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市場調査レポート
商品コード
1642686
ベーカリー製品市場レポート:製品タイプ、流通チャネル、地域別、2025年~2033年Bakery Products Market Report by Product Type, Distribution Channel, and Region 2025-2033 |
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カスタマイズ可能
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ベーカリー製品市場レポート:製品タイプ、流通チャネル、地域別、2025年~2033年 |
出版日: 2025年01月18日
発行: IMARC
ページ情報: 英文 141 Pages
納期: 2~3営業日
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ベーカリー製品市場の世界市場規模は2024年に5,326億米ドルに達しました。今後、IMARC Groupは、2033年には7,011億米ドルに達し、2025~2033年の成長率(CAGR)は3.1%になると予測しています。消費者の嗜好の変化、急速な都市化と多忙なライフスタイル、大幅な技術革新と製品の多様化、プレミアム化と職人技の提供、eコマースとオンライン販売の増加などが、市場を推進している主な要因です。
ベーカリー製品は、ベーカリー(焼き菓子の製造・販売を専門とする施設)によって製造・販売される食品です。ベーカリー製品には、小麦粉、砂糖、卵、その他の材料から作られる様々な商品が含まれます。ベーカリー製品には、パン、ケーキ、ペストリー、クッキー、マフィン、ベーグル、クロワッサンなどがあります。ベーカリー製品は、世界中の様々な文化に欠かせないものであり、何世紀にも遡る長い歴史を持っています。多様な味覚や嗜好に対応し、そのおいしさと多用途性により、その人気は高まり続けています。
ライフスタイルの変化や食生活の嗜好の進化は、消費者を便利ですぐに食べられるベーカリー製品へと向かわせています。加えて、全粒粉パンや低糖質ペストリーのような、より健康的な選択肢に対する需要も大幅に増加しています。加えて、都市化の進展と多忙なスケジュールにより、消費者の目まぐるしいライフスタイルに対応した、包装された持ち帰り可能なベーカリー製品への需要が高まっています。この他にも、消費者は高品質で職人技が光るベーカリー製品により多くの対価を支払うことを望んでいます。職人技とユニークな風味を重視することで、高級ベーカリー製品の売れ行きが加速しています。これに加え、eコマース・プラットフォームの成長により、消費者がベーカリー製品を入手しやすくなり、自宅から便利に注文できるようになった。これに伴い、消費者が旅行やメディアを通じて異なる文化や料理に触れることで、国際的なベーカリー製品を試してみたいという関心が高まり、市場の世界化が促進されています。さらに、健康とウェルネスに対する意識の高まりが、天然素材、オーガニック素材、機能性素材を使ったベーカリー製品の需要に拍車をかけています。さらに、効果的なマーケティング戦略と強力なブランディングは、競争の激しいベーカリー市場において、消費者の選択に影響を与え、ブランド・ロイヤルティを構築する上で重要な役割を果たしています。ベーカリー各社は、新しいフレーバー、フォーマット、より健康的な原材料を導入するため、絶えず革新を続けています。製品の多様化は、より幅広い消費者層を引き付け、市場の活力を維持するのに役立ちます。
消費者の嗜好の変化
健康志向の消費者は、食生活の選択と栄養要求に沿ったベーカリー商品をますます求めるようになっています。全粒穀物、種子、その他の健康的な原材料を使用した製品は栄養価が高いと認識され、需要が高まっています。さらに、糖質を抑えたベーカリー製品や、グルテンフリー、乳製品不使用、ビーガンオプションなど、特定の食事ニーズに対応した製品への関心も高まっています。
急速な都市化と多忙なライフスタイル
都市に住む人が増え、時間的制約に直面する中で、便利で簡単に手に入るベーカリー・アイテムへの需要が高まっています。パック入りのスナック、持ち帰り用製品、1人前が、都市生活者の忙しい日常によく合うことから人気を集めています。さらに、都市部でのクイックサービス・レストランやカフェの台頭がベーカリー製品の消費を押し上げ、市場調査会社がさまざまな都市部の市場の可能性と消費パターンを評価する機会を生み出しています。
技術革新と製品の多様化
製品の革新は、消費者の関心とブランド・ロイヤルティを高める重要な要素です。企業は、顧客を引き付け、維持するために、独特の風味、食感、形状を試しています。さらに、より健康的な代替食品に注目し、天然素材、スーパーフード、プロバイオティクスや栄養強化などの機能性要素を取り入れたベーカリー製品の開発につながっています。
The global bakery products market size reached USD 532.6 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 701.1 Billion by 2033, exhibiting a growth rate (CAGR) of 3.1% during 2025-2033. The shifting consumer preferences, rapid urbanization and busy lifestyles, significant innovation and product diversification, premiumization and artisanal offerings, increasing e-commerce and online sales are some of the major factors propelling the market.
