RTB (リアルタイム入札) の世界市場 (2024～2028年)

RTB (リアルタイム入札) 市場 (2024～2028年)

RTB (Real Time Bidding) 市場は2023-2028年に156億米ドル分拡大し、予測期間中に21.8%で成長すると予測されます。当レポートでは、RTB市場の全体的な分析、市場規模・予測、動向、成長促進要因、課題、約25のベンダーを網羅したベンダー分析などを掲載しています。

当レポートでは、現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。市場は、DX (デジタルトランスフォーメーション) や視聴者ターゲティングの改善、ソーシャルメディア向けインベントリの人気拡大によって牽引されています。

当レポートでは、今後数年間のRTB市場の成長を牽引する主な要因の1つとして、海外バイヤーの参入が増加していることを挙げています。また、AIベースのオンラインオークションの出現と、オンラインオークション広告の人気の高まりは、市場の大きな需要につながります。

目次

第1章 エグゼクティブサマリー

• 市場概要

第2章 市場情勢

• 市場エコシステム
• 市場の特徴
• バリューチェーン分析

第3章 市場規模

• 市場の定義
• 市場セグメント分析
• 市場規模 (2023年)
• 市場の見通し (2023～2028年)

第4章 市場規模実績

• RTBの世界市場 (2018～2022年)
• 種類別分析 (2018～2022年)
• 地域別分析 (2018～2022年)
• 国別分析 (2018～2022年)

第5章 ファイブフォース分析

• ファイブフォースの要約
• 買い手の交渉力
• 供給企業の交渉力
• 新規参入業者の脅威
• 代替品の脅威
• 競争の脅威
• 市況

第6章 市場セグメンテーション：種類別

• 市場セグメント
• 比較：種類別
• オープンオークション：市場規模と予測 (2023～2028年)
• 招待者限定オークション：市場規模と予測 (2023～2028年)
• 市場機会：種類別

第7章 顧客情勢

• 顧客情勢の概要

第8章 地域別情勢

• 地域別セグメンテーション
• 地域別比較
• 北米：市場規模と予測 (2023～2028年)
• アジア太平洋：市場規模と予測 (2023～2028年)
• 欧州：市場規模と予測 (2023～2028年)
• 南米：市場規模と予測 (2023～2028年)
• 中東・アフリカ：市場規模と予測 (2023～2028年)
• 米国：市場規模と予測 (2023～2028年)
• 中国：市場規模と予測 (2023～2028年)
• ドイツ：市場規模と予測 (2023～2028年)
• 日本：市場規模と予測 (2023～2028年)
• 英国：市場規模と予測 (2023～2028年)
• 市場機会：地域別

第9章 促進要因・課題・機会・抑制要因

• 市場促進要因
• 市場の課題
• 促進要因と課題の影響
• 市場の機会・抑制要因

第10章 競合情勢

• 概要
• 競合情勢
• 混乱の状況
• 業界のリスク

第11章 競合分析

• 企業プロファイル
• 企業の市場ポジショニング
• ABB Ltd.
• Adobe Inc.
• Criteo SA
• Magnite Inc.
• Meta Platforms Inc.
• PubMatic Inc.
• Salesforce Inc.
• Smaato Inc.
• X Corp.
• Yandex NV

