで異文化の食材が手に入るようになったおかげです。こうした嗜好の世界化は、食に対する冒険的で開放的なアプローチをもたらし、エスニック食品市場の成長に大きく寄与しています。
消費者の嗜好の変化
消費者の嗜好の変化も、世界のエスニック食品市場の成長を促す重要な要因です。今日の消費者は健康志向を強めており、多様で栄養価の高い食事の選択肢を求めるようになっています。エスニック料理には、野菜、ハーブ、スパイス、赤身のタンパク質など、こうした嗜好に沿った多種多様な食材がよく使われます。また、多くのエスニック料理は風味が豊かで、加工食品をあまり使わないというイメージもあり、それが魅力に拍車をかけています。さらに、人々は斬新で刺激的な味覚体験を求めるため、異なる文化圏の料理をより積極的に探求するようになり、エスニック食品の需要を押し上げています。この動向により、食品メーカーやレストランは、こうした進化する嗜好に対応するため、よりヘルシーで本格的な、フュージョンスタイルのエスニック食品を革新的に作り出すようになりました。
eコマースと食品デリバリープラットフォーム
eコマースとオンライン食品デリバリープラットフォームの急速な成長は、消費者がエスニック食品にアクセスし、それを楽しむ方法を一変させました。こうしたプラットフォームは利便性、アクセシビリティ、選択肢を提供し、消費者がお気に入りのレストランにエスニック料理を注文したり、本格的な食材をオンラインで購入したりすることを可能にします。これによって、特に従来はエスニック料理が手に入りにくかった地域で、エスニック料理へのアクセスが大幅に拡大しました。モバイルアプリやウェブサイトを通じて簡単に注文できるようになったことで、消費者が多様な料理の選択肢を探せるようになり、エスニック料理への需要がさらに高まっています。COVID-19の大流行もまた、オンラインフードデリバリーの普及を加速させ、この動向に対応したエスニック料理業者の売上を押し上げました。
The global ethnic foods market size reached US$ 54.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 110.4 Billion by 2032, exhibiting a growth rate (CAGR) of 8.02% during 2024-2032. The cultural diversity, changing consumer preferences for diverse and authentic flavors, the growth of e-commerce and online food delivery, and increased exposure to global cuisines through travel and media are some of the major factors propelling the market.
Ethnic foods refer to culinary traditions and dishes that are distinct to specific cultural or regional groups. These foods are deeply rooted in the heritage, history, and geography of their respective communities. They encompass a wide range of flavors, ingredients, cooking techniques, and presentation styles that reflect the unique tastes and preferences of different cultural backgrounds. Ethnic foods can include Indian curries, Italian pasta, Mexican tacos, Japanese sushi, and countless others. They often carry a sense of cultural identity, passed down through generations, and are celebrated for their ability to introduce diverse and exciting flavors to the global culinary landscape, promoting cultural appreciation and understanding.
The increasing cultural diversity and globalization have led to greater exposure to and appreciation for different cuisines, spurring a growing demand for authentic ethnic foods and primarily driving its global market. Concurrent with this, the expanding proliferation of social media and travel have played pivotal roles in popularizing these cuisines, creating a global foodie culture that seeks out new and exotic flavors. Moreover, changing consumer preferences towards healthier, more diverse, and more adventurous eating experiences has boosted the market growth as people explore new taste sensations. In addition to this, the rise of e-commerce and online food delivery platforms has made it easier for consumers to access a wider variety of ethnic foods, driving convenience and accessibility. Furthermore, innovative product development and marketing strategies by food companies, along with a focus on convenience and ready-to-eat options, have further fueled the expansion of the global ethnic foods market.
Cultural diversity and globalization
One of the primary drivers of the global ethnic foods market is the increasing cultural diversity and globalization. As societies become more interconnected through travel, immigration, and digital communication, people are exposed to a wider range of cuisines from around the world. This exposure fosters a greater appreciation for the authenticity and uniqueness of ethnic foods. For instance, someone in North America can easily access and enjoy Indian curry, Japanese sushi, or Mexican tacos, thanks to the growing number of ethnic restaurants and the availability of ingredients from different cultures in supermarkets. This globalization of tastes has led to a more adventurous and open-minded approach to food, contributing significantly to the growth of the ethnic foods market.
Changing consumer preferences
Shifting consumer preferences are another key factor driving the growth of the global ethnic foods market. Today's consumers are increasingly health-conscious and seek diverse and nutritious meal options. Ethnic cuisines often offer a wide variety of ingredients, including vegetables, herbs, spices, and lean proteins, which align with these preferences. Many ethnic dishes are also perceived as being rich in flavors and using fewer processed ingredients, which adds to their appeal. Moreover, as people seek novel and exciting taste experiences, they are more willing to explore the culinary offerings of different cultures, driving the demand for ethnic foods. This trend has prompted food manufacturers and restaurants to innovate and create healthier, more authentic, and fusion-style ethnic food options to cater to these evolving tastes.
E-commerce and food delivery platforms
The rapid growth of e-commerce and online food delivery platforms has transformed the way consumers access and enjoy ethnic foods. These platforms provide convenience, accessibility, and choice, allowing consumers to order ethnic dishes from their favorite restaurants or purchase authentic ingredients online. This has significantly expanded the reach of ethnic cuisine, particularly in regions where these foods were traditionally less accessible. The ease of ordering through mobile apps or websites has made it more convenient for consumers to explore diverse culinary options, further fueling the demand for ethnic foods. The COVID-19 pandemic also accelerated the adoption of online food delivery, boosting the sales of ethnic food providers who adapted to this trend.
IMARC Group provides an analysis of the key trends in each segment of the global ethnic foods market report, along with forecasts at the global, regional, and country levels for 2024-2032. Our report has categorized the market based on cuisine type, food type, and distribution channel.
