デフォルト表紙
市場調査レポート
商品コード
1015421

リアルタイムビディング市場:世界の業界動向、シェア、規模、成長、機会、予測(2021~2026年)

Real-Time Bidding Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026

出版日: | 発行: IMARC Services Private Limited | ページ情報: 英文 142 Pages | 納期: 2-3営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=111.41円
リアルタイムビディング市場:世界の業界動向、シェア、規模、成長、機会、予測(2021~2026年)
出版日: 2021年06月15日
発行: IMARC Services Private Limited
ページ情報: 英文 142 Pages
納期: 2-3営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のリアルタイムビディングの市場規模は、2015年から2020年にかけて力強い成長を示しました。リアルタイムビディング(RTB)とは、ライブの自動オークションを通じてオンライン広告、インプレッション、またはビューを売買するプロセスを指します。これはプログラマティック購入の重要な要素であり、購入者がオークションに勝つと、その広告がサイト運営者のウェブサイトに即座に表示されます。リアルタイムビディングは、在庫中心の一括購入の代わりに、証券取引所の機能を模倣し、コンピューターベースのアルゴリズムを使用してミリ秒単位で取引を行います。インターネットから取得した人口統計と行動データを分析することで広告キャンペーンの効果を高め、メディアの浪費と全体的なコストを削減しながら、アトリビューションの精度を向上させ、透明性と利益率を向上させます。

市場の成長を推進する主な要因には、さまざまなソーシャルメディアプラットフォームの急増と、世界中で急速に増加しているインターネットユーザーが含まれます。繁栄しているeコマースおよび小売業界も市場を後押ししています。消費者はますますインターネットサーフィンやスマートフォン、コンピューター、ラップトップを介したオンラインコンテンツの視聴に時間を費やしています。これにより、広告主はRTBビデオ広告に投資するようになりました。これは、RTBビデオ広告がターゲットオーディエンスを引き付ける強力なツールであることが証明されているためです。さらに、オンライン活動に応じて個々のユーザーにパーソナライズされた広告を表示するための企業によるサービスの採用の増加も、市場にプラスの影響を与えています。広告主は、個々のページビューをリアルタイムで売買して、キャンペーンの効率とブランド認知度を高めることができます。さらに、デジタルマーケティング、機械学習(ML)、人工知能(AI)の技術を入札ソフトウェアと統合することで、市場をさらに牽引すると予測されています。メディアおよびエンターテインメント業界の大幅な成長と進歩、およびデジタルマーケティングの上昇傾向なども、市場に前向きな見通しを生み出しています。世界のリアルタイムビディング市場は予測期間(2021~2026年)の間に約22%のCAGRで拡大すると予測されています。

当レポートでは、リアルタイムビディング市場について調査し、市場の概要とともに、オークションタイプ別、広告形態別、用途別、デバイス別、地域別の動向、および市場に参入する企業のプロファイルなどを提供しています。

目次

第1章 序文

第2章 範囲と調査手法

第3章 エグゼクティブサマリー

第4章 イントロダクション

第5章 世界のリアルタイムビディング市場

  • 市場概要
  • 市場パフォーマンス
  • COVID-19の影響

第6章 市場セグメンテーション、オークションタイプ別

  • オープンオークション
  • インビテーション-オークション

第7章 市場セグメンテーション、広告形態別

  • ビデオ
  • 画像

第8章 市場セグメンテーション、用途別

  • メディア・エンターテインメント
  • 小売・Eコマース
  • ゲーム
  • 旅行・ラクジュアリー
  • モバイルアプリ
  • その他

第9章 市場セグメンテーション、デバイス別

  • モバイル
  • デスクトップ
  • その他

第10章 市場セグメンテーション、地域別

  • 北米
    • 米国
    • カナダ
  • アジア太平洋
    • 中国
    • 日本
    • インド
    • 韓国
    • オーストラリア
    • インドネシア
    • その他
  • 欧州
    • ドイツ
    • フランス
    • 英国
    • イタリア
    • スペイン
    • ロシア
    • その他
  • ラテンアメリカ
    • ブラジル
    • メキシコ
    • アルゼンチン
    • コロンビア
    • チリ
    • ペルー
    • その他
  • 中東とアフリカ
    • トルコ
    • サウジアラビア
    • イラン
    • アラブ首長国連邦
    • その他