第12章 付録

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Type
• Exhibits6: Executive Summary - Chart on Incremental Growth
• Exhibits7: Executive Summary - Data Table on Incremental Growth
• Exhibits8: Executive Summary - Chart on Company Market Positioning
• Exhibits9: Parent Market
• Exhibits10: Data Table on - Parent Market
• Exhibits11: Market characteristics analysis
• Exhibits12: Value Chain Analysis
• Exhibits13: Offerings of companies included in the market definition
• Exhibits14: Market segments
• Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Type - Market share 2023-2028 (%)
• Exhibits31: Data Table on Type - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Type
• Exhibits33: Data Table on Comparison by Type
• Exhibits34: Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Open auction - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Open auction - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• Exhibits42: Market opportunity by Type ($ billion)
• Exhibits43: Data Table on Market opportunity by Type ($ billion)
• Exhibits44: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits45: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits46: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits47: Chart on Geographic comparison
• Exhibits48: Data Table on Geographic comparison
• Exhibits49: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits50: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits52: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits53: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits55: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits56: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits57: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits59: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits60: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits61: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits62: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits63: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits64: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits65: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits67: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits68: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits69: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits71: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits72: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits73: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits75: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits76: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits77: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits78: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits79: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits80: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits81: Chart on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
• Exhibits83: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits87: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits89: Market opportunity By Geographical Landscape ($ billion)
• Exhibits90: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits91: Impact of drivers and challenges in 2023 and 2028
• Exhibits92: Overview on criticality of inputs and factors of differentiation
• Exhibits93: Overview on factors of disruption
• Exhibits94: Impact of key risks on business
• Exhibits95: Companies covered
• Exhibits96: Matrix on companies position and classification
• Exhibits97: ABB Ltd. - Overview
• Exhibits98: ABB Ltd. - Business segments
• Exhibits99: ABB Ltd. - Key news
• Exhibits100: ABB Ltd. - Key offerings
• Exhibits101: ABB Ltd. - Segment focus
• Exhibits102: Adobe Inc. - Overview
• Exhibits103: Adobe Inc. - Business segments
• Exhibits104: Adobe Inc. - Key news
• Exhibits105: Adobe Inc. - Key offerings
• Exhibits106: Adobe Inc. - Segment focus
• Exhibits107: Criteo SA - Overview
• Exhibits108: Criteo SA - Product / Service
• Exhibits109: Criteo SA - Key offerings
• Exhibits110: Magnite Inc. - Overview
• Exhibits111: Magnite Inc. - Product / Service
• Exhibits112: Magnite Inc. - Key offerings
• Exhibits113: Meta Platforms Inc. - Overview
• Exhibits114: Meta Platforms Inc. - Product / Service
• Exhibits115: Meta Platforms Inc. - Key news
• Exhibits116: Meta Platforms Inc. - Key offerings
• Exhibits117: PubMatic Inc. - Overview
• Exhibits118: PubMatic Inc. - Business segments
• Exhibits119: PubMatic Inc. - Key offerings
• Exhibits120: PubMatic Inc. - Segment focus
• Exhibits121: Salesforce Inc. - Overview
• Exhibits122: Salesforce Inc. - Product / Service
• Exhibits123: Salesforce Inc. - Key news
• Exhibits124: Salesforce Inc. - Key offerings
• Exhibits125: Smaato Inc. - Overview
• Exhibits126: Smaato Inc. - Product / Service
• Exhibits127: Smaato Inc. - Key offerings
• Exhibits128: X Corp. - Overview
• Exhibits129: X Corp. - Product / Service
• Exhibits130: X Corp. - Key offerings
• Exhibits131: Yandex NV - Overview
• Exhibits132: Yandex NV - Product / Service
• Exhibits133: Yandex NV - Key offerings
• Exhibits134: Inclusions checklist
• Exhibits135: Exclusions checklist
• Exhibits136: Currency conversion rates for US$
• Exhibits137: Research methodology
• Exhibits138: Information sources
• Exhibits139: Data validation
• Exhibits140: Validation techniques employed for market sizing
• Exhibits141: Data synthesis
• Exhibits142: 360 degree market analysis
• Exhibits143: List of abbreviations

Real Time Bidding Market 2024-2028

The real time bidding market is forecasted to grow by USD 15.6 bn during 2023-2028, accelerating at a CAGR of 21.8% during the forecast period. The report on the real time bidding market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by digital transformation, improved targeting of audience, and increased popularity of social media inventory.

Technavio's real time bidding market is segmented as below:

By Type

• Open auction
• Invitation-only auction

By Geographical Landscape

• North America
• APAC
• Europe
• South America
• Middle East and Africa

This study identifies the growing participation of overseas buyers as one of the prime reasons driving the real time bidding market growth during the next few years. Also, emergence of ai-based online auctions and increase in popularity of online auction ads will lead to sizable demand in the market.