American
Chinese
Japanese
Mexican
Italian
Others
Chinese dominates the market
The report has also provided a detailed breakup and analysis of the market based on the cuisine type. This includes American, Chinese, Japanese, Mexican, Italian, and others. According to the report, Chinese represented the largest segment.
The perception of Chinese cuisine as both delicious and comforting has made it a favorite among consumers seeking comforting and indulgent dining experiences. The umami-rich flavors, diverse cooking techniques, and a wide array of dishes, from dim sum to Sichuan hotpot, cater to varying taste preferences, contributing to its popularity. Moreover, the rising interest in vegetarian and plant-based diets has also driven the demand for Chinese cuisine, which often includes an abundance of vegetable-based dishes. Additionally, the Chinese diaspora and the increasing international appeal of authentic Chinese flavors have led to a surge in Chinese restaurants and food products worldwide, further fueling the demand. Lastly, the growth of travel and the exposure to Chinese culture and cuisine through media have piqued curiosity, encouraging people to explore this diverse and ancient culinary tradition, making Chinese foods a global culinary favorite.
Vegetarian
Non-Vegetarian
Non-vegetarian holds the largest share in the market
A detailed breakup and analysis of the market based on the food type has been provided in the report. This includes vegetarian and non-vegetarian. According to the report, non-vegetarian accounted for the largest market share.
The demand for non-vegetarian ethnic foods is driven the rich and diverse flavors associated with non-vegetarian dishes, such as the savory spices in Indian curries or the succulent meats in Middle Eastern kebabs, which offer a unique and indulgent taste experience that appeals to consumers seeking bold and satisfying flavors. In confluence with this, the growing emphasis on protein-rich diets and the perception of non-vegetarian options as a source of high-quality protein have led to increased consumption. Additionally, the culinary adventurousness of consumers, as well as the influence of travel and food media, play a role in propelling the demand for non-vegetarian ethnic foods as people seek to explore diverse and authentic meat-based dishes from around the world.
Food Services
Retail Stores
Retail stores dominate the market
A detailed breakup and analysis of the market based on the distribution channel has been provided in the report. This includes food services and retail stores. According to the report, retail stores accounted for the largest market share.
The demand for ethnic foods in retail stores can be attributed to the increasing availability and variety of ethnic food products on supermarket shelves, making it more convenient for consumers to explore and purchase these items. Furthermore, the desire for diverse culinary experiences at home, influenced by exposure to global cuisines through travel and media, is prompting consumers to seek out ethnic ingredients and ready-made meals in retail stores. Additionally, the growing popularity of home cooking and the desire to experiment with new flavors contribute to the demand for ethnic foods in retail channels as consumers seek to recreate authentic dishes from different cultures in the comfort of their homes.
North America
United States
Canada
Asia Pacific
China
Japan
India
South Korea
Australia
Indonesia
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Russia
Others
Latin America
Brazil
Mexico
Others
Middle East and Africa
Asia Pacific exhibits a clear dominance, accounting for the largest ethnic foods market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The Asia Pacific ethnic foods market is experiencing substantial growth driven by several unique factors. Firstly, the region's diverse and rich culinary heritage, including cuisines from countries like India, China, Japan, Thailand, and Vietnam, has garnered widespread global popularity. The authenticity and depth of flavors in these cuisines are appealing to consumers seeking genuine ethnic food experiences. Secondly, rapid urbanization and changing lifestyles have led to a surge in demand for convenient, ready-to-eat ethnic food products, catering to busy urban populations. The burgeoning middle-class population with increased disposable income is willing to explore diverse food options, contributing to market expansion. Moreover, the fusion of traditional Asian flavors with modern culinary trends and innovations is creating a wave of exciting new products and restaurant concepts, further driving interest and demand. Lastly, the rise of e-commerce and digital platforms in the Asia Pacific region is making it easier for consumers to access a wide variety of ethnic food products, boosting market growth in this dynamic and culturally rich region.
The competitive landscape of the global ethnic foods market is characterized by a dynamic interplay of diverse players, reflecting the breadth and depth of this culinary segment. Established multinational food conglomerates often have ethnic food divisions or subsidiaries, producing popular brands and RTE ethnic food products that leverage their distribution networks and resources. Simultaneously, a thriving ecosystem of smaller, specialty companies and local artisans craft authentic and niche ethnic food offerings, catering to discerning consumers seeking genuine flavors. Ethnic restaurants, both traditional and fusion-oriented, also play a pivotal role in shaping the market, offering unique dining experiences. Furthermore, the emergence of innovative startups and online platforms has disrupted traditional distribution channels, making it easier for consumers to access a wide variety of ethnic food products globally.
Ajinomoto Co. Inc.
Asli Fine Foods
McCormick & Company Inc.
MTR Foods Pvt. Ltd. (Orkla ASA)
Natco Foods Ltd.
Old El Paso (General Mills)
Santa Maria UK Ltd. (Paulig Group)
TRS Ltd.
In August 2023, General Mills announced the launch of the DJ Carmella Creeper, adding to the Monsters Cereals lineup, with a "Monster Mash Remix" song and limited-edition merchandise ahead of Halloween.
In April 2023, Paulig PRO introduced Santa Maria Snack Bases, innovative pellets that expand when cooked to create crispy Corn Cones and Lentil Waves, allowing establishments to offer customizable, signature snacks in less than a minute to cater to the growing demand for out-of-home snacking experiences.
In January 2023, Santa Maria, a Paulig-owned brand, relaunched and expanded its spice blends range, introducing new flavors like Korean BBQ, Sriracha, Curry Red, Wok spice, and Five spice to simplify and diversify everyday cooking, catering to consumers seeking new taste experiences.