第11章 SWOT分析

第12章 バリューチェーン分析

  • 概要
  • インバウンドロジスティクス
  • オペレーション
  • 出荷物流
  • マーケティングと販売
  • サービス

第13章 ポーターズファイブフォース分析

第14章 価格指標

第15章 競合情勢

  • 市場構造
  • キープレーヤー
  • キープレーヤーのプロファイル
    • Adobe Inc.
    • AppNexus
    • Criteo
    • Facebook Inc.
    • Google LLC
    • Match2One AB
    • Mediamath Inc.
    • MoPub
    • PubMatic Inc.
    • Salesforce Inc.
    • Smaato, Inc.
    • The Rubicon Project Inc.
    • Verizon Media
    • WPP PLC
    • YANDEX LLC
図表

List of Figures

  • Figure 1: Global: Real-Time Bidding Market: Major Drivers and Challenges
  • Figure 2: Global: Real-Time Bidding Market: Sales Value (in Billion US$), 2015-2020
  • Figure 3: Global: Real-Time Bidding Market: Breakup by Auction Type (in %), 2020
  • Figure 4: Global: Real-Time Bidding Market: Breakup by Advertisement Format (in %), 2020
  • Figure 5: Global: Real-Time Bidding Market: Breakup by Application (in %), 2020
  • Figure 6: Global: Real-Time Bidding Market: Breakup by Device (in %), 2020
  • Figure 7: Global: Real-Time Bidding Market: Breakup by Region (in %), 2020
  • Figure 8: Global: Real-Time Bidding Market Forecast: Sales Value (in Billion US$), 2021-2026
  • Figure 9: Global: Real-Time Bidding (Open Auction) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 10: Global: Real-Time Bidding (Open Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 11: Global: Real-Time Bidding (Invitation-Auction) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 12: Global: Real-Time Bidding (Invitation-Auction) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 13: Global: Real-Time Bidding (Video) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 14: Global: Real-Time Bidding (Video) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 15: Global: Real-Time Bidding (Image) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 16: Global: Real-Time Bidding (Image) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 17: Global: Real-Time Bidding (Media & Entertainment) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 18: Global: Real-Time Bidding (Media & Entertainment) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 19: Global: Real-Time Bidding (Retail and E-commerce) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 20: Global: Real-Time Bidding (Retail and E-commerce) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 21: Global: Real-Time Bidding (Games) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 22: Global: Real-Time Bidding (Games) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 23: Global: Real-Time Bidding (Travel & Luxury) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 24: Global: Real-Time Bidding (Travel & Luxury) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 25: Global: Real-Time Bidding (Mobile Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 26: Global: Real-Time Bidding (Mobile Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 27: Global: Real-Time Bidding (Other Applications) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 28: Global: Real-Time Bidding (Other Applications) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 29: Global: Real-Time Bidding (Mobile) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 30: Global: Real-Time Bidding (Mobile) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 31: Global: Real-Time Bidding (Desktop) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 32: Global: Real-Time Bidding (Desktop) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 33: Global: Real-Time Bidding (Other Devices) Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 34: Global: Real-Time Bidding (Other Devices) Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 35: North America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 36: North America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 37: United States: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 38: United States: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 39: Canada: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 40: Canada: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 41: Asia Pacific: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 42: Asia Pacific: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 43: China: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 44: China: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 45: Japan: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 46: Japan: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 47: India: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 48: India: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 49: South Korea: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 50: South Korea: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 51: Australia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 52: Australia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 53: Indonesia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 54: Indonesia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 55: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 56: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 57: Europe: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 58: Europe: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 59: Germany: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 60: Germany: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 61: France: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 62: France: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 63: United Kingdom: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 64: United Kingdom: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 65: Italy: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 66: Italy: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 67: Spain: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 68: Spain: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 69: Russia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 70: Russia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 71: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 72: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 73: Latin America: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 74: Latin America: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 75: Brazil: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 76: Brazil: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 77: Mexico: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 78: Mexico: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 79: Argentina: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 80: Argentina: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 81: Columbia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 82: Columbia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 83: Chile: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 84: Chile: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 85: Peru: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 86: Peru: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 87: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 88: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 89: Middle East and Africa: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 90: Middle East and Africa: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 91: Turkey: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 92: Turkey: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 93: Saudi Arabia: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 94: Saudi Arabia: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 95: Iran: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 96: Iran: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 97: United Arab Emirates: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 98: United Arab Emirates: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 99: Others: Real-Time Bidding Market: Sales Value (in Million US$), 2015 & 2020
  • Figure 100: Others: Real-Time Bidding Market Forecast: Sales Value (in Million US$), 2021-2026
  • Figure 101: Global: Real-Time Bidding Industry: SWOT Analysis
  • Figure 102: Global: Real-Time Bidding Industry: Value Chain Analysis
  • Figure 103: Global: Real-Time Bidding Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Real-Time Bidding Market: Key Industry Highlights, 2020 and 2026
  • Table 2: Global: Real-Time Bidding Market Forecast: Breakup by Auction Type (in Million US$), 2021-2026
  • Table 3: Global: Real-Time Bidding Market Forecast: Breakup by Advertisement Format (in Million US$), 2021-2026
  • Table 4: Global: Real-Time Bidding Market Forecast: Breakup by Application (in Million US$), 2021-2026
  • Table 5: Global: Real-Time Bidding Market Forecast: Breakup by Device (in Million US$), 2021-2026
  • Table 6: Global: Real-Time Bidding Market Forecast: Breakup by Region (in Million US$), 2021-2026
  • Table 7: Global: Real-Time Bidding Market: Competitive Structure
  • Table 8: Global: Real-Time Bidding Market: Key Players
目次
Product Code: SR1020D141_Report