Bakery products are food items that are produced and sold by bakeries, establishments specialized in baking and selling baked goods. These products encompass a wide range of items, usually made from flour, sugar, eggs, and other ingredients. Some of the bakery products include bread, cakes, pastries, cookies, muffins, bagels, and croissants. Bakery products are an integral part of various cultures worldwide and have a long history dating back centuries. They cater to diverse tastes and preferences, and their popularity continues to grow due to their delicious flavors and versatility.
The changing lifestyles and evolving dietary preferences are driving consumers toward convenient, ready-to-eat bakery products. In addition, the demand for healthier options, such as whole-grain bread and low-sugar pastries, has increased significantly. Additionally, the rise of urbanization and busy schedules have led to an increased demand for packaged and on-the-go bakery products, catering to the fast-paced lifestyle of consumers. Other than this, consumers are willing to pay more for high-quality and artisanal bakery products. The emphasis on craftsmanship and unique flavors has accelerated the sales of premium bakery items. Besides this, the growth of e-commerce platforms has facilitated the availability of bakery products to consumers, allowing them to order conveniently from their homes. In line with this, consumers' exposure to different cultures and cuisines through travel and media has led to an increased interest in trying international bakery products, promoting globalization of the market. Furthermore, the rising awareness about health and wellness has spurred the demand for bakery products with natural, organic, and functional ingredients. Moreover, effective marketing strategies and strong branding play a vital role in influencing consumer choices and building brand loyalty in the competitive bakery market. Bakery companies are continually innovating to introduce new flavors, formats, and healthier ingredients. Product diversification helps attract a wider consumer base and keeps the market dynamic.
Shifting Consumer Preferences
Health-conscious consumers are increasingly seeking bakery items that align with their dietary choices and nutritional requirements. There is a growing demand for products made from whole grains, seeds, and other healthier ingredients, as they are perceived to offer better nutritional value. Additionally, there has been a rise in interest for bakery items with reduced sugar content and those catering to specific dietary needs, such as gluten-free, dairy-free, or vegan options.
Rapid Urbanization and Busy Lifestyles
With more people living in cities and facing time constraints, there is a growing demand for convenient and easily accessible bakery items. Packaged snacks, grab-and-go products, and single-portion servings have gained popularity as they fit well into the busy routines of urban dwellers. Moreover, the rise of quick-service restaurants and cafes in urban areas has boosted the consumption of bakery products, creating opportunities for market research firms to assess market potential and consumption patterns in different urban centers.
Innovation and Product Diversification
Product innovation is a critical factor driving consumer interest and brand loyalty. Companies are experimenting with unique flavors, textures, and shapes to attract and retain customers. Moreover, they are focusing on healthier alternatives that have led to the development of bakery products that incorporate natural ingredients, superfoods, and functional elements, such as probiotics and fortified nutrients.
Biscuits
Cookies
Cream Biscuits
Glucose Biscuits
Marie Biscuits
Non-Salt Cracker Biscuits
Salt Cracker Biscuits
Milk Biscuits
Others
Bread and Rolls
Artisanal Bakeries
In-Store Bakeries
Packaged
Cakes and Pastries
Artisanal Bakeries
In-Store Bakeries
Packaged
Rusks
Artisanal Bakeries
In-Store Bakeries
Packaged
Bread and rolls dominate the market
Bread and rolls are staple food items consumed globally, making them a fundamental part of diets in various cultures. The widespread popularity of these products ensures a consistent and substantial demand, contributing to their dominant market position. Besides this, bread and rolls offer versatility, being suitable for various meal occasions. They can be consumed at breakfast, lunch, dinner, or as snacks, making them a versatile choice for consumers with diverse dietary habits and preferences. Additionally, bread and rolls are known for their convenience and long shelf life. Their extended freshness and ease of storage make them a preferred choice for consumers seeking products with extended usability. Moreover, the bakery industry's focus on product innovation and the introduction of healthier variants has also played a pivotal role in sustaining the popularity of bread and rolls. The availability of whole-grain, multigrain, and artisanal options has attracted health-conscious consumers, further driving the segment's growth. In line with this, the relatively affordable price range of bread and rolls compared to some other bakery products makes them accessible to a broader consumer base, contributing to their market dominance.