The report on the real time bidding market covers the following areas:

• Real Time Bidding Market sizing
• Real Time Bidding Market forecast
• Real Time Bidding Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading real time bidding market vendors that include ABB Ltd., Adobe Inc., Alphabet International GmbH, Beeswax, Criteo SA, Magnite Inc., Match2One AB, MediaMath Inc., Meta Platforms Inc., MOLOCO Inc., OpenX Technologies Inc., PubMatic Inc., Salesforce Inc., Simplifi Holdings Inc., Smaato Inc., Upsolver Ltd., Verizon Communications Inc., WPP Plc, X Corp., Xandr Inc., and Yandex NV. Also, the real time bidding market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Real Time Bidding Market 2018 - 2022
  • Historic Market Size - Data Table on Global Real Time Bidding Market 2018 - 2022 ($ billion)
• 4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ billion)
• 4.3 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.4 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by Type

• 6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
• 6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
• 6.3 Open auction - Market size and forecast 2023-2028
  • Chart on Open auction - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Open auction - Market size and forecast 2023-2028 ($ billion)
  • Chart on Open auction - Year-over-year growth 2023-2028 (%)
  • Data Table on Open auction - Year-over-year growth 2023-2028 (%)
• 6.4 Invitation-only auction - Market size and forecast 2023-2028
  • Chart on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Invitation-only auction - Market size and forecast 2023-2028 ($ billion)
  • Chart on Invitation-only auction - Year-over-year growth 2023-2028 (%)
  • Data Table on Invitation-only auction - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by Type
  • Market opportunity by Type ($ billion)
  • Data Table on Market opportunity by Type ($ billion)

7 Customer Landscape

• 7.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

8 Geographic Landscape

• 8.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 8.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 8.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 8.4 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 8.5 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 8.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 8.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 8.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 8.9 China - Market size and forecast 2023-2028
  • Chart on China - Market size and forecast 2023-2028 ($ billion)
  • Data Table on China - Market size and forecast 2023-2028 ($ billion)
  • Chart on China - Year-over-year growth 2023-2028 (%)
  • Data Table on China - Year-over-year growth 2023-2028 (%)
• 8.10 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 8.11 Japan - Market size and forecast 2023-2028
  • Chart on Japan - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Japan - Market size and forecast 2023-2028 ($ billion)
  • Chart on Japan - Year-over-year growth 2023-2028 (%)
  • Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 8.12 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 8.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

9 Drivers, Challenges, and Opportunity/Restraints

• 9.1 Market drivers
• 9.2 Market challenges
• 9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 9.4 Market opportunities/restraints

10 Competitive Landscape

• 10.1 Overview
• 10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 10.3 Landscape disruption
  • Overview on factors of disruption
• 10.4 Industry risks
  • Impact of key risks on business

11 Competitive Analysis

• 11.1 Companies profiled
  • Companies covered
• 11.2 Market positioning of companies
  • Matrix on companies position and classification
• 11.3 ABB Ltd.
  • ABB Ltd. - Overview
  • ABB Ltd. - Business segments
  • ABB Ltd. - Key news
  • ABB Ltd. - Key offerings
  • ABB Ltd. - Segment focus
• 11.4 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 11.5 Criteo SA
  • Criteo SA - Overview
  • Criteo SA - Product / Service
  • Criteo SA - Key offerings
• 11.6 Magnite Inc.
  • Magnite Inc. - Overview
  • Magnite Inc. - Product / Service
  • Magnite Inc. - Key offerings
• 11.7 Meta Platforms Inc.
  • Meta Platforms Inc. - Overview
  • Meta Platforms Inc. - Product / Service
  • Meta Platforms Inc. - Key news
  • Meta Platforms Inc. - Key offerings
• 11.8 PubMatic Inc.
  • PubMatic Inc. - Overview
  • PubMatic Inc. - Business segments
  • PubMatic Inc. - Key offerings
  • PubMatic Inc. - Segment focus
• 11.9 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 11.10 Smaato Inc.
  • Smaato Inc. - Overview
  • Smaato Inc. - Product / Service
  • Smaato Inc. - Key offerings
• 11.11 X Corp.
  • X Corp. - Overview
  • X Corp. - Product / Service
  • X Corp. - Key offerings
• 11.12 Yandex NV
  • Yandex NV - Overview
  • Yandex NV - Product / Service
  • Yandex NV - Key offerings

12 Appendix

• 12.1 Scope of the report
• 12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 12.4 Research methodology
  • Research methodology
• 12.5 Data procurement
  • Information sources
• 12.6 Data validation
  • Data validation
• 12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 12.8 Data synthesis
  • Data synthesis
• 12.9 360 degree market analysis
  • 360 degree market analysis
• 12.10 List of abbreviations
  • List of abbreviations