The global real-time bidding market exhibited strong growth during 2015-2020. Real-time bidding (RTB) refers to the process of buying and selling online advertisements, impressions or views through live, automated auctions. It is a crucial component of programmatic buying, where once the buyer wins an auction, his/her advertisement is instantly displayed on the publisher's website. Instead of inventory-centric and bulk buying, real-time bidding mimics the functioning of the stock exchange and uses computer-based algorithms to make the trade in milliseconds. It enhances the effectiveness of advertising campaigns by analyzing demographics and behavioral data obtained from the internet, thus aiding in improved attribution accuracy, and greater transparency and profit margins, while reducing media wastage and overall costs.

The key factors driving the growth of the market include the proliferation of various social media platforms and the rapidly increasing number of internet users across the globe. The thriving e-commerce and retail industries are also providing a boost to the market. Consumers are increasingly spending time surfing the internet and watching online content through smartphones, computers and laptops. This has encouraged the advertisers to invest in RTB video ads, as they are proving to be a powerful tool to engage the target audience. Additionally, increasing service adoption by businesses to display personalized ads to individual users according to their online activity is also creating a positive impact on the market. Advertisers can buy and sell individual page views in real-time to enhance their campaign efficiency and brand awareness. Moreover, the integration of digital marketing, machine learning (ML) and artificial intelligence (AI) techniques with the bidding software is projected to drive the market further. Other factors, such as significant growth and advancements in the media and entertainment industry, along with the rising trend of digital marketing, are also creating a positive outlook for the market. Looking forward, the global real-time bidding market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).

IMARC Group's latest report provides a deep insight into the global real-time bidding market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc. This report is a must-read for industry players, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the real-time bidding market in any manner.

Key Market Segmentation:

  • IMARC Group provides an analysis of the key trends in each sub-segment of the global real-time bidding market report, along with forecasts for growth at the global, regional and country level from 2021-2026. Our report has categorized the market based on region, auction type, advertisement format, application and device.

Breakup by Auction Type:

  • Open Auction
  • Invitation-Auction

Breakup by Advertisement Format:

  • Video
  • Image

Breakup by Application:

  • Media & Entertainment
  • Retail and E-commerce
  • Games
  • Travel & Luxury
  • Mobile Applications
  • Others

Breakup by Device:

  • Mobile
  • Desktop
  • Others

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Argentina
  • Columbia
  • Chile
  • Peru
  • Others
  • Middle East and Africa
  • Turkey
  • Saudi Arabia
  • Iran
  • United Arab Emirates
  • Others

Competitive Landscape:

  • The competitive landscape of the industry has also been examined with some of the key players being Adobe Inc., AppNexus, Criteo, Facebook Inc., Google LLC, Match2One AB, MediaMath Inc., MoPub, PubMatic Inc., Salesforce Inc., Smaato Inc., The Rubicon Project Inc., Verizon Media, WPP PLC, YANDEX LLC, etc.