Convenience Stores
Supermarkets and Hypermarkets
Independent Retailers
Artisanal Bakeries
Online Stores
Others
Supermarkets and hypermarkets hold the largest share in the market
Supermarkets and hypermarkets offer a one-stop shopping experience for consumers, providing a wide assortment of products, including bakery items, under a single roof. This convenience attracts a significant number of shoppers seeking to fulfill their grocery and bakery needs in a single visit. Besides this, supermarkets and hypermarkets have extensive and well-established distribution networks. They often have multiple outlets, covering urban and suburban areas, which ensures widespread accessibility for consumers. Their large-scale operations and efficient supply chains enable them to reach a broader customer base, contributing to their dominant market position. Moreover, supermarkets and hypermarkets typically offer competitive pricing and promotions, making them attractive to cost-conscious consumers. Their ability to offer discounts and bundle deals enhances customer loyalty and fosters repeat business. Additionally, these retail formats invest in strategic marketing and merchandising to enhance product visibility and create a pleasant shopping experience. They use appealing displays and promotional activities to drive sales of bakery products and other items.
Asia-Pacific
Europe
North America
Middle East and Africa
Latin America
Europe exhibits a clear dominance in the market
The report has also provided a comprehensive analysis of all the major regional markets, which include North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. According to the report, Europe was the largest market for bakery products.
Bread has been a staple food in European diets for centuries, deeply ingrained in the culinary traditions of various European countries. This cultural preference for bread consumption has led to a consistent and substantial demand for bakery products across the region. Additionally, Europe boasts a diverse range of traditional bakery specialties, such as croissants from France, pastries from Austria, and pretzels from Germany. These unique and iconic bakery offerings have gained popularity not only within Europe but also internationally, further contributing to the region's dominant market position. Other than this, Europe's strong emphasis on quality and craftsmanship in bakery production has earned it a reputation for producing high-quality bakery products. The use of premium ingredients and artisanal techniques has attracted discerning consumers seeking authentic and delicious bakery experiences. In line with this, Europe's well-developed bakery industry is characterized by a competitive landscape with numerous established players and bakeries of all sizes, catering to various consumer segments. This vibrant and competitive market environment fosters continuous innovation and product diversification, keeping the bakery products market dynamic and responsive to evolving consumer preferences.
Leading bakery companies invest significantly in research and development to introduce new and innovative bakery products. They focus on meeting evolving consumer preferences, such as healthier options, gluten-free products, and organic ingredients. Product diversification helps them attract a broader consumer base and stay ahead of competitors. Additionally, key players understand the importance of effective branding and marketing to create a strong market presence. They invest in advertising campaigns, digital marketing, and social media promotions to enhance brand visibility and consumer engagement. Effective branding also helps build trust and loyalty among consumers. Besides this, global bakery giants often expand their market reach by entering new regions or acquiring local bakery businesses. This strategy enables them to leverage established distribution networks and gain a foothold in emerging markets. Other than this, various key players are increasingly adopting sustainable practices in their operations. They focus on reducing their carbon footprint, implementing eco-friendly packaging, and sourcing ingredients responsibly. Besides this, the growing awareness among consumers about environmental issues has made sustainability a key differentiator in the bakery market. Moreover, strategic collaborations with suppliers, retailers, and foodservice establishments help key players extend their product distribution and reach a wider audience. Partnerships with other food and beverage companies can lead to cross-promotional opportunities and product bundling.
Grupo Bimbo S.A.B de C.V.
Yamazaki Baking Co., Ltd.
JAB Holding Company
ARYZTA AG
Flowers Foods, Inc.
Rich Products Corporation
Dr. August Oetker Nahrungsmittel KG
Gruma, S.A.B. de C.V.
General Mills, Inc.
Associated British Foods (ABF) Plc
Flowers Food Inc. made a significant announcement to introduce four new products under its popular brands, namely Nature's Own, Tastykake, and Wonder. The inclusion of these new bread and snacking options showcases their commitment to innovation and meeting the diverse preferences of consumers.
Baked by Rich Products Incorporation and Nestle Professional entered into a partnership, which resulted in the creation of three enticing candy-inspired cookie variants. This partnership showcases the innovation and creativity of both companies in the culinary domain, combining their expertise to deliver unique and delightful offerings to the market.
Gruma S.A.B., de C.V. launched Maseca Antojitos, a brand-new corn flour specially designed for crafting a diverse range of delectable Mexican snacks, including sopes, gorditas, quesadillas, tlacoyos, and huaraches. This innovative flour is a significant inclusion in Maseca's robust portfolio in Mexico, aligning perfectly with the ever-changing market dynamics, where consumers continuously seek new choices that cater to their unique preferences and lifestyles.