Key Questions Answered in This Report:

  • How has the global real-time bidding market performed so far and how will it perform in the coming years?
  • What are the key regional markets?
  • What has been the impact of COVID-19 on the global real-time bidding market?
  • What is the breakup of the market based on the auction type?
  • What is the breakup of the market based on the advertisement format?
  • What is the breakup of the market based on the application?
  • What is the breakup of the market based on the device?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the market?
  • What is the structure of the global real-time bidding market and who are the key players?
  • What is the degree of competition in the market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Real-Time Bidding Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Auction Type

  • 6.1 Open Auction
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Invitation-Auction
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast

7 Market Breakup by Advertisement Format

  • 7.1 Video
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Image
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Application

  • 8.1 Media & Entertainment
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Retail and E-commerce
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast
  • 8.3 Games
    • 8.3.1 Market Trends
    • 8.3.2 Market Forecast
  • 8.4 Travel & Luxury
    • 8.4.1 Market Trends
    • 8.4.2 Market Forecast
  • 8.5 Mobile Applications
    • 8.5.1 Market Trends
    • 8.5.2 Market Forecast
  • 8.6 Others
    • 8.6.1 Market Trends
    • 8.6.2 Market Forecast

9 Market Breakup by Device

  • 9.1 Mobile
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 Desktop
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 Others
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Argentina
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
    • 10.4.4 Columbia
      • 10.4.4.1 Market Trends
      • 10.4.4.2 Market Forecast
    • 10.4.5 Chile
      • 10.4.5.1 Market Trends
      • 10.4.5.2 Market Forecast
    • 10.4.6 Peru
      • 10.4.6.1 Market Trends
      • 10.4.6.2 Market Forecast
    • 10.4.7 Others
      • 10.4.7.1 Market Trends
      • 10.4.7.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Turkey
      • 10.5.1.1 Market Trends
      • 10.5.1.2 Market Forecast
    • 10.5.2 Saudi Arabia
      • 10.5.2.1 Market Trends
      • 10.5.2.2 Market Forecast
    • 10.5.3 Iran
      • 10.5.3.1 Market Trends
      • 10.5.3.2 Market Forecast
    • 10.5.4 United Arab Emirates
      • 10.5.4.1 Market Trends
      • 10.5.4.2 Market Forecast
    • 10.5.5 Others
      • 10.5.5.1 Market Trends
      • 10.5.5.2 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

  • 12.1 Overview
  • 12.2 Inbound Logistics
  • 12.3 Operations
  • 12.4 Outbound Logistics
  • 12.5 Marketing and Sales
  • 12.6 Service

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Indicators

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Adobe Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 AppNexus
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Criteo
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 Facebook Inc.
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Google LLC
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
      • 15.3.5.3 SWOT Analysis
    • 15.3.6 Match2One AB
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
    • 15.3.7 Mediamath Inc.
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 MoPub
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
    • 15.3.9 PubMatic Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
    • 15.3.10 Salesforce Inc.
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio
    • 15.3.11 Smaato, Inc.
      • 15.3.11.1 Company Overview
      • 15.3.11.2 Product Portfolio
    • 15.3.12 The Rubicon Project Inc.
      • 15.3.12.1 Company Overview
      • 15.3.12.2 Product Portfolio
      • 15.3.12.3 Financials
    • 15.3.13 Verizon Media
      • 15.3.13.1 Company Overview
      • 15.3.13.2 Product Portfolio
    • 15.3.14 WPP PLC
      • 15.3.14.1 Company Overview
      • 15.3.14.2 Product Portfolio
      • 15.3.14.3 Financials
      • 15.3.14.4 SWOT Analysis
    • 15.3.15 YANDEX LLC
      • 15.3.15.1 Company Overview
      • 15.3.15.2 Product Portfolio